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The X

Bryan McClain and Demetrius Madrigal

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The X – The Experience – is singlehandedly the most important factor in the success of products, services and entire businesses. The X is hosted by Silicon Valley veterans and product innovation strategists Bryan McClain and Demetrius Madrigal, who bring a combined 30+ years of experience studying human behavior and technology. They’ve been behind the scenes with everyone from unfunded startups to technology giants and have a unique perspective on current events, how they are shaped by the h ...
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Bryan and Demetrius discuss Samsung’s decision to take on the Oura Ring with their new Galaxy Ring. They also get into wearable technology, what they’re good for and why someone would consider getting one. They then discuss the importance of choosing an ecosystem and how AI might come into play. Enjoying The X? Did we get it right? Check us out on …
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Bryan and Demetrius dig into one of their favorite topics, the movies and movie theaters. They discuss the massive drop in revenue compared to last year and why it’s happening. They also get into what the future holds and how theater owners can continue to evolve the movie-going experience. Enjoying The X? Did we get it right? Check us out on YouTu…
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Bryan and Demetrius get into the nitty gritty with chips and processors with Qualcomm’s new Snapdragon X. Are they leapfrogging Intel, AMD, and even Apple with the most advanced NPU in the game? Tune in to find out why this might be more than just another year of spec bumps in processor performance. Enjoying The X? Did we get it right? Check us out…
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Bryan and Demetrius dig into the new features announced at WWDC including iOS 18, updates to Watch OS, and the announcement of Apple Intelligence as well as access (but not necessarily integration) of ChatGPT. The guys discuss whether it’s enough to seriously compete with the big players in AI. Enjoying The X? Did we get it right? Check us out on Y…
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Bryan and Demetrius explore the rapid changes in Hollywood as technology pushes its way in and changes how movies are made, distributed and marketed. Enjoying The X? Did we get it right? Check us out on YouTube and let us know what you think in the comments! https://www.youtube.com/@thexpodcast Also, learn more about us and the work that we do at h…
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Bryan and Demetrius kick off season 10 by catching up on some of the latest news about AI, particularly the new announcements of ChatGPT 4o and Google Gemini 1.5. The discussion gets into the different perspectives that each company is bringing to AI and the potential impact of a reported blockbuster deal for integration into iOS devices. Enjoying …
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Bryan and Demetrius look back on some of their favorite topics and moments from season 9 before diving into Tesla’s revived non-resale clause. We discuss why we think they’re doing it (hint: it’s not to stop flippers) and what impacts it could have if it became standard practice. Then, we review HP’s new All-In plan, a subscription service that inc…
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Bryan and Demetrius dig into the big discussion online surrounding the fear and uncertainty for roles in the field of user experience during the rise of AI. The guys provide their opinion on what to do, what to think about when seeking employment and some words of encouragement during this big industry shift that will likely end up providing amazin…
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Bryan and Demetrius spent the morning testing the Apple Vision Pro, explored its capabilities, use cases, and user experience. The guys agreed in some areas but disagreed in others and it led to a lively debate on whether this is the new Apple Newton, a solid core concept that hasn’t found its footing, or the new Tesla Roadster, a luxury product th…
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Bryan and Demetrius discuss and debate the newly announced ChatGPT video generator, Sora; that can create realistic and imaginative scenes from text instructions. The guys explore and debate the use of this technology, the current quality of the videos and what this means for the future of video production, movie making, and social media. The guys …
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The work from home debate continues with companies now putting guardrails around what that means, so we thought it would be fitting to repost our convseration last month about this topic with with special guest, former engineering manager at Apple, Brendan Kelley. Enjoy! Bryan and Demetrius with special guest Brendan Kelley discuss the continuing w…
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Bryan and Demetrius discuss Disneys recent 1.5B investment into Epic Games as well as their partnership with Fox Sports and Warner Bros. Discovery to bring all majors sports content together into a single app experience. The guys pull on their experience working in gaming and media to look at these moves and figure out what this means for Disney no…
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Bryan and Demetrius explore the world of drones after being one of the most hyped technologies of the past decade. Years later, what are their primary uses and did they become the remote control car of the 1980’s as we anticipated? Also, why aren’t drones delivering burritos to doors? How and why this device went from a toy everyone seemed to be bu…
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Bryan and Demetrius examine the insane craze and frenzy around the Stanley Quencher Tumblers and explain why it’s happening, do a live UX review of the Tumbler on the show and give their predictions of what the future holds for Stanley and their competitors. Enjoying The X? Did we get it right? Check us out on YouTube and let us know what you think…
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Bryan and Demetrius discuss the recent trend of successful YouTubers announcing that they are quitting their dream jobs. The guys get into the demands of the job and the many parallels between being a successful YouTuber and being a Silicon Valley startup founder. After they break down why it’s happening they discuss what could be done to help fix …
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Bryan and Demetrius discuss the hot product kicking off 2024, Rabbit R1 Mobile AI Device. The guys discuss the details of the product, why these types of devices are starting to show up and how it compares to the voice and AI devices they’ve worked on over the years. Enjoying The X? Did we get it right? Check us out on YouTube and let us know what …
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Bryan and Demetrius discuss the ongoing conversation about whether or not the field of User Experience Research and Design is dying or evolving and why so many researchers and designers have been laid off in the last year and what this means moving forward. Enjoying The X? Did we get it right? Check us out on YouTube and let us know what you think …
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Bryan and Demetrius discuss CES 2024, starting off with survival tips such as how to deal with the crowds by timing your arrival and planning out your transportation and what to do about food. The guys then get into what tech trends they’re keeping an eye on at the show (including AI, AR, and the latest TV technologies) and which ones are over hype…
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Bryan and Demetrius close out 2023 with their annual favorite things podcast. As usual, neither Bryan nor Demetrius knew what the other person placed on their list and to the shock of both of them, very few tech products were listed. We get into what they are, but more importantly WHY they are our favorite things and what each company was able to d…
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Bryan and Demetrius with special guest Brendan Kelley discuss the continuing work from home saga and discuss what it means to work for a “remote first” company, how to manage people remotely, what is gained and lost being in the office and what the next few years might bring. The guys also dig into how it affects team dynamics, mental health, and h…
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Bryan and Demetrius break down the OpenAI drama and discuss what they know about the situation, why it happened, and what they think this means in regard to trust, safety and the future of these systems. Enjoying The X? Did we get it right? Check us out on YouTube and let us know what you think in the comments! https://www.youtube.com/@thexpodcast …
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Bryan and Demetrius provide quick reactions to the Tesla Cybertruck Delivery Event and debate its utility, design, and try to decide if it’s an eyesore or not that bad. Also, what will be the impact on the market? Will it bring Tesla into more direct competition with the bigger, more established automakers or is it Tesla’s most niche vehicle yet? E…
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Bryan and Demetrius kick off season 9 with a discussion around the new AI Pin by Humane - a company built by former Apple designers that strives to expand beyond the phone and put AI literally on your body and powered by OpenAI. Enjoying The X? Did we get it right? Check us out on YouTube and let us know what you think in the comments! https://www.…
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Bryan and Demetrius discuss the announcement of the iPhone 15 and Apple Watch, the big move to USB-C, and Apple and innovation. Enjoying The X? Did we get it right? Check us out on YouTube and let us know what you think in the comments! https://www.youtube.com/@thexpodcast Also, learn more about us and the work that we do at https://metriclab.com/…
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Bryan and Demetrius conclude their four-part series by discussing what happened when the pandemic hit and how it fundamentally changed the industry we’d been in since our late teens. We started the podcast, our goals shifted, and (once again) the company is looking quite different compared to three years prior. Enjoying The X? Did we get it right? …
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In honor of Labor Day and so many people out camping and taking a break, we thought it would be fitting to repost our interview with John Willenborg, the founder and CEO of Owl Vans, a gear design and fabrication company focused on adventure vans. John discusses everything from how he got Owl off the ground, how to grow and scale a hardware busines…
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Bryan and Demetrius continue their four-part series with part 3, discussing how they survived the great recession, managed to grab an amazing office for cheap, were a part of the boom in mobile apps, became the go-to research team for Silicon Valley’s most secretive projects, licensed their own hardware product. and grow their client list. Enjoying…
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Bryan and Demetrius dig into some of the latest developments in gaming, starting with Netflix’s reported beta testing of a cloud gaming service. Could gaming solve some of Netflix’s recent woes? Also, Baldur’s Gate has kicked off a debate about setting the standard in AAA games. The guys discuss why it’s neither the game developers nor the gamers w…
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Bryan and Demetrius continue their four-part series with part 2 discussing the great recession, how they managed to move through it, what it took to get out of it and how that led to working with some of the most secretive research labs in the valley. Welcome to Part 2: The great recession and how it changed our business and the valley. Enjoying Th…
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Bryan and Demetrius dig into the drama of the Twitter rebrand to X and all the shenanigans associated with it, Hollywood goes on pause as the actors join the writers and go on strike and Lenovo is directly competing with Steam Deck to compete in the portable gaming market. Enjoying The X? Did we get it right? Check us out on YouTube and let us know…
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Bryan and Demetrius kick off a four-part series where they tell the origin story of Metric Lab and how they landed relationships with some of the biggest names in tech. Come learn how they built a company that has lasted for almost two decades and survived the Great Recession and a global pandemic. Welcome to Part 1: The decision to try. Enjoying T…
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With AI poised to reshape tech, the guys get into their own personal AI wishlists. They discuss the value that AI could provide when it comes to finance, health, in the home, and on the go. Take a listen and let us know what you would want AI to do. Enjoying The X? Did we get it right? Check us out on YouTube and let us know what you think in the c…
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Are people going back to movie theaters post pandemic? Bryan and Demetrius circle back on the future of movies and movie theaters and dig into the numbers to explore why some big-budget movies have failed while others have succeeded. The guys also make their predictions as the writers and actors strike hit Hollywood hard this week. Enjoying The X? …
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Bryan and Demetrius review the recent shakeup in social media, with Meta launching Threads to immediate massive success, along with all of the stars aligning to make it happen. That includes Elon undercutting his own platform by rate-limiting engagement so that Twitter users are forced to look elsewhere. Can Elon and Twitter do anything to stem the…
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Bryan and Demetrius dig into the art and science of naming a business or product. They get into what makes a good name and explain the process through stories about their own company, products, and clients over the years. Discover the secret sauce to naming and not going insane while doing it! Enjoying The X? Did we get it right? Check us out on Yo…
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Bryan and Demetrius discuss the ongoing writers strike in Hollywood and explore how it might get resolved, what it means for the industry and how AI is playing a big role in the negotiation. Along the way, they get into the role that Silicon Valley and the tech industry played in creating the current situation and reasons (other than just money) th…
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Bryan and Demetrius explore self-driving cars again as Waymo partners with Uber (yes, Uber!) and appears to be leading the charge of getting people to their destinations. Also, Bryan makes a big prediction about how the industry will consolidate in the next few years and what that means for the self-driving car movement. Enjoying The X? Did we get …
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Bryan and Demetrius kick off season 8 by reacting to the recently announced Apple Vision Pro AR/VR headset and getting into the good (the technology), the iffy (proposed and potential use cases), and the ugly (that price tag). Plus a comparison to the Meta Quest 3 VR headset and where the technology could go in the coming years. Enjoying The X? Did…
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Following up on the discussion from a previous podcast where we discussed what were the realistic dangers of AI, this week Bryan and Demetrius close out season 7 by discussing the appropriate guardrails to help keep the public safe… quickly discover how complicated these safeguards can become. Enjoying The X? Did we get it right? Check us out on Yo…
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Bryan and Demetrius discuss the leaked information about Apple’s rumored VR headset. What we expect if the rumors are true, and what Apple needs to do in order to have a successful VR headset. Enjoying The X? Did we get it right? Check us out on YouTube and let us know what you think in the comments! https://www.youtube.com/@thexpodcast Also, learn…
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Bryan and Demetrius talk with John Willenborg, the founder and CEO of Owl Vans, a gear design and fabrication company focused on adventure vans. John discusses everything from how he got Owl off the ground, how to grow and scale a hardware business, and what it takes to build a brand people will love. This is an episode not to miss!…
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Bryan and Demetrius get hyped to dive into the announcement of Unreal Engine 5.2 and its exciting new capabilities. In particular, they discuss the innovative and impressive use of AI to procedurally generate photo-realistic environments and animate human figures. They wrap up by discussing all of the different impacts that Unreal Engine 5.2 could …
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A discussion about the open letter signed by AI specialists and practitioners to halt development of AI systems until guardrails are established. Bryan and Demetrius do a deep dive into the fears surrounding the rapid deployment of AI systems like ChatGPT 4. They cover what fears are unfounded and what we should really be worried about.…
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This week we hear from GoPro designers Steve Yui and Grant McCauley about what it takes to build the world’s top action sports camera. They discuss how to think about creativity in design, what it’s like to work at GoPro and what advice they would provide to up and coming UX professionals looking to work in the action sports segment. Along the way …
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The guys dig into the crash of Silicon Valley bank and explore the reasons why it happened, when it started, what could have been done to save it and how social media played a pivotal role in its demise. The guys also explore what it means for the brand and how it will affect the valley as a whole.By Bryan McClain and Demetrius Madrigal
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Bryan has a brush with the legal system when he gets called for Jury Duty and finds it a slow, inefficient, and generally frustrating experience. In this episode, he details the experience, including many antiquated processes and some of the reasons why nobody wants to get put on a jury. Then the guys explore ideas for improving the process, rangin…
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Demetrius shares the story of his tech-resistant mother making the decision to cut the cord and switch to streaming and why it’s a massive sign of impending doom for traditional cable. Then he and Bryan break down both the data behind the streaming takeover as well as the reasons why the cable experience has been completely eclipsed by ever advanci…
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Bryan and Demetrius dig into the opening of Super Nintendo World in Universal Studios Hollywood. What’s in the park? What’s the experience they’re trying to provide guests? What is the potential for the future? And how does it stack up to the Gold Standard in theme parks: DisneylandBy Bryan McClain and Demetrius Madrigal
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Do you want to learn how to create and publish your own book with a major publishing house? In 2022, Bryan engaged in an inspiring and educational conversation with Joseph Kuefler - the author/designer/producer who founded Childlike Labs and has authored and illustrated many children’s books such as The Digger and the Duckling Beyond the Pond and m…
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Bryan and Demetrius dive deep into the implications of Amazon quietly opening Amazon Clinic and how it could make a big splash on the healthcare experience. Then they explore the reasons why streaming services like HBO and Netflix have been aggressively canceling shows and movies for the past few months and toying with cracking down on password sha…
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