A podcast about aliens, UFOs and all things weird.
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Looking to scale an SEO channel and generate more traffic to your website? You are in the right place with the Optimize weekly podcast. Hosted by Nate Matherson, a content marketing and SEO leader, we go in-depth and tactical with an amazing selection of guests ranging from in-house SEO teams, agency folks, and solo practitioners who are crushing in their respective niches. Whether you are building an organic search channel for the first time or a seasoned pro, the Optimize podcast helps you ...
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The Law of Code podcast focuses on the legal framework being built around blockchains, crypto, NFTs, and DAOs. We’ll look at crypto regulations, rights surrounding NFTs, as well as the legislation impacting blockchain. You’ll hear from the top lawyers, lawmakers, and entrepreneurs in the space – we’ll touch on best practices countries are implementing, new regulations, and share ideas on the best path forward.
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SportsJam with Doug Doyle features in-depth interviews with top athletes, coaches, reporters, authors, and fans of the sports world. WBGO News Director Doug Doyle started the award-winning podcast SportsJam in 2008. The Pennsylvania State University graduate is one of the most decorated reporters in New Jersey radio history. SportsJam with Doug Doyle was named one of the top sports podcasts in 2017, and recently claimed the first-place prize for “Best Interview Podcast” at the 2023 Public Me ...
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Eli Schwartz on AI Overviews, Algorithm Updates, and Google's Monopoly
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Join Nate Matherson as he sits down with Eli Schwartz for the sixty-fourth episode of the Optimize podcast. Eli is an SEO advisor who has collaborated with major companies like Coinbase, Tinder, and Quora, and is the author of the influential book Product-Led SEO. Eli shares his expertise on the current state of SEO, offering a nuanced view of AI o…
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Former MSG President Bob Gutkowski gives a sports history lesson in 'Gut Punch'
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38:11
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Former MSG President Bob Gutkowski's talks about his career and his new book Gut PunchBy Doug Doyle
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Meg Scarborough on Content Strategy, Cybersecurity Marketing, and AI's Impact on SEO
53:52
53:52
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Join Nate Matherson as he sits down with Meg Scarborough for the sixty-third episode of the Optimize podcast. Meg is the CEO and founder of Megawatt, a B2B content marketing agency specializing in technical content for the tech industry. With a deep passion for technology, Meg has built her agency around helping companies in cybersecurity, develope…
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Jonny Price on Community Rounds and Go-To-Market
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Join Nate Matherson as he sits down with Jonny Price for the sixty-second episode of the Optimize podcast. Jonny is the VP of Fundraising at WeFunder, a platform that empowers startup founders to raise capital from their customers and community. With a background in management consulting and experience at Kiva.org, Jonny brings a wealth of knowledg…
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American Dream's Gregg Schwartz is turning the retail and entertainment center into a sports destination
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21:12
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American Dream's Gregg Schwartz joins SportsJam with Doug Doyle about how the retail and entertainment center into a sports destinationBy Doug Doyle
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Join Nate Matherson as he sits down with Matt Lenhard for the sixty-first episode of the Optimize podcast. Matt is the co-founder and CTO of Positional, a company building an all-in-one tool set for content marketing and SEO teams. In our episode today, Nate and Matt explore topics like AI overviews, SEO optimization, and Google's SERP strategy. Ma…
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Emma-Jayne Wilson breaks Julie Krone's purse-winning record
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Jockey Emma-Jayne Wilson joins SportsJam with Doug Doyle to talk about breaking Julie Krone's purse-winning recordBy Doug Doyle
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#141 - Josh Lawler and Jener Sakiri on securities, regulation and gaming in crypto
49:42
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Josh Lawler is a partner at Zuber Lawler, where he leads the firm’s Emerging Technologies Group with a particular emphasis on blockchain technology. Josh previously practiced as a corporate securities and M&A attorney at Skadden, Arps. Jener Sakiri is an associate at Zuber Lawler and focuses on transactional and regulatory matters. He often works w…
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Bennet Johnson on Scaling Talkiatry's SEO Channel to 200k+ Per Month
49:44
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Join Nate Matherson as he sits down with Bennet Johnson for the sixtieth episode of the Optimize podcast. Bennet is the Director of Growth Marketing at Talkiatry, where he drives new patient growth via organic and paid channels. With prior roles at Twitter and The Wall Street Journal, Bennet brings a wealth of experience in growth marketing. Over t…
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USA Wrestling CEO Rich Bender is expecting plenty of GOLD in Paris
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USA Wrestling CEO Rich Bender joins SportsJam with Doug Doyle to talk about the Paris Olympic Games and his Hall of Fame careerBy Doug Doyle
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#140 - SAFEs, SAFTs and what's market for crypto startups with Nick Pullman
1:07:22
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Nick Pullman (@NickPullmanEsq) is Corporate Counsel and founder of Day One Law Corporation, where he provides legal solutions for tech startups and investors. Nick was previously head of legal at an NFT startup and an associate at Cooley and DLA Piper. In this conversation, we cover: [2:53] Nick's introduction to Bitcoin [7:33] What's market: SAFEs…
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Join Nate Matherson as he sits down with Turner Novak for the fifty-ninth episode of the Optimize podcast. Turner is the founder of Banana Capital and host of The Peel, one of Nate's favorite podcasts. Turner is an investor known for his insightful and often humorous takes on startups, tech, investing, and the stock market. He has built a significa…
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Erik Dietrich on Developer Content Strategy & SEO
52:31
52:31
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Join Nate Matherson as he sits down with Erik Dietrich for the fifty-eighth episode of the Optimize podcast. Erik Dietrich is the CEO of Hit Subscribe, a marketing services business, and the author of the upcoming book "SEO for Non-Scumbags". In our episode today, Nate and Erik explore content marketing and SEO tactics, particularly for companies i…
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Caitlin Hartney on Product-Led Content and B2B Strategy
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Join Nate Matherson as he sits down with Caitlin Hartney for the fifty-seventh episode of the Optimize podcast. Caitlin is the Director of Strategy at Block Club, an agency specializing in brand and content strategy for B2B tech companies. Caitlin has over 15 years of experience in content marketing, starting with an AMLA 250 corporate law firm, an…
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Jerry Izenberg's latest book 'Larry Doby in Black and White' gives a detailed account of baseball's invisible hero
52:42
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Jerry Izenberg's latest book 'Larry Doby in Black and White' gives a detailed account of baseball's invisible heroBy Doug Doyle
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Samantha North on Showcasing Expertise, Brand Universe, and SEO
55:26
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Join Nate Matherson as he sits down with Samantha North for the fifty-sixth episode of the Optimize podcast. Samantha North is a content strategist and SEO coach with a diverse background, having grown blogs to over 100,000 monthly visitors and driven significant conversions. In our episode today, Nate and Samantha explore the changing search lands…
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Stephan Cizmar on Standing Up Outbound Sales Motions, Messaging, and Success
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Join Nate Matherson as he sits down with Stephan Cizmar for the fifty-fifth episode of the Optimize podcast. Stephan is a co-founder and partner at ER Ventures, an operator-led venture fund. He is also an operating partner at Blackhorn Ventures and was previously the co-founder and chief strategy officer of LANG. In our episode today, Nate and Step…
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Emmy Award-winning journalist and memorabilia expert Darren Rovell holds Collectible Night at Red Bulls match
27:56
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Memorabilia expert and Emmy Award-winning journalist Darren Lovell joins SportsJam with Doug Doyle to talk about Collectible Night at Red Bulls matchBy Doug Doyle
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#139 - Changing political tides in DC, Consensys' SEC lawsuit with Bill Hughes
50:03
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Bill Hughes (@BillHughesDC) is Senior Counsel & Director of Global Regulatory Matters at Consensys Software, which is behind MetaMask, Infura, and various other software supporting the programmable blockchain ecosystem. For more on Bill’s background, I recommend episode 74 of Law of Code. This conversation is focused on the lawsuit Consensys brough…
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Chris Bakke on Founder-Led Content Marketing, Going Viral, and Social Strategy
58:36
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Join Nate Matherson as he sits down with Chris Bakke for the fifty-fourth episode of the Optimize podcast. Chris is the founder of Laskie, which was acquired by Twitter (now X) in 2023, and Interviewed, which was acquired by Indeed in 2017. He's worked in product and sales leadership roles at X, Indeed, and Zillow, and is well-known for his active …
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Zac Harris on Google's AI Overviews, Tools and Templates, and Ranking Factors
57:30
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Join Nate Matherson as he sits down with Zac Harris for the fifty-third episode of the Optimize podcast. Zac is an SEO and marketing leader and entrepreneur. He has worked with companies like Copy AI, Animals, Craigslist, and SpyFu. In our episode today, Nate and Zac explore topics like Google's new AI overviews, changing ranking factors, and his e…
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Kevin Jurovich on LinkedIn Marketing, Going Viral, and Posting Best Practices
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Join Nate Matherson as he sits down with Kevin Jurovich for the fifty-second episode of the Optimize podcast. Kevin is the co-founder and CEO of Circles, a startup enhancing discovery with live video. He also boasts a diverse background as a former NFL wide receiver for several teams, including the Philadelphia Eagles. Kevin shares his journey from…
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#138 - The future of sports and crypto: Karate Combat
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This conversation with two lawyers — Samir Patel and David Kuhn — and an entrepreneur who goes by OnlyLarping covers all aspects of Karate Combat, a novel form of sports league that is betting heavily on crypto. Show highlights: [2:51] What is Karate Combat? [7:26] Implementing token governance [13:11] Crypto and sports [19:34] Why they believe it …
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Nate Saienni on the Value of SEO for B2B Companies, Content Optimization, and the Future of Search
53:24
53:24
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Join Nate Matherson as he sits down with Nate Saienni for the fifty-first episode of the Optimize podcast. Nate Saienni is a solo SEO and content marketing consultant with a deep understanding of the B2B landscape. He brings a wealth of experience and unique perspectives on the evolving role of content and SEO channels. Nate Saienni discusses the c…
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#137 - Blockchain Association sues the SEC to strike down Dealer Rule
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Recently, the Blockchain Association (BA) and the Crypto Freedom Alliance of Texas (CFAT) filed a lawsuit against the Securities and Exchange Commission seeking a court order to strike down the SEC’s Dealer Rule due to the SEC’s various Administrative Procedure Act (APA) violations including preventing industry participants from being able to opera…
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Poker great Phil Hellmuth on the keys to success in life and at the table
36:18
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Phil Hellmuth enjoys being the greatest poker tournament player of all-timeBy Doug Doyle
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Matthew Kay on Technical SEO, Reporting, and B2B SaaS
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Join Nate Matherson as he sits down with Matthew Kay for the fiftieth episode of the Optimize podcast. Matthew is a seasoned SEO consultant who brings a wealth of experience in technical SEO from his role at an agency focusing on B2B SaaS companies. In our episode today, Nate and Matthew explore essential SEO strategies shaping the industry. They d…
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Canada Ocean Racing president and skipper Scott Shawyer sails with pride and an environmental message
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Canadian professional sailor Scott Shawyer joins SportsJam with Doug Doyle to talk about his new passion and the upcoming New York VendeeBy Doug Doyle
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Ray Grieselhuber on SERP Analytics and the Future of SEO
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Join Nate Matherson as he sits down with Ray Grieselhuber for the forty-ninth episode of the Optimize podcast. Ray is the CEO of DemandSphere, a Y Combinator-backed data and analytics platform built for e-commerce and programmatic SEO teams, both in-house and agency. With over 17 years of experience in building and scaling SEO solutions, he leads a…
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American Association of Professional Baseball Commissioner Josh Schaub sees an even brighter future for his league
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25:13
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American Association of Professional Baseball Commissioner Josh Schaub talks about expansion and his careerBy Doug Doyle
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Dave Rathmanner on Algorithm Updates, March Core Update, and Ranking Signals
54:36
54:36
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Join Nate Matherson as he sits down with Dave Rathmanner for the forty-eighth episode of the Optimize podcast. Dave is an experienced SEO consultant known for his deep insights into search engine algorithms and strategies. He is also an entrepreneur who is actively building a portfolio of websites across various niches, including the gambling secto…
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Nile Frater on Niche Sites, Creating Content at Scale, and Competitive SEO
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54:13
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Nate Matherson chats with Nile Frater on this episode of the Optimize podcast. Nile is the founder and CEO of Masse SEO, an agency which specializes in delivering high-scale content campaigns for fast-growing startups at Series A and beyond. He previously owned NoCode.Tech, which was acquired in 2022 and runs a micro private equity firm, Concrete C…
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New York Rangers legend Stephane Matteau chats about his foundation and recalls the 30th anniversary of his iconic playoff goal
26:49
26:49
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The 30th anniversary of New York Rangers legend Stephane Matteau and his quest to help others fight bullying and anxietyBy Doug Doyle
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#136 - Justin Wales on the Crypto Legal Handbook
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47:16
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Justin Wales (@bitcoin_wales) is the Head of Legal for the Americas at Crypto.com. Before going in-house, he was a partner at the international law firm K&L Gates, where he represented crypto companies in all aspects of their business. His new book, The Crypto Legal Handbook, is a must-read guide through the laws of crypto, web3 and an ever-decentr…
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International Boxing Hall of Fame author Thomas Hauser gets personal in his memoir 'My Mother and Me'
31:29
31:29
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Thomas Hauser, acclaimed author and the official biographer of Muhammad Ali, joins SportsJam with Doug Doyle to talk about his memoir My Mother and MeBy Doug Doyle
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Dwayne Hogan on Content Briefs and Creating Helpful Content
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55:57
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Join Nate Matherson as he sits down with Dwayne Hogan for the forty-sixth episode of the Optimize podcast. Dwayne is a seasoned freelance SEO consultant with over 14 years of experience, including leadership roles with global brands. His Utah-based consultancy offers a deep dive into the evolving SEO landscape. In today's episode, Nate and Dwayne u…
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#135 - Everything you should know about Roman Sterlingov's case
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Today’s podcast covers the case of Roman Sterlingov, a 33-year-old Swedish-Russian national, was arrested by Internal Revenue Service criminal investigators at the Los Angeles airport and was accused of creating and operating Bitcoin Fog, a bitcoin “mixing” service that the US Justice Department claims Sterlingov used to enable $336 million in mone…
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#134 - Pre-enforcement lawsuit against the SEC with Amanda Tuminelli and Jake Chervinsky
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The DeFi Education Fund and co-plaintiff Beba, an apparel company based in Texas, recently filed a pre-enforcement suit challenging the SEC’s regulation by enforcement approach to crypto and their policy that free airdrops are securities transactions. Amanda Tuminelli serves as the DeFi Education Fund's chief legal officer where she leads the organ…
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#133 - Liability on smart contract developers: Roman Storm case with Jake Chervinsky and Amanda Tuminelli
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27:34
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After the DEF submitted an amicus brief in the Roman Storm matter, which involves Tornado Cash, I spoke with the two authors: Amanda Tuminelli serves as the DeFi Education Fund's chief legal officer where she leads the organization's impact litigation and policy efforts. Jake Chervinsky recently joined Variant as Chief Legal Officer, where he leads…
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Ben Goodey on Algorithm Updates, AI Content, and Bottom-of-Funnel Strategies
56:05
56:05
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Join Nate Matherson as he sits down with Ben Goodey for the 45th episode of the Optimize podcast. Ben is the brain behind Goodey Marketing and the creator of the “How the f*ck” platform for SEO enthusiasts. In this episode, they dive into recent SEO turbulence, discussing algorithm updates, crafting effective bottom-of-funnel content, and the impac…
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Mordy Oberstein on Algorithm Updates, Transparency in Content, Originality Scores, and E-E-A-T
43:16
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Join Nate Matherson as he sits down with Mordy Oberstein for the forty-fourth episode of the Optimize podcast. Mordy is currently the Head of SEO Brand at Wix and concurrently serves as a communications advisor for Semrush. He hosts the SERP's Up Podcast and the SEO Rant Podcast and co-hosts the Edge of Web's news podcast. Mordy speaks at SEO event…
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Red Bulls and Monmouth University play-by-play announcer Matt Harmon carries on his father's sports and education legacy
30:48
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NY Red Bulls and Monmouth University broadcaster Matt Harmon honors his family's sports and education legacyBy Doug Doyle
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#132 - What is MetaLeX? Plus, why lawyers must take note
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Co-founded by longtime cryptolawyers Gabriel Shapiro and Alex Golubitsky, the mission of MetaLeX (which means beyond law) is to combine legal structures and autonomous tech to create best-in-class solutions serving DAOs, devs, and internet denizens with a suite of interoperable autonomous law solutions, which they refer to as MetaLeX OS. The goal i…
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Jack Chambers-Ward on SEO Hot Takes, SERP Optimization Strategies, and Benefits of Podcasts & Newsletters
55:44
55:44
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Join Nate Matherson as he sits down with Jack Chambers-Ward for the forty-third episode of the Optimize podcast. Jack is the Marketing and Partnerships Manager at UK-based digital agency Candour and hosts the Search With Candour podcast. In his career, Jack has worked primarily on the agency side in SEO and has been hosting and producing podcasts f…
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Vince Nero on Building Backlinks: Guest Posting, Strategic Content, and Outreach Best Practices
48:50
48:50
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48:50
Join Nate Matherson as he sits down with Vince Nero for the forty-second episode of the Optimize podcast. Vince is the Director of Content Marketing at Buzzstream. He thinks content marketers should solve for users, not just Google. His previous work includes Siege Media, Homebuyer.com, and The Grit Group. During the episode, Vince and Nate discuss…
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Sportime President and CEO Claude Okin on the expansion of indoor pickleball courts in NY and NJ
30:48
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Sportime President and CEO and former WTT coach Claude Okin is excited about the fast-growing sport of pickleballBy Doug Doyle
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#131 - Is UNI a security after Uniswap turns on the fee switch? EU and MiCA insights from Stephane Daniel
50:22
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Stéphane Daniel (@stephdan_law) is a Partner at d&a partners, an independent law firm dedicated to tech and blockchain entrepreneurs in France and the EU. Stéphane advises high-tech firms with their structuring, fundraising, and M&A transactions. He was notably involved in the first legal structuring (under French law) of DAOs and regularly advises…
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Brett Pharis on Content Strategy, User Experience, and Recovering from Algorithm Updates
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Join Nate Matherson as he sits down with Brett Pharis for the forty-first episode of the Optimize podcast. Brett Pharis is a content and SEO expert with over 15 years of digital marketing experience across numerous niche consumer comparison websites. Brett is the Co-founder & CEO of Vital Brands, a digital media business focused on the health and w…
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Red Bulls midfielder and Warren, NJ native Daniel Edelman brings local flare to the pitch
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On this edition of SportsJam with Doug Doyle, Red Bulls midfielder Daniel Edelman talks about his new contract and love of the gameBy Doug Doyle
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Jesse McFarland on Link Building Strategies (Good & Bad), Defining Proper SEO Strategy, and Humanizing AI-content
45:53
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Join Nate Matherson as he sits down with Jesse McFarland for the fortieth episode of the Optimize podcast. Jesse is currently the CEO and Founder of SpearPoint Marketing and the Brands & Brews podcast host. Jesse is an SEO & Marketing leader with 15+ years of B2B, B2C, Legal, SaaS, Healthcare, & more. During the episode, Jesse and Nate break down v…
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