Part 2 of a 2-part series: Digital marketer Genia Stevens provides 6 additonal tips for nonprofits wanting to add email marketing to their social media strategy. Learn more about using effective calls-to-action, creating highly shareable emails, and creating landing pages for the right audience. About Belwah Radio: Digital marketing tips, expert in…

Digital marketer Genia Stevens provides 7 tips for nonprofits wanting to successfully integrate email marketing and social media. This episode is 7 Tips for Adding Email Marketing to Your Social Media Mix. Learn more about activating loyal community members, promoting popular social media content, testing email subject lines, and increasing your op…

Digital marketer Genia Stevens provides 5 tips for nonprofits who want to use their social media channels to generate additional revenue for their agency. Learn how nonprofits can use their social media channels as a unique fundraising tool. About Belwah Radio: Digital marketing tips, expert interviews and industry news for nonprofits, community me…

Digital marketer and nonprofit consultant Genia Stevens provides tips for nonprofits that want to learn more about using storytelling to tell the social justice and advocacy story. In part 3 of this three part series, Genia discusses how to encourage consistent giving and how to develop authentic stories that build true emotional connections betwee…

Digital marketer and nonprofit consultant Genia Stevens provides tips for nonprofits that want to learn more about using storytelling to tell the social justice and advocacy story. In part 2 of this three part series, Genia discusses the how-tos of storytelling. 1. Getting clear about organzational goals 2. Getting everyone involved in storytelling…

Digital marketer and nonprofit consultant Genia Stevens provides tips for nonprofits that want to learn more about using storytelling to tell the social justice and advocacy story. In part 1 of this three part series, Genia discusses using storytelling to builds social capital. This podcast is repurposed from a presentation presented at Community S…

Digital marketer and nonprofit consultant Genia Stevens provides tips for nonprofits that will help them get started developing a rock solid social media strategy. In this podcast, she discusses: 1. Knowing which social networks work best for each target demographic 2. Understanding who you are and what you do 3. Getting very clear on organizationa…

Digital marketer and nonprofit consultant Genia Stevens provides tips for nonprofits that want to improve their sustainability using community outreach and community management. In this podcast, she discusses: 1. Addressing the community outreach challenge 2. Building strategic partnerships 3. Using effective outreach strategies 4. Utilizing free a…

Digital marketer and nonprofit consultant Genia Stevens discusses three ways nonprofits can use community media and digital stories to create political and social change. 1. Use community media to start the process of judicious storytelling so it becomes an important community development tool 2. Use community media to marry storytelling and citize…

Digital marketer and nonprofit consultant Genia Stevens discusses the importance of nonprofits using community media to engage with minority communities. In this podcast, Genia talks about: 1. Shifting power from a mostly white male media 2. Nonprofits using community media to increase civic engagement and advocacy work among people of color 3. Non…

Digital marketer and nonprofit consultant Genia Stevens provides tips that help nonprofits learn the basics of storytelling. This podcast will help nonprofits learn how to encourage compassionate giving. How do nonprofits begin the process of storytelling? How do nonprofits make stories relatable and create the desire to give? Follow your host Geni…

If you're looking for more creative ways to add life to your text-based content, podcasting might be the simplest and easiest tool you'll need. Digital marketer Genia Stevens provides tips that will help your organization easily add podcasting to your social media and content strategy. Follow your host Genia Stevens on Twitter. About Belwah Radio: …

Digital marketer Genia Stevens provides tips that will help improve your Instagram marketing strategy. In this podcast, you’ll learn more about: 1. The importance of consistency 2. Image description length 3. The #hashtag game 4. Partnering with influencers 5. Cross-promoting content Follow your host Genia Stevens on Twitter. About Belwah Radio: Ex…

Digital marketer Genia Stevens provides tips that will help your organization move through your mobile marketing campaign with ease, build credibility, and achieve your marketing goals. In this podcast, you'll learn more about: 1. Sending text nessages 2. Encouraging community members to provide feedback 3. Developing a mobile app 4. Establishing g…

Digital marketer Genia Stevens provides 3 Dos and 3 Don'ts for content marketing. The 6 content marketing tips she provides are particularly useful for nonprofits that need help developing an effective content marketing strategy. Follow your host Genia Stevens on Twitter. About Belwah Radio: Expert interviews, industry news, and digital marketing t…

Digital marketer Genia Stevens provides simple email marketing tips that will help you integrate your social media and email marketing strategy. Learn how to: 1. Incorporate email marketing into your social media marketing 2. Develop revelant email content and social media content that converts 3. Move your most engaged social media followers to yo…

Digital marketer Genia Stevens helps organizations understand why people share content on Facebook, Twitter, Instagram, Pinterest, and more. Understanding why social media users share the content they pass along to their friends and family is crucial for developing an effective social media campaign. Follow your host Genia Stevens on Twitter. About…

Digital marketer Genia Stevens provides tips that will help your organization learn how to build a stable mobile application that performs the way you want and delivers the results you desire. Business owners need to understand that they can risk their app's survival by pushing an app to market too quickly. Pre and post launch mobile app testing is…

Digital marketer Genia Stevens provides tips for using storytelling to build brand awareness and loyalty. In this podcast, you’ll learn more about: 1. Sharing prganizational shallenges 2. Letting your community share their trials and triumphs 3. Reminding your community of your humble beginnings 4. Letting your community invest in your organization…

Digital marketer Genia Stevens provides a few useful tips that will help your organization get started developing a mobile marketing strategy. Follow your host Genia Stevens on Twitter. About Belwah Radio: Expert interviews, industry news, and digital marketing tips for community media and community radio. Who should listen? Community media profess…

Digital marketer Genia Stevens provides tips for reviving your community outreach strategy. In this podcast, you’ll learn more about: 1. Using surveys to learn more about where your organization falls short 2. Establishing a community workshop engagement strategy 3. Adding community media to the mix 4. The importance of mutually beneficial partners…

Digital marketer Genia Stevens provides LinkedIn marketing tips for nonprofits and other organizations. In this podcast, Genia discusses how organizations can use LinkedIn to find targeted volunteers, partners, and donors. Follow your host Genia Stevens on Twitter. About Belwah Radio: Expert interviews, industry news, and digital marketing tips for…

Digital marketer Genia Stevens provides tips for using blogs in your social media strategy. In this podcast, you’ll learn about: 1. Building relationships and links to your blog 2. Minding your manners 3. The importance of sharing 4. How effective giveaways are and why you should be using them Follow your host Genia Stevens on Twitter. About Belwah…

Digital marketer Genia Stevens provides 5 tips for establishing a successful blogger outreach strategy. In this podcast, you'll learn about: 1. Doing blogger research 2. Creating a permission-based email marketing program 3. Sending relevant pitches to bloggers 4. Using the right tone 5. Reciprocity Visit us at BelwahMedia.com | Follow your host Ge…

Digital marketer Genia Stevens provides tips for optimizing Facebook boosted posts and improving engagement on Facebook. In this podcast, you’ll learn more about: 1. Tips for using call-to-action 2. Monitoring, analoyzing, and testing post engagement 3. Effective geo-targeting 4. Testing the best times to post content 5. Encouraging community engag…

In this episode of Belwah Radio, Linda Gellasch, Executive Director of Grand Rapids Community Media Center (GRCMC), joins me to discuss: The catalyst for Grand Rapids Public Access TV’s move to becoming a full community media centerFunding sources for Grand Rapids Community Media Center and how those funds are usedHow GRCMC uses The Rapidian to tra…

In this episode of Belwah Radio: Jennifer Nowicki Clark, Director of Creative Narrations, joins me to discuss: Using storytelling as tool to reflect, measure change, and engage residents in civic actionHow storytelling can influence public policyHow storytelling can create authentic connections between various community groupsCreative Narrations’ t…

In this episode of Belwah Radio, Brian Scott, Executive Director of Berkeley Community Media (BCM), joins me to discuss: How Berkeley Community Media serves the Berkeley communityHow Berkeley Community Media trains community members to become citizen journalistsBCM's screenwriting workshopBCM's training program for aspiring filmmakersHow to become …

In this episode of Belwah Radio, Victor Aronow, Project Manager for Arizona Community Media Foundation (AzCMF) joins me to discuss: Radio Phoenix and its training programHow Radio Phoenix helps prepare people for a career in radioArizona Community Media Foundation's mission and visionHow AzCMF helps meet the needs of traditionally underrepresented …

In this episode of Belwah Radio, Tom Loucks, Multimedia Coordinator for City of Wisconsin Rapids and its Community Media television station, joins me to discuss: How Wisconsin Rapids Community Media partners with local radio stationsThe benefits of partnering with local radioHow Wisconsin Rapids Community Media partners with local newspapersThe mar…

In this episode of Belwah Radio, Bob Johnson, Producer and Host at White Plains Community Media, provides great tips for new and seasoned podcasters. We discuss: Landing great interviewsHelping podcast guests relax before an interviewScheduling your podcast contentHow to market your podcastUseful ways to monetize your podcast To learn more, visit h…

In this episode of Belwah Radio, Erich Archer, Executive Director of Cape Ann Television discusses : Why it's important that community media moves to a for-profit modelWhy Cape Ann Television doesn't set its operation up to rely on volunteersCape Ann's community outreach strategyHow Cape Ann works with local influencersHow Cape Ann generates additi…

In this episode of Belwah Radio, Bob Burtman, President of WHUP discusses how 104.7 FM in Hillsborough, NC is experiencing great success using new technology that allows for an on-demand experience, not just real-time streaming - all built and programmed in-house by volunteers. Bob also discusses why WHUP plans to focus on providing high-quality ra…

In the first episode of Belwah Radio, Jason Daniels, Executive Director of Easton Community Access Television (ECAT) discusses how his community media center has repurposed content and some of the challenges they've faced while doing so. Jason also discusses: Why ECAT shies away from spotlighting individuals and government meetingsECAT's use of blo…