Everything you need to know about scaling a business online
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How David Allen Tracy Turned Nonprofit Roots into a Global Marketing Empire
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David Allen Tracy shares how his unexpected path—from nonprofit work and battling cancer to becoming the CEO of Northgate Marketing—shaped his unique approach to business. David talks about the importance of understanding a company's core values and story to create effective marketing strategies. He explains how subtle branding changes, like adjust…
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Mastering Digital Marketing for Attorneys: Insights from Chris Moreno of Wonderful Websites
23:29
23:29
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In this exciting episode of the Legal Ranked podcast, host Casey Haakinson sits down with digital marketing expert Chris Moreno, owner of Wonderful Websites. Chris shares his journey from importing steam cleaners to becoming a specialist in helping attorneys dominate Google search rankings. Discover how his company blends Google Ads and SEO strateg…
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How Michelle Gifford Grew from 18K to 238K Followers in 2 Years—Without Selling Out
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25:22
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In this episode, Michelle Gifford shares how she grew her Instagram following from 18,000 to over 238,000 in just two years by focusing on strategy instead of trends or gimmicks. She breaks down how using Instagram to connect with your audience, rather than just promoting your business, can completely change the game. Michelle also gives practical …
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Building Impact Through Grant Writing: The Story of Moktality Inc. with Tanya Shrivastava
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In this episode of How to Scale a Business, host Casey Haakinson sits down with Tanya Shrivastava, co-founder and CEO of Moktality Inc. Tanya dives into the world of grant writing and strategic consulting for nonprofits, sharing how Moktality Inc. helps organizations secure funding to drive meaningful change. With over 11 years of experience, Tanya…
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Reframing Discrimination: Dr. Frank Douglas on Safe Haven Dialogues and Equity Solutions
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In this episode of How to Scale A Business, host Casey Haakinson sits down with Dr. Frank L. Douglas, Ph.D., M.D., a renowned problem solver and innovator. Dr. Douglas shares his incredible journey from academia to the pharmaceutical industry, and his groundbreaking work in addressing systemic discrimination. As the founder of Safe Haven Dialogues,…
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How Geoff Woods Uses AI to Double Business Revenue in Record Time
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In this episode, Geoff Woods takes us through his journey from a successful career in medical device sales to becoming a leader in the AI-driven business world. He shares how AI has reshaped his approach to leadership and decision-making, and its role as a powerful tool for strategic thinking. Geoff discusses the challenges executives face in adopt…
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How Jessica Miller’s 'Hell Yes' Offer Attracts Ideal Clients
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26:53
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In this episode, Jessica Miller shares insights on how entrepreneurs can grow significantly by sprucing up what they already have, rather than constantly chasing new opportunities. She discusses the importance of creating an offer that resonates with potential clients and explains how optimizing existing processes can lead to higher profits with le…
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How Robert Brill Uses SOPs for Efficient Scaling and Growth
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In this episode, Robert Brill, CEO of Brill Media and recognized by the Inc 5000 list, unpacks the critical role of Standard Operating Procedures (SOPs) in scaling a business effectively. From starting as a solopreneur to orchestrating a top-tier media buying agency, Robert shares his transformative journey and the pivotal insights he gained along …
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How Roy Dekel Overcame the Toughest Barriers in Real Estate Tech
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Roy Dekel shares how his experiences as a SEAL operator and entrepreneur intersect, shaping his approach to leadership and business growth. He reveals the intense challenges and lessons learned from the military that have directly influenced his journey in the startup world. Roy also discusses the importance of resilience, adaptability, and making …
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How Zack Zeller Closed $100K Deals Without Speaking a Word
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Zack Zeller is a sales expert who achieves high-ticket sales without relying on traditional sales calls. He’s here today to talk about a fresh approach that leverages strategic communication and targeted messaging to close significant deals. This conversation is a game-changer for anyone struggling with outdated sales tactics! Tune in to revolution…
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From Geek Squad to Logistics Leader: Joe Thull’s Journey with Radaro
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In this episode of "How to Scale a Business," host Casey Haakinson sits down with Joe Thull, CEO and head of American operations at Radaro, a company revolutionizing logistics and trucking. Joe shares his unique background, starting with his time scaling Geek Squad at Best Buy, to now leading Radaro in North America. He discusses the biggest challe…
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Navigating Success: The Journey of K2 Transportation with William (Bill) McGinnis and Jim Gussman
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In this episode of the How to Scale a Business podcast, host Casey Haakinson sits down with William (Bill) McGinnis, founder of K2 Transportation, and Jim Gussman, sales executive, to explore the fascinating story behind this Chicago Land Area logistics company. Bill shares his journey from being introduced to the industry by his father-in-law to s…
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Revolutionizing Debt Collection: Inside CollectCO with Chris Walcher
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Welcome to another episode of the How to Scale a Business podcast! Today, Casey Haakinson sits down with Chris Walcher, Senior Director of Sales at CollectCO & Cedar Financial, to delve into the revolutionary debt collection platform, CollectCO. Chris explains how CollectCO's unique two-phase system combines a flat fee and contingency model to save…
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How Danielle Bornowski's Storytelling Strategies Can Revolutionize Your Business’ Messaging
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In this episode, Danielle Bornowski shares her journey from a nonprofit communications director to a successful entrepreneur. She explains the importance of clear messaging using the StoryBrand framework and offers lead generation and sales strategies. Danielle also discusses the significance of nurturing client relationships and building a support…
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How John Baker Scales a Business in Seasonal Markets
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John Baker, a well-established sales executive and recruiter, shares his expertise on managing a seasonal business. He discusses the importance of early planning, strategic advertising, and the role of a supportive team in achieving business success. John also talks about the value of passion over monetary motivation and how delegation of tasks can…
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How Ernesto Mandowsky's Six-Pillar System Changes the Game for Entrepreneurs
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Ernesto Mandowsky, creator of the Million Dollar Machine, reveals how business owners can break free from stagnation and propel their operations to new heights. Drawing from his extensive experience in the restaurant industry, Ernesto shares his insights on turning chaotic business practices into streamlined systems that drive consistent success. H…
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How Allen Kopelman Challenges the Big Players in the Payment Processing Industry
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In this episode, Allen Kopelman shares his journey from being a chef to founding a successful payment processing company. He discusses the challenges and changes in the industry, from the early days of phone-line credit card machines to the current era of WiFi-enabled devices. Allen explains the importance of adapting to technological advancements …
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How Ryan Redding Turned a $100 Client Into a Million-Dollar Success
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Ryan Redding is here to share his unexpected journey from an accidental marketer to a key player in revamping home service businesses. Ryan explains how a simple side project turned into a thriving enterprise, dramatically increasing revenue for clients by focusing on customer experience and effective digital strategies. He discusses how important …
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How Jason Lee Maps Out Scalable Business Paths
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Jason Lee, founder of Concierge Business Advisors, shares the strategies he uses to make business decisions. Jason explains how principles like the "minimum effective dose" can be used to make the best of business systems and achieve huge results with minimal effort. He discusses pitfalls that a lot of people experience in business growth, the impo…
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How Dan Mott's Three-Step Approach Redefines Social Selling
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Dan Mott shares his journey from a marketing professional who despised sales to a social selling expert who has mastered the art of relationship-building on LinkedIn. Dan discusses his proven three-step approach: creating engaging content, developing an effective engagement strategy, and implementing a proactive prospecting system. He shares how th…
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How Paden Squires Optimizes Accounting for Freelancers and Solopreneurs
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Paden Squires, a seasoned CPA, talks about how important year-round tax considerations are for entrepreneurs. He discusses common tax pitfalls and stresses the importance of proactive planning to prevent end-of-year panic and financial disarray. Paden gives advice on setting up simple, effective systems to manage business finances, ultimately leadi…
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How Dustin Riechmann Leveraged Podcast Guesting to Catapult His Success
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27:27
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Dustin Riechmann shares his journey from traffic engineer to successful digital marketer and entrepreneur. Dustin discusses the challenges of balancing family life with professional ambitions, his experiences with starting and scaling multiple online businesses, and his foray into podcasting and digital marketing. He offers insights into the power …
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How Ross McDaniel Scales Local Businesses with Four Key Strategies
24:36
24:36
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Ross McDaniel, co-founder of Trellis Coffee Bar and Fencepost’s growth marketer, is here to share his journey of balancing two seemingly unrelated ventures—a coffee shop and a digital marketing agency—while focusing on the importance of community impact and strategic growth. Ross discusses four key factors for business success: visibility, competen…
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How Jeff Price Exposes the Truth Behind AV Industry Hype
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Jeff Price, VP at Communications Advisory Service Ltd., shares his journey from musician to AV technology expert, highlighting the often-overlooked impact of audio and video solutions in business. Jeff talks about how effective collaboration and communication tools can improve a company’s operations and drive growth. He talks about the importance o…
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How Mike Couvillion Built AlexaGuru Links And Resources: Amplafy Media Hector Santiesteban on LinkedIn Hector Santiesteban on Twitter Thanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!…
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How George Santacroce Built Reel-T Links And Resources: Amplafy Media Hector Santiesteban on LinkedIn Hector Santiesteban on Twitter Thanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!…
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How George Torres Influences Media and Culture with Sofrito for Your Soul
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23:00
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George Torres, the founder of Siembra Academy and a notable figure in the Latin community is dropping by to share his inspiring journey from growing up in East New York, Brooklyn, to becoming a media influencer and cultural pioneer. He discusses the origins of his storytelling website, Sofrito for Your Soul, which started as a college project and q…
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Find out why TREUCxO is a business owner X-Factor
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Find out why TREUCxO is a business owner X-Factor Links And Resources: Amplafy Media Hector Santiesteban on LinkedIn Hector Santiesteban on Twitter Thanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!…
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How Redg Snodgradd Built EdgeIn Links And Resources: Amplafy Media Hector Santiesteban on LinkedIn Hector Santiesteban on Twitter Thanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!…
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How Isaac Stegman Masters the Mechanics of Team Dynamics
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Isaac Stegman, the founder and CEO of Kaizen Coaching, unpacks the art of turning average into exceptional. From the nuances of building a performance coaching empire to strategic insights on leadership and team dynamics, Isaac discusses the universal truths that underpin successful business transformations. Discover how focusing on value alignment…
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How Yousaf Yunes Fuels E-Commerce Growth Through Targeted Ads
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Yousaf Yunes, a seasoned expert in pay-per-click advertising and e-commerce growth, is here to discuss the intricacies of PPC strategies. He shares how small businesses can leverage paid advertising to scale effectively and increase their return on ad spend. Yousaf offers great tips on creating compelling ad content, the importance of organic sales…
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How Kevin Lawson's Solid Sales Strategies Are Building Sustainable Businesses
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24:28
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Sales expert Kevin Lawson is here to talk about transforming standard sales operations into powerful systems for substantial business growth. Kevin shares insightful anecdotes from his own experiences, from humble beginnings in a garage-run family business to developing sophisticated sales strategies that significantly enhance organizational perfor…
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How Eric Farewell’s Story Motivates Us to Integrate Passion with Business
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This episode features the multifaceted entrepreneur, Eric Farewell. Eric shares his exhilarating journey from an internet-savvy teenager selling airplanes to becoming the visionary behind the world’s largest paramotor training school, Aviator Paramotor. Eric opens up about his philosophy of combining life's passions with business ventures, his stra…
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How Brady McCarty Redefines Sales with Emotional Communication
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Brady McCarty is revolutionizing the sales industry by helping high-ticket coaches and course creators make more sales.He is here to discuss moving beyond traditional sales tactics through a deep dive into behavioral science, hypnosis, psychology, and more. His approach, centered around emotional communication, aims to inject fun back into sales, t…
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How Michael Bigos Redefines Branding Beyond the Visuals
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Michael Bigos, a visionary branding specialist whose expertise transcends the conventional gives us a look into the intricacies of creating a brand that resonates, telling us about a lot of the psychology behind visual and verbal clarity. From his early days in the military to becoming a beacon of branding wisdom, Michael shares his journey and the…
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How Brian Lofrumento Leveraged His Love for Soccer into a Lucrative Business
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Multifaceted entrepreneur, Brian Lofrumento, went from a soccer-obsessed college student to a global digital marketing guru and he is nothing short of inspiring. Brian pulls back the curtain on the realities of entrepreneurship, emphasizing the significance of mindset, resilience, and the art of monetization beyond the conventional paths. Through r…
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How Giselle Hudson's Mantra 'Clarify Before You Amplify' Reshapes Business Scaling
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Giselle Hudson, a renowned clarity strategist and consultant, is here to discuss the transformative power of clarity in business. Giselle shares her journey from a diverse career background to becoming a beacon of clarity for her clients, emphasizing the crucial mantra, "Clarify before you amplify." She explains how understanding oneself and one's …
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How Trent Booth Guides Entrepreneurs to Leverage Their Core Values
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Hector Santiesteban sits down with Trent Booth, the innovative mind behind Veritas Leadership Group, shares how emotional intelligence (EQ) is the secret ingredient for thriving in leadership and business growth. Transitioning from a high-achieving career at Cutco to developing cutting-edge coaching strategies, Trent reveals how EQ can transform no…
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How Rich Brooks Leverages AI to Transform Marketing Strategies
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Digital marketing maestro Rich Brooks is here to talk to us about the power of digital strategies in scaling businesses. Rich, with his wealth of experience from founding Flyte New Media and Agents of Change, discusses SEO, content optimization, and the pivotal role of AI in revolutionizing marketing approaches. Rich shares his journey from website…
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How Dr. Felix Bertram's Passion for AI and Preventative Care is Guiding Future Healthcare Policies
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17:59
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Dr. Felix Bertram, CEO and owner of Skinmed, takes us through his extraordinary journey from a passionate dermatologist to a successful entrepreneur in various creative projects, including a two Michelin star restaurant. He tells us the importance of diversification, the interconnectivity between health, beauty, and business, and his unique approac…
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How Adam Wakeling Utilizes Data to Drive SaaS Solutions in the Defense Sector
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Adam Wakeling, a seasoned product manager and host of the Product Development Podcast, is here to discuss the intricate process of transitioning from traditional print publishing to the forefront of digital innovation and SaaS product development. Adam shares his firsthand experiences and the lessons learned from steering a publication through the …
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How Bulent Osman’s Exit Strategy Became His Best Kept Secret
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Bulent Osman is a tech founder whose entrepreneurial journey embodies the quintessence of innovation and resilience. He’s here to share his experiences, from the inception of his SAS platform in the UK to breaking into the US market, and ultimately achieving a lucrative exit before the unforeseen pandemic. Bulent talks about the pivotal moments of …
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How Jake Mayell Maximizes ROI for E-Commerce Managers Through Precision Advertising
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Jake Mayell, head of growth at Hex Digital Agency London and startup advisor, shares his extensive experience in growth marketing, revealing the transformative power of paid traffic strategies across digital platforms. From his early days of navigating his way through the maze of affiliate marketing world to spearheading paid social initiatives for…
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How Troy Assoignon Turned Remote Work into a Scaling Superpower
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Troy Assoignon is a seasoned consultant and digital nomad whose journey from the construction fields of Canada to the global digital marketing arena embodies the transformative power of embracing a location-independent lifestyle. Troy shares a glimpse into the pivotal role of brand development, the significance of creating impactful marketing strat…
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How Dr. Darnyelle Jervey Harmon Cultivates Spiritual Scaling for Transformative Business Growth
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Dr. Darnyelle Jervey Harmon is taking us on a trip to the intersection of spirituality and entrepreneurship, illuminating her journey from a high-powered corporate executive to a beacon of spiritual and financial guidance for service-based entrepreneurs. She highlights the importance of aligning your spiritual practice with practical business strat…
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How Tyler Ryan's LTV Expertise Shapes Financial Forecasting for Scaling
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Tyler Ryan is an expert on the often-overlooked metric of Lifetime Value (LTV) who went from being a NASA software engineer to a leading voice in maximizing customer value. Tyler shares his evolution into the world of business. He shines a light on how understanding and optimizing LTV isn't just about crunching numbers; it's a holistic approach to …
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How Doug Gray Elevates HR Strategies for Organizational Culture Shifts
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Doug Gray, a seasoned expert in family business and change management, shares his profound knowledge about the essence and impact of change across various aspects of life and industry. He talks about the criticality of managing change proactively, embracing technological advancements, and the importance of curiosity and humility as indispensable hu…
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How Vuja Dé Digital's Story Inspires Founders to Forge Ahead with Todd Juneau and Kelly Maguire
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Todd Juneau and Kelly Maguire, the co-founders of Vuja Dé Digital, share their compelling journey of transitioning from working under corporate constraints to embracing the challenges of entrepreneurship. They unveil the foundational moments that led to the inception of Vuja Dé Digital, a venture aimed at redefining the standards of digital busines…
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How Matt Hepburn Evolves with to Google's Changing Landscape
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Matt Hepburn, founder of Focus Visibility, takes us into the ever-changing world of SEO. Matt shares his transition from traditional direct mail marketing to mastering digital visibility and establishing thought leadership within any niche. The conversation covers the evolution of SEO practices, the importance of adapting to Google's algorithm chan…
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How Nyce Jonez Inspires Content Creators to Scale with Purpose
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Nyce Jonez is the co-founder of Empower610 and he’s here to tell us about his multifaceted journey from the advertising world to education, and finally to media production. Jonez shares his insights on the power of storytelling, the significance of community in business, and the transformative role of media in education. His unique path, marked by …
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