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Theory of Creativity

Tandi Palmer Williams, Patternmakers

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Ideas, tools and techniques for a stronger culture sector. Join me as I pick the brains of experts in research, business, economics, technology and policy. We talk about the challenges of reaching new audiences, securing funding and amplifying the positive impacts of our work.I want to make sure arts & culture professionals have access to the best quality thinking and insights. My goal is to help grow your organisation bigger, better and stronger, so collectively, we can do even more good in ...
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show series
 
What can we learn from the culture sector crisis during the pandemic? In this episode I speak with Ben Walmsley, one of the world’s preeminent thinkers on the cultural sector to discuss the importance of learning from culture in crisis. Ben is the Director of the Centre for Cultural Value in the UK, as well as holding the roles of Professor of Cult…
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Marketing the Arts during a pandemic has led marketers to throw out their reliance on traditional methods of marketing and embrace a new approach. The way audiences buy tickets has completely changed and has led to the need for a higher level of planning pre-production. The uncertainty surrounding whether people will feel comfortable leaving their …
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The performing arts sector faces systemic and structural challenges that have been present long before Covid-19. These include low financial security, low job security, working contract to contract, a highly casualised workforce, freelancers that aren’t protected, and no access to paid leave or sick leave. The pandemic has shined a light on the pre…
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In many ways, racial equity is one of the most important challenges of our time. We have certainly made progress in this space, but there is more work to be done. Our guest today is a powerhouse and champion of cultural diversity and racial equity in Australia’s art sector. Lena Nahlous, Executive Director at Diversity Arts Australia, joins me to d…
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My guest today is Morwenna Collett, an accomplished Sydney-based consultant, leader and facilitator working in the arts. Morwenna is sought after nationally and internationally for her expertise in diversity, access, and inclusion. Fuelled by her own lived experience as a musician with disability, Morwenna is passionate about increasing accessibili…
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My guest today is Andrew McIntyre, co-founder of MHM (Morris Hargreaves McIntyre), one of the world’s biggest and best consultancies specialising in the culture sector. He joins me today to discuss psychographic culture segments, which reveal how a person’s value system and beliefs shape their engagement patterns and the type of messaging they are …
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The pandemic has been a crisis on many levels. What started out as a health crisis, Covid made waves throughout the globe, hitting us with massive social and economic implications. With many arts and cultural institutions completely shut down, cultural professionals have been forced to rethink how they work and what role they play in people’s lives…
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How can design thinking help cultural institutions deliver greater social value? In Episode 5 Tandi is joined by Lisa Baxter, founder of The Experience Business, for a deep dive on qualitative research, customer empathy and social purpose. We talk about how to facilitate meaningful conversations between arts organisations and communities, and how t…
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What role does economics play in the cultural and creative industries? Tandi is joined by PwC’s Chief Economist Jeremy Thorpe for a frank chat about policy and funding. During this episode we cover topics such as how cost-benefit analysis assists with decision making, how economists measure benefit, what “lobbynomics” is, and the power of specialis…
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What does good leadership look like in the era of cultural democracy? In this episode Tandi speaks with policy consultant John Knell and CEO and Melbourne Fringe Creative Director Simon Abrahams about key shifts currently taking place in the arts and cultural sector. They discuss the particular challenges of leading a cultural organisation today, a…
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How can cultural organisations make sure their community engagement is meaningful and impactful? In this episode, we talk with Jade Lillie and Lia Pa’apa’a about best practice when it comes to community relationships, in all forms. They cover topics such as culturally and creatively safe spaces, starting a project the way that we want to finish it …
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What is the role of audience feedback in an artistically-driven organisation? In this episode Tandi is joined by renowned audience researcher Alan Brown, and Executive Director of Arts Development at the Australia Council, Wendy Were. They discuss how to gather insight from audience surveying, why negative feedback can be for fuel decision-making, …
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