Best Rock Enroll Podcasts (2024)

1
What Higher Ed Can Learn From Other Industries 47:22

1d ago47:22

47:22

Join VisionPointers Sarah Mullins and Kelly Glendenning in this episode of Rock Enroll as they explore what higher education can learn from other industries about marketing and branding. Focusing on the idea that audiences are more than just demographics, they dive into understanding behaviors, interests, and motivations to create personalized mark…

1
Everything You Need To Know About the Recent FAFSA Issues 43:47

2M ago43:47

43:47

In this episode of Rock Enroll, Katy Campbell and Brandi Stocker discuss the FAFSA Simplification Act, its implications for colleges and students, and how institutions can navigate the resulting challenges and delays. From understanding key changes to enhancing communication strategies, join us for essential insights into the current FAFSA situatio…

1
Gen Z's Relationship With Higher Ed 35:33

2M ago35:33

35:33

In today's episode of Rock Enroll, Katy Campbell and Sammy Bowen delve into understanding Gen Z's unique relationship with higher ed, exploring their values, media habits, and how institutions can effectively market to them. From embracing social responsibility to navigating digital channels, join us as we uncover strategies to engage Gen Z and pre…

1
What Would We Do? How We Solve Higher Ed Enrollment Challenges 43:28

3M ago43:28

43:28

In our latest episode of Rock Enroll, Kelly Glendenning and Matt Walters use a randomizer wheel with institution types and different challenges that institutions may face, covering what solutions we would offer for yield, brand, and lead generation problems.

1
Brian Bruess & Kara Kolomitz, Joint President and COO of The College of Saint Benedict and Saint John’s University 51:42

3M ago51:42

51:42

In this episode, Dr Brian Bruess, the inaugural joint president, and Dr. Kara Kolomitz, the inaugural joint COO of The College of Saint Benedict and Saint John’s University, share insights into devising a unified leadership structure for both institutions. They delve into their high-impact journey in Catholic higher education, emphasizing the signi…

1
Jefferson Blackburn-Smith, Executive Vice President for Strategic Initiatives, Otterbein Enrollment Management Division, Otterbein University 44:38

3M ago44:38

44:38

Understanding the student life cycle, increasing diversity and inclusion the importance of curiosity in creating change are some of the topics Jefferson Blackburn-Smith, Executive Vice President for Strategic Initiatives at Otterbein University, discusses on the Higher Ed Leaders Podcast. Blackburn-Smith shares his wisdom from 12 years in higher ed…

1
Dr Walter Wendler, President, West Texas A&M University 42:45

3M ago42:45

42:45

Dr Walter Wendler, President of West Texas A&M University, discusses his work in academia and his role at West Texas A&M. He covers the importance of meeting students where they are and appreciating their value systems, representing minorities equitably in the university, putting the Texas Panhandle first, technology, mental health and community co…

1
10. Danielle O'Neil, Chief Marketing Officer, University of New Hampshire 35:06

4M ago35:06

35:06

In this episode, Suzan interviews Danielle O'Neil, the CMO at the University of New Hampshire. O’Neill shares her journey in higher education and the challenges she has faced in her role. She highlights the importance of internal communication in the higher ed industry and the need for a centralized marketing and communications team. O’Neill also d…

1
9. Carrie Phillips, Chief Communications and Marketing Officer, University of Arkansas at Little Rock 44:19

4M ago44:19

44:19

Suzan and Audra speak with Carrie Phillips, Chief Communications and Marketing Officer from the University of Arkansas at Little Rock. Phillips shares her journey from a career in television to higher education, driven by a desire to do 'work that matters'. As she discusses her role in the institution, she highlights the importance of people, progr…

1
8. Dr. Mary Beth Williams, Vice President Of Student Affairs, Millersville University 37:56

4M ago37:56

37:56

Suzan and Audra interview Dr. Mary Beth Williams, Vice President for Student Affairs at Millersville University. Dr. Williams narrates her unique journey as a first-generation college student, emphasizing how her struggles and experiences significantly influence her current role in higher education. As VP for Student Affairs, Dr. Williams has a dee…

1
Know Your Audience: Student Journey Insights From a Higher Ed Insider 51:52

5M ago51:52

51:52

In the latest episode of Rock Enroll, we uncover key insights from Rebecca Stapley’s nine-year tenure at Nazareth College, exploring strategies for capturing student attention, avoiding common mistakes, and fostering collaboration between admissions, PR, and marketing departments. Learn innovative approaches to campus exposure amidst declining visi…

1
7. Kimberly Zimmerman, Assistant Vice President of Admissions, Knox College 37:02

4M ago37:02

37:02

Kimberly Zimmerman, Assistant Vice President of Admissions from Knox College shares her own journey in higher education, how she ended up working in admissions, and her strategies in recruiting students with Suzan in this episode of the Higher Ed Leaders podcast. Zimmerman shares how her personal experiences as a first-generation college student ha…

1
6. Allison Turcio, Assistant Vice President for Enrollment and Marketing, Siena College 45:10

5M ago45:10

45:10

Siena College grew its enrollment during the COVID years where other institutions saw enrollment fall. Assistant vice president for enrollment and marketing Allison Turcio shares how they did this. Turcio shares insights about being student-centric, the importance of personal communication and breaking the silos in higher education institutions. Sh…

1
5. Greg Wiener P.H.D, President and Christina Graziano J.D, General Counsel and Vice President for Strategy, Assumption University 49:15

5M ago49:15

49:15

Greg Weiner and Christina Graziano share their experiences and insights as part of the leadership team at Assumption University with hosts Suzan and Audra. They delve into the unique challenges and opportunities in higher education today, with a particular focus on the transformative strength and relevance of Catholic liberal arts education. They d…

1
4. Jaime Hunt, Vice President for University Communications and Chief Marketing Officer, Old Dominion University 45:46

5M ago45:46

45:46

The podcast episode features an engaging conversation between host Suzan and Jaime Hunt, Vice President for University Communications and Chief Marketing Officer at Old Dominion University, about the evolving landscape of higher education and the crucial role marketing plays in this sector. Hunt, a seasoned professional in higher education, chronic…

1
3. Laurie Joyner, President, St Norbert College 45:18

5M ago45:18

45:18

The importance of adapting to ongoing challenges, student support and wellness and leveraging institutional strengths are some of the topics covered in this episode with Dr. Laurie Joyner. Joyner discusses her journey in higher education, from her transformative undergraduate experience at Loyola University in New Orleans to becoming a faculty memb…

1
2. Kerry Salerno, Vice President & Chief Marketing Officer, Babson College 36:59

6M ago36:59

36:59

Suzan and Audra speak to Kerry Salerno from Babson College, discussing her career journey, the role of marketing and strategy in higher education, leadership styles and content marketing. Salerno shares her transformative personal experiences at Bentley University and her time working at Northeastern University. Salerno shares her perspectives on h…

1
1. Leo Lambert, President Emeritus at Elon University 51:43

6M ago51:43

51:43

In this insightful episode, we had the pleasure of speaking with President Emeritus Leo Lambert, who led Elon University through a period of remarkable transformation. Lambert's personal journey into higher education, starting as the first in his family to earn a four-year college degree, is a testament to the power of mentorship and seizing opport…

1
Trailer- Higher Ed Leaders: Transforming and Innovating Higher Education in the US sponsored by Viv Higher Education 0:42

6M ago0:42

0:42

Join hosts Dr. Suzan Brinker and Audra DeLaney-Hall as they engage in candid conversations with higher education leaders, exploring strategic priorities and innovative approaches to higher education. Presidents, CMOs, VPs, and more share their experiences in pushing boundaries in education through strategic planning, brand strategy, academic innova…

1
Conference Realignments and the Marketing Impact 42:00

8M ago42:00

42:00

How will NCAA conference realignments impact your institution's prospective audience? Should your marketing efforts change to reflect this? And how can you ensure your athletic events are in synergy with your campus marketing? We cover these topics and more as Erin Ward joins us for this week's episode of Rock Enroll!…

1
Navigating Changes in Higher Ed Marketing 35:55

10M ago35:55

35:55

Join us for an insightful episode of Rock Enroll with Leslie Sharpe, a marketing strategist with a rich background in higher ed. Leslie shares her experiences and insights in the evolving landscape of higher ed recruitment, marketing strategies during and post-pandemic, and the critical role of data-driven decision-making in today's digital-driven …

1
Threads, Twitter, and X...oh my! 34:49

11M ago34:49

34:49

How should higher ed marketers use Threads? And what should we make of the latest controversies at Twitter / X? Dana Cruikshank chats with Marketing Manager Christian Jessup and Director of SEO and Analytics Anna Chandler on these topics and more.

1
How Has GA4 Changed Analytics? 12:26

11M ago12:26

12:26

It's been a little over a month since GA4 replaced Universal Analytics as Google's next generation analytics platform. What changes are we noticing in usability and data accuracy? How has the transition impacted higher ed? In this short bonus episode, Anna Chandler and Christian Jessup join Rock Enroll host Dana Cruikshank to discuss.…

1
Crafting Breakthrough Creative with Tony Poillucci 38:06

12M ago38:06

38:06

In our latest episode of Rock Enroll, Dana Cruikshank sits down with Tony Poillucci, Vice President and Creative Director at VisionPoint Marketing. Join us as we discuss the power of emotional advertising, how to stand out from the "sea of sameness," and what Tony's dream project would be in higher ed.…

1
Episode 11:Finding Success with Dual Enrollment 45:47

1y ago45:47

45:47

Dual enrollment is available to every student in the United States, but finding success with dual enrollment begins with learning your options. Dual enrollment is frequently free or reduced for high school students, so every class they can take before high school graduation is one less class you'll pay full price for later.…

1
Recruiting a Diverse Cohort 32:27

1y ago32:27

32:27

Institutions should always be on the lookout for new audience segments, and it makes sense to have a diverse pool of applicants that are right-fit students. That being said, now it’s more timely than ever to be considering this topic, given the Supreme Court’s recent ruling against Affirmative Action. Join us on the newest episode of Rock Enroll as…

1
Community College Marketing with Melony Martinez 27:52

1y ago27:52

27:52

Join host Dana Cruikshank on the latest episode of Rock Enroll as he sits down with Melony Martinez, Director of Marketing & Public Relations at National Park College. Discover how marketing and outreach have evolved at NPC over the past two decades, the impact of implementing a new CRM, and the success of NPC's aggressive marketing approach.…

1
Episode 10: Degree Plan at any College 41:51

1y ago41:51

41:51

Degree planning is the one surefire way to take zeros off the cost of your college degree. In this episode, we're going to introduce you to the art and science of degree planning. You can apply degree planning principles at any college or university in the country. After this episode, you can watch a demonstration video at our College on the Cheap …

1
How to Understand and Reduce Spam Leads 33:44

1y ago33:44

33:44

Over the past several months, we’ve observed an increase in low-quality “spam” leads. Vice President Chriss Thompson joins Dana Cruikshank to discuss how to understand and identify spam leads, and the best ways to combat this marketing problem.Read more about this topic at: https://www.visionpointmarketing.com/spam-leads/Reach out to us with questi…

1
Episode 9: Live Better U 45:01

1y ago45:01

45:01

Welcome to Walmart! Over 1 billion dollars are up for grabs and you can use it to fully fund your degree. In this episode, we'll show you how getting a part-time job at Walmart generates a guaranteed full funding opportunity for your college degree. We'll also break down the best place to use the funding, and how to cut the time needed in half. Wal…

1
Episode 8: Like a Rock Star 58:04

1y ago58:04

58:04

Jennifer & Shelley interview Richard Fink IV called the “world’s leading online vocal coach” by the Wall Street Journal. He has worked with singers in over 100 countries around the world, including multi-platinum-selling artists, professional actors, political leaders, and Broadway stars. Richard gives us amazing insight into the world of performin…

1
Making Your CRM Work for You 36:13

1+ y ago36:13

36:13

What CRM is right for you? How do you use your CRM to create less work instead of more? And how does working with a Slate Preferred Partner improve your efficiencies? Danielle Attanasio joins Dana Cruikshank on this week’s episode of Rock Enroll to discuss all things CRM. Reach out to info@visionpointmarketing.com with any questions or comments!…

1
A BRAND New Episode (About Your Brand) 25:25

1+ y ago25:25

25:25

Am I best utilizing my brand? Can I break my brand? And how does sound relate to branding? Join Dana Cruikshank and Christian Jessup as they discuss the best ways to honor and evolve your brand in an ever-changing world of "content."

1
Getting into the Minds of Your Prospective Students 34:21

1+ y ago34:21

34:21

Are you thinking about your priority audience when marketing to them? On today's episode of Rock Enroll, we interview Bonnie Blumer, director of marketing & partnerships at Rensselaer Polytechnic Institute, as she walks us through the marketing and enrollment tips that she's had success with.

1
Phil Yaeger feat. Erik Solbakken 37:15

1+ y ago37:15

37:15

By Yaeger CPA Review

1
Balancing SEO and Information Architecture 12:08

1+ y ago12:08

12:08

All too frequently, higher ed institutions separate SEO and Information Architecture (IA) in their minds. But sites function best when these two important functions are handled hand-in-hand. Matt Herzberger, Vice President of Digital Experience and Analytics at VisionPoint Marketing, joins Dana Cruikshank to discuss the relationship between SEO and…

1
The Garbage Fire Episode (What To Do with Twitter and GA4) 28:08

1+ y ago28:08

28:08

VisionPoint's director of SEO and analytics, Anna Chandler, joins Dana Cruikshank as they discuss the current "garbage fire" situations in higher education marketing, Twitter and GA4.

1
Inside Admissions 54:45

1+ y ago54:45

54:45

On today’s episode, you’ll hear from Dana Cruikshank as he interviews Kim Shank. Kim shares her knowledge from over 13 years in college admissions, and what she's learned now that she's on the other side of things as an Account Director at VisionPoint Marketing.

1
Episode 7: Paying for Trade School 42:32

1+ y ago42:32

42:32

The cool thing about trade school (vocational school, career school, etc) is that the programs are tied tightly to employment- these programs help prepare you to get a job immediately. The challenge with these programs is the cost. Sometimes they are more expensive per contact unit than a degree in liberal arts, and when the school is unaccredited …

1
Episode 6: Getting a Degree vs ”Going” to College 37:14

1+ y ago37:14

37:14

Three questions everyone should ask before going to college, and how to look past the "all-expense-paid-vacation" marketing colleges are pitching. Ask an 18-year-old about their future education, and then ask a 38-year-old about their future education. What you’ll notice time and time again, is that the 18-year-old talks about where they're going t…

1
Episode 5: You May Already Qualify for this Degree 37:55

2y ago37:55

37:55

1 in 4 adults has college credit but no degree. If that's your situation, you may already qualify for a degree through this special program being offered by Pierpont Community and Technical College in West Virginia. Best of all, this degree is completely free and open to anyone in the country! Take Jennifer's 1-hour class explaining how to get this…

1
A Conversation with Shane Adams 31:52

2y ago31:52

31:52

On today’s episode, you’ll hear from Dana Cruikshank as he interviews Shane Adams. Adams brings his marketing expertise from his time with brands such as AMC and Chipotle, as well as his knowledge in the higher ed sector, including his current role at Graceland University as Chief Marketing Officer.

1
How to learn to pass your certification exams with Dr. Sabine Charles 1:08:31

2y ago1:08:31

1:08:31

How to learn to pass your certification exams with Dr. Sabine CharlesBy Yaeger CPA Review

1
What Is Strategy? 17:18

2y ago17:18

17:18

How do you define strategy? Ask three different people and you'll probably get three different answers. On today’s episode, you’ll hear from Diane Sutton (Founder and Chairman of VisionPoint), Erica Kim (Director of Strategy), and Dana Cruikshank (Vice President of Market Strategy) as they discuss how institutions can use strategic planning to info…

1
Episode 4: College Credit for $3 44:30

2y ago44:30

44:30

Complete 50-75% or more of your degree right now from home for $3 per credit or less. No application, no SAT scores, no acceptance letters. Sound too good to be true? Nope. In this episode, you won't believe the opportunities to earn legitimate college credit that you can use at legitimate colleges starting today! Resources / Links Saylor.org Onlin…

1
Price & Profit Coach Loren Fogelman 1:03:55

2y ago1:03:55

1:03:55

By Yaeger CPA Review

1
Episode 3: Testing Out with CLEP 36:44

2y ago36:44

36:44

It’s 2005-2006, and I’m reading about a concept I'd never heard of called "testing out." The interesting part is that I'd been teaching and advising in the community college district for 13 years by then, so I was sure it wasn't legit. Except that it was. 6 months later I had tested out of over 20 college classes, and today I’m going to tell you yo…

1
Founder of IRONTECH Security Tom Kirkham 1:01:59

2y ago1:01:59

1:01:59

We talked to Founder of IRONTECH Security Tom KirkhamBy Yaeger CPA Review

1
A Conversation with Rock Hall 44:50

2y ago44:50

44:50

On today’s episode, you’ll hear from Benny Vargas and Josh Dodson as they interview Rock Hall. Rock Hall is a higher education expert with more than 20 years of success and strategic management at institutions such as the University of Utah and the University of Southern California, Los Angeles. He brings his perspective on the world and on higher …

1
Liz Mason founder of High Rock Accounting joins the Podcast 54:29

2y ago54:29

54:29

Liz Mason founder of High Rock Accounting joins the Podcast to discuss family life, business, career, accounting and the future for CPA's.By Yaeger CPA Review

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