On The Knowledge Podcast, you’ll hear from the best and brightest minds in business, entrepreneurship, and beyond. Hosted by writer and entrepreneur David Elikwu, each episode features in-depth interviews with makers, thinkers, and innovators from a variety of backgrounds. The Knowledge is a weekly newsletter for people who want to get more out of life. In every issue, David shares stories, ideas and frameworks from psychology, philosophy, productivity and business. With insights that are bo ...
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Stupid arguments to help creators make smart decisions.
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113. The Power of Intentional Living with Kyle Kowalski
37:12
37:12
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David speaks with Kyle Kowalski, a thoughtful entrepreneur, adult learner, and proponent of slow living. As an "independent, inquiring, interdisciplinary integrator," he shares insights on topics ranging from intentional living to mental mastery. They talked about: 🌿 The philosophy of slow living 🧘♂️ The antidote to career burnout 🎨 The influence …
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In-Person Events: Awesome or Terrible Idea? ft. Jay Clouse
27:10
27:10
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Will I lose a ton of money launching an in-person event? What's the best way to structure events to ensure attendees tell all their friends about it? Am I insane for even considering this? Listen in as my BFF @CreatorScienceYT gives me therapy. Build a platform you own. Start with ConvertKit today at: https://go.creatorwizard.com/CDCOnvertKit819202…
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112. The Diary of a $30M COO with Barrett Brooks
35:25
35:25
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35:25
David speaks with Barrett Brooks, a writer and executive coach specialising in guiding mission-driven founders and creators through emotional and strategic barriers to business growth. His writing focuses on leaders and companies tackling critical societal issues such as climate change, biodiversity, education, food systems, healthcare, and circula…
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Do brands really care if your content gets tons of views? Should you target big brands or small ones? How do you avoid getting scammed as a creator? In this sponsorship coaching call, I sit down with Larry Gibbons to answer his burning questions. Join 34,000 creators getting legit paid sponsorship opportunities every week: https://pages.creatorwiza…
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111. Resilience, Healing, and Creative Dysregulation with Kelly Wilde Miller
32:03
32:03
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32:03
David speaks with Kelly Wilde Miller, an emerging writer and speaker giving voice to the necessity of authentic self-expression. She is a self-help author, who wrote and published her first book in 5-days, an award-winning speaker & creator of the growing newsletter Wild on Purpose. They talked about: 🌀 The concept of creative dysregulation 💼 How t…
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Passion or Profit: Do You Have to Pick One?
30:15
30:15
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3 things you'll learn from this episode: 1. Whether you should focus on Passion or Profit at different times throughout your life? 2. How that focus will impact audience engagement 3. Who is a better Creator Debater: Krystal or Madison? Build a platform you own. Start with ConvertKit today at: https://go.creatorwizard.com/CDConvertKit08052024 Big t…
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110. Curiosity, Novelty and Education with Danielle Strachman
38:36
38:36
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38:36
David speaks with Danielle Strachman, a co-founder and general partner of 1517, a venture capital fund that invests in technology startups founded by dropouts and unconventional thinkers. She was on the founding team of the Thiel Fellowship, leading its design and operations, and founded Innovations Academy, a K-8 charter school in San Diego focuse…
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109. Purpose, Passion, and Perseverance with Barrett Brooks
40:14
40:14
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40:14
David speaks with Barrett Brooks, a writer and executive coach specialising in guiding mission-driven founders and creators through emotional and strategic barriers to business growth. His writing focuses on leaders and companies tackling critical societal issues such as climate change, biodiversity, education, food systems, healthcare, and circula…
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Should Ali Abdaal Restructure His Business?
24:22
24:22
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24:22
Ali Abdaal, best-selling author and the world’s most-followed productivity expert, joins me for a special episode of Creator Debates where we talk about his business structure, the coercive energy he feels around sponsorships, and making tough life/business decisions. Build a platform you own. Start with ConvertKit today at: https://go.creatorwizar…
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108. Decisions, Self-Integration, and the Power of Alter Egos with Kelly Wilde Miller
36:04
36:04
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36:04
David speaks with Kelly Wilde Miller, an emerging writer and speaker giving voice to the necessity of authentic self-expression. She is a self-help author, who wrote and published her first book in 5-days, an award-winning speaker & creator of the growing newsletter Wild on Purpose. They talked about: 🔑 The impact of intentional decisions 🕵️♀️ Kel…
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107. Race, Climate, and Health Inequities with Layal Liverpool
40:23
40:23
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40:23
David speaks with Layal Liverpool, an author and science journalist with expertise in biomedical science, particularly virology and immunology. She worked as a biomedical researcher at University College London and the University of Oxford in the UK. Her writing has appeared in Nature, New Scientist, WIRED, the Guardian, and elsewhere, and she has …
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Here's the truth about the future of Creator Wizard. Join Brand Deal Wizard to Access "After Dark" episodes & become a supporter of the podcast: https://www.creatorwizard.com/branddealwizard Join 33K+ creators getting paid sponsorship opportunities every week: https://creatorwizard.com/join 👇 Creator Wizard Affiliates 👇 Claim your free ConvertKit a…
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106. The Secret Weapons of Colonialism with Charles C. Mann
42:34
42:34
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42:34
David speaks with Charles C. Mann, a journalist and author, specializing in scientific topics. He is the author of the bestselling books 1491, which won the National Academies Communication Award for Best Book of the Year, 1493, and The Wizard and the Prophet. He is the co-author of four books, and contributing editor for Science, The Atlantic Mont…
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105. Dreams, Doubts and Creative Conflict with Kelly Wilde Miller
35:01
35:01
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35:01
David speaks with Kelly Wilde Miller, a writer and speaker giving voice to the necessity of authentic self-expression. She is a self-help author who was challenged to write and publish her first book in 5-days, an award-winning speaker and creator of the growing newsletter Wild on Purpose. They talked about: 📉 Lessons from missed opportunities 🎭 Fi…
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Should you sell to beginners? (ft. Jay Clouse)
22:36
22:36
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My BFF Jay Clouse joins me to work through an internal debate he's having over whether or not to create a new offer. Join Kick's affiliate program and enjoy free '24 bookkeeping: https://go.creatorwizard.com/CDKick06242024 Build a platform you own. Start with ConvertKit today at: https://go.creatorwizard.com/CDConvertKit06242024 Big thanks to Kick …
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104. Systemic Racism and Healthcare with Layal Liverpool
39:24
39:24
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39:24
David speaks with Layal Liverpool, an author and science journalist with expertise in biomedical science, particularly virology and immunology. She worked as a biomedical researcher at the University College London and the University of Oxford in the UK. Her writing has appeared in Nature, New Scientist, WIRED, the Guardian, and elsewhere, and she …
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103. Mindset, Stress, and Resilience with David Robson
27:44
27:44
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27:44
David speaks with David Robson, an award-winning science writer specializing in the extremes of the human brain, body, and behaviour. He has previously worked as a features editor at New Scientist and senior journalist at the BBC. He is the author of The Intelligence Trap, which has been translated into fifteen languages, The Expectation Effect, an…
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Should Creators Focus on Quality or Quantity? ft. Marcelo Russo vs. David Elikwu
33:30
33:30
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33:30
How can creators strike the right quantity vs quality balance with their content for sustainable growth? Marcelo Russo debates David Elikwu! Build a platform you own. Start with ConvertKit today at: https://go.creatorwizard.com/CreatorDebatesConvertKit06102024 Big thanks to ConvertKit for sponsoring this episode! Join Brand Deal Wizard to Access "A…
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102. The Path to Effective Leadership with Dave Kline
40:27
40:27
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40:27
David speaks with Dave Kline, an entrepreneur, writer, speaker, and coach who trains leaders on the playbook for leading high-performance teams. He is the founder and developer of the MGMT Accelerator, a cohort-based program that helps executives improve by developing established management playbooks and systems. He also owns SkillScouter, a leadin…
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101. Conversation, Curiosity, and Connection with Joe Ferraro
38:44
38:44
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38:44
David speaks with Joe Ferraro, a teacher, professional speaker, and the host of The One Percent Better Podcast, where he’s interviewed some of the world's most successful people. He is also the founder of DamnGoodConversations.com, a company whose mission is to teach repeatable ways to have the best conversations in your life and work. They talked …
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Should Creators Ever Sell Their Business?
34:31
34:31
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34:31
Attend the best conference for creators. Buy your Craft + Commerce ticket today: https://go.creatorwizard.com/CDCCpromo Big thanks to ConvertKit for sponsoring this episode! Join Brand Deal Wizard to Access "After Dark" episodes & become a supporter of the podcast: https://www.creatorwizard.com/branddealwizard Join 32K+ creators getting paid sponso…
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100. The Expectation Effect with David Robson
45:08
45:08
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45:08
David speaks with David Robson, an award-winning science writer specialising in the extremes of the human brain, body, and behaviour. He has previously worked as a features editor at New Scientist and as a senior journalist at the BBC. He is the author of The Intelligence Trap, which has been translated into fifteen languages, The Expectation Effec…
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99. Level Up Your Startup with Rob Fitzpatrick
38:26
38:26
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38:26
David speaks with Rob Fitzpatrick, author of three books, including The Mom Test and Write Useful Books, both of which are among the most universally recommended books for early entrepreneurs and non-fiction writers. His books are used in universities such as Harvard, MIT, and UCL, and are also manuals for training at companies like SkyScanner and …
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Should you Create Trending or Evergreen Content? ft. Avi Gandhi & Phil Ranta
26:59
26:59
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26:59
Is chasing trends cringe? Doesn't it make more sense to create evergreen content? Time for a debate! Attend the best conference for creators. Buy your Craft + Commerce ticket today: https://go.creatorwizard.com/CDCCpromo Big thanks to ConvertKit for sponsoring this episode! Join Brand Deal Wizard to Access "After Dark" episodes & become a supporter…
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98. Curiosity, Creativity, and Careers with Buster Benson
34:57
34:57
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34:57
David speaks with Buster Benson, an entrepreneur and former product leader at Amazon, Twitter, Slack, and Patreon. He writes for Medium and busterbenson.com and is currently the CEO of 750words.com. He is the author of ‘Why Are We Yelling? The Art of Productive Disagreement.’ They talked about: 🌱 Having a positive mindset despite early experiences …
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97. Science, Reasoning, and The Intelligence Trap with David Robson
39:17
39:17
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39:17
David speaks with David Robson, an award-winning science writer specializing in the extremes of the human brain, body, and behavior. He has previously worked as a features editor at New Scientist and as a senior journalist at the BBC. He is the author of The Intelligence Trap, which has been translated into fifteen languages, The Expectation Effect…
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96. The Path to Authentic Writing with Anne-Laure Le Cunff
30:06
30:06
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30:06
David speaks with Anne-Laure Le Cunff, a neuroscientist, writer, entrepreneur, and the founder of Ness Labs, which provides content, coaching, courses and community to help makers put their minds at work. They talked about: 🌟 Choosing authenticity over Mimetic desires 🎨 Embracing individuality ⚖️ Work-life balance as an entrepreneur 💪 Overcoming se…
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95. The Power of Pivoting with Jenny Blake
39:35
39:35
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39:35
David speaks with Jenny Blake, an international keynote speaker and author of Pivot: The Only Move That Matters is Your Next One, winner of the Axiom Best Business Books award in the careers category. She hosts two podcasts with over one million downloads combined: Free Time for heart-based business owners, and Pivot with Jenny Blake for navigating…
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David speaks with Ryan Hawk, the host of “The Learning Leader Show,” renowned as one of the most dynamic leadership podcasts available. Ryan is also the author of several highly acclaimed books on management, leadership, and excellence, including “Welcome to Management,” which Forbes hailed as one of the best leadership books of 2020. They talked a…
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93. Wealth, Investing, and Personal Finance with Rob Dix
34:46
34:46
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34:46
David speaks with Rob Dix, a co-founder of Property Hub. Rob is a co-host of The Property Podcast, which is one of the biggest business podcasts in the UK, and the author of 3 popular books about property and investing including The Price of Money which was a Sunday Times Bestseller. They talked about: 📈 The secrets of wise investing 📊 Investing in…
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92. Neuroscience, Writing, and Mindful Productivity with Anne-Laure Le Cunff
38:49
38:49
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38:49
David speaks with Anne-Laure Le Cunff, a neuroscientist, writer, entrepreneur, and the founder of Ness Labs, which provides content, coaching, courses and community to help makers put their minds at work. They talked about: 📒 The importance of journaling ✍️ Developing as a writer 👩💻 Anne-Laure's journey from Google to Ness Labs 🧠 Embracing uncerta…
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91. The Art of Storytelling with Lawrence Yeo
38:22
38:22
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38:22
David speaks with Lawrence Yeo, a writer, illustrator, storyteller, and the creator of “More To That”, an illustrated long-form blog read by tens of thousands of people. They talked about: 📖 How stories influence thinking 🔍 The value of exploring different genres 🕰️ How history changes beliefs. 🌍 How broad taste can influence creativity 🎨 The uniqu…
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90. The Pursuit of Excellence with Ryan Hawk
46:53
46:53
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46:53
David speaks with Ryan Hawk, who’s the host of "The Learning Leader Show," labeled as the most dynamic leadership podcast around, and author of some very popular books about management, leadership and excellence. And including Welcome to Management, which Forbes called one of the best leadership books of 2020. They talked about: 🏆 The impact of gre…
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David speaks with Rob Dix, a co-founder of Property Hub, co-host of The Property Podcast, which is one of the biggest business podcasts in the UK, and author of 3 popular books about property and investing including The Price of Money which was a Sunday Times Bestseller. They talked about: 📈 Why the cost of living is rising 👩💼 Why economists see t…
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88. The Economics of Elites with Garett Jones
45:24
45:24
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45:24
David speaks with Garett Jones, an Associate Professor of Economics at George Mason University, and the author of 3 books: Hive Mind, 10% Less Democracy, and The Culture Transplant. They talked about: 📉 Good economic policies that people still hate 👥 The power balance between the public and the elites, and why we secretly love them ❓ Where do we go…
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87. The Career of a Practical Creator with Lawrence Yeo
46:24
46:24
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46:24
David speaks with Lawrence Yeo, a writer, illustrator, storyteller, and the creator of “More To That”, an illustrated long-form blog read by tens of thousands of people. They talked about: 🎨 Balancing practical work with creativity 💡 Cultivating and pursuing passion 🚫 Avoiding mimetic desires 📝 Writing good stories 🔍 How to discover new ideas 👥 Bal…
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86. Creativity, Conditioning and Athletic Development with Jamie Smith
36:26
36:26
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36:26
David speaks with James Smith, founder and Head Sports Preparation coach of The U of Strength. They talked about: 🔄 Translating skills across different sports 🤹 The importance of play in sports training 🏆 Working with UCONN's championship team 🌟 How players mature at different times in their careers 🏈 How good coaching and conditioning help athlete…
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85. AI, Careers, and Risk Management with Taylor Pearson
43:15
43:15
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43:15
David speaks with Taylor Pearson, an entrepreneur and author of The End of Jobs. They talked about: 🤖 How AI will impact career choices 🚀 The future of work 🛠️ AI in automating jobs 🎓 How AI might affect career choice heuristics 🔄 The concept of Ergodicity 💼 Tail risks in investing 🚌 The Helsinki Bus Station theory This is just one part of a longer…
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Book your free Uscreen demo: https://go.creatorwizard.com/UscreenYTVideo1Feb24 Thanks to Uscreen for sponsoring this video! When you support them, it allows me to continue to bring you awesome free videos like this! 🙏 Should Arvid keep his rates the same with his current sponsors or raise them? After all, what if the brand thinks you're greedy and …
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84. Contrarian Ideas, Reading, and Publishing with Eric Jorgensen
41:23
41:23
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41:23
David speaks with Eric Jorgenson, the CEO of Scribe Media. He also has a rolling fund investing in pre-seed and seed-stage tech companies, and is the author of two books: The Almanack of Naval Ravikant: A Guide to Wealth and Happiness; and The Anthology of Balaji. They talked about: 🔬 Truth and misinformation in academic research 🧠 Social manipulat…
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Meet the King of YouTube Brand Deals (Jay Clouse x Justin Moore interview)
1:07:12
1:07:12
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In this bonus episode with my buddy Jay Clouse of Creator Science, you'll learn: - The right way to pitch yourself to brands - How to negotiate without leaving money on the table - How to handle contracts - And that you're probably wrong about some things Follow Jay Clouse: 🌐 Episode page: https://podcast.creatorscience.com/ju... 🧰 Get My Gear List…
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83. Taste, Judgement, and the Traits of Great Founders with Sondre Rasch
29:39
29:39
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David speaks with Sondre Rasch, Co-founder and CEO of SafetyWing, a global social safety net for remote workers and companies. They talked about: 🌐 Choosing the right projects 💡 Independent thinking and developing taste 🤔 How ideas and individuals evolve over time 🚀 The traits of great founders 🎯 Audience capture 🌐 How algorithms influence beliefs …
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A proactive approach to sponsorships can feel a little intimidating. You might think: “I’ve got all these brands coming to me anyways, so do I really need to start reaching out myself?!” But if that’s your mindset, I guarantee you’re gonna be making at least 50% the sponsorship revenue that you could be. That’s why I challenged Lexi on her sponsors…
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82. Building World-Class Athletes with Jamie Smith
38:49
38:49
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David speaks with Jamie Smith, founder and Head Sports Preparation coach of The U of Strength. They talked about: 🌦️ Impact of Climate on Sports Performance 🌍 Environment’s effects on athlete development 🤸 Effects of early sports specialisation 🤕 Dealing with injuries and burnout in sports 🏀 Coaching and mindset in sports 🧠 How the athlete's psycho…
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Upgrading Amanda Goetz’s Sponsorship Strategy
43:08
43:08
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43:08
Figuring out how to pitch to a brand’s marketing team can feel intimidating for any creator. Heck, despite her background as a founder and Chief Marketing Officer, being on the other side of the curtain has left even Amanda feeling uncertain. But if you don’t wanna rely solely on brands just popping up in your inbox, this is a skill you have to lea…
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81. Skill Stacks and Career Evolution with Taylor Pearson
45:15
45:15
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David speaks with Taylor Pearson, an entrepreneur and author of The End of Jobs. They talked about: 🚀 Deciding not to pursue law ⚠️ The trap of traditional career paths 🤐 The silent risk of staying in a job too long 📊 The concept of a personal balance sheet 🌍 Experiencing different cultures 🌱 How living abroad affects personal growth 🛠️ How to buil…
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80. Leverage, Luck, and Happiness with Eric Jorgenson
36:18
36:18
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36:18
David speaks with Eric Jorgenson, the CEO of Scribe Media. He also has a rolling fund investing in pre-seed and seed-stage tech companies, and is the author of two books: The Almanack of Naval Ravikant: A Guide to Wealth and Happiness; and The Anthology of Balaji. They talked about: 🤓 Working smarter, not harder 🚀 How leverage helps achieve success…
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I've run Cohort-Based AND Evergreen Courses. Here's what's BEST.
21:19
21:19
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Today we’re talking about the pros and cons of cohort-based vs. evergreen courses. Join the Creator Network today: https://creatornetwork.com Big thanks to ConvertKit for sponsoring this episode! Join Brand Deal Wizard to Access "After Dark" episodes & become a supporter of the podcast: https://www.creatorwizard.com/bdw-overview First of all, what’…
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79. Building Enduring Digital Companies with Sondre Rasch
33:14
33:14
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David speaks with Sondre Rasch, Co-founder and CEO of SafetyWing, a global social safety net for remote workers and companies. They talked about: 🌐 Conceptualizing digital countries 💼 Sondre's early entrepreneurial experience 🌱 Formative experiences and aspirations 🎯 Choosing the right problems to solve 🤔 Exploring intuition and judgement in decisi…
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How to Renegotiate with a Brand or Long-term Sponsor ft. Josh Summers (All Things Secured)
57:01
57:01
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New Epidemic Sound users can use code "WIZARD50" at checkout to get 2 months free for personal or commercial plans. Expires Jan 1, 2024. Thanks to Epidemic Sound for sponsoring this video! Most creators allow long-term sponsorships to just… chug along. After all, it can feel like a lot of effort to renegotiate the terms of an already-lucrative rela…
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