Podcast by Anthony Gaskins
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Agile marketing expert John Cass shares insights, interviews, and more in this podcast show all about agile marketing. Featuring interviews with brand marketers, John Cass discusses a number of case studies all about agile marketing. Plus, the show's new feature, round ups featuring podcast stringers who talk about new highlights from the agile marketing community.
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Episode Eighteen: An Interview with Peter Eggleston of GE Healthcare
20:34
20:34
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In this episode, we talk with Peter Eggleston, Global Product Marketing Director, Radiology IT at GE Healthcare. Pete talks about the phased release development process in product marketing, where the system is a waterfall process, and where there are instances Pete's team can use agile thinking and processes. Pete is the head of global product mar…
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Episode Seventeen: An Interview with Anthony Coppedge of IBM
52:04
52:04
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In this episode, we talk with Anthony Coppedge, Principal Agile Digital Sales Global Transformation Lead at IBM. Anthony gives an update on the agile marketing program at IBM and takes us on a journey though his career with agile marketing. Anthony Coppedge leads the vision, strategy, and execution for how business agility is infused in Global Digi…
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Episode Sixteen: An Interview with Mark Hanoteau
25:35
25:35
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In this episode, we talk with Mark Hanoteau, Group Manager - Financial Services Evalueserve, based in Chile. Mark talks about his work in using agile marketing with his team and clients around the world. As well as diving into depth on what several of the values from the agile marketing manifesto mean to him. Mark Hanoteau is a principal consultant…
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Episode Fifteen: An interview with Stacey Ackerman and Micheal Seaton
42:13
42:13
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Stacy and Micheal have led an industry-driven effort to develop the Agile Marketing Navigator. Bringing the marketing community together to create a flexible, adaptable, and customizable framework for marketers, by marketers. The hope is that the framework can be used to navigate agile marketing implementations. Stacey Ackerman is a well-known thou…
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Episode Fourteen: An interview with Mitra Roknabadi and Lydia Kirby
17:57
17:57
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Mitra Roknabadi is Vice President and Global Head of Marketing at OpenFin, the financial industry’s operating system. In this role, she's responsible for OpenFin brand, marketing, events, and media relations. Ms. Roknabadi's marketing and community building efforts at OpenFin have been instrumental in establishing the company as a leader in collabo…
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Episode Thirteen: An interview with Ackley Gaskin II
15:36
15:36
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Ackley Gaskin II is Senior Manager, Innovation & Business Solutions at TD Bank in Toronto Canada. He leads a team of Product Owners responsible for agile pods which drive the strategic innovation roadmap for the Bank's Real-Estate Secured and Unsecured Leading. Previously Mr. Gaskin lead upskilling of digital marketing practices for TD. Adapting, c…
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Episode Twelve: An interview with Ghassan Sultan and Lydia Kirby
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21:28
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For the second episode of 2021, John interviews Ghassan Sultan and Lydia Kirby about their agile marketing journey. Ghassan is the Chief Marketing Officer at TECHNIA; a major global software and services company. Lydia is a B2B Tech Marketing Specialist, Agile Marketing Consultant, as well as the Client Delivery Director for Bright Innovation -- UK…
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Episode Eleven: An interview with Travis Arnold
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28:23
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For the first episode of 2021, John interviews Travis Arnold about the intersection of marketing and design. Ghassan is the Chief Marketing Officer at TECHNIA; a major global software and services company. Lydia is a B2B Tech Marketing Specialist, Agile Marketing Consultant, as well as the Client Delivery Director for Bright Innovation -- UK’s lead…
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Episode Ten: An interview with Kaycee Kalpin and Stacey Ackerman
19:42
19:42
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For the last episode of 2020, John interviews Kaycee Kalpin and Stacey Ackerman about the state of Agile Marketing. Kaycee is Head of Strategic Marketing for Premier Inc., a role in which she leads brand and marketing across the entire enterprise. Kaycee also provides strategic guidance and vision for business growth, digital modernization, competi…
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In episode nine of the Deep Dive into Agile Marketing, John Cass interviews Jim Ewel about his new book, "The Six Disciplines of Agile Marketing." They discuss how the six disciplines lend themselves to four key shifts in culture, what it was like to publish a book during the COVID-19 pandemic, the lessons Jim hopes readers learn from his book, and…
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Episode Eight: The Basics of Agile Marketing with Nina Rachetta
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21:01
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Nina Rachetta returns to the podcast to discuss the basics of agile marketing. Learn more about your ad choices. Visit megaphone.fm/adchoicesBy John Cass
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Episode Seven: An Interview with Giannina Rachetta Agile Marketing at 3M
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31:53
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In Episode Seven, John interviews Giannina Rachetta, Product Marketing Manager at 3M. Learn more about your ad choices. Visit megaphone.fm/adchoicesBy John Cass
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Episode Six: An Interview with Amy Luethmers
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18:27
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In episode six of the Deep Dive into Agile Marketing podcast, John Cass interviews Amy Luethmers, Chief Marketing Officer at University of Wisconsin-Stout. They discuss what it's like to implement an Agile transformation at a higher education institution, what it's like to train colleagues from other departments about the benefits of Agile, and how…
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Episode Five: An Interview with Andrew Burrows
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33:54
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In episode 5, John interviews Andrew Burrows, an Agile Marketing leader at IBM. Learn more about your ad choices. Visit megaphone.fm/adchoicesBy John Cass
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Episode Four: An Interview with Seema Sheth-Voss
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In episode four, Jeff interviews Seema Sheth-Voss, the Vice President of Product Marketing at Devo. Learn more about your ad choices. Visit megaphone.fm/adchoicesBy John Cass
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Episode Three: An Interview with Jeff Clark
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40:19
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In episode three, John interviews Jeff Clark, who is the Research Director for Marketing Operations Strategies at Forrester. Learn more about your ad choices. Visit megaphone.fm/adchoicesBy John Cass
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Episode Two: An Interview with Jayson Gehri
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19:04
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Jayson Gehri is currently a worldwide marketing leader for a $3bn+ business that includes the Db2 brand within the IBM Analytics software group. He leads a team of cross-functional marketers responsible for the strategy, plan and execution of a global marketing program to support these products. As part of the role, h is also leading a transformati…
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Episode One: An Interview with Alan Belniak
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24:19
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Welcome to the Deep Dive into Agile Marketing! This podcast series is produced by the Business Agility Institute and hosted by John Cass. In this first episode, John interviews Alan Belniak. Alan shares his experience drawing from a decade of B2B tech companies and describes himself as an all-in consumer and practitioner of social media, content ma…
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In the first episode of R Culture Radio our hosts - Anthony Gaskins, and Tammy Abrahem debut new music and discuss the miseducation of Islam, while breaking down why ISIS is a threat to the world. R Culture Radio is brought to you by PCPMedia.us and RCulture Magazine.We encourage you to read the magazine as you listen. You can find it here: http://…
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