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Welcome to the Stacking Slabs, a podcast for sports cards collectors. There's been a tremendous amount of change to our Hobby over the last few years and the one constant has been the passion from the collecting community. Stacking Slabs is built by the collector and lives to tell stories for the collector.
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What people want is a big outcome. And the only way you get a big outcome is to take a big swing and be bold. Welcome to The Content Cocktail Hour, the show hosted by The Juice’s Jonathan Gandolf and Clayton Stobbs that squeezes out the deepest secrets of modern B2B marketing professionals on pushing your brand to the forefront of the industry.
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The Search Economy

David Riggs and Brett McGrath

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Traditional advertising channels like newspaper ads, radio spots, billboards, and TV commercials are a great way to create demand, but lack what’s needed to capture it. We’re living in The Search Economy. Consumers have more access to information than ever before which puts them in complete control of their buying decisions. The problem? Most businesses aren’t doing enough to adapt to the changes to make it easy on their next customer to find them. On The Search Economy, David Riggs, Founder ...
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The Business & Marketing Scoop with Mark Flavin of 3B1 brings you interviews with entrepreneurs, marketers, founders and leaders. Discover actionable insights and learnings that you can take back to your business. Check out 3B1 at https://3B1.ie
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In this episode Jim Brown, SVP of Revenue at Pneuma joins the podcast for the first time to discuss how he thinks about educating the market around the power of SEO in The Search Economy. Jim shares how he integrates storytelling into his sales process and why it's important to use methodologies like SCORE, SCALE, and SPEED to simplify complicated …
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This is a bonus episode from the Stacking Slabs Patreon Group. It's Collector Week and Brett wanted to share a conversation that he had in June with Chris (@cardicsportscards) about his collection. Chris breaks down how he builds his collection and the structure that goes around it. Join the Stacking Slabs Podcast Patreon [Distributed on Sunday] Si…
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The National week is live and I welcome back Drake (@drakes_pc) to the show to discuss the process he goes through when upgrading his collection. Drake is meticulous about identifying the perfect copy of each card that goes into his collection and he shares his process during this conversation. Get exclusive content, promote your cards, and connect…
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"There's no single way to create content. If you're building a category, use the same terminology as your customers and prospects. Create provocative thought leadership, explaining why this perspective matters. Ensure you're addressing unasked questions." says Dan Morgese, Director of Content Strategy and Research at Gong. Welcome back to another e…
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Welcome back to another episode of Auction Talk in partnership with The Wharf Sports Cards. In this episode Brett and Nic cover the most recent Card Ladder headlines, hit some listener questions, and cover some of their favorite auctions from this week. Nic also shares Card Funding which is a new service he's rolling out for his customers. Don't fo…
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On Episode 289 of the Enormocast, I connect to Nashville, TN to talk to climber and musician Smith Curry. Smith is one of the busiest session players in Music City on dobro and pedal steel. He also happens to be a veteran climber with big walls, first ascents, and alpine gnar under his harness-belt. Smith … Continue reading "Enormocast 289: Smith C…
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It's the week of The National and there's always a lot of great content that shares advice for what you should and shouldn't do if you're going to the show. Today's episode is dedicated to everyone who's not going to the show. I share some Do's and Don'ts of being at home when the largest sports cards show in the world is going on. Get exclusive co…
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"I owe it to my community and the sales industry to gather data on women's compensation and promotion in sales. There's a lack of comprehensive surveys and sufficient input on these issues," says Alexine Mudawar of Women in Sales. In this episode of The Content Cocktail Hour, we’re joined by CEO of Women in Sales, Alexine Mudawar. Women in Sales is…
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Brett talks with Greg Fisher, Chief Marketing Officer of PSA, Collectors about his approach to building a brand that resonates with collectors. Greg shares what great marketing looks like to him and different ways that he thinks about delighting the PSA customer. Greg talks about the new PSA drop off initiative and why he's working to prioritize ac…
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In this week's episode of The Search Economy podcast Crystal Carter, Head of SEO Communications at Wix discusses ways to get your leadership team bought into SEO. She shares advice on communication, content, and how to position SEO as an investment opportunity for future growth. Subscribe to The Search Economy Newsletter for the companion piece to …
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"As long as you're confident in your interpretation and willing to share your methodology, there's great value in sharing even the basics. Don't be intimidated; there's always more we can improve in our creations," says Ryan Law, Director of Content Marketing at Ahrefs. In this episode of The Content Cocktail Hour, we’re thrilled to welcome Ryan La…
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Welcome back to another episode of Auction Talk in partnership with The Wharf Sports Cards. In this episode Brett and Nic discuss the immediate BIN Smash vs. the delay BIN Smash, why we don't collect autographs, Card Ladder Headlines, and of course all of the auctions that are near and dear to our hearts. Don't forget to check out The Wharf Sports …
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Adam Gellman (@WWEGellman) is back to talk about the value in creating content for specific niches of the hobby. Adam is a passionate wrestling card collector and organizer. He shares what fuels his content and why he believe education is the best way to help grow the hobby. Get exclusive content, promote your cards, and connect with other collecto…
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In this episode Brett breaks down his acquisition of one of the most insane lots of Andrew Luck cards to date. He talks about the deal mechanics, communication, trust building, and everything in between that made his deal possible. Get exclusive content, promote your cards, and connect with other collectors who listen to the pod today by joining th…
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"Content marketing and strategy are essential foundations for any business. They are not just additional tasks but critical efforts that demonstrate to your audience why your business deserves a seat at the table," says Elizabeth Irvine In this episode of The Content Cocktail Hour, we're joined by Elizabeth Irvine, the VP of Marketing and Customer …
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We explore the role of not just content, but great content in The Search Economy on this week's episode. Brett and David discuss what separates great content from average content. David shares how he thinks about the role of content in his role as CEO and opportunities ahead. Subscribe to The Search Economy Newsletter for the companion piece to thi…
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During this week's collector conversation Chad (@blackhat_cards) joins the podcast to discuss his unique collection of sports villains. He breaks down the biology of his collection and why he's drawn to the bad guys. Get exclusive content, promote your cards, and connect with other collectors who listen to the pod today by joining the Patreon: Join…
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It's episode 20 of Auction Talk! Brett and Nic dive into recent cards that made the Card Ladder Headlines, discuss approaches with different buying formats, and cover all of the auctions that are getting them out of bed in the morning. Thanks for support Stacking Slabs, The Wharf Sports Cards, and Auction Talk! Don't forget to check out The Wharf S…
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On Episode 288 of the Enormocast, I reunite with Don McGrath, the author of the book Vertical Mind. Don appeared nearly a decade ago on the podcast, and his book on the mindset of climbing has never left the conversion. Don has spent the last 10 years learning even more about overcoming the hurdles our … Continue reading "Enormocast 288: Don McGrat…
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In this episode Brett talks about how he communicates to card owners who have cards he wants, but are only "kinda" available. It's taken a long time for him to learn how to not waste his time and maximize his best chances at landing the cards he wants. The episode is based on a current deal cycle that Brett's been working for about a year. Get excl…
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"But that's a beautiful thing around a people-first approach. You build things with other people in a very public way, and that helps you do your marketing and sales in a more efficient way," says Mark Kilens from TACK. In this episode of The Content Cocktail Hour, we are joined by special guests Nick Bennett and Mark Kilens from TACK. Nick and Mar…
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Brett talks with Dan Van Tran, CEO of Collectors about his approach to building technology systems at one of the industries largest brands to best serve the customer. In the second installment of the SSP + PSA series, Dan shares some great stories about his onboarding at Collectors, servicing the PSA backlog, and the future state of the PSA set reg…
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In the latest episode of The Search Economy, David talks with Steve Van Diest of Acumen about how CEO's can grow their companies and personal brands in The Search Economy. He shares the defining qualities of the most successful CEOs, the role of content in the c-suite, and the best resources for executives to use to grow. Subscribe to The Search Ec…
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Curtis (@90s_kid_card_collector) makes his return on SSP to discuss the importance of collector focused content and talk about the importance of spending time with your cards. Last week Curtis dropped a video on Instagram that went "hobby viral" and we discuss the origin story of the post. Get exclusive content, promote your cards, and connect with…
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In the latest episode of Auction Talk Nic talks about some recent auction wins that he landed. He discusses the reasons why he wanted the cards and how he evaluated their values. Also, the two spend a lot of time talking about Finest Football and cover their favorite auctions for this week. Don't forget to check out The Wharf Sports Cards for all o…
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On this week's edition of the flagship episode of Stacking Slabs Brett shares his recent experience of diving into the Indianapolis Colts Gold Prizm collecting run. He shares the mindset and mentality he's using to tackle this behemoth of a project. Get exclusive content, promote your cards, and connect with other collectors who listen to the pod t…
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"It isn't about using video, podcasts, or any other medium. It's about understanding what your audience is doing. Are they engaging with specific channels? If they're not, that could be an opportunity for you to stand out," says Ali Schwanke, Founder of Simple Strat. In this episode of The Content Cocktail Hour, we’re joined by the Founder of Simpl…
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In the latest episode of The Search Economy, David talks with Eric Hinman who is an endurance athlete who has built a business around his personal brand. Eric shares the business concepts that he's created and the role of content in the process. He talks about the journey that his audiences go on to interact with his brands in The Search Economy. S…
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We're unlocking a new character Paul (@jrem8collectibles) on today's collector conversation. Paul discusses his first year collecting shiny Colts cards and how he found his footing. He talks about the importance of nostalgia and how that's driven his collecting from the beginning. Get exclusive content, promote your cards, and connect with other co…
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In this week's episode of Auction Talk Brett and Nic discuss what's happening with cards in the build up to The National, brokering deals in the private market, the fallout on Tatum vs. Brown, and all of the auctions that are catching their attention this week. Don't forget to check out The Wharf Sports Cards for all of your consignment needs. Get …
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On this episode Brett talks about sending cards to consignment with The Wharf Sports Cards and how he's thinking about the allocation of his funds. Oddly enough, it feels like a unique situation where there isn't already a card to be paid for or one he's after. He shares his mindset going into his next pick up. Get exclusive content, promote your c…
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"One of the most interesting and fun aspects we're focusing on is the word 'fun' itself. The idea that B2B brands can and should be more playful and exhibit their personality in their branding to catch consumers’ attention in a more meaningful way,” says David Kavanagh, Chief Marketing Officer at Jebbit. In this episode of The Content Cocktail Hour…
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In the latest episode of 𝐓𝐡𝐞 𝐒𝐞𝐚𝐫𝐜𝐡 𝐄𝐜𝐨𝐧𝐨𝐦𝐲 podcast Brett and David discuss why CEOs should care about search. They discuss the importance of CEOs making SEO a part of the broader company strategy and ways that we can communicate the value to leaders who might not understand the potential growth impact. Subscribe to The Search Economy Newsletter fo…
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On Episode 287 of the Enormocast, I connect with Paraclimbing champion, Mo Beck. Mo was born with one hand, and her parents were determined to make sure she was ready for challenges of life like any other kid. When Mo ran into a camp counselor that told her that she didn’t HAVE TO climb if … Continue reading "Enormocast 287: Mo Beck – A Certain Ver…
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In this week's collector conversation Katelyn (@coldlunchcards) makes her triumphant return to the damn pod to talk about the current state and community around WNBA cards. Katelyn gets into the growth of the category, ways to get educated, and some of her favorite cards in her WNBA PC. Get exclusive content, promote your cards, and connect with ot…
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In this week's episode of Auction Talk Brett and Nic talk about the biggest thing missing from buying and selling cards right now. They do deep dive into the No Recent Comps concept and share their favorite auctions that are running this week. Don't forget to check out The Wharf Sports Cards for all of your consignment needs. Get exclusive content,…
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In this episode Brett talks about moves that he's made simply by spending additional time with his cards. He talks about the hobby as an escape and how different ideas can hit you in those moments with your cards. Get exclusive content, promote your cards, and connect with other collectors who listen to the pod today by joining the Patreon: Join St…
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And we're back with another episode of Hobby Shop Talk with Jamison Long, Owner at Port City Sports Collectibles. During this conversation Jamison dives into what it's been like to get the shop ready for Summer traffic, current priorities with his shop, and adapting to changes that are going on throughout the industry. Jamison discusses Port City S…
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"We often talk about marketing as if we're addressing robots, using playbooks to tenfold our growth, stuck in the early 2000s mindset of click funnels. Too many people are still in that space,” says Luke Frazier, Chief Growth Officer at GOOD Agency. In this episode, we are joined by GOOD Agency’s Luke Frazier to discuss the authenticity of marketin…
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In the latest episode of The Search Economy, David talks with Amanda Liew Hill, Director of Ecommerce & Lifecycle for First Day. Amanda shares how she thinks about helping her DTC brand stand out, get attention, and create new customers. Today's conversation is about tactics, mentality, and philosophies for getting found by your next customer. Subs…
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In this week's collector conversation long time collector Ben (@nonsensenamecards) makes his first appearance on the podcast to discuss his collection of culturally and historically significant people and their first cards. Ben has been building a one of a kind collection based on significance for some time and he shares how he defines significance…
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In this week's episode of Auction Talk Brett and Nic talk about some of the things they do when preparing for a new collecting lane, tactics used when a big card goes up for sale, and as always discussion on some of the coolest cards hitting the auction block this week. Don't forget to check out The Wharf Sports Cards for all of your consignment ne…
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In this week's flagship edition Brett talks about losing on a card that he'd been working towards for the last month. He shares the reason why he was after the card alongside the process he went through to try to win it. Get exclusive content, promote your cards, and connect with other collectors who listen to the pod today by joining the Patreon: …
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"So I believe the true purpose of content is twofold: it serves as both an act of philanthropy and a marketing strategy for brands,” says David Ebner, President of Content Workshop. In this episode, we’re joined by the one and only David Ebner, President of Content Workshop, to dive into the art and science of content marketing, covering everything…
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In the latest episode of 𝐓𝐡𝐞 𝐒𝐞𝐚𝐫𝐜𝐡 𝐄𝐜𝐨𝐧𝐨𝐦𝐲 podcast Brett and David discuss the roles of both SEO and Social Media in getting your next customer's attention. They discuss the intent of each discipline and why it's important to understand how each discipline can impact the types of conversations that are happening about your brand. Subscribe to The …
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On Episode 287 of the Enormocast, I connect through to America’s hat with Swiss crack-master, Didier Berthod. You might have heard about Didier from his recent send of Cobra Crack. The media mentions Didier disappearing from climbing for 10 years, returning to slay the Cobra, yada, yada, but that Didier’s completion of the Cobra has … Continue read…
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In the early 2000s, Didier Berthod was the best crack climber in the world, then he dropped out of climbing and essentially disappeared from the world. When we left Didier Berthod in Facing the World Part 1, he had emerged from monastic life, contacted the daughter he had never seen, and returned to climbing. In … Continue reading "Enormocast Tween…
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In this episode Austin (@carlson_cards) discusses his love of the 2000-2010 era of football cards. He shares his favorite sets, opportunities, and how this era measures up with others. Get exclusive content, promote your cards, and connect with other collectors who listen to the pod today by joining the Patreon: Join Stacking Slabs Podcast Patreon …
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In this week's episode of Auction Talk Nic talks about his 5 favorite cards that have come through for consignment, underrated parallels in football, YTD% change of players from Card Ladder, and all of the auctions that are getting their attention. Don't forget to check out The Wharf Sports Cards for all of your consignment needs. Get exclusive con…
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In this episode Brett discusses how a recent experience with his collection led to some dramatic changes. He talks about the reasons why those decisions were made and what might be next. Get exclusive content, promote your cards, and connect with other collectors who listen to the pod today by joining the Patreon: Join Stacking Slabs Podcast Patreo…
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