Is your content too serious? Honestly, I have no clue. Only you know that. What I do know is that the idea of “professionalism” can be taken to an extreme, and that while business are built on solving problems, they’re also built on connection snd being yourself is a big part of that. If you’re a serious person, awesome, be that! But whoever you ar…

In an online space that’s so focused on always doing more, getting bigger, doing better, I think you should set your focus on doing things that DON’T scale. If you want influence, you need to build trust, and if you can’t show up for your small following now, how can you ever expect a large following to trust you? Success is in the actions that see…

Back when I worked as a PT I would have to see up to 24 patients in a 10 hour day. Pardon my French, but fuck that shit. One of my favorite things about starting your own business is that you don’t have to work to some other person or companies pace—you get to work at your own. If you feel good seeing 20 clients per day, great! But if you only have…

Every now and then I start seeing a flood of people “taking a break” from Instagram, and I truly believe it’s not the app that’s a problem—it’s how we use it. If you’re using social media to build a brand or a business, you’re going to have to be on Instagram, so you’re going to have to find a way to deal with overwhelm when it comes up because con…

What do you do when you want to burn your entire business down ’til there’s nothing left? I’ve been lucky enough to never want that, but it doesn’t seem like an enjoyable place to be. Running an online business and feeling like you’re going nowhere or that somehow you’re doing it “wrong” can be frustrating, but instead of throwing in the towel, the…

I may talk mostly business now, but I am the *Movement* Maestro, and every now and then I like to remind you of that. I’m bringing this episode back from the archives because it felt relevant given the fact that it’s summer and it’s hot as shit outside, so if you’ve ever thought about cold exposure, it’s as good a time as any to try. Look, I’m not …

Age is just a number—except for when it isn’t. I’ve had some clients wonder if they’re just “too old” to be starting a personal business on Instagram, and it’s a valid question. Even though social media seems to be a “young” persons game (whatever that means), there are millions of people of all ages online. And I don’t know about you, but I don’t …

How the hell do you know the “right” way to start an online business venture? Do you start with the thing you care about, or do you do the thing you know will make more money? Does have to be one or the other? Y’all know I’ll always advocate for doing the thing that lights you up, but businesses are build on solving problems, so you need to make su…

If you’re like me and you’re building a personal brand, you already know that trust is everything, and when building that trust with your audience, having a direct line of communication with them is golden. Enter: your Instagram comments and DMs. Managing them can seem overwhelming but in my opinion, you’ve got to find a way to figure it out in wha…

Once upon a time, I watched the Disney movie, Soul… and I hated it. It had some pretty egregious racial issues, and on top of that, it had a weird and disappointing take on what it means to be passionate. Letting your passion consume you is, in my opinion, a GOOD thing. If you’re lucky enough to have something that sets your soul on fire, then why …

If you ever wanted to hear me have a conversation with the Energizer Bunny, then you’ll definitely want to tune in to this episode. Jokes aside, you really do need to hear Dr. Alyssa Olenick’s story because she simply doesn’t stop, and it’s fucking incredible. Y’all know I stay calling for MOAR YOU, and Alyssa has no other modes—it’s more Alyssa, a…

You need an email list. If your social media disappeared tomorrow, how would you contact any of your people? Share any content? Make any sales? As you know, the Summer Slowdown is coming, so now is the perfect time to focus on building up and growing your business, and one of the best things you can do is set up your email list. This is *the* most …

It happens every year without fail: The Summer Slowdown. But even though it’s nothing new, there’s always someone panicking and crying when business gets a little slower during the warmer months. This year, you’re not going to freak out about it, because I’m preparing you with 7 tips to handle this slow season. Let’s chat. Welcome to Maestro on the…

On Monday, I shared about how I really don’t care for being “busy” but it’s still important for me to get shit done. I follow a general schedule week-to-week, but sometimes life doesn’t always go to plan (shocking, I know) and that’s all good, too. As long as I’m setting realistic goals, managing the expectations I have for myself, and do my best t…

I do not like to be busy. Maybe in my younger years, I enjoyed having a full calendar a little more, but now every time I hear someone talking about doing more, more, more, more, more, I’m just like, “Ew.” In the entrepreneurial space, people can make you feel like you’re not doing “enough” if you aren’t constantly doing shit, so let me be the one …

If you choose to listen to but a handful of my podcast episodes, please let this be one of them. The Instagram algorithms saw fit to bring me and Kathy together, and I can’t help but feel that they actually got it right this time. Kathy's Instagram account may be dominated by pictures of horses, but her background tells a thousand stories, punctuat…

Y’all know I’m all about going all-in on building your best life, whatever that may be. Your best life might be running your own business, but it doesn’t have to be. If having the security of a job at a company you love is part of your best life, then that’s fucking great, too! You can try a million different things, and stop doing those things at …

Since Monday’s episode was a Q&A it only felt right for this Thursday Throwback to be another one, but this time all the questions are online business related. Y’all know how much I love talking about business and especially when you folks are the ones asking the questions. Let’s chat. (This episode is a re-run. Original release date was February 2…

In April I did a Q&A over on Instagram, and—like usual—you folks came at me with some bomb-ass questions. I answered over there, but you can only say so much within the constraints of social media, so I wanted to have the chance to talk in more detail. I love doing these kinds of episodes, so if you ever have a question, send it, and I’ll make anot…

Menopause (and peri menopause) is the new black in the online space, and because of that, no matter where I look, everyone is talking about fat + weight loss. I truly never thought I’d be talking about this (and I hate that I am) but it’s been on my mind and I needed to say something. I truly believe our purpose in this life is to lean in to joy an…

On Monday we talked about automating Instagram comments and DM’s, but if you’re not getting any engagement, there’s nothing to automate. If your social media comment section is a ghost town, then I have a 5-part answer that’ll help you reflect on the way you’re showing up online and increase your levels of engagement. After all, using Instagram for…

I’m sure you’ve seen one of those posts going around that has some sort of call to action like, “comment the word ‘YES’ and I’ll send you the link!” These creators aren’t sending out links individually, they’ve actually automated their Instagram comments and DMs. It seems like a miracle, especially for those of us who get burnt out from answering t…

This Throwback Thursday episode is a double whammy—it was initially two episodes that I’m rereleasing as one because if you haven’t heard it yet, then you need to immediately, and if you have already heard, well you need to listen again. This conversation, had with none other than my twin, Laura Jean, is the perfect follow-up to Monday’s conversati…

I spend a lot of time on social media, and I’m sure you do too, so you’ve probably noticed the dumpster-fire that seems to be happening in comment sections everywhere. We all desperately want connection, but it’s turned into anger, judgement, and what-about-ism every time a piece of content exists that isn’t perfectly tailored to our lived experien…

Today’s episode features a very special guest: Dr. Uchenna “UC” Ossai. If you don’t already know her, get ready, because you're in for one hell of a treat. I’m bringing today’s episode back from the vault because UC is speaking at #BossUp this year, and if you weren’t already convinced about going, you will be after hearing her here. She's just an …

If you’ve never been to a live event, you need to. And it’s not because the information you’ll get there is just too good to pass up (although, that’s certainly a benefit of live events) but there’s another magic you’ll experience entirely when you’re in the same room with other people who are action takers, just like you. So if you’re never been t…

We talked about Threads on Monday and over there, folks be complaining. In my opinion, at the heart of all that bitching, is unhappiness. Some people are committed to being unhappy, but for the most part, I think people don’t know how to make the things that bring them joy a priority. If something matters to you, then you do it. So what are you mak…

Does anyone even know what the hell is happening over on Threads? The Instagram algorithm is somewhat protective, but Threads seems to be showing all content to all people which just leads to a clusterfuck of complainers and trolls. To me, it’s illuminating the larger differences between the creators and consumers of social media. If you want to st…

For this Throwback Thursday episode I wanted to rerelease an episode I recorded about my journey as a PT-turned-online business owner. Monday’s episode was all about how you don’t need to “struggle” in order to be successful, and my story is just one example of that. Struggle has it’s place, but not every story needs it in order to have a happy end…

For whatever reasons, we—and by we, I mean society—tends to glorify struggling. We see overcoming obstacles as some sort of moral victory and that those who are successful must have struggled in order to get there. Does that mean you *need* to struggle in order to have success? Y’all, of course not. You can go through difficult shit AND you can be …

This throwback is one from the archives (almost 5 years ago now!) but I continue to be a huge fan of this guest and if you aren’t already, you will be soon. Join me for an incredible conversation with Ben Patrick, founder of the Athletic Truth Group, and creator of the knee ability program that has changed my life. I know, that's a big statement. B…

It’s been a minute since I had the guest on the pod, but we’re changing that up today because this is a conversation you absolutely need to hear. I may talk about business most of the time nowadays, but I’ll always be the Movement Maestro at heart, and there’s something special about getting to nerd-out about movement with someone like Matt McInnes…

I just came back from a live event and while I really do like speaking at and running them, I do not enjoy going to them, which is why its a top priority for me to really get the most from them when I do go. There’s always a magic about being in the room and surrounded by people who understand your world and speak your language. It’s something we s…

When people call you “obsessed,” take it as a compliment. There’s nothing more magnetic or awe-inspiring than someone who’s absolutely obsessed with what they do. So if you’re the kind of person that gets obsessed with every little thing you do, lean in. That shit is your superpower. Let’s chat. Welcome to Maestro on the Mic, a podcast that helps o…

In life there aren’t “winners” and “losers.” There’s room for every single one of us the succeed, to “win,” to do this “right.” To me, that means that failure, in the way it’s typically thought of, doesn’t really exist. In every moment, we have a choice to think about our actions and respond differently. So really, the only failure is choosing not …

The thing about being vulnerable, leading from the front, and posting about your life and your business online is that someone’s always gonna talk their shit. So many people I work with are conditioned by culture and society to stay quiet in order to be “accepted” but y’all, that’s not real acceptance! Hiding yourself away like that is unsustainabl…

How do you explain what you do to potential clients when what you do is hard to explain? I gotchu. In life and in business, shit takes time to refine. As in all things, getting good at getting succinct is a matter of reps, reps, reps. Sometimes you have to say a lot before you learn to say it well. Let’s chat. (This episode is a re-run. Original re…

There’s this idea that the only and/or best way for your online business to be successful is to coach people through a transformation you’ve had yourself—you need to be your own niche, and your avatar should be a past version of yourself. Sure, it might be “easier” to do it that way, but I call bullshit on that being the only way to succeed. Leanin…

If you’re an online business owner, or hope to be one someday, there are 10 things you need to understand. So many people hop online and think running an online business will be a quick way to make money or that things “should” happen a certain way, but take it from someone who’s been in the game for a while now, it’s not as simple as just creating…

Not everyone who plays the game of business gets to win, but there is one trait I see that’s a huge predictor of whether or not someone will succeed online. Sure, there are some qualities that can’t really be taught, but the great news is that anyone learn, develop, and work for this X-Factor. Let’s chat. Welcome to Maestro on the Mic, a podcast th…

This throwback was recorded aaaaall the way at the beginning of Covid, but everything I say remains true today. It’s not always pleasant, but you’ve got to take an honest look at your life and take radical responsibility—for all of it. The good, the bad, and the in-between. It may not always be your fault, but unless you accept that it is your resp…

Do you really want to spend all of your very precious, very limited time on earth catering to a company that doesn’t give two shits about you? Or do you want to create meaningful things for actual humans who appreciate what you do? We’re not just business owners, we are creatives, and if you spend all your creative energy pandering to an algorithm …

People out there (yeah, I’m talking about you) are afraid to commit to doing the thing because they’re afraid of wasting their time. Yes time is finite, but committing to something, whether it “turns out” or not is never a waste if we focus on all the things we gain by having done it in the first place. Nothing is a waste of time when everything is…

Having an email list is something I’m very passionate about for all online business owners because when it’s all said and done, your email list is the only thing you really “own.” If you want to social media-proof your business—and you SHOULD—then you need a way to get in contact with and talk directly to your potential clients and customers. Enter…

I’m all about consistency in posting on Instagram, and ideally posting every damn day, but with posting daily comes the fear of running out of content to make. What if I told you I knew three easy steps you need to take to make sure you never run out of ideas for content again? No, it’s not too good to be true, it’s legit, and it all starts with no…

Should you always display your prices? Are there times it makes sense not to list them? Y’all already know I’m gonna tell you to do whatever the hell you feel like doing, but personally, I always list my prices, and if you really want to know my opinion I think you should too. I’m not trying to deal with people and their problems with spending mone…

We’re going way, way back to episodes 52 and 54 for this week’s Thursday Throwback, and for a sentimental reason. These episodes features an interview I did 6 years ago now with strongman Bud Jeffries. Bud passed away 2 years ago this January 21st, but the legacy he left is still impacting people today. The way his wife speaks about him and continu…

Look, selling doesn’t have to be sleazy. You’re not selling snake oil, you’re selling real solutions to the real problems of real people—they WANT your product. If you want to up your selling skills and get out there like an advanced biz owner, you already know what to do. Let’s chat. Welcome to Maestro on the Mic, a podcast that helps online busin…

I’m a huge fan of hosting live events, there’s just something about them that’s magical. I’ve been hosting events for years so I’ve picked up a thing or two about the best way to run one. If you’ve been considering hosting an in-person event, let this be your sign to do the damn thing, and I’m breaking down exactly how to do it. Let’s chat. Welcome…

We have all these mediums now that need all different types of content, but what the hell goes where? Emails, blogs, YouTube, podcasts, and social media (oh, my!) are all places you might want to be talking about your niche, but they all have very different use-cases and even more different “languages” that are spoken amongst them. Maybe you’ve see…