Allison Carpio public
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When it comes to emailing your list, does any of this sound familiar? "I don’t wanna be sleazy, spammy, or annoying” “I’m not good at copywriting and I don’t have the energy to write super long emails” “I can create content but when it comes to email, I get major writer’s block” “I don’t have time to consistently send out emails every day” “My list is tiny, so what’s the point?” I get it, and I got you. Email marketing is magic for your business–and if you wanna learn how to use email to sel ...
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48 Hour Heroes: Origin Stories

48 Hour Heroes: Origin Stories

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48 Hour Heroes: Origin Stories explores the stories behind the people who participate in and those who organize the 48 Hour Film Project, the world's largest filmmaking competition. Krk Nordenstrom hosts this series. He's run the 48 Hour Film Project in Seattle since 2005. His goal is to explore the back stories of people who have participated in or organized 48 Hour Film Projects around the globe and show why they are his personal heroes.
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In this episode, Krk and Indra discuss how the podcast played out in 2022, why there was s stall in episodes and how they plan to address it in 2023. They also talk about Filmapalooza 2023 in Los Angeles, their crazy road trip from Seattle to Filmapalooza, and our new Patreon site!By 48 Hour Heroes: Origin Stories
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When you invite friends over for dinner, do you talk about how famous your recipe is, you’d better come for this one exclusive event, don’t get FOMO! No. That’s not how we talk when we have a relationship with someone. Unfortunately, that’s how a lot of copywriters are taught to write in emails. I learned about the 9-word email through my mentor, D…
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We’ve talked about the email collection phase, then the connection piece, and now it’s time for conversions. Once you’ve engaged your readers and you have a connection with them, you to convert them into sales. In your emails, you need to really highlight and showcase how you approach what you do. Pull on your expertise to really show how you do yo…
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Imagine you got a reservation at a new restaurant you’ve been dying to try. You arrive and sit down, but the lights are off, there’s no servers, no host, and it seems like the place is closed. Without a welcome sequence, newcomers to your email list can feel that way. Setting up a sequence can still be personal and connecting, and you can use a seq…
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I get asked all the time how to sell without coming off as the annoying sales representative that won’t leave people alone in the store. The difference is that people consciously opted into your offer and if they open up your email, it’s because they chose to. What’s really important in email is connection. It’s not about the perfect copy that conv…
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It’s mango season in San Francisco! Ask anyone whose culture has mangoes, they’ll all say theirs is the best. In Filipino culture, we love the little manila mangoes because they’re much sweeter and smoother than the larger red mangoes you’re more likely to see in the grocery store. Just like mangoes, the size of your email list isn’t what’s importa…
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When I say salad, do you think of a basic, bland bowl of lettuce and carrots with ranch, or do you think of a hearty, nutritious salad with a variety of textures, flavors, and hearty protein? A hella delicious salad will leave you satisfied and nourished. A hearty email strategy is the same way. There are many different pieces that go into an email…
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A couple of weeks ago I was making chicken adobo with my sister and cousin and although the recipe is simple, there are lots of different variations. Each ingredient has its role in the flavor profile. It’s the same thing in your email marketing. Your recipe for your email strategy won’t look exactly like someone else’s, and that’s ideal. Build you…
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I hear a lot of myths about email marketing and frankly, they’re not true! Time to bust those myths! Myth #1: If you don’t email every day, people will forget about you. Worse, they’ll get mad at you. Truth: If you’ve built relationships, they’ll welcome you back no matter what. I take breaks from emailing my list all the time, but there are system…
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Are you worried about coming off as spammy, sleazy, or annoying in your emails? This episode is for you. We’re going to dive into the main reasons people don’t sell consistently in their email lists. There are plenty of big retailers out there who are being legitimately annoying. They bombard you with catalogs and coupons with no storytelling or co…
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Next time you get stuck in the social media hamster wheel, ask yourself if the vanity metrics like comments and likes are actually translating to sales. What does your sales funnel point to? Social media is fun, but more engagement doesn’t necessarily mean more sales. The algorithm is always changing and you can’t really measure the right metrics. …
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Think about going out to dinner. The server clears your plates, then presents the dessert menu, even if you didn’t ask for it. Maybe you were thinking of dessert. Maybe you weren’t thinking about dessert, but seeing the menu gave you some ideas. Maybe you weren’t interested. Emails are like that. You are the server, presenting the menu and tempting…
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When it comes to emailing your list, does any of this sound familiar? "I don’t wanna be sleazy, spammy, or annoying” “I’m not good at copywriting and I don’t have the energy to write super long emails” “I can create content but when it comes to email, I get major writer’s block” “I don’t have time to consistently send out emails every day” “My list…
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In this episode Krk and Kris talk with Allison Whitmer, the Montana State Film Commissioner. They thank her profusely for her vigorous and persistent support of the Montana 48 Hour Film Project, the inherent production benefits of shooting in Montana, the myriad talented filmmakers in Montana, the informal development of a Pacific Northwest product…
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Krk talks with long time 48 Hour Film Project participant in Seattle and Portland, Brian Sutherland. They talk about the winning strategies that the various teams he's worked with have employed. (He's been in 2 Seattle winning films and 1 in Portland!) He describes how the 48HFP has helped him create a career as an actor and acting coach. Then Krk …
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Franklin Carpio is a union grip in Pittsburgh, Pennsylvania, indie filmmaker, 48 Hour Film Project participant and all around nice dude. We discuss why the 48HFP resonates with him, how it helped train him for the rigors of working on long, professional shoots. We also dig into the idea that filmmaking isn't just about actors, directors, cinematogr…
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Krk and Kris are on the road in Montana this week recruiting for the Montana 48 Hour Film Project. They recount the tales of meeting some really interesting people in Hamilton and Missoula, and then a random encounter with a 5 year old girl ends up becoming an introduction to a likely participant in this year's event!…
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In this episode, Krk basically laughs through the entire episode because that is what he and his buddy, Dima Levanchuk do when they get together. On the serious side, they discuss how Dima went from a career in math and science at Boeing to doing the 48 Hour Film Project, then working at pop culture phenomenon, Funko, and eventually on to AWS at Am…
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The 48 Hour Film Project's very own Wizard of Oz, Mark Ruppert talks with Krk about which cities are kicking off this weekend and which cities (or states as the case may be) have open registrations. 48 Hour Film Project competitions running the weekend of May13, 2022 Washington DC https://48hourfilm.com/dc/48hfp Boston, MA https://48hourfilm.com/bo…
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In this episode, Brian Barnett, Jef Faulkner and Kirk reminisce about their dear friend, prolific artist and filmmaker Gevin Booth and wish him all the best in the world as he recovers from a recent medical emergency. Gevin Booth on IMDb: https://www.imdb.com/name/nm1951190 Prospect: https://www.imdb.com/title/tt7946422 Hoarders: https://www.imdb.c…
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Kirk and Indra have a long chat with Nisse Eimers, a Dutch filmmaker and frequent 48 Hour Film Project participant. They go into the depths of why people participate in the 48HFP. Do the awards really matter? How does a competitive nature fit into the equation? They also dissect why it seems that the Dutch 48 Hour filmmakers are always making their…
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In this episode, Krk chats rather casually with his dear friends Angela DiMarco and David Hogan of Mighty Tripod Productions. The chat about how the 48 Hour Film Project helped in the development of their careers as actors, filmmakers, and teachers. They also dig into the intricacies and frustrations of the competitive aspect of the event. They als…
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Krk and Indra talk about upcoming 48 Hour Film Project registration deadlines and filmmaking events for the week of April 25 - to May 1, 2022 In this bonus episode, we name drop our dear friend Dino Moore, Wouter Van Gestel, and PJ Gayner! | KICKOFF | ARNHEM_NL | 2022-04-29 | https://48hourfilm.com/arnhem/48hfp JACKSONVILLE_FL | 2022-04-29 | https:…
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In this episode, Krk and Indra chat with Christopher Cherry, long time co-producer of the Toronto, Canada 48 Hour Film Project. We discuss his journey from film to participating in and ultimately running the 48HFP in Toronto. Along the way, we discuss the virtues of attending film school as well as the benefits of not attending film school and just…
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48 Hour Heroes: Origin Stories explores the stories behind the people who participate in and those who organize the 48 Hour Film Project, the world's largest filmmaking competition. Krk Nordenstrom hosts this series. He's run the 48 Hour Film Project in Seattle since 2005. His goal is to explore the back stories of people who have participated in o…
  continue reading
 
Krk introduces Indra Van 't Hooft as the show's new producer and they discuss some of the new format ideas they want to introduce to the show which devolves into a critique of Moonfall, Sharknado, Z Nation, and Birdemic. They also introduce the show's bran new theme song! Written by Kirk's dear friend, Michael Lee of @heavymetalmarchingband 48 48 h…
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Today I talk with Scott Lebeda, a camera operator in the Boston area and prolific 48 Hour Film Project participant. We talk about his experience working on the Academy Award winning film, Coda! That's right! He worked on Coda! We also talk about the benefits of working in the Union, almost working with Sam Raimi and Bruce Campbell, how much we both…
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In this very special Freaky Friday episode of 48 Hour Heroes: Origin Stories, Olivier Dussausse, the producer for 48HFP France and guest on Episode 5, interviews Krk. They discuss the more rewarding aspects of being a 48HFP city producer, our goals as city producers, favorite Filmapalooza moments, the time Krk fell down on stage and hit his head, a…
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In today's episode, I chat with Scott Vasquez and Ashley Cordelia, a couple of 48 Hour Filmmakers from Orange County, CA. We discuss Scott's film, The OCD, which tackles the topic of being one's true self living with Autism and the difficulties it poses emotionally and socially. On a lighter note, we discuss the budding creative and professional re…
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In this episode, Kat, Michael and I dig deep to discuss the issues that really matter... winter driving in the Midwest versus Seattle. We also discuss the importance of developing a supportive and nurturing community for our 48HFP participants with an emphasis on developing supportive relationships with local businesses and film organizations. It's…
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In today's episode, Kris Flink and I talk with Trina Griffin, founder of Rising Reels, a non-profit organization designed to provide young, aspiring BIPOC filmmakers an opportunity to learn their craft and develop their creative voices. Additionally we discuss our love of the shows Mythbusters, Bones, House, Nip/Tuck as well as the movies Rogue One…
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Today I talk with my 48 Hour partner in crime, Kris Flink. We discuss how she made her way from the Bitterroot Valley to the big city of Seattle, her journey from theater to the world of filmmaking, travel, how she saved my ass one year when it came to a 48 Hour Horror awards event, our dear, departed friend Gene Thorkildsen, and our goals for the …
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In this episode I chat with Woouter Van Gestel, City Producer for Arnhem and Eindhoven, NL as well of the director of technology for the 48HFP. We discuss his journey to the world of filmmaking and to the world of the 48HFP and ultimately to director of web operations and technology for 48HFP HQ. There's talk of Filmapalooza, road trips, what's upc…
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In this episode I chat with Rachelle Henry, an actress, writer, producer, multi-city 48 Hour Filmmaker, and all around incredible individual. We discuss the 48 Hour Film Project, the embarrassing (for me anyway) way in which we met at the Seattle Film Summit, the Covid pandemic, our dear departed friend Gene Thorkildsen, and the pros and cons of le…
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In today's episode I chat with Amy Lillard, the Washington State Film Commissioner and Executive Director of Washington Filmworks. We talk about filmmaking in Washington state, the 48 Hour Film Project, and how freaking old we're getting. We recorded, in person, at our favorite watering hole and long time 48HFP supporter, Solo Bar in Seattle. https…
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Today I speak with Mirosław Olędzki, a Polish filmmaker, Warsaw 48HFP City Winner, and an all around wonderful human being. He lives 400 miles away from the war in Ukraine and wants to motivate the worldwide family of 48 Hour Filmmakers to come together and make a series of anti-war short films to show our support for, to give some hope to the peop…
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In this episode I have TWO special guests, my 48HFP co-producer, Kris Flink, and the winner of the inaugural Montana 48 Hour Film Project, Dave Flores. We chat about Dave's filmmaking background, making movies in Montana, Filmapalooza, why it's risky to use firearms on a set without a location permit, and beer. I also want to give a shoutout to the…
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In today's episode, Steve and I pick up where we left off; discussing how I managed to screw up the presentation of a well intentioned award, how I learned from it, and then rambled onto talk about our love of the Balkan peninsula, its people and their insane generosity and warmth.By 48 Hour Heroes: Origin Stories
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In this episode I chat with one of my Maple Syrup Brothers, Steve Nash, the co-producer of the Toronto 48 Hour Film Project.. This is a long chat, so it's broken up into two episodes. In this episode we talk about what an accomplishment it is to simply complete a 48 Hour Film, how the judging works, how we can improve how the judging works, and end…
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In this episode Krk chats with Brian Bowers, the Assistant Director of Operations for the 48 Hour Film Project. The discuss the awesomeness that is Filmapalooza, the myriad things they have each learned through being 48HFP City Producers, and what 48HFP HQ is looking for in new city producers.By 48 Hour Heroes: Origin Stories
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Olivier and I discuss the backstory of how he became involved with the 48 Hour Film Project, going from participant to City Producer of Paris, to running the entire operation in France! We also chat about what it's like to hold a Filmapalooza event in your city as well as gush about how much we love both the filmmaking events as well as Filmapalooz…
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In this episode, Krk chats with Dino Moore, the City Producer for the Atlanta 48 Hour Film Project. They discuss Dino's rather unorthodox entry into the world of filmmaking, his time working on HBO's "The Wire", participating in the 48HFP, Filmapalooza, and his new family of fellow 48HFP City Producers.…
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