Best Cmo Elever Podcasts (2024)

1
What CMOs & Brands Need to Know About AI in Marketing with David Berkowitz, Founder AI Marketers Guild 32:16

7h ago32:16

32:16

In this week's episode, David Berkowitz, founder of the AI Marketers Guild, dives into the complexities of AI’s role in marketing from research to creative and beyond. He shares his journey from agency life to building a community that empowers marketers to leverage AI effectively. David explores the balance between innovation and practicality, off…

1
Strategy Games: Linking Business Goals with Customer Value with Andrew Dod 46:39

3h ago46:39

46:39

Transform your business from within! This episode reveals the secrets to breaking down complex strategies into actionable steps, all while linking them to key performance indicators. Learn how a customer-focused approach led to success stories like Hilton Hotels and Mecklenburg County. We'll also share vital tips to foster collaboration between sal…

1
75. Marketing leadership lessons with Seth Matlins, Managing Director, Forbes CMO Network 11:04

2h ago11:04

11:04

Seth Matlin from Forbes CMO network joins us to share his marketing leadership lessons. Tune in to discover: Pivotal moments that shaped Seth's career, starting from his transformative first job at Evian to his entrepreneurial endeavours. Leadership mistakes, lessons learned, and the importance of prioritisation, focusing on what truly matters. The…

1
Elevating Client Deliverables and Value with AI 32:23

1h ago32:23

32:23

In this episode, we dive into the transformative potential of AI within the marketing and ad agency space. Jill Randell, with her extensive experience at Google, Twitter, and now as co-founder of a stealth AI startup, shares her insights on how agencies can harness AI to not only improve efficiency but also enhance the value they deliver to clients…

1
Thriving with Impactful Marketing Strategies in the “Messy Middle” with Dionne Mejer of Revenue by Design 43:39

2h ago43:39

43:39

Transform your sales and marketing alignment for unstoppable revenue growth! In this episode, we break down practical strategies to tackle the "messy middle" of your initiatives. Learn how to design a structured framework for success, align messaging, and ensure follow-through. Plus, tips on using AI for insightful research and engaging training me…

1
Driving Change: Maximizing ROI through Innovative Content Marketing & User Engagement 57:23

12h ago57:23

57:23

In this episode of the Changemaker series, we sit down with Andrew Jenkins, a digital strategist with over two decades of experience in social media and content marketing. As the founder of Volterra, Andrew has helped countless businesses maximize their ROI and enhance user engagement through innovative strategies. We dive into Andrew's expert insi…

1
Healing Stigma: Marketers Leading the Charge for Inclusive Healthcare 36:53

1d ago36:53

36:53

Welcome to the Health Marketing Collective, where strong leadership meets marketing excellence. In today’s episode, we’re delighted to have Melissa Fors Shackelford with us to explore inclusive marketing, its profound impact on healthcare outcomes, and the ways in which media and marketing strategies can reduce stigma and promote inclusivity. Melis…

1
Insights Into the Evolving CMO Role with Juhi Pikale 38:20

1h ago38:20

38:20

Juhi Pikale, a seasoned marketing expert, dives into the intricacies of performance marketing and agency relationships. With a background in managing nearly a billion dollars across high-profile brands like Fabletics, Juhi shares her profound insights on optimizing marketing budgets, the significance of agency selection, and the evolving dynamics b…

1
Consumer-First Marketing Strategies with Kathy Guzmán Galloway of Clarity Wizard 46:19

1h ago46:19

46:19

In this episode, you'll learn the process of combining brand strategy with digital marketing tactics. Plus, we’ll tell you how to leverage AI for exceptional consumer insight and explain why Q4 is the prime time to listen to your audience. And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the S…

1
How Brand-Driven Strategies Elevate Startups and Professionals 1:04:49

11d ago1:04:49

1:04:49

In this episode of the Empower Hour for Changemakers, we're thrilled to welcome Ignacio Chehade, Vice President of Business Development at A.M.A. Toronto, International Consultant, and Fractional CMO. Ignacio brings a wealth of knowledge on the critical importance of being brand-driven, especially for startups, professionals, and marketers. Join us…

1
The Dynamics of Cultural Relevancy in Marketing 35:14

17d ago35:14

35:14

In this episode, Todd and Kelly explore cultural relevancy in relation to marketing, advertising, and branding. How do you balance consumer perception with cause marketing like sustainability for example, while ensuring you stay true to your brand and brand promise? Enjoy the discussion as they explore the risks and rewards of being seen as cultura…

1
Creating Resilient Brands with Marketing Leader Rachael Shayne 43:37

14d ago43:37

43:37

Curious about the secret to brand success in the digital era? It’s all about alignment! This episode breaks down the importance of syncing your branding, marketing, and communication strategies. Learn actionable tips for enhancing team collaboration, retaining authenticity, and harnessing AI for nuanced insights. From brand scans to the role of CEO…

1
Creative Excellence in Healthcare: Strategies for Meaningful and Relevant Marketing 40:12

6d ago40:12

40:12

Welcome to the Health Marketing Collective, where strong leadership meets marketing excellence. In today's episode, we welcome Matt Sauter to discuss how to foster a creative and innovative environment even within the constraints of limited budgets and high-functioning teams. Matt talks about the necessity of engineering an environment that natural…

1
74. Embracing an Entrepreneurial CMO Mindset with Seth Matlins from Forbes CMO Network 27:38

16d ago27:38

27:38

In this episode, Ty is joined by Seth Matlins, Managing Director of Forbes CMO Network, to delve into the Forbes Entrepreneurial CMO50 list. Learn how an entrepreneurial CMO mindset is not exclusively tied to start-ups or venture capital environments but is relevant to any CMO facing dynamic market conditions. Discover how CMOs from brands like The…

1
Unlocking B2B Success with Fractional CMO Strategies 57:38

14d ago57:38

57:38

Join us as we dive into B2B marketing with Jennifer Kelly, the visionary behind New Initiatives Marketing Inc. Discover how Jennifer's role as a fractional CMO empowers businesses to achieve their marketing goals with innovative strategies and expert leadership. Learn practical insights and success stories that can transform your marketing approach…

1
Navigating Transparency in Media Buying 32:46

28d ago32:46

32:46

In this episode, Kelly Maguire and Todd Juneau, co-founders of Vuja Dé Digital; dive deep into the complexities of agency compensation models. They discuss hidden costs and practices that are sometimes used without the marketer's awareness, within the media buying industry. They discuss the importance of fair compensation, transparency, and how to …

1
Celebrating 500 Episodes, Marketing Insights, and Strategic Inspiration with Lori Jones and her Guest Stephen Woessner of Predictive ROI 50:14

16d ago50:14

50:14

Struggling with keeping your brand relevant in a fast-paced market? Elevate your strategy with high-impact personalization and cutting-edge AI techniques. In this episode, you'll learn how to stand out with targeted content, engage your audience, and remove sales friction seamlessly. You'll also hear inspiring success stories and practical tips for…

1
Mike Mosquito — Escaping Innovation Theatre: Real Strategies for Transforming Healthcare 54:55

14d ago54:55

54:55

On this episode of Healthcare Market Matrix, host John Farkas is joined by Mike Mosquito, an advisory board member at Ratio and a pioneering leader in healthcare innovation and technology development. Mike shares his extensive experience with companies like McKesson and Allscripts and his role in leading innovation centers. He discusses how this ba…

1
In-House vs Agency: A CMO's Dilemma 33:22

1M ago33:22

33:22

In this week's episode, Todd Juneau and Kelly Maguire, co-founders of Vuja Dé Digital, dive into a compelling discussion about the evolving relationship between CMOs, marketing teams and agencies. Sparked by a thought-provoking industry article from a current CMO, they explore the pros and cons of moving marketing efforts in-house versus using the …

1
Elevating Your Brand Strategy with Cultural Intelligence with Anastasia Kārkliņa Gabriel of Reddit 35:17

14d ago35:17

35:17

Curious about making your brand culturally relevant? In this episode, we break down powerful strategies that set your marketing apart by studying market behavior and understanding cultural trends. Learn about smart risk-taking, the power of emotional connections, and how startups transform categories. Perfect for marketers aiming to connect deeply …

1
Discover the Game-Changing Power of AI in Marketing 1:06:28

1M ago1:06:28

1:06:28

Welcome to “Get the AI Advantage in Your Marketing,” an empowering session featuring Susan Diaz. Unveil the secrets of AI and transform your marketing strategy with cutting-edge techniques tailored for ambitious, modern entrepreneurs. This exclusive program, “The AI Advantage,” will introduce you to: Strategic Marketing Prompt Library: The first of…

1
The Ultimate Marketing Playbook: Corporate Strategy Meets Start-Up Agility 37:27

20d ago37:27

37:27

Welcome to the Health Marketing Collective, where strong leadership meets marketing excellence. On today’s episode, Heather Cmiel joins us to share her insights on integrating corporate strategy with startup agility to achieve marketing success. As the Vice President of Brand and Communications at Aidoc, a pioneering healthcare startup harnessing t…

1
The 3-Second Challenge: Winning Hearts and Minds in Advertising 34:22

1M ago34:22

34:22

In this episode, Todd and Kelly dive into the intricate steps involved in capturing consumer attention with strategic media planning and buying. They explore the nuanced differences between being a partner versus a service provider. They emphasize the importance of critical thinking and strategic planning to capture consumer attention. They discuss…

1
How Communication Strategies Define Your Brand's Success with Marcus Taylor of Trilogy Growth Partners 41:39

21d ago41:39

41:39

Investor pressure got you stressed? Learn powerful strategies to push back and make calm, confident decisions. You'll get insights on leveraging expert feedback, showcasing success, and building crucial partnerships. Discover communication tactics that resonate with investors and find out how to maintain optimism during tough times. Perfect for CEO…

1
73. Marketing Leadership Lessons with Grayson Campbell, Head of Digital Marketing & Growth at PaperCut 9:47

1M ago9:47

9:47

Grayson Campbell, Head of Digital Marketing & Growth at PaperCut returns to share his leadership experience and insights. In this episode Grayson shares: How he accidentally became a developer and how his engineering-focused background blends perfectly with marketing His mindset for tackling unconventional and challenging projects, and fostering re…

1
Achieving Big Results on Tight Budgets 35:16

2M ago35:16

35:16

In this episode, Todd and Kelly discuss the complex world of achieving marketing results with limited budgets. They discuss the challenges and solutions for brands with big ambitions but constrained budgets. Todd and Kelly provide guidance on how to maximize impact without breaking the bank. They explain the importance of setting realistic expectat…

1
The Future Ready Brand: Strategies for Success with Author Mitch Duckler 34:00

2M ago34:00

34:00

Brands with purpose are brands that win. Transform your approach to brand positioning and corporate purpose with insightful tips on making technology work for you—not against you. This episode delves into creating authentic, purpose-driven strategies, leveraging AI for hyper-personalization, and avoiding common pitfalls. Elevate your brand to futur…

1
The Strategic Edge: Elevating Marketing’s Value to the C-Suite 37:14

1M ago37:14

37:14

Welcome to the Health Marketing Collective, where strong leadership meets marketing excellence. In today’s episode, we have a thought-provoking conversation with Mary Rapaport, a strategic thinking coach who specializes in B2B marketing transformation.She is here to share her insights on the importance of strategic thinking in marketing, especially…

1
Why & How To Ignite Your Purpose with a Business 1:04:10

1M ago1:04:10

1:04:10

The period of planning, launching and growing a business is a wonderful time in your life. You get to put into motion the ideas in your head. You get to see it all come together. You get to make it all happen – on your time, using your energy and using your wits. It will be a time full of excitement, fear and uncertainty all mixed together. Breathe…

1
The Reality of Brand Building: Strategies for Sustainable Growth 23:23

2M ago23:23

23:23

In this episode, Kelly and Todd discuss the balance between short-term sales and long-term brand building. They address the challenges many businesses face in prioritizing immediate revenue over establishing a strong, lasting brand presence. Kelly and Todd talk about the pitfalls of relying solely on quick sales tactics and the importance of develo…

1
How to Reverse Engineer Business Growth Strategy with Carrie LaDue of Limitless Business 40:37

2M ago40:37

40:37

Feeling like your business has untapped potential? Learn how to master KPIs for growth, plan your exit strategy, and conquer talent attraction challenges. This episode is packed with insights on maintaining financial transparency, making data-driven decisions, and building a strong company culture. Plus, find out how to transform your services and …

1
Truth in Advertising: Auditing Your Agency’s Work 25:49

2M ago25:49

25:49

Kelly Maguire and Todd Juneau, co-founders of Vuja Dé Digital, dive into the complex world of agency-client dynamics. In this episode, they put particular focus on what really happens behind the scenes with marketing campaigns. They discuss the often glossed-over reality of campaign performance auditing, the pitfalls of agency complacency, and the …

1
How to Leverage AI Tools in Your Marketing Strategy Without Losing the Human Touch with Regina DeMars, Director of Content Marketing and Social Media Strategy at FNBO 39:29

2M ago39:29

39:29

Elevate your brand's story with award-winning content marketing strategies! Gain insights on enhancing consumer engagement, leveraging AI creatively, and personalizing customer experiences. Tune in, harness the power of authentic connections, and drive impactful growth! And don't forget! You can crush your marketing strategy with just a few minutes…

1
Redefining Your Professional Life Through a Unique Vision 58:01

2M ago58:01

58:01

Join Anita Heidema, a seasoned Rich Life & Business Strategist, as she guides heart-centred female entrepreneurs and executives through the transformative process of redefining their personal and professional lives for scale, simplicity, and success. With over two decades of experience, Anita has crafted the RichLifeBiz system, aiding thousands glo…

1
Suzlon: The Winds of Change 17:07

2M ago17:07

17:07

In this riveting episode of A Stock Story, host Santosh Ramakrishnan takes listeners on an immersive journey through the turbulent history of Suzlon Energy. From its visionary beginnings in 1995, through the heady heights and devastating fall during the 2008 financial crisis, to its remarkable resurgence by June 2024, this episode explores the stra…

1
The Value of Marketing: A Venture Capitalist’s Perspective 39:14

2M ago39:14

39:14

Welcome to the Health Marketing Collective, where strong leadership meets marketing excellence. On today’s episode, we are thrilled to have L. Jasmine Kim, a distinguished marketing executive and investor, joining us to share invaluable insights from her venture capital perspective. As a specialist in accelerating growth for health and digital tech…

1
Spencer Honeyman — The State of AI in Healthcare and Pharma 36:08

2M ago36:08

36:08

Summary On this episode of Healthcare Market Matrix, host John Farkas sits down with Spencer Honeyman, chief commercial officer of Vi Technologies, a company using artificial intelligence to enhance the health outcomes and financial returns of healthcare organizations. John and Spencer dive into how AI-driven solutions are alleviating workloads and…

1
First Party Data: The New Goldmine 23:07

2M ago23:07

23:07

Kelly and Todd explore the significant shift in digital advertising as third-party cookie tracking faces extinction. They discuss how this change impacts data privacy and the strategies brands need to adopt to stay ahead. The conversation goes into the misconceptions about the end of cookies and how more sophisticated tracking methods are emerging.…

1
How AI Redefines Marketing Strategy: Winning in Marketing & Beyond with Jessica Hreha of Jasper 41:47

2M ago41:47

41:47

AI is reshaping the marketing landscape—are you keeping up? Learn how to harness AI as a powerful tool, find out why leadership is crucial in its implementation, and get practical tips on spearheading AI initiatives in your company. From identifying use cases to collaborating across departments, this episode breaks down the steps to elevate your ma…

1
Power of the Pivot with Rachel Kelly, Make Lemonade 55:10

2M ago55:10

55:10

Petals of Power: How Rachel Kelly Navigated the Art of Pivoting into Event Floristry This week, we sit down with Rachel Kelly to explore the concept of pivoting in life and business. From her unique approach to floral design to her adventurous spirit on the road, Rachel demonstrates the power of embracing new paths and opportunities. Rachel’s journ…

1
Adani: And The H(indenburg) Bomb 18:24

3M ago18:24

18:24

In this episode of "A Stock Story," host Santosh Ramakrishnan dives into the dramatic fallout from the Hindenburg report on the Adani Group. On January 24, 2023, the report accused Adani of stock manipulation and fraud, causing a $50 billion market cap plunge and drastic stock price drops. Explore the Adani Group’s response, including debt reductio…

1
72. How a marketing funnel team structure and Agile Marketing created dynamic results at PaperCut 36:42

2M ago36:42

36:42

In this episode, you will discover how the marketing team at PaperCut, a global B2B print management software company restructured its marketing team around the marketing funnel and implemented Agile Marketing. Grayson Campbell, Head of Digital Marketing and Growth at PaperCut reveals impressive results 9 months post-implementation. This includes t…

1
Our Path to: Inc. Best Workplaces for 2024 40:31

3M ago40:31

40:31

Kelly Maguire and Todd Juneau share their journey co-founding Vuja Dé Digital, and celebrate their recent recognition on the Inc. Best Workplaces list for 2024. Kelly and Todd talk about the importance of trust within a company, how it shapes relationships among employees, and impacts overall management practices. They reflect on their 15-year part…

1
A Proven, Profitable Strategy to Achieve Perfect Product Market-Fit with Tim Hillison of Founder of Entry Point 1 37:45

3M ago37:45

37:45

Facing challenges with market fit? You're not alone. Learn how to master each stage—problem market fit, product-market fit, and platform market fit. This episode teaches you how to define your Ideal Customer Profile, build customer-centric strategies, and ensure your product resonates. Understand the nuances of transitioning through these phases to…

1
Knocking Down Barriers for Girls & Women in Technology 1:03:57

2M ago1:03:57

1:03:57

Welcome to another empowering episode of the Empower Hour for Change Makers Podcast! In this episode, we focus on "Knocking Down Barriers for Women in Technology" with our special guest, Debra Christmas, Senior Executive Partner with Gartner and co-author of the influential book, "Please Join -There's No Place Like Tech," written with Kelley Irwin.…

1
Tata Motors: Part 2 - Rise of The Phoenix 18:24

3M ago18:24

18:24

In this episode of "A Stock Story," we dive into the dramatic resurgence and reinvention of Tata Motors post the Tata Nano debacle. Join host Santosh Ramakrishnan as he takes you through the strategic pivots that reshaped the company, focusing on the bold and transformative acquisition of the iconic British brands, Jaguar and Land Rover. Discover t…

1
Leveraging Partnerships to Fuel Industry Change 34:26

3M ago34:26

34:26

Welcome to the Health Marketing Collective, where strong leadership meets marketing excellence. On today’s episode, Sara Payne sits down with Frank Jaskulke, Vice President of Innovation at Medical Alley. With 20 years of experience in fostering collaboration within the healthcare industry, Frank is here to share his insights on building a culture …

1
Dr. Jennie Byrne — Healing the Healers: Addressing Moral Injury in Today's Clinician Market 52:25

2M ago52:25

52:25

On this episode of Healthcare Market Matrix, host John Farkas is joined by Dr. Jennie Byrne, an advisor for healthcare innovators, like LunaJoy Health and PsychNow, and co-founder of Belong Health. Additionally, Dr. Byrne is an established author, writing two important books, Work Smart, a guide on leveraging brain and behavioral science to enhance…

1
AI + Marketing: Hype or Reality? 25:53

3M ago25:53

25:53

In this week's episode, Todd and Kelly have a debate about the actual impact of AI tools on digital marketing and agency efficiency. They challenge the belief that AI can streamline processes and reduce costs, telling us about a more complex reality. While AI can improve data analysis and creative options, it often increases workload and demands ad…

1
How Disruptive Brands Use Strategy to Captivate and Grow with Geoffrey Colon of Creative Strategies 49:10

3M ago49:10

49:10

Ever wonder how some brands become household names? Learn how to elevate your brand from product-led growth to industry leader status! This episode explains the art of powerful branding, the necessity of relatable messaging, and the impact of narrative economics to drive your market awareness. And don't forget! You can crush your marketing strategy…

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Cmo Elever Podcasts

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