Tripwire’s cybersecurity podcast features 20-minute conversations with the people who protect people from cyber threats. Hosted by Tripwire’s VP of Product Management and Strategy, Tim Erlin, each episode brings on a new guest to explore the evolving threat landscape, technology trends, and cybersecurity best practices.
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The Podcast where we talk about all things Killing Floor!
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The Creator Empires podcast is all about helping you turn your successful brand into a strong, future-proof online business so you can reclaim your time, build wealth, and grow your impact in the world. Join our community!
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Clever How-To's, Pranks, Hacks and other cool and fun vids! channels-verification: 3c24f00bbfc6
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Teaching you how to turn your creative passion into digital products you can sell online. We’re all about being rebels, making our OWN rules and breaking rules that simply don’t work for us in order to build businesses that are ethical, profitable, and fun.
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Welcome to Naomi Explains Marketing, the show where I help coaches, consultants, experts, authors, and other associated nerds / geeks / misfits sell the contents of their brains for cash money. I cover the business and marketing concepts that everybody talks about, but nobody ever… explains. Give me less than 10 minutes, and I’ll tell you what you need to know, and what you don’t.
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Hosted by social psychologist Michael Sargent, this podcast has become a place for conversation about policy and politics, where Sargent talks with people who nerd out on the topics, bringing extensive knowledge, including knowledge of the limits of their knowledge. These nerds don't have the pocket protectors and social awkwardness of nerd stereotypes. They have wit, a love of fun, and most importantly, an understanding gained from the tattered pages of journals, books, and printouts of sta ...
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#ReclaimEDM.com documents the authentic quality electronica and dance music (this is what I think EDM should stand for, anyway), respecting the culture past straight down from the originators of Electronic Jazz, House, Soulful Jazzy House, Deep House, Hi-Tech Jazz, Electro, Hip Hop, Dubstep, Trip Hop, Drum & Bass, Bass, UK Garage-Funky-2step, Breaks and Techno. Hearthis provides us with a platform to stream and host downloads of our radiocasts hourly shows and special mixtapes.
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185. 7 Takeaways from our Mastermind in Tenerife
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Last week, content creators in the language education space flew in from around the world to gather in Tenerife for our annual Langpreneur Mastermind retreat.This time, we had participants coming from the UK, France, Germany, Italy, Portugal, the US, and even as far as Australia!In this episode, I'll share 7 takeaways from the event.For more info a…
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[076] Can you Pre Sell a Digital Product Using a Tripwire? Um... Yes!
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Well I did it. And it was a fun but speedy journey. Let me take you behind the scenes of my recent pre-sale via tripwire. I'll share with you the results, the lead up, everything in between. Tune into the blog at edenfried.com/blogBy Eden Fried
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[075] I’m Back!!! + How I Paid Myself 6 Figures Annually With Zero New Content for Years
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Well, it's been a while. I'm back (after YEARS) with a SIMPLIFIED approach to this podcast. Which means no silly intro music. Straight up just content focused on CREATING + LAUNCHING + MAKING MONEY FROM DIGITAL PRODUCTS with zero fluff and straight action. This episode talks about what I've been up to these past few years in my business and how the…
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184. We Launched A Brand New 7-Figure Creator Business
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Creator Education Businesses have a cap. And here's how you get rid of it...The project I'm talking about: https://yourteacher.ai/Sign up for our Weekly Smarts Newsletter for weekly tips and insights on how to build a creator business:https://weeklysmarts.com/Learn more about our Inner Circle and Mastermind events: https://creatorsmarts.com/Follow …
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183. What the Pros Don't Tell You About Winning On YouTube - Nate Black
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Nate's channel: https://www.youtube.com/@UCpFE8BGxvDh... Consultations with Nate: https://radicalyt.com/Sign up for our Weekly Smarts Newsletter for weekly tips and insights on how to build a creator business:https://weeklysmarts.com/Learn more about our Inner Circle and Mastermind events: https://creatorsmarts.com/Follow me on IG:@janvanderaa1Want…
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182. How a $10M Creator Business Does Email Marketing
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Today, Olly is going to dissect the psychology underpinning email marketing and how you can use it effectively to run your online business.He's developed his own unique approach to email marketing over the years, and he shares the specific framework that he's developed to build a robust relationship with your audience, dismantle misconceptions abou…
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181. How YouTuber Oscar Owen Built The #1 Magic School
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Today we're exploring a new niche: Magic! Oscar's YT channel: https://www.youtube.com/c/OscarOwenSign up for our Weekly Smarts Newsletter for weekly tips and insights on how to build a creator business:https://weeklysmarts.com/Learn more about our Inner Circle and Mastermind events: https://creatorsmarts.com/Follow me:IG: @janvanderaa1LinkedIn: htt…
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180. Steal These Marketing Tricks from McDonald's! (Bump vs. Upsell vs. Tripwire)
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What's your core offer? And what offer works best for a tripwire, order bump and upsell? In this episode, we'll find out!Sign up for our Weekly Smarts Newsletter for weekly tips and insights on how to build a creator business:https://weeklysmarts.com/Learn more about our Inner Circle and Mastermind events: https://creatorsmarts.com/Follow me on IG:…
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179. Launching A Tech Product with Viral YouTuber Xiaoma
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I flew to New York to hang out with Arieh Smith aka XiaomaNYC on YouTube. Not long ago, we launched our first tech product and in this in-person interview, we give you a look behind the scenes. Sign up for our Weekly Smarts Newsletter for weekly tips and insights on how to build a creator business:https://weeklysmarts.com/Learn more about our Inner…
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178. Seven Takeaways from our Creator Mastermind in Tenerife
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Last week we ran our 5th annual creator business mastermind retreat and everyone had a blast. In this episode, I share the biggest takeaways.Sign up for our Weekly Smarts Newsletter for weekly tips and insights on how to build a creator business:https://weeklysmarts.com/Learn more about our Inner Circle and Mastermind events: https://creatorsmarts.…
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177. Can I Build a Course Business Just With Ads?
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Sign up for our Weekly Smarts Newsletter for weekly tips and insights on how to build a creator business:https://weeklysmarts.com/Learn more about our Inner Circle and Mastermind events: https://creatorsmarts.com/Want us to help you to grow your creator empire through developing courses? Check out: creatorempires.com…
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176. Building A Creator Business That Outlives You
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Creating a creator business is relatively easy. You build a product that already exists, add your personal brand to it and there you go. But what if your personal brand expires? Will your business die with you? In this episode, we talk about how to make your business future-proof.Sign up for our Weekly Smarts Newsletter for weekly tips and insights…
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175. Course or Membership? with Rob Balasabas from Uscreen
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Are memberships really the future? Or are some creators better off selling one-off courses? This is what I discuss with Rob, Head of Partnerships and Community at Uscreen.tv. Rob on YouTube:https://www.youtube.com/@robertbalasabasRob's Coffee with content creators podcast:https://podcasts.apple.com/gb/podcast/coffee-with-content-creators/id15966885…
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174. How Creators can use AI to Explode their Education Business - with Lucas Bighetti
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With the current advancements in AI-powered platforms, creators in the education space have a huge opportunity: using existing AI-powered coaching or tutoring platforms created by someone else, and adding their personal brand to it.You get to put your own branding, voice and personality on it. This way, creators in the education field can offer the…
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173. The 8 Biggest Takeaways from NasSummit 2023
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Last weekend I flew to Dubai for NasSummit 23. In this video, I'm sharing with you my 8 biggest takeaways from the event.Sign up for our Weekly Smarts Newsletter for weekly tips and insights on how to build a creator business: https://weeklysmarts.com/Learn more about our Inner Circle and Mastermind events: https://creatorsmarts.com/Want us to help…
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Today we’re talking about tripwires. What are they? Why do we use them? How do we use them well? I'll explain it all on this episode.By Naomi Dunford
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172. How Much Creators Make with Courses...
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Sign up for our Weekly Smarts Newsletter for weekly tips and insights on how to build a creator business:https://weeklysmarts.com/Learn more about our Inner Circle and Mastermind events: https://creatorsmarts.com/Connect with me on IG: @janvanderaa1Want us to help you to grow your creator empire through developing courses? Check out: creatorempires…
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There is a common piece of advice that says ‘you should only have one product - one avatar - one marketing channel until you hit $1 million in revenue. Is this advice also relevant to YouTube creators?Sign up for our Weekly Smarts Newsletter for weekly tips and insights on how to build a creator business:https://weeklysmarts.com/Learn more about ou…
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170. What went 'Wrong' with Yes Theory's Course Launch
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Last week YouTube channel Yes Theory announced their course on becoming a YouTube creator and storytelling. During a live six-week bootcamp costing $349, students would get access to the live workshops hosted by the Yes Theory team, access to a community of creators, and personalised feedback from community members. Sounds reasonable right? Not acc…
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169. 48 Ways To Grow Your Course Business
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Check out our course monetization checklist with the 48 tips I mentioned in this episode:shorturl.at/lLZ12Learn more about our Inner Circle and Mastermind events: https://creatorsmarts.com/Want us to help you to grow your creator empire through developing courses? Check out: creatorempires.comBy Jan van der Aa
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People have been asking me what’s going on with the podcast so here’s an update on what has been going on behind the scenes. Learn more about our Inner Circle and Mastermind events: https://creatorsmarts.com/Want us to help you to grow your creator empire through developing courses? Check out: creatorempires.com…
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Today we’re talking about launch content. What is it? What isn’t it? How do we do it well? I'll explain it all on this episode.By Naomi Dunford
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#016: Naomi Explains... Cold vs. Warm Traffic
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Everybody talks about "cold traffic" and "warm traffic", but what do they even MEAN? What's the difference? Where do these people come from? What about ads and social media? And what do we do with this information? In today's episode, I'll explain it all.By Naomi Dunford
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Today we’re tackling the third in our “three ways to make it easier for your prospects to take action” series – we’re talking about objection reversal. If you haven’t heard them already, also check out the previous two episodes, on scarcity and urgency. Ok? Ok. Let's take it from the top.By Naomi Dunford
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167. Writing a Killer Sales Page with Nick Poninski
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If you want to sell online courses you need to understand copywriting. In this episode, Nick walks you through the process of writing a high-converting sales page. More info about Nick Poninski:https://nickponinski.com/He's also on LinkedIn:https://www.linkedin.com/in/nick-poninski-copywriter-35896979/For more interviews and to learn more about how…
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- Do more promos!- Do more deadline extensions!- Make your purchase buttons bigger!Watch out for this kind of advice.- More promos may bring in more money now, but they will become less powerful. - Deadline extensions will bring in more money now, but you’ll lose trust with your audience.- Bigger buttons will increase click-through rates but what’s…
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''I need to publish YouTube videos, do shorts, IG reels, Tiktok, record new episodes for my podcast... it's just too much, help!''. - So... when is the right time to start experimenting on new platforms? Let's talk about it...For more interviews and to learn more about how we can help you with your business:https://creatorsmarts.com/Subscribe to ou…
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164. Business Advice From Thriving Creators
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Creator and Netflix host Jo Franco joined our Mastermind event a few months ago where she asked the other participants for business advice. This episode was originally only published on her podcast, but it was so good that I wanted to share it with you guys as well. Have fun!Jo on YouTube: https://www.youtube.com/@jofrancoNot your average Jo podcas…
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163. ''I Want To Scale Without Having to Be on Camera All the Time''
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I went to Vidsummit where some crazy things happened. I also learned that most creators actually don't care so much about building a business (yet). Many of them say ''I want to scale in a way that doesn't require me to be on camera". Let's brainstorm for some solutions! Maybe building a course business?For more interviews and to learn more about h…
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162. From Teaching Guitar to Creator Business with Allen Mathews from Classical Guitar Shed
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Today we're talking to Allen Mathews from Classical Guitar Shed. For more interviews and to learn more about how we can help you with your business:https://creatorsmarts.com/Subscribe to our YouTube channel and don’t miss our weekly business building tips:https://bit.ly/3u32oZtOur second YouTube channel and watch clips with the highlights of our po…
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161. What Happened At Our Creator Retreat In Morocco
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In this episode a recap of what happened at our creator mastermind retreat we hosted in Morocco.For more interviews and to learn more about how we can help you with your business:https://creatorsmarts.com/Subscribe to our YouTube channel and don’t miss our weekly business building tips:https://bit.ly/3u32oZtOur second YouTube channel and watch clip…
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160. Breaking News! YouTube is Going to Let Creators Sell Courses Directly on Their Channel!
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For more interviews and to learn more about how we can help you with your business:https://creatorsmarts.com/Subscribe to our YouTube channel and don’t miss our weekly business-building tips:https://bit.ly/3u32oZtOur second YouTube channel and watch clips with the highlights of our podcast interviews:https://bit.ly/3w5lsrMWant us to help you to gro…
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In a recent episode we discussed AIDA, the four stages a prospect goes through from “who are you?” to “here’s my Visa”. We said that the action phase is trickiest because, well, getting people off their asses can be tricky. We mentioned three traditional approaches to spurring action, and those were scarcity, urgency, and objection reversal. In our…
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In our most recent episode we discussed AIDA, the four stages a prospect goes through from “who are you?” to “here’s my Visa”. In it, I said that the last phase - action - is usually the one business owners find the most challenging because people are inert, and getting them off their asses can be tricky. We said that there were three traditional a…
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159. How To Network Like A Pro And 10X Your Business
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The likelihood of becoming successful in business depends for a large deal on who you're doing business with. So how do we build a strong network and build meaningful relationships?In this episode, I'm going to give you a look behind the scenes and tell you how we did it at Creator Smarts.or more interviews and to learn more about how we can help y…
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158. Goal driven courses vs. Entertainment driven courses
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If you create content that's somehow educational but that's mostly entertainment, you might have a hard time selling 'goal-driven' courses. That's because people don't follow you because they want to learn a certain skill, they're just curious or want to be entertained. But what if you created an ''entertainment driven'' course?For more interviews …
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157. Building a Global Media Empire with Huseyin Kilic from Interesting Engineering
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Huseyin is the Founder and CEO of Interesting Engineering. Since 2010, he has built a media empire that has helped his team reach a follower base of over 17 million people globally. Collect to Huseyin:LinkedIn: https://www.linkedin.com/in/huseyinkilicie/Interesting Engeneering:https://interestingengineering.com/For more interviews and to learn more…
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156. Finally Understand the Metaverse with Ivan Puzyrev Of Arhead
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Everybody is talking about the Metaverse, but few people actually know what that word means. In this episode, you'll finally learn what the Metaverse really is.Subscribe to our YouTube channel and don’t miss our weekly business-building tips:https://bit.ly/3u32oZtOur second YouTube channel and watch clips with the highlights of our podcast intervie…
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Last week I spent a few days in LA where I attended the biggest creator event on the planet; Vidcon US 2022. In this episode I talk about what I learned and if it was worth it.By Jan van der Aa
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154. How Marina Mogilko Got $1.7M In Funding In Exchange For 5% Of Her Future Earnings
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Marina Mogilko is a YouTuber and entrepreneur based in Silicon Valley. She’s a familiar face in the creator economy because of her poplular videos on channels like Silicon Valley Girl, LinguaMarina and per personal channel Marina Mogilko, but also because of her strong network in the startup world.In this episode you’ll learn:- How Marina got a $1.…
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153. I Sold my Creator Business Last Week - Four Things I Learned
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Last week I sold my 'creator business' LanguageBoost and earlier this year I also sold my share in a translation agency that I started about ten years ago. Both exits were very humble and didn't make me rich. Why and does it even matter?In this episode, I'll share four major lessons I learned from building and selling online these two online busine…
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152. From Struggling Creator to Netflix Show Host with Jo Franco
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According to multilingual storyteller, Netflix show host, and YouTube Jo Franco, creators should try to build a career that is aligned with their values, rather than pursuing money and fame.Topics we'll cover in this episode:- How realistic is it to become a creator in 2022- The risks of having a business partner and what to do about it- How she go…
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151. Building a Modern Digital-first Media Empire with Steve Hulford of Underknown
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Steve Hulford is the co-founder and CEO of Underknown, a digital-first media company that publishes around 4800 videos per year on platforms like Facebook, YouTube, Snapchat, IG and TikTok. Their mission is to teach the world about science and humanities. They run various channels including What if, What if kids, How to survive, Your Body On, Crazy…
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150. Should Creators Partner with Platforms like Studio, Skillshare or Udemy?
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In this episode, we talk about whether it's worth it for YouTube creators to publish courses on course platforms like NasAcademy, Monthly, Skillshare or Udemy.For more interviews and to learn more about how we can help you with your business:https://creatorsmarts.com/Subscribe to our YouTube channel and don’t miss our weekly business building tips:…
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149. How to Feel more Confident about your Business Decisions
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For more interviews and to learn more about how we can help you with your business:https://creatorsmarts.com/Subscribe to our YouTube channel and don’t miss our weekly business building tips:https://bit.ly/3u32oZtOur second YouTube channel and watch clips with the highlights of our podcast interviews:https://bit.ly/3w5lsrMDo you have an online educ…
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148. How Much Should You Give Up For Affiliates?
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Takeaways from this episode:– One important factor that determines whether your online business is going to succeed or not, is the amount of traffic you get. Traffic is worth a huge amount of money.– Give your affiliates sales commissions for every sale, including upsells. Also, consider using lifetime cookies.– Fight the scarcity mindset, be gener…
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You might have heard of AIDA, but like all marketing acronyms, we can be pretty hazy on the details, and how it all applies to, well, us. In today’s episode, I’ll explain this important framework for your customer or client’s journey. What are the stages? What do they look like? How does it apply to your business? All this, and more, will be reveal…
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Every time you turn around, somebody’s offering “early bird pricing”. It’s ubiquitous. But is it necessary? Is it good? Are there downsides? (No, sometimes, and yes, respectively.) What actually IS early bird pricing, and is it a good idea for your next promotion? In today’s episode, I’ll explain the upsides and the downsides, and I’ll give an easy…
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In this episode, Jarell Oshodi, Deputy Chief Privacy Officer for the Centers for Disease Control and Prevention, discusses the role of privacy in the cybersecurity field. As an attorney, she brings a unique perspective to the conversation on how we can work better with our privacy officers.By Tripwire, Inc.
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147. Case study - How YouTuber 12X her Hourly Rate by making her Membership 'Evergreen'
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In this episode, we're talking to Vanessa from the 4 million subscriber YouTube channel 'Speak English with Vanessa'.Vanessa and I have been working together for quite a while now and in this episode, she shares how she 12x her hourly rate by turning her membership course into an evergreen course.For more interviews and to learn more about how we c…
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