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People Over Pixels

Giorgio Cassella & Sam Biggins

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Business, marketing and leadership with a people-first perspective. This is People Over Pixels, a show exploring the human side of running a business in an online world. Listen along as Sam and Giorgio, directors of multi-award-winning digital agency Evoluted, share a lighthearted and totally transparent view into the highs, the lows; the fumbles and the f*ckups of their business journey. Discussing everything from marketing and management through to culture and contracts, together Sam and G ...
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Transparency around positive impact is swiftly becoming a core part of business communications. With CSR high on the agenda, customers, shareholders, and many other stakeholders in your business want to know that they’re supporting a business that cares. Impact Report’s are a crucial part of positive impact comms strategies, providing the opportuni…
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It’s one of the biggest projects a company can undertake: launching a new website. Whether you’re creating an entirely new domain or overhauling your existing site, it’s incredibly important and difficult to get it right - because between brief and execution things can easily go off-piste. Success starts with a well-considered website spec that cle…
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Ever had a project that’s suffered from significant scope creep, snowballing costs, and unclear objectives? Yep, we have too. It’s a nightmare situation both for clients and their agencies, and often it’s a symptom of ineffective project discovery. In this episode of People Over Pixels Sam and Giorgio cover the importance of discovery workshops, ho…
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Evoluted is now a Certified BCorp! As one of only 6 certified companies in Sheffield, less than 50 in the entirety of Yorkshire & the Humber, and only 2000 in the UK; it’s a prestigious group to be counted amongst with a rigorous and time consuming process to achieve. But despite the BCorp movement growing to globally pivot business towards becomin…
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The world of work has changed and so have the requirements for physical offices. With remote and hybrid working environments becoming a mainstay, employers must adapt how their physical spaces are used to accommodate distributed teams and new working styles. This time on People Over Pixels, Sam and Giorgio round up their two-parter miniseries shari…
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Remote working is the norm for most digital businesses these days. The flexibility, freedom and general peace of mind that comes with remote-working is a huge boon to employees across thousands of businesses. And with teams often distributed all over the country, and even the wider world, why would you spend six-figures renovating a central office …
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As everyone and their dog launches a new business award to enter, the industry is becoming more and more controversial. Do they represent an opportunity for teams to celebrate great work or are they simply a pay-to-win scam of industry back patting? As the awards industry becomes increasingly commercialised; building credibility, earning trust and …
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In recent years it’s become the hottest new trend for businesses to call themselves “people-first”, with everyone from Apple to the US Military slapping people-first into their company values. But what does being people-first actually mean? And how can companies live up to such a bold claim without it devolving into PR lip service? In this episode …
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Company culture is a hotly debated topic. As businesses grow and people come and go, culture changes and evolves; and while we can all agree ping-pong tables, fresh coffee and office snacks aren’t what defines your company culture; often it’s hard to pinpoint what it actually is. This week on People Over Pixels, Sam and Giorgio share how they’ve de…
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Welcome to People Over Pixels, a show exploring the human side of running a digital business. After taking over an 18-year old digital agency in mid-2022 with a strong people-first culture, hosts Sam Biggins and Giorgio Cassella will be sharing everything they're learning whilst taking the helm of a successful and growing business. 100% transparenc…
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