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The cheap man adapts himself to the globe. The unreasonable one persists in adapting the globe to himself.
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Social Media Influencers Tristan Ahumada & Jeff Pfitzer host The Social Genius Podcast brought to you by Drunk On Social weekly with the goal of delivering the latest News, Trends, & Strategies impacting all social media platforms. We share our insights into how listeners can take their business to new levels through social media. Our focus is to keep our audience perpetually ahead on all things social media. Whether it’s an update to platforms, new tools within the platforms, or even the in ...
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What Real Estate Agents Can Learn from Brian Quinlan's Social Media Journey - EP.171
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Summary: In this Social Genius Podcast episode, host Jeff chats with Brian Quinlan, a former teacher turned real estate agent, who shares his journey of using social media to build connections and attract clients. Brian explains how he transitioned from traditional marketing to content creation, offering practical tips on overcoming camera shyness …
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The Power of Social Media in Politics | EP. 170
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Summary: In this episode of the Social Genius Podcast, Tristan and Jeff discuss the powerful role of social media in shaping elections, from influencers in politics to shifts in news consumption on platforms like TikTok and YouTube. They also share insights on adapting business strategies post-election and emphasize the importance of kindness and n…
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Gen Z, Politics, and Social Media Influence! - Ep.169
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Summary: In this episode of the Social Genius Podcast, Tristan and Jeff chat with Cayli Pfitzer about how social media shapes Gen Z's views on elections, the economy, and trending topics. Cayli highlights the power of authenticity and consistency in content and shares why businesses need fresh approaches to connect with younger audiences. Don’t mis…
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Instagram Hacks & TikTok Algorithm Tips - EP. 168
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Summary: In this Social Genius Podcast episode, Tristan and Jeff discuss Instagram’s latest updates, including profile link sharing and boosting engagement with Carousel posts. They also break down TikTok’s algorithm, highlighting the importance of watch time and shares. The episode wraps up with tips on staying disciplined and consistent in social…
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YouTube’s Latest Update You Must Know - EP.167
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Summary: In this episode of the Social Genius Podcast, Tristan and Jeff dive into YouTube's exciting new update allowing Shorts to extend up to 3 minutes. They discuss the growing competition with TikTok, the benefits of longer videos for monetization, and how creators can leverage this change to boost earnings and audience engagement. Drawing from…
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Power of Storytelling: Boost Engagement in Newsletters & Social Media - EP. 166
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Summary: In this episode of the Social Genius Podcast, Tristan and Jeff discuss the power of storytelling in newsletters and social media. Tristan shares how a personal story in his newsletter led to increased engagement, highlighting the value of mixing personal and business content. They also touch on political influencers and how this trend affe…
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Politics and Social Media: Turning Trends into Growth! - EP.165
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23:25
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Summary: In this episode of the Social Genius Podcast, Tristan and Jeff discuss how politics impacts social media. They cover reactions to the latest debates, strategies for using political trends to boost engagement, and tips for targeting different audiences. Whether you're neutral or have strong views, you'll learn how to leverage current events…
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Summary: In this Social Genius Podcast episode, Tristan and Jeff summarize the latest Apple Event, highlighting the iPhone 16 Pro, Apple Watch, and AirPods upgrades. They discuss how these tools can enhance real estate and content creation, focusing on AI features like ChatGPT for simplifying tasks like captions and editing. Don’t miss their insigh…
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Benefits of Community-Focused Content - EP. 163
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Summary: In this episode of the Social Genius Podcast, Tristan and Jeff delve into the power of community-focused content creation, using Jeff's experiences at the Lake of the Ozarks as a prime example. They discuss how documenting and sharing local events consistently can establish you as a trusted figure within your community, ultimately leading …
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iPhone 16 and Apple Intelligence - Everything We Know So Far! - EP. 162
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23:49
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Summary: Join Tristan and Jeff on this episode of the Social Genius Podcast as they dive into Apple’s latest innovations, including the iPhone 16 and AI advancements. Discover how these cutting-edge technologies can revolutionize the way you work and connect. Whether you're in business, marketing, or just a tech enthusiast, this episode offers valu…
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Social Media Lessons from the Olympics! - EP. 161
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Summary: In this episode of the Social Genius Podcast, Tristan and Jeff explore how lessons from the Olympics, like Snoop Dogg's role and the viral Australian breakdancer, apply to social media success. They introduce the "bronze medal mindset," essential for new real estate agents and anyone navigating online platforms. The hosts discuss handling …
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Summary: In this Social Genius Podcast episode, Tristan and Jeff explore how to use trending topics to enhance social media engagement. They highlight viral moments from the Olympics and discuss aligning trends with your brand, a strategy they call "brandify the trends." The episode also covers how upcoming events, like elections, can impact social…
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Olympic Controversies & Social Media Insights - Ep.159
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Summary: In this episode of the Social Genius Podcast, Tristan and Jeff tackle the controversy surrounding the Olympic opening ceremony and its impact on social media. They explore the emotional reactions and biases that shape public perception, emphasizing the importance of understanding different viewpoints. The discussion also covers the role of…
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Latest News and Instagram's Added Features - EP. 158
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Summary: In this episode of the Social Genius Podcast, hosts Tristan and Jeff discuss the importance of authenticity in social media engagement, leveraging trends, and handling controversial topics. They also share tips on using new Instagram features to enhance your social presence. Tune in for valuable insights and strategies to boost your social…
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Turning Viral Moments into Long-Term Success - EP.157
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Summary: In the latest episode of the Social Genius Podcast, hosts Tristan and Jeff delve into the power of viral content, using recent trends and events to explore how social media can be leveraged for personal and professional growth. They discuss the phenomenon of the Haktua girl, the importance of consistent content creation, and the impact of …
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Overcoming Industry Hurdles with Ariel Carroll - EP.156
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Summary: In this episode of the Social Genius podcast, hosts Tristan and Jeff are joined by Ariel Carroll, a Realtor/Content Creator as she shares her background and personal experiences with her content creation journey on Instagram, providing listeners with unique insights and practical advice. Ariel's engaging storytelling and expert knowledge m…
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TikTok Rise as A Discovery Platform! - EP. 155
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Summary: In this episode, Tristan and Jeff delve uncovers TikTok's impressive rise as a discovery platform, highlighting how it is revolutionizing brand and content discovery for users worldwide. Don't miss out on this deep dive into TikTok's evolving landscape. Tune in to the full episode now! Episode Highlights: - Cringe-worthy traditional news c…
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Boost Your Business with AI with Trenton Bodin - EP. 154
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Summary: In this episode of the Social Genius Podcast, hosts Tristan and Jeff chat with Trenton Bodin about using AI and social media strategies for business growth. Trenton shares tips on creating valuable content, optimizing videos, and using tools like Koala Writer and MidJourney. Don't miss the full episode for more insights and practical advic…
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Facebook Attracting Younger Users! - EP.153
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Summary: Join us on this Social Genius Podcast episode as Tristan and Jeff explore Instagram's exciting new Carousel features that give creators unprecedented creative flexibility. Plus, we'll delve into Facebook's bold plans to re-engage younger users. Don't miss this insightful episode—tune in now and stay ahead of the social media curve! Episode…
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TikTok and YouTube Growth Strategies! - EP.152
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Summary: In this episode of Social Genius Podcast, Tristan and Jeff share tips for growing on TikTok and YouTube, focusing on understanding algorithms, creating engaging content, and maintaining consistency. They also discuss recent TikTok updates and their impact on user engagement. Tune in to learn more about mastering these platforms! Episode Hi…
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Gabby Le’s Journey in Content Creation: Tips, Tricks, & Inspiration - EP.151
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34:53
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Summary: In this episode of Social Genius Podcast, hosts Tristan and Jeff sit down with Gabby Le, a rising content creator, to explore her journey from a novice to a successful digital influencer. Gabby shares her strategies for growing an engaged audience, emphasizing the importance of authenticity and persistence, especially in the early stages o…
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Will TikTok Really Be Banned? Everything You Need to Know - EP. 150
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Summary: In this episode of the Social Genius Podcast, host Jeff explores the controversy over a potential U.S. TikTok ban, analyzing the legislative process and questioning the security threats posed by ByteDance’s ownership. He highlights the political implications and advises content creators to diversify their platforms. Tune in to hear Jeff's …
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Meta Adds More Verification For Business Package! - EP.149
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25:19
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Summary: In this episode of the Social Genius Podcast, host Tristan and Jeff Pfitzer deep dive into Meta's latest update. They unpack its impact, explore its features, and discuss what it means for the future of digital connectivity. Don't miss out on these insights! Episode Highlights: - Meta’s Newest Update?! - Verification Costs - Initial Reacti…
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Summary: Join Tristan Ahumada and Jeff Pfitzer in this episode of Social Genius Podcast as they discuss Instagram's latest updates focusing on original content and emerging creators, comparing it to TikTok's creator-friendly environment. Dive into algorithm changes, engagement metrics, and practical tips for content creators navigating the evolving…
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Summary: In this episode of Social Genius join hosts Tristan and Jeff as they dive into topics like YouTube, A/B testing, and audience retention data. Learn how to navigate the ever-changing landscape of social media and grow your business authentically. Tune in to Social Genius and become part of a community of like-minded professionals who want t…
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TikTok Gets Banned, What's Next? - EP 147
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Summary: In this episode of the Social Genius podcast, Tristan and Jeff dive deep into the latest developments surrounding TikTok, including ownership changes and potential bans. They debunk misconceptions, discuss the implications of government intervention, and offer insights into the platform's future. Emphasizing proactive engagement and audien…
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How To Set Up Your TikTok & Facebook Profile Correct - EP.146
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Summary: In this episode of Social Genius Podcast join hosts Tristan and Jeff as they dive into practical tips and insights for mastering social media on platforms like TikTok and Facebook. Learn how to optimize your profiles, create compelling content, and engage with your audience authentically. Whether you're a DIY professional or working with a…
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TikTok Trouble Strikes Again: Facing Another Ban? - EP.144
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Summary: In the latest Social Genius Podcast, hosts Tristan and Jeff tackle the possibility of TikTok's ban, discussing potential outcomes for content creators amidst political uncertainties. They explore diversification strategies, advocating for creators to expand onto platforms like YouTube and Facebook while preparing for changes in the social …
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Real Estate Agents EXPOSED in TikTok? - EP.143
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Summary: In this Social Genius Podcast episode 143, hosted by Tristan and Jeff, they discuss a trending topic related to a real estate settlement, offering contrasting perspectives on its significance. They dissect a TikTok video by a real estate agent, critiquing its content and implications. While acknowledging the agent's savvy marketing tactics…
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Summary: In this Social Genius podcast episode, host Tristan and Jeff tackle a Facebook post on marketing ROI. They note that while organic social media gets a lot of attention, paid ads actually bring in the most revenue. Their discussion stresses the synergy of organic content for relationship-building and paid ads for amplification. They advocat…
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Mastering Content Creation and Analytics - EP. 141
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24:21
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Summary: In this "Social Genius" podcast episode, hosts Tristan Ahumada and Jeff Pfitzer share valuable insights into content creation and analytics. They discuss strategies for optimizing content across platforms and engaging with audiences effectively. Tune in for practical tips on mastering the art of social media content creation, don't miss ou…
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Summary: In this episode of Social Genius, hosts Tristan and Jeff embark on a detailed exploration of the enduring significance of LinkedIn and the rebranded Twitter, now known as 'X', within the ever-evolving landscape of 2024. They meticulously dissect the pivotal role of LinkedIn as a cornerstone of professional networking, emphasizing its capac…
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Summary: In this episode of the Social Genius podcast, co-hosted by Tristan Ahumada and Jeff Pfitzer, the focus was on crafting an effective social media content strategy, particularly on YouTube. They talked about the importance of mastering short-form content as a precursor to YouTube and additionally, the discussion delved into the nuances of gr…
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Summary: Join Tristan Ahumada and Jeff Pfitzer in the latest episode of the Social Genius podcast, where they unravel strategies for creating captivating social media content. From leveraging videos with text overlays to sharing creative ideas for upcoming events, the hosts dive into the nuances of timing, emphasizing the key role of consistency an…
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Summary: In today’s Social Genius Podcast episode, join our hosts Tristan and Jeff as they discuss the importance of authenticity on platforms like TikTok, emphasizing green screens, trending music, and staying attuned to what's popular. Jeff shares insights on building a community around Lake of the Ozarks and the significance of individuality. Th…
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Summary: Dive into the latest episode of Social Genius! Hosts Tristan Ahumada and Jeff Pfitzer discuss the power of Instagram for content creation, reveal trending features, and share insights into the psychology of social media. Don’t miss out on these valuable tips for leveraging social media for business growth. Tune in now! Episode Highlights: …
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Is Facebook Still Useful for Business in 2024? - EP 135
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In this episode of Social Genius, hosts Tristan Ahumada and Jeff Pfitzer discuss the ongoing value of Facebook for businesses in 2024. They explore emerging trends like short videos, groups, and ads, with a focus on the potential of live video and the introduction of MetaView glasses. The hosts emphasize successful engagement strategies and conclud…
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5 Things To Do With Instagram in 2024 for Optimized Results, EP 134
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Summary: Instagram has stood the test of time. It was here before the likes of TikTok, and it is still here even after other, newer platforms had ‘overtaken’ it. Instagram has managed to evolve over the years and adapt to current trends. That said, here are 5 things you can do to make sure that your Instagram growth in 2024 is rocksteady and actual…
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Summary: Tristan and Jeff are back, and they are here to talk about two very important things: AI and being authentic online. While the use of AI maybe counterintuitive to maintaining authenticity, there is such a thing as ‘responsible’ AI use. Tune in to this episode to learn more about the small details that go into developing authenticity online…
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Summary: Is Instagram beating out TikTok? Overall, maybe not, but in some fields Instagram is showing that it's gaining a lead. Jeff and Tristan talk about a slew of useful Instagram updates that will make your scaling and growth tracking easier! Insights matter and Instagram wants you to know that feeding into what clicks with your audience is one…
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Summary: Is Instagram beating out TikTok? Overall, maybe not, but in some fields Instagram is showing that it's gaining a lead. Jeff and Tristan talk about a slew of useful Instagram updates that will make your scaling and growth tracking easier! Insights matter and Instagram wants you to know that feeding into what clicks with your audience is one…
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Where To Start on Social Media PART 2, EP 130
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Summary: Continuing with the last episode’s much-requested topic, Tristan and Jeff are back with part 2! This time, they delve a little deeper into distinguishing your approach and fine-tuning your steps in finding the right audience. It doesn’t matter what you’re offering if the wrong eyes are the ones that watch. Click here for PART 1: Highlights…
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Summary: Where to start on Social Media is a question a lot of people often ask. Granted, getting started on social can be a confusing thing. But before you even get into creating content and defining your story panels, you have to make sure that you tick off some fundamentals first. In this episode of The Social Genius Podcast, Tristan and Jeff di…
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Finding Your Voice on Social Media Through Your Pillars of Content PART 2, EP 128
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Summary: This week’s episode is a continuation of the topic from the last one. While it’s true that knowing your content pillars can provide you with more clarity and a better business direction, understanding your foundations can also help reveal certain areas to avoid. Having a broad perspective on Social Media is difficult, but also rewarding, p…
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Finding Your Voice on Social Media Through Your Pillars of Content, EP 127
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Summary: Here’s the thing - Social Media is always about showing up. It doesn’t matter if you’re fully prepared or not prepared at all. What matters is that you’re committed and you are always ready to be present. This is something that Jeff and Tristan are well aware of, hence why they periodically cycle back to remind us to always stick to our co…
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Summary: Social Media experts all repeat the same thing, which is to niche down. Niching is important, and it won’t always lead to great results, at least not at the start. The best growth starts when you build up completely from the bottom, which should be your area of expertise. Even if you grow at a slower pace, practicing your consistency and r…
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On Coasters and Social Media Conversations, EP 125
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Summary: Jeff and Tristan are back and talk about a couple of recent developments regarding the 3 big platforms - YouTube, X, Meta. Shorts remain a highly-engaged format on YouTube, serving as a great complement to your main content. Elon Musk and Mark Zuckerberg really want to go at each other in the ring, while it’s apparently a great time to be …
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Summary: The short-form content format has taken the world by storm. Short-form video is, by far, currently the most popular and most consumed media format, making it a prime marketing tool. This episode is, well, short, focusing on the small details that you might be overlooking to improve your content’s traction and visibility. Collaboration is a…
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Sitting Down With A Tennessee Rockstar, EP 123
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Summary: Today, Jeff hosts a rising RE talent from the badlands of Tennessee. Marie Reuters Lee is a name that’s gaining fame among top Tennessee realtors. The interesting thing about Marie’s journey is that she’s still somewhat a rookie, but one who has learned to harness the power of Social Media to greatly bolster her efforts. Listen to her stor…
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Summary: Tristan and Jeff are back with strategies and insights about 3 of the currently hottest Social Media platforms - X, Threads, and Facebook! Twitter has officially rebranded to ‘X’, while Threads continues to ride the hype train. Facebook, too, has surprisingly improved in standing over the last few months. All of these developments could me…
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