Welcome to "Beyond the Mirror," your go-to podcast for business insights in the hair, skin, beauty, and wellness industry. Hosted by Adrienne Varga and Jodie Fielden, we're your guides on a deep dive into these dynamic sectors. Discover industry secrets, actionable strategies, and inspiring success stories that drive business growth. From essential business tips and effective marketing hacks to crafting exceptional client experiences and staying updated on industry trends, we leave no topic ...
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Boosting Salon Success: Unlocking the Power of Google Ads with Belinda Irvine
50:03
50:03
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50:03
Send us a Text Message. Unlock the secret power of Google Ads and revolutionize your business with insights from our special guest, Belinda Irvine. As an accomplished Google Ads manager with a rich background in analytics, Belinda shares her transformative journey into digital marketing, providing invaluable tips on strategic keyword selection and …
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From Rented Chairs to Salon Ownership: Lessons in Grit
1:13:39
1:13:39
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1:13:39
Send us a Text Message. What happens when two friends decide to swap corporate suits for salon aprons? In this episode, we, Jodie Fielden and Adri Vaga, take you through our personal journey from the world of asset management to the heart of the beauty industry. Discover how dissatisfaction in a corporate job and an offhand suggestion from a partne…
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Beyond the Shadows: How Life's Challenges Can Help Us Find Our Strength
1:06:51
1:06:51
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1:06:51
Send us a Text Message. Join hosts Adrienne Varga and Jodie Fielden in another profound episode of "Beyond The Mirror." Episode 24, "Beyond the Shadows: How Life's Challenges Can Help Us Find Our Strength with Jodie Fielden," delves into the transformative power of overcoming personal and professional hurdles. 🌈 What We Cover: Early Struggles and R…
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From Old Wartburgs to New Beginnings: A Candid Conversation with Adri and Jodie
50:36
50:36
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50:36
Send us a Text Message. Imagine growing up behind the Iron Curtain with limited exposure to the outside world and turning those constraints into the fuel for your dreams. In this episode, Adri Varga and Jodie Fielden take you through a vivid journey of overcoming odds, starting with Audrey's unique upbringing in communist Hungary. Discover how comm…
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Stop the Guesswork! How to Create Promotions that Deliver Real Results
46:27
46:27
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46:27
Send us a Text Message. Discover effective client attraction Effective client attraction involves more than just running promotions; it requires a deep understanding of your target audience and their preferences. By focusing on attracting ideal clients through tailored promotions, you can optimize your marketing efforts and increase client retentio…
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Leveraging The Lull: 5 Top Tips to Go from Slow to Grow - Part 2
38:46
38:46
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38:46
Send us a Text Message. Ever wondered how to fortify your beauty and wellness business against the ebb and flow of life's unpredictable tides? This episode is a treasure trove of savvy strategies to streamline your operations and bolster your business's resilience. We wrap up our five-part series with powerful insights on the vital role of systems—…
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Leveraging The Lull: 5 Top Tips to Go from Slow to Grow - Part 1
41:20
41:20
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41:20
Send us a Text Message. This episode is a must for salon owners, beauty industry entrepreneurs, Pilates studio owners, and wellness professionals seeking innovative ways to thrive during challenging economic times. If you're feeling the overwhelming pressure of a quiet business and the fear of losing clients during this economic downturn, then you …
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Empowering Your Value: Overcome Impostor Pricing Syndrome
35:15
35:15
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35:15
Send us a Text Message. Join your insightful hosts Adri Varga and Jodie Fielden in an empowering episode of 'Beyond The Mirror,' where they dive deep into the dreaded 'Impostor Pricing Syndrome' and how to conquer it in the hair, skin, beauty, and wellness industries. Get ready for a transformative session that could turn your passion into a sizabl…
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Decide to Thrive: Overcoming Indecision in the Salon and Studio
29:09
29:09
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29:09
Send us a Text Message. If you're feeling stuck in indecision about making important business decisions, like changing your prices or seizing growth opportunities, then you are not alone! Many salon and studio owners find themselves on the fence, making excuses and procrastinating year after year, and it's holding them back from transformative grow…
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Conquering Change with Confidence: Elevating Your Beauty Business Through Fearless Pricing and Team Unity
41:14
41:14
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41:14
Send us a Text Message. Does the fear of losing everything hold you back from transforming your business? Have you been told to just take the leap and make big changes, only to find that your team and clients resist, causing even more pain and confusion? If this sounds familiar, you're not alone. It's time to overcome the fear and confusion and lea…
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The Unexpected Truths: Being The Best Boss & Creating a Positive Culture
27:55
27:55
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27:55
Send us a Text Message. Why Investing in Your Staff Pays Off for Salon Owners This episode is a juicy one where Adri and Jodie dive into the impact of being the best boss in your salon or studio. We realized that while it's obvious there are perks for employees when you're a great leader, what exactly is in it for you as a business owner? I'll give…
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Unlocking Leadership: How to Become the Boss Everyone WANTS to Work For
44:22
44:22
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44:22
Send us a Text Message. Join Adrienne and Jodie as they dive into the world of salon and studio management, sharing invaluable insights to help you become the best boss in town. In this episode, they tackle a common struggle for business owners - staff retention. Uncover why your team may not be sticking around, even when you believe you're a great…
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Reflecting Back to Move Forward: The Importance of Perspective and Gratitude
55:20
55:20
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55:20
Send us a Text Message. Have you heard the myths that self-reflection is a waste of time, that perspective doesn't matter in the beauty industry, and that focusing on personal growth is a distraction from business success? The truth is that self-reflection and perspective are crucial for salon owners and beauty professionals to cultivate a positive…
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Rise Above Guilt: Unlocking Profitability Through Smart Pricing Strategies
27:32
27:32
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27:32
Send us a Text Message. If you're feeling the weight of guilt and imposter syndrome when it comes to pricing your services, then you are not alone! You may already be underpricing your offerings, hoping to attract more clients, only to find yourself struggling to make ends meet. Instead of feeling confident and profitable, you may be feeling underv…
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Crack the Code: Understanding Your Client Types for Better Pricing Strategies in The Hair Beauty & Wellness Industry
55:48
55:48
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55:48
Send us a Text Message. Does it sound familiar to struggle with retaining loyal clients in your salon and wellness business? Have you been told to simply offer discounts or promotions to attract more clients, only to find that it doesn't lead to long-term loyalty? The frustration of constantly seeking new clients and feeling undervalued by your cur…
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The Pricing Dilemma: Strategies for Small Business Owners in Hair, Beauty and Wellness
45:22
45:22
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45:22
Send us a Text Message. Does the struggle of pricing your beauty and wellness services sound familiar? Have you been advised to lower your prices to attract more clients, only to find that it devalues your expertise and leaves you feeling undervalued? If you're tired of feeling the pressure to lower your prices and still not attracting the right cl…
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From Emotional Pricing to Logic-based Profits: Transform Your Business
32:27
32:27
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32:27
Send us a Text Message. Have you ever had a burning passion that drove you to start your own business? A fire that fueled your desire to make a difference in the lives of others? In this episode, you will be able to: Discover the key role mindset plays in pricing to unlock greater profitability and success. Learn how to create custom pricing strate…
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Breaking Free from the Poverty Mindset: The Path to Success for Salon and Studio Owners
38:28
38:28
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38:28
Send us a Text Message. Does this sound familiar? You have a passion for the beauty industry, but transitioning from a skilled professional to a successful business owner seems like an elusive dream. You've been told to simply work harder and longer hours, but despite your efforts, the results are not reflecting the hard work you're putting in. The…
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Gaining Time and Freedom: Harnessing the Power of Systems in the Hair, Skin, Beauty, and Wellness Industries
31:32
31:32
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31:32
Send us a Text Message. If you're feeling frustrated and overwhelmed by the lack of consistency and efficiency in your day-to-day operations, then you are not alone! Despite your best efforts, time seems to slip away as you struggle with manual scheduling, inventory management, and client communication. Instead of the streamlined and productive wor…
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Master Your Success: Unveiling the 7 Layers to Strategic Planning in Hair, Beauty, and Wellness
29:59
29:59
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29:59
Send us a Text Message. From Business Owner to Industry Leader: Leveraging Your Expertise in Hair, Beauty, and Wellness Curious about how to take your hair, beauty, or wellness business to the next level? Join me, Adrienne Varga, in this enlightening episode as we discuss the art of leveraging your skills and strategically planning your next steps …
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Mastering the Business Side: How Solid Foundations Lead to Triumph
29:20
29:20
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29:20
Send us a Text Message. Does this sound familiar? As a salon or studio owner in the hair, skin, beauty, and wellness industries, you've probably been told that simply working hard and being passionate about your craft will guarantee success. But let's face it, that advice just isn't cutting it anymore. It's time to acknowledge the pain of constantl…
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From Planning to Success: Breaking Down Goals for Salon and Studio Owners
30:01
30:01
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30:01
Send us a Text Message. Salon and studio owners face the ultimate irony as they strive to create beauty in their businesses, but are plagued by the challenges of hiring the wrong people, poor planning, and lack of effective leadership, prompting the host to share strategies for overcoming these hurdles and achieving success. Does this sound familia…
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Maintaining Boundaries & Comfort Zones: Lessons Learned from Running a Successful Business Part 2
41:48
41:48
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41:48
Send us a Text Message. Personal Transformation: Stepping Out of Your Comfort Zone for Salon Success Are you familiar with these common myths in the salon and wellness industry? Myth #1: You have to constantly lower your prices to stay competitive. Myth #2: Offering a wide range of services will attract more customers. Myth #3: Hiring more staff le…
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The Power of Communication: Lessons Learned from Running a Successful Business Part 1
40:23
40:23
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40:23
Send us a Text Message. Does this sound familiar? You've been told to work harder and hustle more in order to grow your business. But despite all the effort you're putting in, you're not seeing the results you desire. The pain of working tirelessly without seeing the success you deserve can be discouraging. It's time to stop the ineffective action …
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From Superficial to Success: The Pitfalls of an Image-Focused Business
29:40
29:40
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29:40
Send us a Text Message. Salon and studio owners obsessed with their image discover the irony of their approach when they realize that building strong fundamentals is the key to long-term success, as hosts Adrienne Varga and Jodie Fielden guides them through self-reflection, strategic learning, and attracting the right clients to create an outstandi…
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From Friendship to Business Empire: The Inspiring Story of How We Became Founders of Focus
41:05
41:05
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41:05
Send us a Text Message. Two best friends turned business partners embark on a journey from friendship to entrepreneurship, overcoming challenges and embracing change in the hair, beauty and wellness industry. Do you desire practical strategies for achieving business success in the hair, beauty and wellness industry? Are you searching for the soluti…
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