Best Deirdre Martin Podcasts (2024)

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93. 3 Steps to Ditch Shiny Object Syndrome and Accelerate Your Business Growth 25:16

1d ago25:16

25:16

Send us a text Enhance your listening experience with our detailed show notes, featuring bonus resources, additional insights and takeaways from this episode. Overwhelmed and distracted? Deirdre Martin shares 3 simple steps to eliminate shiny object syndrome, find your focus, & achieve sustainable business growth. Timestamps: [00:00] Intro [08:12] …

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Marketing Overload? Identify Your Next Marketing Move for Small Business Growth 35:46

2d ago35:46

35:46

When you feel overwhelmed by the never-ending to-dos in marketing, it’s easy to miss what matters most. Let's cut through the noise and focus on simple, actionable steps to grow your small business. In this episode, we break down the key steps you need to take to create effective marketing for your small business. We talk about why it's crucial to …

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Zach Roseman: Solving the Challenges of Hiring with Draftboard 46:46

5d ago46:46

46:46

00:00 Zach Roseman's Background and Journey 18:35 The Origin of Draftboard 21:26 How Draftboard Works 23:30 Filtering and Evaluating Candidates 27:54 Improving the Ratio of Hires to Interviews 30:31 Using a People-Focused Approach 35:30 Balancing Technology and the Human Element in Recruiting 39:48 Finding a Champion for Career Growth 43:19 Taking …

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92. How to Use the Value Quotient to Drive Business Growth with Lynn Hunsaker 58:59

9d ago58:59

58:59

Send us a text Enhance your listening experience with our detailed show notes, featuring bonus resources, additional insights and takeaways from this episode. Discover a simple yet powerful metric called the Value Quotient to measure and improve customer & employee experiences, leading to tangible business growth. Timestamps: [00:00] Intro [07:15] …

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How to Juggle Being a Mother & Building a Business with Brooke Greening 40:29

9d ago40:29

40:29

When you’re a mom and trying to build a business, balance can seem like an elusive dream. But it’s totally possible. In this episode, I’m chatting with Brooke Greening, a Fractional Sales Leader & Marketing Consultant, and co-owner of Building Momentum Resources. She shares how she juggles her packed family schedule, involves her kids in her entrep…

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Dandan Zhu: Lessons from Building The Wealth Trifecta in the Recruitment Industry 53:42

12d ago53:42

53:42

00:00 Introduction and Background 02:50 The Wealth Trifecta: Earning, Saving, and Investing 06:01 Lessons from the Recruitment Industry 09:08 Managing Rental Properties 13:56 Building a Lucrative Business 26:09 Finding Drive Beyond Money 26:53 The Role and Value of Rec2Rec 29:56 Qualities of a Good Recruiter 37:29 AI as a Tool in Recruiting 39:59 I…

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91. How Self Care Can Help You Make More Money In Your Business 17:43

15d ago17:43

17:43

Send us a text Enhance your listening experience with our detailed show notes, featuring bonus resources, additional insights and takeaways from this episode. Feeling burnt out in your business? Discover how prioritising self care can actually boost your profits! Learn from my personal journey to 100k. Timestamps: [00:00] Intro [04:08] Burnout brea…

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10 Ways to Stand Out in a Crowded Market 30:13

16d ago30:13

30:13

When you're trying to make a splash in a crowded market, it's not enough to just have a good product or service—you need to stand out and make an unforgettable impression on your audience. In this episode, we explore essential strategies for small business owners to differentiate their brands, build trust with their audience, and create lasting cus…

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462: 5 Tips to Staying Motivated and Achieving Your Desires 24:32

20d ago24:32

24:32

In this episode, I share five powerful strategies to stay motivated and on track while pursuing your big dreams. Whether you're facing self-doubt, feeling overwhelmed, or dealing with naysayers, these tips will help you keep the momentum going and believe in your vision. Tune in to hear how I applied these techniques while building Muve Fest, and h…

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Sean Behr: Fountain CEO: Transforming Hiring for Frontline Workers 44:22

19d ago44:22

44:22

00:00 Introduction to Sean Behr and Fountain 06:37 The Importance of Experience in Product Development and Sales 08:52 The Value of User Feedback in Product Development 15:05 The Unique Challenges of Hiring Frontline Workers 19:23 Fountain: A Mobile-First Platform for Frontline Workers 21:24 The Importance of Speed and Innovation in Hiring Frontlin…

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90. How to Use "What If?" for Innovation & Collaboration Success with Andy Starr 51:32

24d ago51:32

51:32

Send us a text Learn how to unlock the power of "what if" thinking for innovation and collaboration success in your business, with expert insights from Andy Starr. Enhance your listening experience with our detailed show notes, featuring bonus resources, additional insights and takeaways from this episode. Timestamps: [00:00] Introduction [12:53] B…

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5 Books Every Small Business Owner Should Read 15:41

23d ago15:41

15:41

Let's talk about something every small business owner can benefit from: never stop learning. And guess what? We've got a list of five must-read books that'll make a big impact on your business. These five books are full of practical strategies that you can start using right away. From managing your business finances to fine-tuning your marketing ef…

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Amit Matani: How to Utilize AI to Remove the Friction in Recruiting 51:16

26d ago51:16

51:16

00:00 Introduction and Background 14:20 The Realities of Startup Life 18:42 Challenges of Leadership 24:39 Rebranding to Wellfound 26:32 Recruiting for Startups vs. Large Enterprises 28:20 Managing Expectations and Building Employer Branding 31:16 Addressing Biases in AI 36:53 Qualities to Look for in Candidates 46:53 Defining Success: Freedom and …

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BEST OF: Jesse Cole: Entertaining Fans First: The Savannah Bananas's Winning Formula 30:48

30d ago30:48

30:48

FIRST AIRED: 6/23/23My guest on E272 of #thePOZcast is Jesse Cole, The Man In The Yellow Tux himself! Jesse is the founder and owner of Fans First Entertainment, home to the Savannah Bananas as well as The Party Animals baseball teams. Jesse created Banana Ball, which is a twist on classic baseball meant to be the most entertaining, engaging, and f…

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89. 5 Strategies for Ambitious Entrepreneurs to Break Free from Self-Doubt 26:39

1M ago26:39

26:39

Send us a text Feeling like a fraud when you're crushing it? Imposter syndrome is REAL. Discover 5 powerful strategies to ditch self-doubt and step into your CEO power. Enhance your listening experience with our detailed show notes, featuring bonus resources, additional insights and takeaways from this episode. Timestamps: [05:12] Imposter Syndrome…

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3 Types of Content to Boost Your SEO 18:10

1M ago18:10

18:10

If you're not showing up on Google, you're missing out on serious business opportunities. In this episode, I break down three specific types of content—educational blog posts, showcases of your work, and niche location-specific content—that can significantly enhance your online visibility. These content strategies will help not only in attracting y…

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Telegram with Matthew Green 1:04:04

1M ago1:04:04

1:04:04

We finally have an excuse to tear down Telegram! Their CEO got arrested by the French, apparently not because the cryptography in Telegram is bad, but special guest Matt Green joined us to talk about how the cryptography is bad anyway, and you probably shouldn't use Telegram as a secure messenger of any kind! Transcript: https://securitycryptograph…

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Jarrod Lopiccolo: The Power of Niche Specialization in Marketing 44:09

1M ago44:09

44:09

00:00 Introduction and Background 09:28 Jared's Journey from Architecture to Digital Marketing 13:08 Noble Studios' Bread and Butter: Web Development and Performance Marketing 16:01 Building Strong Client Relationships through Anticipation and Ownership 18:25 From Order Taker to Trusted Consultant: The Key to Agency Success 23:22 Building a Strong …

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88. 7 Steps To Creating Irresistible Offers That Sell Themselves With Rachael Howourth 58:30

1M ago58:30

58:30

Send us a text Learn 7 proven strategies to create irresistible offers that attract high-paying clients and make your service business thrive with Rachael Houwourt. Enhance your listening experience with our detailed show notes, featuring bonus resources, additional insights and takeaways from this episode. Timestamps: [03:24] Building Your Offer i…

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The Power of Value-Based Pricing for Small Businesses with Sheila Hansen 43:43

1M ago43:43

43:43

Being a small business owner isn’t easy. But there's one simple trick that could make all the difference: value-based pricing That's right, Sheila Hansen—our guest in this episode—dives into why shifting from traditional hourly rates to a value-based approach can revolutionize your business. We discuss how understanding and communicating the value …

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Jacob Rupp: The Journey of Faith from Rabbi to a Top Business Coach 46:25

1M ago46:25

46:25

00:00 Introduction and Background 05:01 Finding Meaning and Purpose in Life 07:06 The Role of Faith and Its Evolution 09:10 Money as a Fuel for Options 20:01 The Power of Coaching and Empowerment 22:36 The Lie of Modern Education 25:21 Leveraging Existing Skills 27:16 The Reality of Entrepreneurship 30:17 The Value of Practical Skills 33:11 Opting …

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87. 5 Advanced Marketing Strategies Seasoned Professionals Can Use To Grow Your Business 25:09

1M ago25:09

25:09

Send us a text Discover 5 advanced marketing strategies to attract high-value clients for seasoned professionals who want to take their business to the next level. Enhance your listening experience with our detailed show notes, featuring bonus resources, additional insights and takeaways from this episode. Timestamps: [11:35] Leveraging Technology …

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How to Lay the Foundation for Successful Marketing: Two Crucial Steps You Can't Skip 14:57

1M ago14:57

14:57

When you’re ready to make your mark in marketing, skipping the basics is a big mistake. Get the foundation right, and everything else falls into place. I’m Victoria Rayburn, and in this episode I break down two crucial steps that will set you up for marketing success. These foundational elements aren’t just nice-to-haves; they’re must-dos for any s…

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Gali Arnon: The Future of Work is Fractional, Fiverr CBO 46:59

2M ago46:59

46:59

00:00 Introduction and Gali Arnon's Background 11:16 The Attraction to Fiverr and Changing Perceptions 18:09 Supporting Freelancers and Building Community 21:46 Fiverr's Role in Helping Freelancers Manage Business 25:08 Embracing AI as a Tool in the Creative Space 27:11 Addressing Job Loss Concerns 30:09 Mastering AI Capabilities 34:36 Ensuring Wom…

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86. How to Write Words That Sell. Copywriting Secrets with Michelle Ryan 46:57

2M ago46:57

46:57

Send us a text How to write copy that converts with tips from Michelle Ryan on welcome emails, email frequency, language, personality, and dealing with unsubscribes. Enhance your listening experience with our detailed show notes, featuring bonus resources, additional insights and takeaways from this episode. Timestamps: [01:24] What is Copywriting?…

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How to Get the Most Out of a Small Marketing Budget 28:01

2M ago28:01

28:01

As a small business owner, you know that every dollar counts. So, how can you maximize a tight marketing budget to drive real results? In this episode, we break down the essentials of small budget marketing. You'll hear why having a strong website matters, how to create clear messaging that hits home, and why email marketing is your budget's best f…

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Michael Browning Jr: An Entrepreneur's Lessons in Building the Urban Air Adventure Park Empire 41:52

2M ago41:52

41:52

00:00 Introduction to Michael Browning and Unleashed Brands 03:08 Early Life and Entrepreneurial Journey 04:09 The Power of Data in Business 05:42 Building Urban Air Adventure Park 08:04 Focusing on the Target Audience 09:32 Learning from Mistakes and Making Data-Driven Decisions 11:27 Site Selection and Considerations 13:24 Differentiating Between…

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John Bernatovicz: How to HR Like a Boss 22:55

2M ago22:55

22:55

00:00 Putting People First: The Key to Accountability and Success in Business 05:46 The Challenges of Recruiting and the Issue of Ghosting 11:40 Creating a Positive Work Environment: The Role of HR 19:46 Supporting Employees' Dreams: The Power of Purposeful Commitment 21:14 Detaching from the Result: The Path to Continuous Improvement…

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Mitch Mitchem: Balancing AI Tech with Human Connection 21:39

2M ago21:39

21:39

00:00 Introduction: The Human Element in a Tech-Driven World 03:20 The Need for the Human Touch in a Fast-Paced Tech Space 07:06 The Impact of Remote Work on the Human Experience 08:30 Innovations for More Human Connection in the Physical Space 12:14 Parenting and Technology: Finding the Balance 14:12 You Disrupted: Embracing Change and Taking Acti…

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Podcast - The Dispersion of Power: A Critical Realist Theory of Democracy 1:02:08

2M ago1:02:08

1:02:08

About the Talk In this episode of the Governance Podcast, CSGS Director Mark Pennington speaks with Dr Samuel Bagg about his recent book - The Dispersal of Power: A Critical Realist Theory of Democracy, published by Oxford University Press. The book presents an in depth consideration of the problem of 'elite capture' and the possible strategies to …

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85. How To Plan A Month's Worth Of LinkedIn Posts In One Day 17:01

2M ago17:01

17:01

Send us a text Feeling overwhelmed by LinkedIn? Learn how to streamline your content creation process and plan a month's worth of engaging posts in a single day. Enhance your listening experience with our detailed show notes, featuring bonus resources, additional insights and takeaways from this episode. Timestamps: [04:42] Defining Your Ideal Clie…

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How to Make Prospects 22x More Likely to Remember Your Small Business 27:51

2M ago27:51

27:51

Do you want to make sure your small business sticks in people's minds long after they've encountered it? We've got the secret sauce that will make your prospects 22 times more likely to remember you. We're here to talk about how storytelling can transform your marketing strategy. Forget trying to out-shout the competition with facts and figures. We…

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Michael Dickerson: Struggle Well at Work: Positive Mental Health Strategies 20:21

2M ago20:21

20:21

00:00 Introduction and Podcast Sponsorship 03:04 The Impact of the Pandemic on Mental Health 04:22 Creating an Open and Supportive Environment 07:41 Leadership's Role in Championing Mental Health 09:09 Approaching Mental Health Discussions 10:08 Challenges and Benefits of Remote Work 13:54 The Potential Impact of AI on Mental Health 15:43 Addressin…

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Lisa Russel: AI Ethics & The Metrics for Making Informed Hiring Decisions 17:35

2M ago17:35

17:35

00:00 Introduction and Overview of Vizier 03:14 Using Data to Drive Impactful Changes 05:29 Micro Changes and Biases in Organizations 06:46 The Power of Listening and Awareness 09:08 Trends and Collaborations in HR Tech 10:36 The Pitfalls of AI Technology 12:23 Utilizing AI as a Tool for Efficiency 13:23 Data Security and Ethical Use of AI 15:32 Im…

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Charise Pasche: From Shark Tank Rejection to Revolutionizing the Gender-Neutral Fashion Movement 44:37

2M ago44:37

44:37

00:00 From Immigrant Parents to Entrepreneurship 05:19 Building a Gender-Neutral Fashion Brand 09:53 Overcoming Funding and Supply Chain Challenges 20:09 Authenticity and Care 20:19 Clothing Has No Gender 21:18 Inclusivity vs. Exclusivity 22:36 Financial Progress 25:45 Starting with Jeans 28:11 The Challenge of Capital 29:28 Building a Community 31…

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Debra Squyres: The Power of Feedback: A Gift for Growth 30:08

2M ago30:08

30:08

Chapters 00:00 Introduction and Shared Passion for Cacio e Pepe 01:26 Getting into HR and Witnessing Workplace Changes 04:17 The Evolution of HR and Employee Benefits 05:38 Challenges of Maternity Leave and Work-Life Balance 06:49 Driving Change in HR and Leaving Large Companies 09:34 Transformation in HR and the Impact of the Pandemic 11:31 Empowe…

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84. How Entrepreneurs Can Achieve Work-Life Integration with Annie Croner 33:34

2M ago33:34

33:34

Send us a text Discover time management hacks, productivity strategies, and how to prioritise like a boss to achieve work-life integration with Annie Croner. Timestamps: [02:49] Annie’s Path to Productivity [08:09] Strategies to Avoid Daily Distractions [15:14] Time Management Skills for You and Your Clients [25:17] Let Your Babies Go!…

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Organic LinkedIn Strategies for Business Growth with Deirdre Martin 48:15

2M ago48:15

48:15

The world of social media marketing is ever-evolving, but one platform that continues to offer exceptional opportunities for business growth, especially for B2B service providers, is LinkedIn. In this episode, we sit down with Deirdre Martin, founder of Deirdre Martin Consulting, to get into her organic LinkedIn strategies that really work for smal…

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Heather Bussing: How to Get Job Pay Right 14:48

2M ago14:48

14:48

00:00 Introduction and Setting the Stage 01:22 Conflicts over Paid Leave 03:06 Finding a Balance with Sick Leave 04:33 The Need for National Regulation on Family Leave 06:03 The United States' Lack of Support for New Mothers 08:23 The Misuse of AI in Recruiting 10:41 The Importance of Pay Transparency and Equity 11:39 Insights from 'Get Pay Right' …

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461: Faith in the Journey, How Life's Unexpected Turns Can Lead to New Beginnings 23:09

2M ago23:09

23:09

Life has a way of surprising us, sometimes in ways we least expect. For over 13 years, I found comfort and stability in a job that provided financial security and a sense of routine. But deep down, I had a feeling that it was time to move on and create space for something new. I didn't act on this feeling, and as the universe often does, it made th…

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Deirdre Martin Podcasts

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