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The Franchise Leaders Forum Podcast

Franchise Consultant and Franchise Coach - Tracy Panase and Shannon Wilburn

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Welcome to "The Franchise Leaders Forum," the ultimate podcast for women entrepreneurs navigating the intricate world of franchising, brought to you by industry veterans Tracy Panase and Shannon Wilburn. This podcast is your go-to resource for franchise leadership insights, practical strategies to build and scale your franchise, and firsthand experiences from those who live and breathe franchising every day. Leading the conversation is Tracy Panase, the dynamic force behind the Just Between ...
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How do you run a successful franchise? It often looks like identifying blind spots that inhibit growth, taking strategic pauses, and embracing the journey while expecting the unexpected. Today’s guest, Steve Greenbaum, dives into the concept of “blind spots” in business which equates to those challenges that often pop up out of nowhere in our busin…
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Curious how an average person with average work ethic can achieve extraordinary success in franchising? With decades of experience navigating the complexities of the franchise landscape, our guest David Barr is bringing a wealth of knowledge and a candid perspective on the realities of franchising. David Barr is the Chairman and majority owner of P…
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Have you ever wondered how a working mom’s frustration led to a nationwide revolution in early childcare and a thriving franchise? Jo Kirchner joined Primrose in 1990 as Vice President and became President and CEO in 1999. Her lifelong mission is to deliver a nurturing environment and a quality learning foundation to help children become confident …
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What does it take to foster real trust and passion in a franchise? Today’s guest, Shane Evans is an accomplished entrepreneur and franchisor, best known as the Co-Founder of Massage Heights, a premier membership-based massage and skincare company. With a passion for enhancing well-being, Shane has cultivated a culture of elevated wellness that touc…
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If you don’t do something that differentiates you, you don’t even get a look, much less an opportunity. In today’s episode we are diving into strategies for franchise success. We are starting off with the importance of thinking outside the box and how we can be creative about drawing attention and sales into our business. As well as always being a …
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When it comes to owning a franchise the most important thing you can do to set yourself up for success is to do your due diligence. And the most effective way to do your due diligence is with FranNet's 7-step process that sets you, the potential franchisee, up for long-term success. Today, we are joined by Jania Bailey who joined FranNet in 2006 an…
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Do you sometimes feel stuck when it comes to moving your business forward? Perhaps, you aren't clear on what path you should take or you don’t have a clear vision of your business? What if you had a clear framework and intentional goals to drive your business growth? Today, our guest Alex Judd sheds light on the magic of success statements, definin…
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When it comes to owning a franchise as a small business owner the benefits are high! They have a proven business model. They have manuals and training, and they will onboard you. They will teach you the industry, help you make less mistakes and hopefully achieve profitability faster than if you opened a stand alone small business. It was this busin…
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How does one go from working at a Fortune 500 company doing jobs like production supervisor, plant industrial engineer, marketer, finance person and more to running an ice cream franchise business? Dave first fell in love with the Haagen-Daz Shoppes franchise because of the entrepreneurship and putting people in business. After this first foray int…
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Let’s just start with the biggest question we are all asking ourselves! Why did Mary Kennedy Thompson leave Neighborly for BNI to become their CEO? Today, Mary is sharing that answer with us as well as her remarkable journey through the franchise system as a trailblazing leader. She sheds light on pivotal lessons in leadership, organizational chang…
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What happens when you sell your successful franchise to pursue a dream? A dream that you ended up being denied? You do everything in your power to overcome the obstacles and hurdles until that dream becomes a reality. Today, we are joined by Bridget Jones. Bridget is a former owner of a Just Between Friends franchise and a current owner of a Chick-…
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How does one go from a multi-unit franchisee to owner and CEO of the company? Tracy’s dedication to the mission, vision and values of the organization led her to make the leap from franchisee to CEO. In today’s episode, Tracy shares her foray into the franchisee space, and no it didn’t start with the Just Between Friends (JBF) franchise! But it was…
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What is it truly like to start your own franchise? What challenges do you face as the franchisor? Shannon Wilburn is the innovative force behind the Just Between Friends Franchise System. Today, she shares about the pivotal role of open communication and transparency in fostering strong relationships with franchisees. She sheds light on the challen…
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Whether you're a franchise or franchisee, or aspiring to join the franchising world, you're in the right place! Welcome to The Franchise Leadership Forum, the podcast that tackles the challenges and pains that you face every day. From understanding franchise dynamics to growing and supporting your franchisees. We get it because we've been there and…
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