Unlocking the Power of Customer Marketing in SaaS: Let’s Dive Deep! 🚀 Hey folks, today I’m talking about something crucial that I see too few SaaS marketing teams focusing on: customer marketing. I’m going to break down what customer marketing is, why the metrics often work against it, and why we need to do more of it. Alright, let’s dive in. What …

💬 Speaking as someone who was a bit skeptical about these and from someone who actually ran billboard ads, I’ll give you my 2 cents on this age-old question. 💭 Also if you are a fan of SaaS CMO Pro and want to see more subscribe to our social channels: 📱 Tiktok SaaS CMO Pro 📸 Instagram SaaS CMO Pro 🐦 X Saas CMO Pro Thanks and have a wonderful day! …

🚫 Avoid these common pitfalls that many new Directors of Marketing face. I've seen many new managers or directors of marketing make these mistakes, and often their careers stall or even cause them to lose their jobs. And often, these are good people. I don't want to see that happen to anyone watching a SaaS CMO Pro video! So buckle in for an import…

🎯💡 Are you tracking the right metrics? It is always interesting when I work with different AI and SaaS founders and what metrics they choose to track and put importance on. In this video, I delve into the top 3 overlooked metrics that every SaaS & AI leader should monitor. These aren't just any metrics; they're the game-changers that can supercharg…

Excited to kick off the launch of SaaS CMO Pro with a timeless B2B topic: why sales often has crappy response times to marketing-generated leads. I discuss 🤔... 🚀 My name is Bill Macaitis and I am your host for the SaaS CMO Podcast. I am a seven time marketing leader, with 3 CMO tours of duty and five tech exits. I'm hear to help you learn about ma…