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The SuccessLab Podcast: Where Entrepreneurs Collaborate for Success

Beth Cochran: Entrepreneur, PR and Content Marketing Strategist, Collaborat

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The SuccessLab Podcast: Where Entrepreneurs Collaborate for Success. In the SuccessLab you’ll discover how to master SMART growth through PR and marketing, time management, productivity, and business strategies. Hear from other entrepreneurs who are going through the same struggles and discover solutions for overcoming the obstacles we all battle. Take massive action to make an impact. Grab your pen and pad, and join us in the lab - an honest, safe, supportive environment where entrepreneurs ...
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When something is broken, oftentimes, the natural instinct is to turn a blind eye and hope someone else will fix it — but this wasn’t the case for Paul Roetzer. While working at a public relations agency early in his career, Paul was having a hard time reconciling the services he was providing for clients with the cost of their retainers. So, he se…
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When a routine –– and very common –– medical procedure went awry, it prompted a major career and life shift for Stephanie Schull. Stephanie’s mother underwent a procedure that hundreds of thousands of women have undergone, and like many that have –– which they would soon come to learn –– her outcome was unsuccessful, leaving her in pain for the res…
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Seven continents, 70 countries, countless books, studies in psychology, philosophy and physiology at Oxford with a specialization in brain chemistry were all part of a quest to figure out how to live a good life and what a good life even means. And that search eventually led Arthur Worsley to create The Art of Living. Prior to, however, he had been…
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To leave the corporate world at the beginning of a financial recession to start a company requires big thinking and even bigger action—and Rebecca Clyde has both in spades. Add that to her ability to outhustle and outwork her competitors and it’s no wonder Rebecca was able to quickly find innovative paths to revenue and growth for her clients despi…
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When MeiMei Fox submitted her first book proposal, never in her wildest dreams did she think it would lead to a life-long writing career. But, a fateful connection to the right person (combined with her innate writing talent) soon catapulted MeiMei into the ranks of the New York Times bestselling authors. Today, she is also a contributor to Forbes,…
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When was the last time you paused, reflected on what was going on in your life, and took a hard look at how it was affecting your happiness, health and overall success? Has it been awhile? More than likely, the answer is “yes.” Often we rush from one task, milestone or accomplishment to the next, in constant pursuit of what we think we need to make…
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When most people think of marketing, they think big energy, big talkers, big ideas and even bigger results. And while this may be true, building an effective marketing strategy—and team—is about starting small and ensuring quality always overrides quantity. It’s with this mentality that Charlotte Bohnett, senior director of demand generation at Web…
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“Use analytics to see what's working. Double down on those things and cancel something else.” How much time do you spend with your analytics? Seeing what’s delivering results and what’s not? Looking at what content played well across which channels –– and what content gave you the most mileage. This is where Andy Crestodina, co-founder and CMO of O…
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Want to build an effective go-to-market strategy? Get out and talk to your stakeholders. That may not be a novel concept, but it’s one that’s often forgotten. For Cory Fetter, product marketing and go-to-market leader at Front, it’s foundational to an effective go-to-market strategy. And when we’re talking stakeholders, it’s not just customers, it’…
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Steven Kiger got the entrepreneurial itch in high school, creating odd jobs for himself that would fund weekend excursions with his friend. Today, Steven has founded several ventures, and is currently a partner and CPO at RocketSource, a company specializing in transforming the customer experience, and the co-founder of Platstack, a platform that a…
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Like many entrepreneurs, Jacob Findlay gave up the comforts of a secure job, a reliable paycheck and benefits for a new world of unknowns. But unlike other entrepreneurs, he decided to take a year to work in the field he was aiming to disrupt to learn it from the inside out. Leaving his job as the director of finance at a rapid-growth SaaS company …
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Finding the courage to be yourself –– and showing up as your full self everyday –– isn’t the easiest thing to do for most. But that’s exactly what Park Howell put his time and energy into doing and it’s been one of the keys to living a fulfilling life, personally and professionally. As the founder of The Business of Story, a platform-based system t…
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How do you make an impact with others? Purple hair can help. But Holly Rushton’s secret sauce is being a “yes” person and tapping into positive energy. These two simple –– yet highly effective tips –– have helped her navigate a major acquisition and make a name for herself at Salesforce, where she is a senior manager of content marketing, works wit…
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Fashion is a $400-billion-dollar industry in the U.S. But until recently, Phoenix was only capturing a small sliver of that pie at best. That changed when two Valley entrepreneurs came together and decided those aspiring to carve out careers in the fashion industry, shouldn’t have to relocate to hubs like Los Angeles or New York to be successful. I…
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In the U.S., we waste approximately 30 to 40 percent of the food supply, which translates to more than 130 billion pounds and close to $200 billion every year. But not for long. Ben Deda is the CEO of FoodMaven, a Denver company that diverts food bound for the landfill to restaurants and other food service providers. In this episode of The SuccessL…
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When we think of the circular economy and sustainability, many of the organizations in this burgeoning space –– and moreover what they do –– may seem nuanced to the general population. However, in reality, people have been implementing these practices for generations. At its core, the circular economy is a framework for an economy that is restorati…
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Design –– it’s much more than a pastime, a creative outlet, or an ability to pair complementary colors. Rather, it’s a way for people like Jack Morgan to shed light on an issues impacting millions of people. Jack has been designing to help educational platforms find a voice and solve large-scale problems for nearly 10 years. Formerly the design lea…
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The next wave of artificial intelligence is rushing toward the business world like a tsunami. More and more, companies are realizing they need to get prepared or risk being consumed by the swift changes this technology will bring. Jeff Cox is one entrepreneur who decided to get ahead of the trend and founded a company that leverages AI to help its …
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Social media has completely rewired our society. It’s given new meaning to “breaking news”, and given us new ways to share, engage and express ourselves. But it’s also had a pervasive impact on the economy, politics, international relations, all corners of society, and the list goes on. Nobody has a better front-row seat to this activity than the j…
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Oftentimes, we encounter guests on this show who had never envisioned an entrepreneurial career for themselves until they were actually doing it. And it isn’t uncommon for these journeys to take a meandering approach, replete with twists, turns, setbacks and big wins. Travis Van can attest to this. Travis earned a degree in journalism, went on to b…
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After devoting years to earning a bachelor’s and master’s degree in mechanical engineering, Eli Chmouni found himself frustrated and restless in a job he couldn’t stand. Rather than accepting another 30 years of the same, he began to explore the idea of working for himself doing something he loved. From that point, Eli says, there was no turning ba…
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It’s not uncommon for entrepreneurs to weave storied journeys throughout their career –– and this particular one makes several interesting (an unlikely) stops. In fact, Kevin Goldman’s path is likely quite different from any you’ve heard before. A Phoenix native and graduate of Arizona State University, Kevin left the Valley in his early 20s to see…
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With the media landscape changing at a rapid clip, journalists need to adjust and adapt to evolve with their profession. The rise of digital, as well as video and podcasts, also means today’s journalists need to be tech savvy and rely on strong connections within their networks. Take Stephen Bronner, who has been a journalist and editor for more th…
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Risk taking is an inherent part of being an entrepreneur. The trick is, risk taking requires a delicate balance between calculation and gumption –– and even then, the outcome is not always predictable. And when it doesn’t work out, you have to be able to pick up the pieces and come back stronger. How do you learn to navigate these murky waters and …
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For decades, Arizona’s five C’s – copper, cattle, cotton, citrus and climate – served an important role in how its economy was perceived. But as the Grand Canyon State’s technology ecosystem continues to heat up, Romi Dhillon thinks the five C’s should be updated to better reflect Arizona’s tech-focused future: capital, content, community, capabili…
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Meet Scott Holmen, the founder and CEO of Agency 73, a digital transformation company specializing in Salesforce and custom software solutions. He is also an investor in tech startups and created a recruiting company, Talent 73, to help find and connect talent in San Diego. In this episode of The SuccessLab Podcast, Scott shares his approach to pri…
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As we learned from Star Trek, space is the final frontier. So, it bodes well for Arizona that the state is home to many of the industry’s top aerospace and defense companies. Naturally, these companies are led by some of the most innovative thinkers, scientists and engineers. But go one layer beyond, and you’ll often find a stellar team of marketer…
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There is a big difference between being capable of your job and simply crushing it. That’s the concept Juan Kingsbury, Talent Strategist at Career Blindspot, wants employers and employees to identify – in fact, it’s what he’s staked his career on. There’s no question most entrepreneurs have a clear sense of their mission and vision, but what about …
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Behind every great entrepreneur there is usually someone (or several someones) who helped guide them on the path to achieving greatness. Many entrepreneurs credit teachers, mentors and colleagues who left a lasting impression, changing the course of their lives in some meaningful way. That’s been the case for Patrick Campbell as he transitioned fro…
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Few individuals take a linear path to becoming an entrepreneur. Rather, it’s often the culmination of their passions and experiences that lead them to identify problems and harness the fuel that drives them to work toward solving those problems. Take Coplex CEO Zach Ferres for example Today Zach is a pillar of the Valley’s entrepreneurial ecosystem…
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Have you ever looked around a city in awe of the caliber of companies it boasts and wondered how it all came to be? In the case of the bustling Phoenix metro area, one person who deserves enormous credit is Chris Mackay, the City of Phoenix’s Community and Economic Development Director. Chris leads the city’s business development team in attracting…
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Author and business philosopher Peter Drucker said marketing and innovation are the only two basic functions of a business enterprise. These products results. The rest are all costs. It’s a phrase Kevin Sellers has come back to again and again throughout his decade’s long career as a mass communications expert and award-winning marketer. Previously…
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Sometimes as an entrepreneur, you set out to build one thing but end up with something else entirely. That was the case with Taylor Cavanah. A trained physicist, he and his best friend were on the path to building a technology company only to stumble across a gapping need in the veterinary world. Today, Taylor is the CEO of PetDesk, a platform that…
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Andrew Chaifetz approaches life with an inquisitive eye. Never one to accept the status quo, Andrew’s foray into entrepreneurship began in college when he was required to use a clunky, outdated learning management software (LMS). He decided it wasn’t enough to be frustrated and write it off for someone else to eventually tackle. Instead, recognizin…
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Saundra Schrock is the Founder and CEO of LevelHead, an app that helps employers engage employees in ways to improve their well being and performance. Saundra kicked off her three decade tenure working in finance as a teller, and cites hard work as what propelled her rise in the ranks. Over the years, especially when her travel schedule increased, …
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Wiley Larsen was a problem solver from a young age. Growing up, he would actively seek creative solutions to common everyday obstacles, but his journey to entrepreneurship came by chance. After spending eights years as a high school teacher, his knowledge and enthusiasm for startups began while working for Tom Osborne, a congressman in his home sta…
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When you think of tech talent, it’s easy to limit that purview to developers and programmers. The Valley is loaded with opportunities for tech talent, and they span far more than coding gigs. In this episode of our special series on TechTalent, Heidi Jannenga, co-founder and president of WebPT, discusses misconceptions new grads have about tech job…
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Behind every great business is an individual who had an idea that was just crazy enough it could work. At least that was the case with Ron Robertson, co-founder and CEO of Picmonic, a visual learning platform that enables users to create, share and learn from audio/visual content. Ron was a third-year medical student bogged down with exams and, lik…
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It’s an all-too-familiar story for many entrepreneurs: you spend years dedicating yourself to a career path only to eventually realize it no longer gives you fulfillment. That was the scenario for AJ Harbinger, who faced a tough decision while pursuing his Ph.D. –– stay the course or risk everything and pursue entrepreneurship. Luckily for the hund…
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Codie Sanchez is a multi-hyphenate title holder who puts the Energizer Bunny to shame. She’s the founder of CS Ventures, podcast host of the Struggle Isn’t Real, startup founder of Threads Refined (since exited), and head of Latin America and Offshore Sales at First Trust. As most entrepreneurs come to realize, their journey is anything but linear.…
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Tech companies can’t succeed based solely on a handful of individuals in the C-suite. Ask any founder or CEO and they’ll tell you a company’s success hinges on the grit and determination of its rising stars. Whether you’re in software development, IT infrastructure or sales, your contributions matter. In this episode on our special series on tech t…
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As companies scale, it’s easy for culture to get pushed to the backburner as teams struggle to keep up with workloads. It’s a challenge in any environment, particularly one of rapid growth. And that certainly was the case WebPT back in 2010 when the young startup began growing in leaps and bounds. When Heidi Jannenga, WebPT’s co-founder and preside…
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There’s no question the Valley’s tech scene is in on the upswing. One obstacle executives face, however, is finding the right people with the right skills to fill the right seats. In this episode of this special series on TechTalent, Rick Stoddard, Director of Venture Engagement at Coplex, discusses how he defines top tech talent, qualities he look…
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The search for talent is one of the top challenges facing the Valley’s burgeoning tech community. In this episode of TechTalent, guest Greg Head, CEO of Greg Head Consulting and founder of Gregslist, talks about what truly makes for a rockstar employee in the tech world and where up-and-coming tech talent should focus their attention. What qualitie…
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What separates an individual with a business idea from an entrepreneur with an idea that could actually turn into a viable business? The ability to successfully identify a market opportunity. That was the case for Gregg Scoresby, founder and CEO of CampusLogic. After years spent as a consultant in the higher education and student financial aid indu…
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There’s no easy, straight and narrow path to entrepreneurial success ––it’s filled honing and fighting for your vision, navigating difficult decisions and balancing scaling with maintaining cash flow. In this episode, Rick Stoddard, Director of Venture Engagement at Coplex, sheds light on some of these challenges and obstacles, and what it takes to…
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On the path to growth, nearly every CEO battles some sort of head game no matter the stage or size of the company. Greg Head knows these all too well. He’s been an integral part of several rapid-growth companies as they climbed their way to $100M and an IPO, and now as a consultant and coach to early stage CEOs (he worked with more than 300 in the …
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In this episode, Eli Hall, owner of AMS Landscaping, discusses how he seeded the growth trajectory of his landscaping business and maintained a passion for the company for more than 20 years. When he took the company over from his grandfather, it was a one-man operation. Today, Eli has grown it into a million-dollar landscaping business. He talks a…
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How do you successfully grow a software-as-a-service company? Bob La Loggia, founder and CEO of AppointmentPlus, an appointment scheduling software, has carved one path that has led to amazing growth and a 15-year track record. In this episode, Bob discusses lessons learned, what one thing he did that made a major difference in the growth of the bu…
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Digital marketing ––it’s become an imperative part of the marketing mix for most brands. But for those just getting started in it, it can seem like a vast, unknown world. While the barrier to entry is relatively low, it can be easy for the unknowing marketer to spend a lot of money and have nothing to show for it. In this episode, Adrian Vender, di…
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