Social Media Marketing agency focusing on helping small businesses grow using actual content from their services.
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There are thousands of talented people working behind the scenes in tourism, hospitality, events and destination marketing. Are you one of them? Join me, Kelly Ballard, as I chat with award-winning business owners and those making magic in attracting and delighting visitors in the West of England, UK. If you're wanting to connect with and learn from others in the visitor economy, this show is for you. For more information about me and the show, visit www.visitorelves.co.uk
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Regular podcast hosted by the editorial team from 'The Forum', Matthew Battle and Alan Bunce, interviewing the people making the headlines across 'The Golden Triangle' property market.
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EP 44 From Boomtown to Wake the Tiger - How this festival organiser created a successful visitor attraction in the heart of Bristol
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In today's episode, my conversation with Graham MacVoy, Managing Director of the visitor attraction Wake the Tiger in Bristol, truly blew my mind. Wake the Tiger is the permanent 'baby' created by the team running the unique Boomtown festival. The pandemic has much to answer for, but it gave Graham and his directors the headspace to provide a more …
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43: Vicki Jones talks about setting up her award-winning Glampsite and YouTube channel 'Tractors and Cream' in Somerset
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In today’s podcast, I’m heading to the Somerset levels to chat with Vicki Jones, owner of the award-winning Tractors & Cream glampsite. Vicki and her husband Bryan worked in the hotel trade before they decided to upsticks and create their own hospitality business. After feeling the pain of putting up the yurts each year, they decided to invest in t…
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Planning for Diddly Squat with Dan Lampard
33:50
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Planning for Diddly Squat with Dan Lampard When Lichfields director Dan Lampard wrote about the planning issues around Jeremy Clarkson's Diddly Squat farm for Thames Tap in June 2023, the response was beyond our wildest expectations. Dan, who is senior director and head of Thames Valley, and lives in West Oxfordshire, not far from Diddly Squat, gav…
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EP 42 Ticketing system frustrations? Make yours work more effectively for you with Sarah Bagg
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In this episode, I had the pleasure of chatting with Sarah Bagg, founder of ReWork Consulting, about getting the best ticketing or booking system to support your business needs. As a marketer, I've worked with several solutions, and I've noticed that most of them lack the automated link from email to CRM system. As a result, it's challenging to exe…
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Oxford v Cambridge – The Big Property Debate!
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These two great UK Cities have been competing against each other for over 1000 years in some respect whether it be in the provision of education, accumulation of knowledge, or success of their research. And whilst many still associate the Oxford v Cambridge with sporting rivalries such as the annual Boat Race or Rugby Varsity Match, they are now co…
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EP 41 How working with the overseas travel trade could really help your business, with Jon Chamberlain and Mike Newman
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In this podcast episode, we focus on increasing bookings from inbound travellers or overseas tourists through the travel trade. My guests are Jon Chamberlain, Head of Marketing for VisitWest, and Mike Newman of B2Me Tourism Marketing. Jon has been working for 11 years to promote Bristol, Bath, and the surrounding areas as a European leisure destina…
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EP 40 - The state of the domestic group market in 2024, with Steve Reed Tourism
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Today's Marketing Insights is all about the 'groups' market. For many years, the domestic group travel or coach tour industry has been an important part of the UK’s tourism industry. Groups have historically been guaranteed business for many tourism organisations, with up to 50 people on a coach coming often during week day and shoulder periods. Ho…
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Interview with Alison Foster, programme director for the re-development of the Royal Berkshire Hospital in Reading. The podcast explores how a major project could total £1bn+ in construction value and become one of the major projects in Berkshire and possibly the South East if it gets the go-ahead from the Government. The Battle & Bunce podcast Int…
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EP 39 Easy tips for mastering your email marketing with Sarah Orchard - Marketing Insight
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Today’s episode is all about email marketing and the simple things you can do to make it work more effectively to drive bookings. Joining me on the show is Sarah Orchard of Get Fully Booked. Sarah runs a marketing programme that helps small independent accommodation businesses improve their marketing and increase their direct bookings. Sarah was al…
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EP 38 Behind the scenes at the Royal International Air Tattoo, Cotswolds with Simon Hough
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If large open-air events or air shows are your thing, you'll love this episode. In today’s podcast, I chat with Simon Hough, Head of Commercial Activities and Hospitality at the Royal International Air Tattoo (RIAT), the largest military airshow in the world. We chat about the event and everything that goes into its creation across the year, includ…
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Former Reading FC chief executive Nigel Howe, the man central to finding a buyer for the club, joins the Battle & Bunce podcast for a candid conversation about how it's going . He also looks back on the other major projects he's been involved with in Reading including the stalled Royal Elm Park scheme and Station Hill. He reveals his hope that the …
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EP 37 Marketing Insight - How to work with influencers in 2024 with Claire Robinson, Weekend Candy
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Today's episode is the first of my Marketing Insights series. In it, I’m talking to the lovely Claire Robinson, founder and Creative Director of WeekendCandy.com, about the world of influencer marketing and how to work with Influencers in 2024. Claire shares several tips on how to find the right people to work with and get the most out of the relat…
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What Alistair Elliott Did Next - Interview with the former Group Chair of Knight Frank
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Alistair Elliott was senior partner & group chairman of Knight Frank with responsibility for 16,000 people across 400 offices spread around the globe. Despite retirement in 2022, he remains heavily involved in the real estate sector. He currently has roles with the Prince's Council, is chair of the Commercial Property and Development Committee for …
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EP 36 Digital marketing insights and what's next for the UK's tourism industry with Jarrod Lopiccolo & Kate Sikora from digital agency Noble Performs
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Digital marketing is constantly evolving, and it can be a challenge to keep up. I recently had a conversation with Jarrod Lopiccolo (CEO) and Kate Sikora (Managing Partner) from Noble Performs, a digital agency that specialises in travel and tourism marketing. With over 20 years of experience in the US, they established a UK agency in Bristol in 20…
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Ep 35 The role of culture in Weston-super-Mare's Regeneration: conversation with Creative Director, Fiona Matthews of Super Culture 🌟
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Welcome to episode 35 of the Visitor Elves podcast. Today, I’m joined by Fiona Matthews, Creative Director of Super Culture, an organisation that creates cultural experiences in Weston-super-Mare. Super Culture creates large-scale events such as the annual light festival GLOW and Whirligig and works on initiatives involving the entire community. Su…
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In this episode we explore the rapidly expanding Next Gen Chapters which have been established over the past 12 months in Oxfordshire and Berkshire with the aim of connecting, informing and educating the members of the under 35 Next Gen. To help us we interviewed Liv Thomas, based in the Savills Oxford office, and Caitlin Attrill from Lichfields wh…
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Ep 34 ⚽️ Sports tourism in Bristol and the exciting plans for Bristol's Ashton Gate Stadium, home of Bristol City Football Club and Bristol Bears with CEO Mark Kelly.
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Welcome back to the first Visitor Elves episode of 2024. I hope you had a good Christmas season and your plans for 2024 are shaping up. In today's conversation, I'm going behind the scenes of Ashton Gate Stadium, home of Bristol City Football Club, Bristol Bears, and Bristol Flyers, with the wonderful, Dublin-born CEO Mark Kelly of Ashton Gate Spor…
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Selling the French Horn Restaurant and the 2024 Resi Update
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Steve Woodford, executive chairman of Haslams Estate Agents in Reading, joins us to look at both the marketing of a remarkable site on the Berkshire border with Oxfordshire, and to discuss the housing market in general. Through decades of family connections, Steve's involvement with a fine dining venue, the French Horn at Sonning, has led to Haslam…
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Ep 33 Setting out the ambition and plans for visitor economy of the VisitWest tourism region with Managing Director, Kathryn Davis
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In this festive episode just before Christmas, we have a returning guest, the lovely Kathryn Davis, Managing Director of VisitWest, shedding light on the key aspects of the recently launched Destination Management Plan (DMP). The VisitWest regional area, including Bristol, Bath, South Gloucestershire, and North Somerset, brings in a staggering £2 b…
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Ep 32 Insight into one of the South West's best campsite and outdoor activity centres Mendip Activity Centre, with George Combe
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Today's podcast episode features the delightful George Combe, talking about the growth and popularity of the Mendip Activity Centre in North Somerset. Spread across 250 acres, Mendip Activity Centre is the largest independent activity centre in the West. With a dry ski slope, toboggan run, watersports on the river, rock climbing, and much more. Dur…
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The Retail and High Street review with Fiona Brownfoot, Hicks Baker
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The Retail and High Street review with Fiona Brownfoot, Hicks Baker Fiona Brownfoot is one of the leading retail experts currently operating in the Thames Valley. Based in Reading and a director at Hicks Baker, Fiona has over 25 years of experience and is well placed to comment on the future of the high street and future retail trends in this secto…
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Oxford United development director Jonathon Clarke on the club's new stadium
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The Battle & Bunce talking property podcast grabbed an exclusive interview with Oxford United development director Jonathon Clarke at the recent consultation over the planned new stadium for the U's. The club faces a race against time to get the application through the planning system and built by the time the club is forced to leave the Kassam Sta…
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Ep 31 Noah's Ark Zoo Farm: An Accessible, VisitEngland Gold Award-Winning Visitor Attraction with Larry Bush
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With one in five households having someone with an impairment or disability, it is crucial for businesses in the visitor economy to prioritise accessibility. Your consideration and awareness of this market can make or break a visitor's decision to choose your business. Supporting people with access needs has always been essential, but in recent yea…
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The Entrepreneurial Property Developer – Andy Jansons, Jansons Property
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Andy talks candidly about his unconventional entry into the world of property development and how he made Jansons Property into one of the leading SME developers in the West London and Thames Valley regions. Drawing on his ability to assess opportunities and gauge risk, Andy and his team have established a portfolio of projects across the office, i…
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30. How restaurant Urban Tandoor is smashing it on TikTok with Owner Sujith D’Almeida and TikTok Queen Nat Brereton
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It's been a while but I'm excited to be back with my 30th episode featuring the team behind the Bristol restaurant absolutely smashing it on TikTok - Urban Tandoor. Urban Tandoor are now apparently the most followed Indian restaurant account on TikTok, with many of their posts reaching views into the millions. In today’s episode, I chatted with Suj…
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The Resi Market Review - Jonny Denton from Darcliffe Homes and Mike Shearn from Haslams Estate Agents
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The Resi Market in Review – Interview with Jonny Denton, Sales Director, Darcliffe Homes and Mike Shearn, Investment & Development Director, Haslams Estate Agents. This podcast was an opportunity to lift the lid on the South East residential market. Building on the contrasting perspectives from a SME residential developer and a residential sales co…
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Green Park Reading with Rory Carson and Ed Smee
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Green Park Reading interview with Rory Carson and Ed Smee Green Park Reading is arguably the most established and successful business community of its type in the Thames Valley and possibly the South East UK. From its Prudential roots, the community has morphed from an office location into a mixed use scheme managed by Mapletree Investments, as adj…
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Mission Street Interview with Artem Korolev and Colin Brown
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Mission Street Interview with Artem Korolev and Colin Brown Wide ranging interview with the Founder & CEO and Development Director of this progressive property development company which is focusing its attention on the Life Sciences market located in the Golden Triangle (London, Oxford and Cambridge) and Stevenage / Bristol. The interview explores …
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The Milton Park interview with Philip Campbell from MEPC
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The Milton Park interview with Philip Campbell from MEPC In depth interview with the investor and developer of the business community located at Milton Park in Oxfordshire. Strategically located to the south of Oxford on the A34, Milton Park is now a key part of the Golden Triangle and has positioned itself in the heart of the current ‘boom’ for Li…
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Alison Webster, Chief Executive, Berkshire Local Enterprise Partnership
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Local Enterprise Partnerships with Alison Webster, Chief Executive, Berkshire Local Enterprise Partnership Candid review of the role which the Berkshire Local Enterprise Partnership (BLEP) has played in Berkshire over the past few years but also explores the evolving role of the LEP will play as the political environment changes. Alison updates lis…
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Station Hill with Alex Aitchison, Lincoln Property Company
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The Station Hill interview with Alex Aitchison, Lincoln Property Company In depth interview with the developer of Station Hill located in Reading which will be the largest scheme of its type in the South East of England. Alex leads the team in the UK of this US based company and has a successful history of completing projects across the region. The…
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29. Marketing in the visitor economy with Kelly Ballard
1:14:23
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In this final episode of Series 2, I am bringing you my story. I’m being interviewed by my Visitor Elf sidekick Shonette Laffy, Digital Marketing Manager of Visit West and fellow freelancer. During my conversation with Shonette, I share how I got into the visitor economy and what life was like in marketing before the internet existed - remember tha…
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UKREiiF – What's it all about and how is Berkshire engaging with the event? Interview with Nathan Spencer, Director, Built Environment Networking about UKREiiF (now in its second year with 5000+ attendees) and to be hosted in Leeds (May16th-18th) and why the Berkshire Local Enterprise Partnership is showcasing at the event. Confirmed partners on th…
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28. Find out how Stroud Brewery and Stonehouse Court Hotel are working together as part of VisitGloucestershire's Sustainability Champions to help each other and drive change
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In today’s podcast I had the pleasure of chatting to two independent tourism organisations based in Gloucestershire who are leading the way in not only making their businesses as sustainable as possible, they are also on a journey to changing our thinking around how we spend our leisure time – including what we choose to eat and drink. This week I …
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In this latest edition the Deputy Leader of Slough Borough Council Cllr Pavitar Mann chats to us about all the town's major talking points – and a few more! As well as being deputy leader Pavitar, is the Cabinet Member for Housing & Planning and represents the ward of Britwell and Northborough. Away from the council she's a Director at DevComms res…
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27. How Bath's historic venues have adapted through massive changes, with Rebecca West, Marketing Manager at the Roman Baths
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Today’s chat is with Rebecca West, Marketing Manager responsible for one of the most visited pay-to-enter visitor attractions in the UK outside London - the Roman Baths. I was lucky enough to speak to Becca, just days before she started maternity leave to have her first baby. In fact by the time this podcast comes out, she might have some exciting …
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26. Hear about this year's momentous Bristol 650 celebrations from Naomi Miller, Acting Director at Bristol Ideas
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This week I've been chatting with the fascinating Naomi Miller, Acting Director at Bristol Ideas - organisers of inspiring talks and debates which shine a light a light on diverse issues in the city. Bristol Ideas runs events throughout the year, including Festival of the Future City in October, and the Festival of Economics in November. Join me as…
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25. You must have heard of the award winning boutique hotel Homewood Park? Listen to my conversation with Lewis Collins about what its like to work in and promote the distinctly cool Kaleidoscope Collection ...
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This week I've been chatting with the fabulous Lewis Collins, Brand and Marketing manager of the Kaleidoscope collection - three award winning luxury boutique hotels in and around Bath and Wiltshire. The multiple award winning hotels: Homewood (just outside Bath), The Bird (in the centre of Bath) and the Bishopstrow (in Wiltshire). Join me as I tal…
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Reading Review with Tony Page, Reading Borough Council
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In our second podcast we've sat down with Tony Page, deputy leader of Reading Borough Council, for a fascinating conversation about the development and transport scene in Reading. Tony has fifty years as a councillor so there's no one with better insight. Thanks again go to HASLAMS estate agents in Reading for the loan of a booth in their basement …
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24. Meet Anselm Guise, the aristocratic trance music aficionado, turned owner of stunning country estate Elmore Court, near Gloucester.
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Today’s podcast episode is with an aristocratic festival organiser, techno DJ and producer, who has combined his passion for entertainment with his love of the environment in his family home on the River Severn in Gloucestershire. Meet Anselm Guise, owner of Elmore Court the beautiful wedding venue and stately home just outside Gloucester. Find out…
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23. Podcast 1st birthday episode, with Annah Todman owner of Uncover Britain road trips, talking motorhome travel
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It's been a whole year since I first launched the Elves of the Visitor Economy podcast! Whoop whoop! Happy birthday to me As a big fan of camping, with a dream of one day owning a camper van, this feels like an appropriate time to be talking motorhome travels with Annah Todman. Today's conversation is all about her business Uncover Britain road tri…
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BTR (Built to Rent) market with Mike Shearn, Haslams Estate Agents
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In our first podcast we bring you an informative chat about the BTR (Built to Rent) market with Mike Shearn, the Chief Operating Officer of Haslams Estate Agents. Mike is also the founder of Mosaic Living, a co-operative of BTR experts including Haslams, with extensive experience in advisory, development, and operations of BTR assets. The Battle & …
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22. Growing a successful digital following for destinations with travel blogger turned in-house digital marketer Lisa Kowalkowski, Marketing Cheltenham
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If you are interested in growing an engaged digital following, you work for, or with a destination marketing organisation, then I’m sure you’ll find this week’s episode interesting. I’m talking digital marketing with travel blogger turned in-house digital destination marketer for Marketing Cheltenham, Lisa Kowalkowski. Lisa took her story telling a…
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21. The rise of the Sri Lankan restaurant chain The Coconut Tree, with founder Rodrigo Rasthinthe
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Imagine setting up a restaurant with five of your friends that is so successful that within six years you have got nine restaurants!! Welcome back to 2023, where my first episode of the year is with Rodrigo Rashinthe, Operations Director and one of five founders of The Coconut Tree chain of Sri Lankan restaurants. In 2016, Rodrigo and his friends b…
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20. Westonbirt Arboretum and the developments that have created a truly inspirational outdoor visitor attraction, with Sophie Nash, Programme Manager
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In today’s podcast I chat with Sophie Nash, Programme Manager of ‘Westonbirt’. Located in the Cotswolds in the County of Gloucestershire, the Arboretum is one of the most visited pay-to-enter attractions in South West England, and is ranked amongst some of the great gardens of the world. Over the past 10 years, Westonbirt has seen considerable deve…
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19. Running an independent, city centre guest house through challenging times with owner Carla Brooks, Brooks Guest House
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For anyone involved in running an accommodation business in a city location over the past few years, times have been tough. Todays guest Carla Brooks Owner of the Brooks Guest Houses (in Bath and Bristol) shares some useful advice, having survived the recession of 2008. If you have ever wandered into St Nicholas Market in the centre of Bristol, and…
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18. Making your hospitality business more sustainable with Mike Harris, sustainability expert and owner of Bar & Restaurant, The Strawberry Thief, Bristol
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Today’s podcast features my conversation with Bristol bar and restaurant owner Mike Harris, The Strawberry Thief. After many years following a career as a sustainability specialist, including time with the Eden Project, he decided to go back to his hospitality roots. In 2016 he bought The Strawberry Thief, situated on Broad street near St Nicholas …
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17. Top tips for generating national PR with Fiona Reece travel PR expert
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In today’s episode I am joined by the superb national travel PR specialist Fiona Reece, owner of Travel Tonic PR. If you’re wondering how, you might generate more national PR for your organisation but there is nothing new happening, you’ll love this episode. Join us as we reflect on the changing face of PR over the years, and hear some of Fiona's t…
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16. Building and nurturing 'place' culture, with Philip Walker, Gloucester City Council
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In today's episode, I chat with the man in charge of culture for the city of Gloucester, Philip Walker, Head of Cultural Services, Gloucester City Council. Where would we be without culture? Culture is vitally important, it provides the vitality, sense of belonging and opportunity for us to come together and connect with things that light up our he…
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15. Breathing life into ‘places’ through events – with Kate & Hannah, Directors of multi-award winning theatrical events company Bakehouse Factory
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If you work in promoting or bringing life to town and city centres, visitor attractions or have a dream of working for a creative organisation, you’re going to love today’s podcast. In this episode I’m joined by the wonderful Kate Statham and Hannah McGavin, Directors of Bristol-based and award-winning theatrical events company Bakehouse Factory. T…
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