NFTs are being used to store smart contracts and authentication for digital artwork and other digital assets. A record is created on the blockchain that records a transaction associated with meta-data. Meta-data is usually going to be a URL that links to a digital asset, say a digital picture or a digital video. So, when an NFT gets put onto the bl…

If you are in the influencer marketing space, you know that the results can be dramatic. A celebrity endorsement or influencer post can put revenue in your pocket in real-time. As an attorney who specializes in influencer marketing, I also often see how the stakeholders of the game fail to protect themselves. The various upstream and downstream con…

Traverse Legal, PLC is a national law firm that focuses on representation of companies at all stages of growth. In fact, we have an entire practice focused on providing fractional, right-sized outside general counsel services, namely TraverseGC. Since our founding, we know that the more organized a company, the better positioned to receive legal as…

In this interview with David Maloney from https://sentinelbrandprotection.com about protecting your brands and IP using Amazon Brand registry,. In this episode you will learn. Knowledge of Amazon Brand Registry, benefits for your brand What to expect, how to be successful protecting your brand online Insights to online brand protection, how to know…

Licensing attorney Enrico Schaefer is here to tell you about the three things most overlooked by brands, influencers and agencies. Failure to fully appreciate these three things cause the most problems down the line, result in a loss of value and create risk of getting sued. 1. You are all in the licensing business. Licensing two things publicity r…

This podcast is about helping entrepreneurs grow their businesses. But today I want to talk about the legal market. In todays world of information and transparency, lawyers need to understand the value of their brand, and that their brand is tied to their reputation. --- Send in a voice message: https://podcasters.spotify.com/pod/show/techlaw/messa…

If you are an influencer, you need to protect your name, or your social media handle, as a trademark. Third parties are always trying to imitate you, your name or your handle for their own purpose. Learn how to create your name as a brand and protect your reputation online. --- Send in a voice message: https://podcasters.spotify.com/pod/show/techla…

In this episode, Enrico Schaefer interviews attorney Mallory King about third party subpoenas in federal court. If you have ever come up against a Stored Communications Act objection, or tried to get information from big platform providers, you need to listen to these tips. Mallory shares the nuances of getting the information you are looking for t…

Looking for new and innovative approaches to secure the legal help your growing company needs? In this episode attorney Brian Hall from www.TraverseGC.com discusses the benefits of an innovative approach to outside general counsel services, which Brian describes as fractional legal services. Whether it's 1 day or 1 week each month, the client dicta…

Social Media Influencers Can Stop Media Outlets, YouTubers and Bloggers from Using their Instagram Photos. --- Send in a voice message: https://podcasters.spotify.com/pod/show/techlaw/message

One of our most popular topics on the Tech Law Podcast involve Litigation Tips. So we have reignited our litigation tips seocntio and rebranded as Litigation Tips Tuesday. In this show, we discuss the challenges of putting your client first, especially in the ego-sport that is litigation. That high charging, high-stakes practice area where lawyers …

You think about your software as lines of code. An IP attorney sees your software as a copyright protected work, some of which belong to you and third party copyright protected code which belong to third parties. How do you know if your software code contains copyright protected third party works? In this episode, software licensing attorney and op…

Prince left his estate a literal and virtual VAULT containing unseen video and audio creative works, other works and yet to be created works. In this weekly installment of Tech Law Podcast, Prince super-fan Enrico Schaefer talks about what is shaping up to be one of the great brand stories of 2019. It has been a slow (thoughtful?) to get off the do…

If you are a social media influencer or online celebrity, you need to make sure that your social media influencer agreement protects you and your reputation. Licensing someone's name and likeness Is serious business. If you are a brand looking to hire a social media influencer, you need to set expectations. In this podcast, attorney Enrico Schaefer…

Do you sell a good online? Internet sales can be the largest portion of a company's revenue. When you goods are being imitated, copied or stolen online, that hits your bottomline. Suing someone on Amazon, PayPal, Apple App Store, eBay, or facebook for pawning off your goodwill is never the goal. The goals is to take down the infringement ASAP. The …

Are you a Consumer Packaged Good company? Whether you are a start-up or growth company in the CPG space, this podcast will get you thinking and answer some key questions critical to your success. Contact Lorrie at www.traverselegal.com for more information. --- Send in a voice message: https://podcasters.spotify.com/pod/show/techlaw/message…

Open Source software licensing attorney Russell Gelvin talks about the issues and risks facing open source software companies, and companies which include open source software in their code (which is just about everyone). What happens if your proprietary software includes open source code with a copy left license? How do you find out of your code i…

Sure, GDPR compliance seems like a big pain, but it is really a great opportunity. Learn why in this podcast with EU GDPR attorney Yair Cohen. --- Send in a voice message: https://podcasters.spotify.com/pod/show/techlaw/message

Working with local counsel or co-counsel is always challenging. In this episode, we explore tips you will need to work effectively with other counsel. --- Send in a voice message: https://podcasters.spotify.com/pod/show/techlaw/message

If you’re going to be a great trial attorney you have to do more than prosecute cases on behalf of your client. In order to litigate effectively, you need to anticipate the arguments and strategy of the other attorney. In this episode will discuss the importance of being strategic.--- Send in a voice message: https://podcasters.spotify.com/pod/show…

Being a great trial attorneys take advantage of their unique persona as part of their representation stretchy. Be true to yourself. Learn more by listening now. --- Send in a voice message: https://podcasters.spotify.com/pod/show/techlaw/message

I am a big prints fan. I just returned from Paisley Park for a day celebration on the anniversary of princes death. Here are some things that I learned about being a trial attorney at Paisley Park--- Send in a voice message: https://podcasters.spotify.com/pod/show/techlaw/message

You need to deal with a lot of variables when you are litigating the case on behalf of your client. One of the most important variables to aluminate is a motion. Whether it’s your clients emotion or your own emotion or ego, your ethical obligations require you to provide competent legal advice, not emotional reaction.--- Send in a voice message: ht…

Everything you need to know about keyword advertising and trademark infringement. Google, Yahoo and Bing all allow your competitors to bid on your trademark. But is the ad descriptive? What about the landing page? --- Send in a voice message: https://podcasters.spotify.com/pod/show/techlaw/message

That’s right. In this episode we’re gonna be talking about the concept that litigation is Art. You need to be like an artist painting a portrait. Taking advantage of the brushstrokes, the campus, the colors and the brushes in real time as you are painting the litigation picture. Taking advantage of all the artistic opportunities along the way.--- S…

Complex litigation is challenging on many fronts. Your litigation team needs to be a cohesive unit. The lawyers need to be on the same page. The clients need to support the lawyers. Learn more in this episode--- Send in a voice message: https://podcasters.spotify.com/pod/show/techlaw/message

If you are a technology, Internet or web company that receives a third-party subpoena, you typically have to act fast. In order to understand your options, you should contact a litigation attorney who specializes in technology company representation. Learn more about third-party litigation subpoenas in this episode.--- Send in a voice message: http…