))
Welcome to the Create to Convert Podcast, hosted by Yevgeniya Davarashvili (more commonly known as Gigi), designer, tech founder, mama, and business educator. This podcast is for creative entrepreneurs who want to up-level their business and turn it into a profitable + sustainable power machine. We'll cover topics like marketing strategies, money, pricing, growth mindset, project management, social media marketing, brand development and much more, so that you can take the overwhelm out of yo ...
…
continue reading
1
021. (Part 2) To Summit or Not to Summit? Answering Your Questions About The Creative Future Summit
48:43
48:43
Play later
Play later
Lists
Like
Liked
48:43
Send us a Text Message. This episode is part two of my Summit BTS series, where I dive deep into your burning questions about planning and running the Creative Future Summit. From promotion and marketing to handling affiliates and feedback, I share everything I learned and what I'll do differently next time. If you're considering hosting your own e…
…
continue reading
1
019. (Part 1) To Summit or Not to Summit? Behind the Scenes of the Creative Future Summit
44:45
44:45
Play later
Play later
Lists
Like
Liked
44:45
Send us a Text Message. Ever wondered what goes into planning and executing a large-scale summit? In this episode, I take you behind the scenes of my first-ever Creative Future Summit, held from May 14-17, 2024. From the initial idea to the final numbers, I reveal the highs, lows, and everything in between. Whether you're thinking about hosting you…
…
continue reading
1
018. Fighting Burnout: How to Identify, Prevent, and Recover with Maegan Megginson
43:42
43:42
Play later
Play later
Lists
Like
Liked
43:42
Send us a Text Message. Have you ever felt so overwhelmed by your work that you start losing passion for it? Perhaps the deadlines seem endless, the expectations unrealistic, and suddenly, you're running on empty, stuck in a loop of frustration and isolation. We've all been there, right? Imagine stepping away from it all, not by quitting, but by in…
…
continue reading
1
017. Why Real Connections Trump Social Media in Building Your Business?
52:06
52:06
Play later
Play later
Lists
Like
Liked
52:06
Send us a Text Message. So what’s working in business right now? Is social media still IN or is it officially OUT? What does proactive marketing mean? And what are the marketing strategies that will never go out of style and ALWAYS bring you results? These are all the topics we’re gonna discuss today with my guest Shannon Mattern of Web Designer Ac…
…
continue reading
1
016. Turn Off Your Phone and Turn Up Your Impact with Steph Warton
54:46
54:46
Play later
Play later
Lists
Like
Liked
54:46
Send us a Text Message. Have you ever found it challenging to get yourself out there and you feel a bit lost on where to start or how to bring real value to the table? In this episode, I had the chance to sit down with Steph Wurton, Leadership and Visibility Coach, known for her rule-breaking approach and her dedication to living the "whole damn vi…
…
continue reading
1
015. The Power of Rebranding with Tarzan Kay
54:18
54:18
Play later
Play later
Lists
Like
Liked
54:18
Send us a Text Message. I recently had a fantastic conversation with my client, Tarzan Kay, an email marketing expert, helping businesses owners generate sales using story driven emails. During our chat, Tarzan opened up about her rebrand journey, why she decided to give her brand a makeover, and the incredible impact it had on her business. She ev…
…
continue reading
1
014. Starting Over: What I Would Do Differently
13:07
13:07
Play later
Play later
Lists
Like
Liked
13:07
Send us a Text Message. Some of the best lessons in life come from experience. Would you agree? I'm sharing the 5 things I would do differently if I had the chance to start my design career all over again. Trust me, I learned some valuable lessons along the way, and I'm here to save you from making the same mistakes. From getting clear on her offer…
…
continue reading
1
013. Honest (and Brutal) Reasons Why Your Design Business May Be Failing
26:29
26:29
Play later
Play later
Lists
Like
Liked
26:29
Send us a Text Message. If you've ever wondered why you're not attracting clients despite working tirelessly, it might be because you're investing your time in the wrong areas. In this episode, I’m giving you five honest (and borderline brutal) truths about why your design business may not be doing so well. Spoiler alert: it’s not the market. It's …
…
continue reading
Send us a Text Message. Ever wondered how AI can supercharge your design business? In today's episode, we're pulling back the curtain on the AI tools that are revolutionizing the way I work. From streamlining processes to automating tasks, AI is not the future—it's the now. But don't worry, this isn't a doom-and-gloom episode about robots taking ou…
…
continue reading
1
011. Top Client-Repelling Habits To Avoid
11:26
11:26
Play later
Play later
Lists
Like
Liked
11:26
Send us a Text Message. Earlier this year, I collaborated with Ran Segall from Flux Academy to create a freelance course called Freelance Ignite as well as some content for their YouTube channel. I'm bringing some of that content to my podcast to discuss the five common mistakes designers make when trying to attract more clients, and how to avoid t…
…
continue reading
1
010. 3 Things You Absolutely Must Know About Your Ideal Client
13:51
13:51
Play later
Play later
Lists
Like
Liked
13:51
Send us a Text Message. Picture this, you’re having a conversation with your favorite client—the one who gets what you do, respects you as a business person, and appreciates all you have to offer. This isn’t just a fantasy but a reachable reality when you focus on understanding your ideal client avatar (ICA). When you understand your ICA at its cor…
…
continue reading
1
009. Stand Out and Sell Out by Embracing Your Inner Weird with Eva Couto
58:05
58:05
Play later
Play later
Lists
Like
Liked
58:05
Send us a Text Message. I'm really pumped to have Eva Couto join us in this episode! Eva is one of my very first Breakthrough Designer students. She's all about helping badass business owners stand out with branding that's both bold and strategic, making it 100% unique. Imagine being able to flaunt your business to the world, knowing there's nobody…
…
continue reading
1
008. Business Advice I’m Glad I Didn’t Listen To (and maybe you shouldn’t either)
27:26
27:26
Play later
Play later
Lists
Like
Liked
27:26
Send us a Text Message. We're taking a trip back to February 2021, when I was celebrating five years on this wild business ride! I'm about to spill the beans on the 8 pieces of advice that, honestly, I'm pretty glad I didn't just nod along to. And it's all up to you, really – whether you want to take these and run with them. Here’s a quick rundown …
…
continue reading
1
007. 6 Pricing Signs You Don't Want to Miss as a Designer
13:39
13:39
Play later
Play later
Lists
Like
Liked
13:39
Send us a Text Message. If you clicked on this episode, it's likely you're not feeling 100% confident about your prices. No worries, I totally get it! We all want a little validation and someone to tell us it's cool to up our prices. So in this episode, I'll be sharing six signs that'll tell you, "Hey, it's time to raise those prices!" Here’s a qui…
…
continue reading
1
006. 8 Money Mistakes You’re Making as a Designer
16:22
16:22
Play later
Play later
Lists
Like
Liked
16:22
Send us a Text Message. Today we’re talking about a topic that often feels quite taboo, but everyone loves hearing about - Money! At the beginning of my journey, money used to make me super uncomfortable but I quickly realized I needed to get comfortable with it in order to grow my business. So in this episode I talk about money mistakes that many …
…
continue reading
1
005. 5 Ways to Diversify Your Income As a Designer
18:33
18:33
Play later
Play later
Lists
Like
Liked
18:33
Send us a Text Message. If you're a service-based business then chances are, at some point or another, you thought to yourself: "How can I scale my business without working 24/7?" You're not alone my friend! As service providers, we get seriously involved in doing the best possible work for our clients, but the 1-on-1 model isn't always easy to sca…
…
continue reading
Send us a Text Message. When was the last time you connected with your past client? When was the last time you asked them for a referral? If you're having trouble answering this question then this episode is for you! Your past clients are an amazing source of referrals but many business owners tend to forget about that because they're so busy chasi…
…
continue reading
1
003. 7 Things I Wish I Knew When I First Started My Business
19:55
19:55
Play later
Play later
Lists
Like
Liked
19:55
Send us a Text Message. The journey to becoming an entrepreneur and running your own business is a bumpy, rocky, and unpredictable road. And, if you've heard my story, then you know that I quit my secure 9-5 corporate job as a Marketing Director without any kind of backup plan... ... and the result? Well, let's just say that I got to hit all those …
…
continue reading
1
002. From Undervalued "Pixel Pusher" to Confident Business Owner
23:01
23:01
Play later
Play later
Lists
Like
Liked
23:01
Send us a Text Message. In this episode, I'm sharing with you my journey of how I quit my corporate career for... for nothing! I quit without a backup plan but with a strong feeling of what I wanted to pursue in this life: freedom. This is my imperfect journey, full of bumps and lessons learned, from undervalued "pixel pusher" to a confident agency…
…
continue reading
1
001. This isn't a new podcast - a (re)introduction
7:08
7:08
Play later
Play later
Lists
Like
Liked
7:08
Send us a Text Message. Welcome to the Create to Convert Podcast! My existing listeners will know that this isn’t a new podcast, just a makeover. And for everyone who’s new - thank you for being here, in this episode I will give you a quick introduction. I am Gigi, a designer, tech founder, mama and business educator and I am here to help you skip …
…
continue reading
