Talking all things Brand Marketing and Performance Marketing / Growth Marketing; concepts, strategies, channel value, struggles, successes, tools, myths & scams. Most importantly, addressing your questions. Submit digital marketing questions here: https://westwardmarketinglab.com/brand-evolution-show
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6 - Geos Dems Psychos - Targeting Basics - Brand Evolution Show
34:32
34:32
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34:32
This episode covers the basics of campaign targeting. Geographic targeting (aka 'geotargeting' or 'geofencing'), the 'where' of targeting, defines the geographic location(s) where your ads will run which aligns with where your audience is physically located. The goal is to run ads only in locations that make sense for your business. Demographic tar…
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5 - Digital Marketing Semantics - Brand Evolution Show
30:31
30:31
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30:31
This episode focuses on digital marketing terminology in an attempt to clarify what marketers mean when they describe specific disciplines or tactics. I don't expect this episode to have a long shelf life as marketing terms shift quickly. If that's the case, expect an update, or several. If you have questions for future shows, visit our website (we…
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4 - Neural Branding - Part 2 - Brand Evolution Show
25:33
25:33
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25:33
The human brain is wired to connect emotionally. When you promote your Brand from this standpoint, you actually align your Brand marketing with the way all humans connect at the deepest level. The neocortex of the human brain is where our logic and reasoning reside. Most companies appeal to the neocortex to prove they are better than their competit…
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3 - Neural Branding - Part 1 - Brand Evolution Show
16:44
16:44
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16:44
The human brain is wired to connect emotionally. When you promote your Brand from this standpoint, you actually align your Brand marketing with the way all humans connect at the deepest level. The neocortex of the human brain is where our logic and reasoning reside. Most companies appeal to the neocortex to prove they are better than their competit…
…
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2 - Elemental Brandification - Brand Evolution Show
22:25
22:25
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22:25
When defining or redefining your Brand it must be; • Authentic (include key people when creating this) • Emotional / Impactful / Influential • Integrated across all customer touchpoints • Considerate of your customers' journeys • Include key stakeholders in the formation process from the beginning • And more... If you have questions for future show…
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1 - Introduction to Brand - Brand Evolution Show
56:27
56:27
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56:27
This is the pilot episode of the Brand Evolution Show, an introduction to Brand. If you have questions for future shows, visit our website (westwardmarketinglab.com), send questions via chat or contact form, or post on one of our social channels (links in the header of the website).
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