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Shane O’Neill is Vice President and oversees the digital and web efforts at Fruchtman Marketing. He is a frequent speaker and writer about digital strategy and insight on proper methods to successfully build an online presence. His quality-over-quantity approach often highlights the pitfalls of non-strategic digital marketing efforts.
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Ep. 4: The Metaverse and the Future of Marketing
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By SmartWork Media
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Just about every business is in the social media game now and most are failing to use their social media channels even in a moderately successful way.Instagram is one of the top social channels you can incorporate into your marketing mix. Yet, it’s much different than Facebook, so stop treating it that way. It’s time to throw away the excuses and r…
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Ep. 2: The New Jewelry Salesperson, Part 2 – Daniel Gordon Interview
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Shane O'Neill is joined by Daniel Gordon, one of independent jewelry retail's biggest, and longest-running, proponents of digital marketing The discussion: Social and digital marketing has changed more than just how retail jewelers market themselves, it’s changed how we communicate. So, why then are so many salespeople still selling the way they al…
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Ep. 1: The New Jewelry Salesperson – Your Next Hire for the Digital Age (Part 1)
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In the debut episode of his new podcast, Shane O'Neill of Fruchtman Marketing asks one of the most important, and overlooked, questions about digital marketing for jewelry stores. For the past decade we’ve been talking about how digital marketing and the move to online has changed how businesses market themselves … but what about how this technolog…
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