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David Pembroke: the advisor to Eddie Jones and the man who wants to change Government Comms
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For our Season 1 finale, we bring you a special with Government Communications specialist David Pembroke, who also happens to be known to many in Rugby as ‘Pemby’, the communications advisor and most trusted confidant to England Coach Eddie Jones.
David has had a riveting career as a broadcaster, marketer, director of communications and now agency CEO. For 25 years, he has led, Contentgroup, one of Australia’s top communications agencies specialising in government and public sector communications but with a range of corporate clients.
Before setting up the Contentgroup, David was a journalist with ABC (Australian Broadcasting Corporation) and the Communications Director of Australian Rugby Union. He served as a communications advisor to the Australian Olympic Committee and served as an advisor to The Brumbies for several years.
This is a conversation about more than sport or government communications. It is one about career longevity, the future of the communications professional, being a trusted advisor, failure, decision-making, and storytelling.
In 2020, David set up the GovComms Institute and ran the inaugural GovComms Festival, a 24-hour communications conference with 170 speakers delivering over 100 hours of content to 1,569 attendees from 17 countries.
David Pembroke @davidpembroke
Contentgroup https://contentgroup.com.au/
Eddie Jones’s most trusted confidant: the man who took on haka https://www.thetimes.co.uk/article/inside-the-mind-of-david-pembroke-eddie-jones-s-confidant-and-how-they-control-narratives-dghrv2xt6
My Life and Rugby: The Autobiography by Eddie Jones
GovComms: The Future of Government Communication https://podcasts.apple.com/au/podcast/govcomms-the-future-of-government-communication/id965019427
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