We welcome Scott Field, Director of Communications at the British Olympic Association, onto this episode. We discuss how communications were led for Tokyo 2020, how TeamGB maintained momentum during the pandemic and how the story was told despite there being no crowds and limited access for press. Building a career in sport, having worked at footba…

This episode we speak with Alexa Heinrich on accessible social media. Alexa founded Accessible Social outside of her 'day job' as Social Media Manager for St. Petersburg College in Florida. With so much content being shared across social media by brands and organisations, the gaps in accessibility are ever apparent, something we wanted to explore w…

If anyone had predicted everything that's happened in 2022, we'd be surprised! We recorded this live episode as a session at CommsHero week and talked about how to move with the tide of change; both from a broader sense and how that shapes the work we do as marketing and communications professionals, as well as professionally and personally. https:…

We're back for a short and sweet Season 3, bringing you a handful of episodes to wrap up 2022 with. First up, we're talking about the influencer campaigns and the impact on supply chain, wondering whether (at times) marketing, comms and operations talk... We talk about the Adanola range that quickly ran out of stock following a Molly Mae campaign h…

This is a special bonus episode that features Rebecca’s best bits of season 2. The list of episodes that the clips are taken from Personal Success and Hyping Yourself with Lucy Werner https://podcasts.apple.com/gb/podcast/personal-success-and-hyping-yourself-with-lucy-wern/id1550599535?i=1000528938882 Am I Stuck in a Rut or is it Pandemic Fatigue? …

This is a special bonus episode that features Harriet’s best bits of season 2. The list of episodes that the clips are taken from Sliding Doors with Sam Hodges and James MacLeod https://podcasts.apple.com/gb/podcast/sliding-doors-with-sam-hodges-and-james-macleod/id1550599535?i=1000538655304 Document, rather than create and Alex Payne, The Room - b…

This extended guest episode was recorded as part of our season 2 finale. In this episode, we are joined by two titans of television and entertainment PR who are generally all-around nice guys. Sam Hodges and James MacLeod started their PR career at the BBC together working on shows such as Strictly Come Dancing. They have gone on to have top comms …

This extended guest episode was recorded as part of our season 2 finale. Our guest in this episode is Dr Clea Bourne. Clea, a senior lecturer at Goldsmiths’ University Media and Communications Department is one of the leading voices in the academia for the promotional professions of marketing, PR, and advertising. Not only is she an expert in the s…

This extended guest episode was recorded as part of our season 2 finale. Our guest this episode, is Polly Czoik, the Strategic Director, Engagement, Culture, and Organisational Development at London Borough of Hackney. Polly has been at Hackney for close to two decades, starting as a communications officer. If anyone understands local government co…

This extended guest episode was recorded as part of our season 2 finale. Our guest in this episode is Sue Anstiss a pioneer of women’s sport and marketing for almost 3 decades. A founding trustee of the Women’s Sport Trust and co-founder of the Women’s Sport Collective. Sue established Fearless Women last year and is host of the successful Game Cha…

This extended guest episode was recorded as part of our season 2 finale. Our guest this episode, is Alice Skeats, Head of Partnerships for Europe at Nextdoor. Alice has been the senior Communications, PR and Partnerships manager at the tech company which geo-locates neighbours on a social media platform. Alice has background in police and local gov…

In this episode, we kick off by talking about why sometimes it’s better to document rather than think of a new idea from scratch. Anyone who has heard, watched or read anything by marketer Gary Vaynerchuk, will know that content is all around us and telling compelling stories doesn’t have to be complex. Our guest this week, is probably best known f…

In this episode, we talk about getting into the PR, Communications and Marketing industry after 30 years old and why coming into the profession later on in your career has its merits. For our 5 minutes, we talk about how to communicate statistics and complex data. We explore why storytelling is important, the role television has played and why some…

Trigger Warning: We do discuss fertility, baby loss and miscarriage in this episode. Feel free to skip it and listen to some of our other episodes, we more than understand. Harriet & Rebecca In this episode, we talk about the fact that our business public relations, marketing and corporate communication is a people business. Working with people and…

In this episode, we talk about great brand collaborations and why they’ve worked. What to consider for your audience and why it may be a good idea to think to vet who you’re partnering with. For our 5 minutes, we talk about the business of magazines publishing. The sector has suffered over the past decade with many titles closing and others being a…

In this episode, we open by peeping behind the curtain of the ‘glamorous’ industries PR, Communications and marketing professions hold in high esteem. Because it isn’t all parties and fancy shoots. For our 50th episode of the show, we welcome Brenda J, the Head of Publicity at MYBLAQBOOK, an exclusive Black-owned Music PR agency crossing worlds bet…

In this episode, we reflect on Channel 4’s Black to Front. On September 10th, Channel 4 broadcast programming featuring Black presenters, actors, writers and experts, contributors, and programme-makers. It was done as part of the broadcaster’s commitment to represent and champion under-represented audiences and communities. For our 5 minutes, we di…

In this episode, we talk about the communication gaps we see around the current supply shortages. We have seen retailers and restaurant and fast food chains run out of essential stock, forcing them to shut. We explore why it is important to get the internal and external communications right. We are joined by the Founder and Creative Director of the…

In this episode, we have a chat about the PR antics of actor and businessman Ryan Reynolds. From making Deadpool a household name to making Aviation Gin famous and buying Wrexham Football Club, he knows how to get attention. For our 5 minutes, we look into the online platform Answer the Public. The platform helps you discover what people are search…

In this episode, we thought we would talk about leadership visibility after being inspired by the video of Charlie Nunn, the new Group Chief Executive of Lloyds Banking Group, introducing himself was posted. We’re honoured to welcome leadership advisor and coach Charles Day. Charles’s clients include Spotify, Hearst Publications, Wieden + Kennedy, …

In this episode, we start by digesting the book, Brandsplaining and share what we took away from the book. For our 5 minutes, we ponder why every brand uses ‘changing the world’ as a strategic narrative. What does that actually mean? That is the question. Brandsplaining: Why Marketing is (Still) Sexist and How to Fix It by Jane Cunningham and Phili…

In this episode, we ask whether you can trust social media metrics. While some may say that it is about brand building, the school of thought that engagement matters more still stands. We are joined by Paul Stollery, Co-founder and Group creative director of agency Hard Numbers, The Hype Collective and is the co-founder of The Family. Hard Numbers …

In this episode, we start by exploring the concept of skill stacking. Skill staking works in a way that you combine skills whether new or old in a way that combines them all to help you be more effective and available. The skills don’t necessarily need to be related to make a difference. For our 5 minutes, dive into recruitment campaigns and the ro…

In this episode, Harriet shares her recent experience of launching an in-house podcast series at work. We share our insights into what we have seen work well and what you could do with your resources. In this episode, we are talking to Nia is the Community Liaison Manager in the UK for Tata Steel in Europe, and the host of the Steel Cast podcast se…

In this episode we start by talking about the unpaid one-year media and marketing placement advert that was put out by Birmingham City Football Club and why it’s a problem. For our 5 minutes, we explore marketing to over 60’s. What campaigns we have seen, the segmentation of the audience and what needs to change. Research by Lloyds Banking has show…

In this episode, we talk about whether one of us is stuck in a rut or lacking ambition. We are joined by Fadumo Olow, Social Media Editor for Telegraph Women Sport and Journalist. She is a former footballer, has worked as a social worker, co-hosted a podcast called ‘I think she’s offside’ and written for the likes of Gal-Dem. Fadumo shares her expe…

In this episode, we have a chat about destination addiction. The idea that happiness on the other side of that next thing. Whether that is a promotion, new job, a successful campaign or viral tweet. For our 5 minutes, we share our thoughts on communicating with empathy and why it is important regardless of who your audience is. We share some resour…

In this episode, we talk about a new law that is coming in Norway, which will force social media influencers to declare if their images have been modified. The rules will apply to any paid posts across every social media platform. This is being done to help body image pressures among young people. We also speak to Raf McDonnell the founder of Talen…

We share our thoughts on the 4-day work week and whether it would work for our industry. Is it time to think about a different approach after the success of Iceland’s trial, which has been the largest one in the World to date, with “overwhelming success”. For our 5 Minutes we talk about consumer loyalty and fandoms online. When does it become a pro…

We talk about why wellbeing at work is more than a yoga class, and why it is important to think about a long term strategy. In this episode we are talking to Dev Mistry, Internal Communications Executive at Virgin Media, who specialises in relationship management and engagement. Dev held PR roles in the automotive industry at Honda and Subaru UK be…

In this episode, we are sharing our struggle of keeping up with professional development as we come out of lockdown. It’s hard to fit it all in and we understand! For our 5 minutes, we have a chat about product placement and where we see it going next. With Boots launching a ‘shop the show’ in conjunction with ITV’s Love Island and the filming of t…

In this episode, we chat about why it is okay to ask for help at work and catch up with Naomi White, founder of Naomi White Communications. Her agency specialises in health and wellness with a portfolio of clients such as Boom Cycle, Thrive, Lumen, Fresh Food Fitness, Barrecore, Shaman Durek, Jody Shield, MoveGB and more. Naomi gave us an insight i…

This episode we ask whether there’s an etiquette with online calendars, as one of us is less of a fan than the other (!). We talk about the different tools, advantages and limitations of calendar tools. We also chat about whether we’re missing anything with Pinterest, with a stack of examples of different brands and organisations taking advantage o…

In this episode, we talk about how to make social media work for you and what works for work versus personal. We also catch up with Rob Armstrong-Haworth, founder of the agency Neon Caffeine who also run the All Day All Night Conference. Neon Caffeine offers social media strategy, audits, listening and training and more recently has also helped cli…

In this episode, we have a chat about the problem of ‘rainbow-washing’, which has now become rampant with Pride month. How do brands ensure that they are communicating in an ethical way that has a true impact on the LGBTQIA community? For our 5 minutes with. We look at what we can learn from the gaming industry. We talk about the gamification of th…

In this episode, we talk about how we define success as PR and communications pros. Is it all about money or is it about the work? We talk to Lucy, the founder of ‘The Wern’, a PR & design ‘do it for you’ consultancy for startups and small businesses. Lucy shares her experience of working with small businesses and her ethos on hyping yourself. We w…

We’re back for Season 2 and we’re talking about saying YES and doing things, following our enjoyment of Year of Yes, by Shonda Rhimes. Plus, we talk about getting back into the office and the hybrid work debate - but more about why different age groups and career stages are experiencing things differently. Year of Yes: How to Dance It Out, Stand In…

For our Season 1 finale, we bring you a special with Government Communications specialist David Pembroke, who also happens to be known to many in Rugby as ‘Pemby’, the communications advisor and most trusted confidant to England Coach Eddie Jones. David has had a riveting career as a broadcaster, marketer, director of communications and now agency …

In this episode, we talk about brain fog and why it’s such a problem. Honestly, we’re feeling it and thought it was important to talk about it. As PR, Communications and marketing pros, we need to be switched on, but we’re also living through a pandemic that is affecting our minds and memory. For our 5 Minutes, we have a chat about brand banter (or…

In this episode, we are incredibly excited to be joined by a special co-host. Corrina Antrobus is Hackney Council’s Arts & Culture Communications Officer, and a film presenter on Channel 4’s Sunday Brunch. She is also a film writer, podcaster and the founder of The Bechdel Test Fest, a celebration of films that present women in a positive and dynam…

In this episode, we’re getting honest about the challenges of online networking and why we’re sort of over it. After a year of navigating online video group chats, quizzes, murder mystery and industry events, we want the connection that comes with being together in real life. For our 5 Minutes, we chat about the notion that we’re wired to love what…

In this episode, we talk about the GIF. We give you some examples of where it has been used well in communications campaigns, the things to consider and the dark side. We have former ITV and BBC journalist Genelle Aldred, and founder of communications consultancy GA\C with us to talk to us about media training, creating space for conversations, and…

In this episode, we have a chat about being humble and how it could be hindering rather than helping you. For our 5 Minutes with, we talk about how to have better meetings. What are the dynamics that you need to be mindful of and how do you ensure you get the most of the meeting. F*ck being humble! TED Talk by Stefanie Sword Williams https://www.yo…

In this episode, we talk about unexpected channels. The examples we share include, Propercorn, Clearscore, Dunelm, and Bloom & Wild. For our 5 Minutes with we have Maria Adediran, Senior PR Account Manager at Wimbart. She gives us an insight into tech PR in Africa and emerging markets. Propercorn founder Cassandra Stavrou interviewed by Mary Nighti…

This is a cathartic episode! We discuss the use of jargon and acronyms in communications. Why do people use them and when does it stop your message from reaching your audience? For our 5 Minutes, we chat about all the things that every stakeholder wants from PR, Communications and Marketing. From requests to arrange meetings with an A-listers to Li…

In this episode, we discuss why online activism is not where the action stops. What role do we have as PR and Communications professionals to change the narrative and breakdown racist rhetoric in society? Following the massacre in Atlanta on March 16, the conversation about racism, particularly to east and south Asian communities, has been ignited,…

In this episode, we talk about the loneliness that PR and communications pro may be going through at the moment, and why it is so important to break the stigma and shame that is associated with social isolation. We also share our tips on managing the ‘feast and famine cycle’, of being a PR, comms and marketing freelancer or consultant. Together: Th…

This week we talk about marketing and advertising to parents. We analyse some recent consumer campaigns by brands such as Tommee Tippee, Nike, Maltesers and Bloom & Wild. We talk to author, blogger, podcaster and creative strategist Clemmie Telford about the portrayal of real-life in advertising and marketing, and having difficult conversations and…

In this week, we reflect on how workplaces can support women. We invited Crisis Communications expert Amanda Coleman to talk to us about The London Metropolitan Police communications response to events at a vigil for Sarah Everard on Saturday 13 March. Everyone has the ability to be an ally by Nafisa Shafiq https://comms2point0.co.uk/comms2point0/2…

We’ve all heard it at some point. ‘We need to go viral.’ We explore whether it is all it’s cracked out to be and why you may need to take them back to the communications and marketing objectives. We are joined by Arvind Hickman, News Editor at PR Week to discuss the 2021 power book, getting coverage in the industry’s top trade publication, and how …