The ActiveCampaign Podcast is all about marketing automation. Each episode is filled with timely marketing strategies and automation how-to expertise to put your small business on autopilot. If you're looking to get more accomplished in your business by doing less this is the podcast for you and ActiveCampaign is the perfect platform.
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This is Growth Decoded, a show that helps you grow your business by figuring out the customer experience — one topic at a time. As a show we embrace the modern Multimedia landscape so this show can also be seen in a visual format on the ActiveCampaign Youtube page or at ActiveCampaign.com/resources/growth-decoded
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Hey there, future course creator! Ever feel like turning your know-how into an online course is like trying to solve a Rubik's cube blindfolded? Well, grab your headphones because "The Course Mentors Podcast" is here to be your secret weapon! Meet Aimee and Odette (that's us!), your new best friends in the course creation world. We've been in the trenches for over a decade, and for the last five years, we've been rocking the online course space. Now we're here to spill all our secrets in bit ...
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This show has been running since 2016 and naturally has evolved as the business, Intentionally Inspirational, has since that time as well. Jason primarily talks to expert guests about their unique journeys in entrepreneurship. This covers the crucial mental aspect, the marketing strategies that they have used to find success, and it carefully examines the motivational endurance that is necessary to sustain a successful business in the crazy world of entrepreneurship. Jason also occasionally ...
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What if you knew data behind the fastest growing SaaS companies today? Each morning join Nathan Latka as he spends 15 minutes interviewing SaaS founders. You'll learn how SaaS CEO's launched their startup and grew it into a real SaaS business. SaaS Founders range from bootstrapped to funded, MVP to 10,000 customers, pre revenue to pre IPO.
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What people want is a big outcome. And the only way you get a big outcome is to take a big swing and be bold. Welcome to The Content Cocktail Hour, the show hosted by The Juice’s Jonathan Gandolf and Clayton Stobbs that squeezes out the deepest secrets of modern B2B marketing professionals on pushing your brand to the forefront of the industry.
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B2B influencer marketing feels like the Wild West right now. The code isn't cracked, and success strategies are elusive. However, in B2C, influencer marketing is a revenue powerhouse—repeatable, scalable, and impactful. Through this podcast, we'll dissect influencer marketing campaigns and programs, forge lasting partnerships that foster audience trust, and glean insights from top leaders and influencers in the field. Whether you're crafting your inaugural influencer marketing initiative or ...
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The goal of the Customer Lifetime Value University Podcast is to provide listeners with actionable plans and strategies to improve their CLTV.The way we think about growth is changing. It's not all about acquisition. In fact, getting your existing customers to stay longer, spend more, and refer you are keys to creating exponential growth.Episodes will be a concise 15-30 minutes and will stay light on the theory and heavy on specific implementable things brands can do.
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SaaS Marketing Superstars is the show where we uncover proven growth strategies from CMOs and marketing leaders behind some of the fastest-growing SaaS companies.Each episode features an interview with a SaaS CMO, Founder or marketer leader, discussing topics like paid ads, SEO, content marketing, ABM and sales, landing page optimization, email marketing and how to use these strategies to generate more trial and demo signups for your SaaS.
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The SaaS SEO Show is a platform for meaningful connections and honest conversations with people who are real, hard-working practitioners and high performers in the SaaS industry. We're here to learn and get inspired by them, and we hope you do too.
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Bringing Life Into AI-Powered B2B Content with Jeremy Collier, ActiveCampaign
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“I don't think AI is gonna replace content managers and people who are coming up with the ideas and actually fleshing them out, especially in B2B," says Jeremy Collier, Content Marketing Manager at ActiveCampaign In this episode of The Content Cocktail Hour, Jeremy Collier, Content Marketing Manager at ActiveCampaign, talks about how AI and innovat…
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Context Marketing: The evolution of AI & Content Marketing with Jeff Coyle, MarketMuse
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"Now more than ever, personalizing content experiences, personalizing marketing, showing people that you know them, and making sure that the stuff that you put out couldn't have been put out by anyone else is critical," says Jeff Coyle, Co-Founder and Chief Strategy Officer at MarketMuse In this episode of The Content Cocktail Hour, Jeff Coyle, Co-…
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Founder Raises $750k From Founderpath and Increases Equity. CEO Shares how Founderpath Worked for Him.
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VoxPopMe has hit $6m in revenue. Wanting to avoid dilution, CEO Andy and the board rasied $750k from Founderpath. At the same time, Founderpath worked with the board to establish a new ESOP pool for management resutling in 10%+ more equity for leaders.By Nathan Latka
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Why More Content Could Be Sabotaging Your Online Course Success
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Send us a text Hey there, course creator! In this episode of The Course Mentors Podcast, Aimee and Odette are about to drop a truth bomb that'll revolutionize your course creation game: 👉 More Content = LESS Money (and MORE frustrated students!) 👈 If you’ve ever thought “how am I supposed to fit EVERYTHING I know into course videos?!”, then this po…
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Building Long-Term Influencer Partnerships in B2B w/ Nicole Ponce of Semrush | Ep 30
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In this episode of "Stop the Scroll," host Brianna Doe sits down with Nicole Ponce, the influencer marketing team lead at Semrush, to discuss B2B influencer marketing strategies, successful campaigns, and the future of influencer marketing in the B2B space. ========================================= Best Moments: (01:35) Nicole's role as the first i…
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Anything but Boring. Content Strategy with Adam Sockel, Orum
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"Right at the point when you're feeling exhausted and really bored about promoting a piece of content is right when the market is actually starting to see it," says Adam Sockel, Content Marketing Lead at Orum In this episode of The Content Cocktail Hour, Adam Sockel, Content Marketing Lead at Orum, talks about the world of content creation and stra…
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SEO Success in the Age of AI with Salvatore Surra, Seamless.AI
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“Your biggest opportunity is your existing content. Keep optimizing it and making it better,” says Salvatore Surra, Director of SEO & Content at Seamless.AI In this episode of The Content Cocktail Hour, Salvatore Surra, Director of SEO & Content, talks about his top strategies for creating high-impact, SEO-rich content that stands out in a sea of A…
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Building a Hybrid Influencer and Advisor Program for B2B SaaS with Natalie Marcotullio | Ep 29
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In this episode of Stop the Scroll, host Brianna Doe interviews Natalie Marcotullio from Novatic about building and managing a hybrid influencer and advisor program for B2B SaaS companies. ========================================= Best Moments: (00:34) Introduction of guest Natalie Marcotullio and her role at Novatic (01:30) Overview of Novatic's h…
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Welcome to the Pod - Get to Know Aimee & Odette and Why You Need to Go All-In on a Signature Online Course
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Send us a text Hey there future course creator! Ever catch yourself daydreaming about turning your expertise into a thriving online business? Well, buckle up, because this week on the very first episode of The Course Mentors podcast, Aimee and Odette are spilling the tea on our wild ride from booked ’n busy business owners to course creators! We're…
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Unlocking Innovative B2B Content Approaches with Kristi Gamboni, TrustRadius
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"We try to do as much as we can to really elevate customer voice and let the customer voice do the talking for us, which is something that we suggest companies do," says Kristi Gamboni, Sr. Integrated Marketing Manager at TrustRadius In this episode of The Content Cocktail Hour, Kristi Gamboni, Senior Integrated Marketing Manager at TrustRadius, sh…
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How Content Fuels Marketing Growth with Carol Howley, Exclaimer
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"If you build that brand trust, everything else is going to start to follow," says Carol Howley, Chief Marketing Officer at Exclaimer In this episode of The Content Cocktail Hour, Carol Howley, CMO at Exclaimer, discusses the essential role of brand and content in B2B marketing. Drawing from her extensive experience in both demand generation and br…
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How a Influencer-Led GTM Strategy Builds Stronger Connections Between Brands and Their Audience w/ Nick Bennett | Ep 28
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In this episode, host Brianna Doe interviews Nick Bennett, founder of Tack, a marketing and media firm, to discuss the growing role of B2B influencer marketing, the creator economy, and the future of brand-influencer partnerships. ========================================= Best Moments: (01:22) How people-first go-to-market (GTM) strategies tie into…
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Brand-Demand Synergy and Rethinking MQLs with Matt Lyman, LeanData
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"It's that fun balancing act of which one do we want to succeed versus which one is succeeding? And then taking a look and saying, do we need to promote more the one that we want to succeed?" says Matt Lyman, VP of Demand Generation at LeanData In this episode of The Content Cocktail Hour, Matt Lyman, VP of Demand Generation at LeanData, draws from…
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Lean Research for Effective Content with Clay Ostrom, Map & Fire
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"I think one of the misconceptions around research is that it's got to be this long, formalized process that takes months and maybe a lot of budget. And I think that just kind of scares people away from the idea, or at least makes it something that you just want to put off indefinitely," says Clay Ostrom, Founder and Brand Strategist at Map & Fire …
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How Trainual Arbitraged Cameo as an Influencer Tactic in the Early Days + How They Evaluated Success w/ Jonathan Ronzio, Founder of Trainual | Ep 27
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In this episode, host Brianna Doe sits down with Jonathan Ronzio, co-founder and CMO of Trainual, to discuss how the company has innovated its approach to influencer marketing and brand partnerships. Jonathan shares insights from their journey with influencer marketing, from celebrity endorsements to building long-term partnerships with micro-influ…
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The Art of Customer-Led Growth in B2B Marketing with Jeff Reekers, Champion
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"And through that phase really saw the power of what happy users and customers can bring the organization in terms of growth and effective and efficient growth," says Jeff Reekers, Co-Founder and CEO of Champion. In this episode of The Content Cocktail Hour, Jeff Reekers, Co-founder and CEO of Champion, shares his journey as a marketer turned CEO. …
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How to Repurpose and Leverage Video Content with Lindsay McGuire, Goldcast
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"In the era of AI, video is where you can be more human. We advocate that AI always needs a human handler. The role that video plays in modern marketing is crucial; it allows for natural, engaging human-to-human connections," says Lindsay McGuire, Associate Director of Content and Campaigns at Goldcast. In this episode of The Content Cocktail Hour,…
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He Raised $3m at a $25m valuation, is that overpriced or just right?
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By Nathan Latka
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Breaking Down Internal Silos, Setting Expectations, and Trashing Those Cookie Cutter Solutions You Got From LinkedIn w/ Janelle Amos Pt 2 | Ep 26
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In this episode, host Brianna Doe continues her in-depth conversation with Janelle Amos, Founder and Chief Growth Officer at Elevate Growth. They dive into the complexities of integrating influencer marketing within B2B brands, highlighting the importance of setting realistic expectations, breaking down internal silos, and steering clear of cookie-…
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Inside the 2024 SaaS Benchmark Report with Mollie Kuramoto, High Alpha
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"Content distribution is more important than the actual content," says Mollie Kuramoto, Director of Marketing at High Alpha. In this episode, we’re joined by Mollie Kuramoto, Director of Marketing at High Alpha, to discuss the making of the highly anticipated 2024 B2B SaaS Benchmark Report. Mollie shares her journey, from her early days at a market…
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The Micro PE Playbook: They Bought 20 SaaS Companies, $60m ARR, 300 people
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Tim founded SaaS Group in 2018 using his own money from Eyeo exit to acquire Deploybot. SaaS Group is structured as an LLC and funded all deals with equity until 2020 when they began using debt. In 2024, they sold about 5% of the SaaS Group LLC for $25m implying a value of $500m. They’ve purchased 20 companies over the last 5 years. Their companies…
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How AI and Content Shape Modern Marketing Strategies with Dr. Amy Cook, Fullcast
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"AI will never replace good content, that you will never get the human out of it, and that people are already starting to discern," says Dr. Amy Cook, Co-Founder and CMO at Fullcast. In this episode, we’re joined by Dr. Amy Cook, co-founder and CMO of Fullcast, to discuss her journey from academia to the C-suite, the role of content in the buyer's …
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What's Working NOW For Influencer Marketing + Minimum Spend Recommendations w/ Janelle Amos (Pt 1) | Ep 25
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In this episode, host Brianna Doe dives into the world of B2B influencer marketing with Janelle Amos, Founder and Chief Strategist at Elevate Growth. They explore the growing importance of influencers in the B2B space, how to allocate budgets, and the best practices for optimizing your influencer marketing campaigns. ===============================…
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How ActiveCampaign hit $100m ARR on way to $300m
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How ActiveCampaign hit $100m ARR on way to $300mBy Nathan Latka
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Rethinking B2B Content and Courses with Erica Schneider, Cut the Fluff
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"Do not say anything that doesn't need to be said. Keep it as simple as possible," says Erica Schneider, Founder of Cut the Fluff In this episode, we’re joined by Erica Schneider, founder of Cut the Fluff, to discuss why LinkedIn might not be for everyone, the art of effective editing, and the power of building a personal brand. Erica also shares h…
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The Revocable Living Trust Cheat Code for SaaS Founders (Save millions on taxeS)
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Alessandro Chesser was one of the leading sales executives at Carta for 7 years. They always talked about helping Founders set up Trusts to preserve wealth - but it never launched. In February of 2022 he left to launch Dynasty and make the Trust process easier for Founders. Why South Dakota? Revocable or Irrevocable? 0% tax or 40% tax? We talk abou…
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How Brands Can Optimize Search Content Through Influencer Campaigns, Identifying The Right Influencers For Your Campaigns, and an Industry Overview At-Large with Nathan Jun Poekert | Ep 24
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In this episode, host Brianna Doe interviews Nathan Jun Poekert, a CMO advisor, brand marketing consultant, and content director. They discuss the state of influencer marketing, optimizing for social media search, and how brands can approach influencer partnerships effectively. ======================================== Best Moments: (01:22) Nathan r…
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Boosting Productivity in Hybrid and Remote Work Environments with Perttu Ojansuu, Happeo
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"CEOs often push to market without securing internal engagement, but full internal commitment is essential to transforming a company into a well-oiled machine," says Perttu Ojansuu, CEO and Co-founder at Happeo In this episode, we’re joined by Perttu Ojansuu, CEO and Co-founder of Happeo, to discuss knowledge management and its profound impact on o…
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The next Mailchimp? Email SaaS Hit $15m Revenue Last Month
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Tyler Denk launched Beehiiv after missing out on the ""Founder Money"" the MorningBrew team made when they exited. Today, his tool helps newsletter creators launch, grow, and monetize. The firm did $1.5m in revenue last month split between SaaS, ad revenue, and kickbacks on cross promoting newsletters. Can they hit $25m ARR this year?…
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The Future of Privacy in Tech Featuring Luke Mulks, Brave Software
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"If Google is making all their money from advertising, and advertising compromises users privacy, you start to see product decisions where they put the user's privacy at risk, even though the browser is supposed to be the user agent," says Luke Mulks, VP Business Operations at Brave Software In this episode of The Content Cocktail Hour, our guest i…
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Genius Affiliate Strategy Helps Bootstrapper Hit $27,000,000 Revenue
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She bootstrapped to $12m in revenue in under 18 months. Rebecca Shostak launched FloDesk.com in 2017 as an email marketing tool focused on beautiful design for solopreneurs. As of May 2024, 80,000 customers pay $28/mo on average and the firm just launched their second product: Sales funnels. She's done this all with a team of just 50 people - $540k…
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Creative Operations and AI Readiness in B2B Marketing with Tristan Pelligrino, Marketers in Demand
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“AI can summarize a conversation. You can have AI help you on the video editing side to spin out a lot of different pieces. There are a lot of different things that we'll be able to do. But I do believe that one to one conversation will always be a big part of marketing,” says Tristan Pelligrino, Co-founder of Marketers in Demand. In this episode o…
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How to Build Authentic Partnerships with Creators w/ Bridget Poetker | Ep 23
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In this episode, host Brianna Doe sits down with marketer and influencer Bridget Poetker to delve into the nuances of influencer marketing and share strategies for building successful, authentic partnerships with creators. ================================ Best Moments: (03:30) The debate: Macro vs. Micro influencers—Which is better? (05:31) The ben…
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The Power of Podcasting featuring Rachel Elsts Downey, Share Your Genius
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"If you launch a podcast with a very specific point of view, and you know who you're putting it in front of, people will listen to it," says Rachel Elsts Downey, Founder and CEO of Share Your Genius In this episode of The Content Cocktail Hour, Rachel Elsts Downey, founder and CEO of Share Your Genius, shares her strategic insights into why every b…
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The Inside Story of Beamer Acquiring Userflow to hit $10,000,000 in ARR
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Inside Beamer acquiring UserFlow and creating a $10,000,000 revenue machine. Userflow had no reason to sell with 50% EBITDA margins, 650 customers and completely bootstrapped. How did Beamer, using Camber fund money, get the deal done?By Nathan Latka
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Amplifying Your LinkedIn Presence featuring Casey Hill, ActiveCampaign
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"Content that includes personal perspectives, anecdotes, and real experiences tends to rank better on Google. This type of content is also performing well on other platforms, including third-party sites and social media channels like TikTok," says Casey Hill, Senior Growth Marketing Manager of ActiveCampaign. In this episode of The Content Cocktail…
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Common Mistakes Brands Make When Starting With LinkedIn Influencer Marketing + LinkedIn Influencer Marketing For B2C Brands?!? Featuring AJ Eckstein, CEO of Creator Match | Ep 22
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In this episode, host Brianna Doe interviews AJ Eckstein, founder and CEO of Creator Match, a LinkedIn creator marketing platform. AJ shares his insights on the untapped potential of LinkedIn for influencer marketing and how brands can leverage it to drive growth and build successful partnerships. ========================================= Best Mome…
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How Pavilion Hit $10m in Revenue While Balancing Investor and Customer Demands with CEO Sam Jacobs
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Sam Jacobs launched Pavilion in 2019 to help sales reps learn. Today, he does $11m in annual revenues and has expanded to CEO's, CMO's and other leadership groups. Can they hit $15m in revenue before Dec 2024?By Nathan Latka
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Secrets to Effective Product Marketing and Sales Alignment with Justin Dorfman, AssetMule
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"Product marketing involves early engagement to understand the customer's needs and priorities, build features that resonate, and ensure effective messaging and positioning for a successful launch and sales," says Justin Dorfman of AssetMule. In this episode of The Content Cocktail Hour, Justin Dorfman, founder and CEO of AssetMule, joins us. With …
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$5m in ARR? Your CRO Should Be Focused on These 3 Things
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Owner.com is a $20m ARR SaaS for restaurants that had F90 day churn of 30% before Kyle Norton joined as CRO. He fired 4 AE’s, narrowed the ICP focus, and got burn multiple down from 1.2x to 0.8x as they hit $6m in ARR. Today they do $20m. Can they break $25m before Dec 2024?By Nathan Latka
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Event-Led Growth Strategies with Kate Hammitt, Splash
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“A common mistake is getting excited about an event and then questioning its success. This leaves marketers relying on vague anecdotes rather than solid data,” says Kate Hammitt, CMO of Splash In this episode of The Content Cocktail Hour, we’re joined by the CMO of Splash, Kate Hammitt, to share her career journey from being a paralegal at the US G…
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How ActiveCampaign Built a Winning Influencer Program + Tons of Tactics & Insights You Haven't Heard Before w/ Casey Hill | Ep 21
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In this episode, host Brianna Doe welcomes Casey Hill, the Senior Growth Marketing Manager at ActiveCampaign, to discuss building an influencer marketing program from the ground up. ========================================= Best Moments: (01:16) Casey shares insights into how he started building ActiveCampaign's influencer marketing program (02:03)…
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How Chili Piper Used AI to Hit $40m Revenue, Turn Profitable with Co-Founder Alina Vandenberghe
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The idea that AI can save you cost and help you reach profitability might be a good one. Chili Piper hit $40m in revenue and profitability as Alina built AI into more parts of the org. Here's how she did it across customers, ecosystem, and employees.By Nathan Latka
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Driving Success through Data-Backed Content with Dan Morgese, Gong
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"There's no single way to create content. If you're building a category, use the same terminology as your customers and prospects. Create provocative thought leadership, explaining why this perspective matters. Ensure you're addressing unasked questions." says Dan Morgese, Director of Content Strategy and Research at Gong. Welcome back to another e…
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The Secret Virtual Assistant Marketplace SaaS CEO's Spent $25m on in 2023
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By Nathan Latka
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Closing The Influencer Marketing Pay Gap and Influencer Pay Rates with Qetsiyah Jacobson | Ep 20
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In this episode, host Brianna Doe discusses the pay gap between white and black creators in influencer marketing among other industry hot topics. ================================ Best Moments: (01:48) Qetsiyah shares the results of a poll she conducted on LinkedIn, revealing that many people of color are the only ones on their marketing teams (06:3…
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Empowering Women in Sales with Alexine Mudawar, Women in Sales
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"I owe it to my community and the sales industry to gather data on women's compensation and promotion in sales. There's a lack of comprehensive surveys and sufficient input on these issues," says Alexine Mudawar of Women in Sales. In this episode of The Content Cocktail Hour, we’re joined by CEO of Women in Sales, Alexine Mudawar. Women in Sales is…
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39 Year Old Public SaaS CEO Doubles Revenue to $400m Over the Last 24 Months - His Genius M&A Playbook
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Savneet Singh was recruited to take over PAR as CEO in 2019. Since then, he's doubled revenues to $400,000,000, changed the culture, and rapidly expanded the product suite. Why is the market only valuing him at $1.5 billion? Will they hit $500,000,000 before Dec 2024?By Nathan Latka
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Crafting Data-Driven Content in the Age of AI with Ryan Law, Ahrefs
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"As long as you're confident in your interpretation and willing to share your methodology, there's great value in sharing even the basics. Don't be intimidated; there's always more we can improve in our creations," says Ryan Law, Director of Content Marketing at Ahrefs. In this episode of The Content Cocktail Hour, we’re thrilled to welcome Ryan La…
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How Stack Overflow Secretly Made $65,000,000 on its SaaS Last Year
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Since StackOverflow was acquired by Prosus in June 2021 for $1.8b, most don’t realize the company does over $125m in revenues today. 65% of that revenue comes from recurring revenue SaaS products where customers pay $289,000 per year on average. Will they hit $150m in revenue before Dec 2024?By Nathan Latka
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