Quiet by trade. My name is Dustin James Edmond, I live and hail from beautiful (if not flawed) Jacksonville, FL.
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On Political Trade Secrets we take an inside look at campaigns and politics. We pull back the curtain, look under the hood, & investigate how good candidates run for office and win elections. Each week on our free podcast we’ll offer some of the best insight into politics, campaigns and elections – with big name guests and key insider information into the world of running for office, political campaigns, and how politics ACTUALLY works.
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Revitalizing GOP's Ground Game: A Strategy Session w/ Matt Wylie
1:05:24
1:05:24
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In this enlightening episode, host Dustin Olson and GOP strategist Matt Wylie dissect key political campaign strategies and the evolution of the GOP's ground game. Wylie brings decades of experience to the table, offering an insider's view of landmark campaigns that have shaped the GOP's tactics. The dialogue opens with Wylie's recollections of a M…
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Celebrating America! Surprising History Trivia of our Independence Day w/ J. Mark Powell, Official Historian of the Political Trade Secrets Show
42:37
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Today, Dustin is joined by the official patriotic historian of the Political Trade Secrets Show, J. Mark Powell to Explore Surprising History Trivia around Our Independence Day! J. Mark Powell is a novelist, former TV journalist, and diehard history buff. He writes a regular Holy Cow! History article at InsideSources.com Sign up to get exclusive Po…
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Ruth Edmonds, GOP Congressional Candidate & fmr. Columbus NAACP Pres. Shares Her Vision & Takes on Critical Race Theory, plus Our Powerful Maxim for Opportunity, & How to Watch Game Tape to Level Up
2:01:23
2:01:23
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Today on Political Trade Secrets’ Weekly Big Show Podcast w/ Dustin Olson & Sean Bartley: Ruth Edmonds, GOP Congressional Candidate & fmr Columbus NAACP Pres. shares her Vision & answers a listener’s question: “How should candidates talk about critical race theory?” We discuss our powerful maxim: “Opportunity is a Function of the Number of Conversa…
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A Productive Way to Think about Border Security & Immigration | The History of Memorial Day | How Terrible is Kamala Harris? | You Need a System for Thank You's | Powerful Axiom: “What You Do Daily Gets ...
1:49:53
1:49:53
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On this episode of Political Trade Secrets’ Weekly Big Show Podcast, Dustin & Sean take the field to tackle important news this week, how Republicans can talk about it, and some of the best “political trade secrets” to winning: The most productive way to think about, talk about and solve Border Security & Immigration How Terrible is Kamala Harris? …
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1
🗺 Redistricting, the Census, & a New Congressional Map
1:36:36
1:36:36
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How does Redistricting work? What will Redistricting look like this year? How will it impact Congressional Races in 2022 & Beyond? In this episode, Top Experts join Dustin & Sean to make sense of the new Census numbers & how Redistricting will impact the emerging 2022 Congressional Map: Redistricting Expert: Alan P. Philp of Patriot Pathways Politi…
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How to Use Incentives & Disincentives for Strategy & Politics
1:28:30
1:28:30
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Today on the show, Dustin and Sean explore how people are influenced by incentives and disincentives - both for good and bad - and how we can use this for positive strategy and political progress. Sponsored by Olson Strategies, Grassfire, LLC., & 10CentTexting.com. Sign up to get exclusive Political Trade Secrets Insider stuff at PoliticalTradeSecr…
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Political Trade Secrets: How to Fight Fake News, Win Media Relations & Understand the News Landscape w/ Special Guest Brian DeRoy | ACB on the Court
1:21:19
1:21:19
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Today on Political Trade Secrets, Dustin and Sean talk w/ Brian DeRoy on How to Fight Fake News, Win w/ Media Relations by Understanding News Landscape and What Media Wants | ACB is ON THE COURT!!! | And DON'T CALL ME GEORGE! Sponsored by www.Grassfire.us and www.10centtexting.com.
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Political Trade Secrets: Facebook Ad-mageddon w/ John Rogers of Torchlight Strategies and Andy Yates of RepublicanAds.com
1:42:16
1:42:16
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Today on Political Trade Secrets, Dustin and Sean talk Facebook Ad-mageddon and where to spend to connect w/ voters with friends John Rogers from Torchlight Strategies and Andy Yates from RepublicanAds.com | The fun of a recent Trump Rally, SCOTUS confirmation proceedings, and other news of the day. Sponsored by www.Grassfire.us and www.10centtexti…
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Political Trade Secrets: We Speak w/ Pastor JC Church on Christians Leading in Politics | Presidential Debate Recap
1:30:59
1:30:59
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Dustin Olson and Sean Bartley Recap the Presidential Debate and are joined by ️PASTOR JC Church to talk about how Pastors can Empower Christians to be Salt & Light in America by voting, speaking up, AND Leading in the Public Square... Don't miss it!
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Political Trade Secrets: How to Use the Olson Strategy Sweet Spot | Defining Fake News Fact-Checking
1:05:37
1:05:37
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Today on Political Trade Secrets Dustin & Sean discuss how to use the Olson Strategy Sweet Spot, Fake News Fact-Checking, Kamala calling half the country racist, and ACB's unanimous Senate Judiciary committee vote.
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Political Trade Secrets: THE POSSIBILITY PRESIDENT: How Donald Trump Sees Possibilities Where Others Only See Constraints | Preview POTUS Debate 2
1:07:20
1:07:20
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Today on Political Trade Secrets, Dustin Olson and Sean Bartley Preview POTUS Debate 2, bring a Strategy Filter to the News and talk about ️THE POSSIBILITY PRESIDENT: How Donald Trump Sees Possibilities Where Others Only See Constraints... Sponsored by www.Grassfire.us & 10CentTexting.com.
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Political Trade Secrets: Using the Strategic Filter Known Known / Known Unknown / Unknown Unknown for Clarity & Innovation
1:27:49
1:27:49
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Today on Political Trade Secrets, Dustin & Sean talk about Strategic Filters to add Clarity & Innovation, the Ever-Evolving Debate Rules, and the Game is Afoot on the Biden Emails. Sponsored by www.Grassfire.us & 10CentTexting.com.
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Political Trade Secrets: How to Be an Informed Citizen and Fight Fake News
1:21:55
1:21:55
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Today on Political Trade Secrets, Dustin & Sean talk about how to be an informed citizen, fight fake news, the Gell-Mann Amnesia Effect and discover the filters you see the world through. Sponsored by www.Grassfire.us & 10CentTexting.com.
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Political Trade Secrets: Dueling Town Halls for Dueling Realities in America & How Right was GOP about Scully & Debate Commission?
1:05:56
1:05:56
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Today on Political Trade Secrets, Dustin & Sean talk about how the Dueling Town Halls exemplify the Dueling Realities in America and how this format takes Social Distancing to a Whole New Level. And discuss the future of Presidential Debates. Sponsored by www.Grassfire.us & 10CentTexting.com.
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Political Trade Secrets: Perception is Reality: Burisma, Biden, & How Algorithms, AI, & Big Tech COULD Control Our Reality... And what this means for Political Leaders
1:15:09
1:15:09
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Today on Political Trade Secrets, Dustin & Sean talk about Burisma, Biden, & How Algorithms, AI, & Big Tech Try to Shape our Reality. Find out what this means for you and other Political Leaders. Sponsored by www.Grassfire.us & 10CentTexting.com.
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Political Trade Secrets: Bad Decisions: The Joe Biden Story - Writer & Director Jason Meath Previews this Important Documentary
1:05:36
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Today on Political Trade Secrets, Dustin & Sean talk with acclaimed writer & director Jason Meath about his latest project Bad Decisions: The Joe Biden Story that premieres tonight on Newsmax and then they discuss Being Conservative doesn’t mean Being Quiet. Sponsored by www.Grassfire.us & 10CentTexting.com.…
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Political Trade Secrets: Surveying Key 2020 US Senate Races and How to Help
1:24:18
1:24:18
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Today on Political Trade Secrets, Dustin & Sean talk about the Key US Senate Races, where the balance of power hinges in the upper chamber, and where you can make the biggest impact. Sponsored by www.Grassfire.us & 10CentTexting.com.
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Political Trade Secrets: SCOTUS Nomination Hearings & How the Harris-Biden “Court Packing” Threat Would End America as We Know It
1:08:19
1:08:19
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Today on Political Trade Secrets, Dustin & Sean talk Supreme Court Nomination Hearings & How the Harris-Biden “Court Packing” Threat would End America as We Know It. Sponsored by www.Grassfire.us & 10CentTexting.com.
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Political Trade Secrets: 3 Easy Steps to Improve Politics (at least your experience of it)
1:27:24
1:27:24
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Today on Political Trade Secrets, Dustin talks w/ Sean Bartley about 3 Easy Steps to Improve Politics (at least your experience of it) TODAY and 8 ProTips for Political Texting. Sponsored by www.Grassfire.us & 10CentTexting.com.
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1
Political Trade Secrets: How to Manage a Candidate - Commissioner Mark Waller Gives a Candidate’s Perspective, and Much More!
51:44
51:44
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Today on Political Trade Secrets, Dustin & Sean talk w/ Commissioner Mark Waller about what candidates think they need in a campaign, weighing input from professionals, family, and friends, and things learned from his various campaigns.
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1
Political Trade Secrets: Breaking Down the #VPDebate and the Nobody-Elected-You Commission on Presidential Debates
1:03:05
1:03:05
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Today on Political Trade Secrets, Dustin is joined by Sean Bartley to discuss whether they can see the future in regards to their predictions on the VP Debate and they cover how the Commission on Presidential Debates has inserted itself into the election by changing the rules in the middle of the game. Sponsored by Grassfire.us & 10CentTexting.com.…
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Political Trade Secrets: Previewing & Predicting the Undercard Debate & Figuring Out Your WHOLE Ballot #VPDebate
51:58
51:58
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Today on Political Trade Secrets, Dustin is joined by Sean Bartley to discuss tonight’s VP Debate and why the races top to bottom on your ballot matter.
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Political Trade Secrets: Special Guests John Wayne, Ronald Reagan, & Abe Lincoln explain Get-Out-the-Vote
1:17:02
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Today on Political Trade Secrets, Dustin & Sean reach back in time to get spot on advice from The Duke, The Gipper, and even Honest Abe’s 10-point GOTV Plan.
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Political Trade Secrets: Changing the Rules of the Game: How Democrats could create Permanent Power by Packing the Courts, Packing the Senate, and Packing the Presidency
55:18
55:18
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Today on Political Trade Secrets, Dustin & Sean discuss the change in Democrat tactics from 2016 to now and their movement to change the rules in election laws NOW, which could radically change all three branches of government with the possibility of Permanent Power Loop, and the Presidential debates.…
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Political Trade Secrets: The Yard Sign is Dead, Long Live the Yard Sign!!!
1:07:27
1:07:27
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Today on Political Trade Secrets, Dustin Olson & Sean Bartley firmly GRAB ONTO the REAL Third Rail of Politics: Yard Signs… Will they live to tell about it?
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Political Trade Secrets: Dustin Olson is Joined by Co-host Sean Bartley to Break Down the Debate
1:21:21
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On today’s Political Trade Secrets Dustin Olson & Sean Bartley break down last night’s Presidential debate, President Trump’s Winning Trojan Horse Debate Strategy, and take your questions.
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Political Trade Secrets: Jeff Crank, Radio Host, Reformed Political Consultant, & Jack-of-all-Political Trades Talks About Candidate Recruitment & What Makes a Great Candidate
1:04:20
1:04:20
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On Part 2 of our conversation w/ Radio Host Jeff Crank, we discuss how his background influenced his political consulting, candidate recruitment, and what it takes to be a great candidate.
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Political Trade Secrets: Jeff Crank, Radio Host & Jack of all Political Trades (Congressional Staffer & Candidate, Political Strategist, Chamber Exec, etc.) Shares Secrets of Success
1:01:49
1:01:49
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On Part 1 of our conversation w/ Radio Host Jeff Crank, we discuss Saving America, his career that runs the range of campaign consultant, regional director for advocacy group Americans for Prosperity, to working on Capitol Hill and even running for Congress himself, and how his background has influenced policy and opinion across the country. Check …
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1
Political Trade Secrets: 2020 Presidential Debate Preview, Debate Prep Basics & much more!
1:13:43
1:13:43
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Today on Political Trade Secrets, Sean and Dustin discuss what to expect from the 1st Presidential Debate of 2020, Debate Prep Basics, and this weekend’s Supreme Court Nomination. For Canvassing, Petitioning, Phones, and Texting, visit our sponsors www.Grassfire.us & www.10CentTexting.com.
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Political Trade Secrets w/ Dustin Olson: Lee Vasche w/ a Grassfire Polling Report on Hidden Trump Voters
1:18:04
1:18:04
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Today on Political Trade Secrets, Sean and Dustin have a Grassfire Polling Report from Lee Vasche on Hidden Trump Voters and an Analysis comparing 2016 RCP Averages Vs. Real Results and applying the findings to current 2020 Polling. The guys then talk with Mary about what she's learned about politics, campaigns, and political leadership working wit…
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Political Trade Secrets: John Rogers - The Wizard of the NRCC on Data, Polling, & What Sets Candidates Apart (Part 2)
1:07:49
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In Part 2 of our interview with pollster and media consultant John Rogers, we discuss how media consulting and polling go hand-in-hand, changes in polling over the years, and John reveals the truth about Shy/Hidden Trump Voters. Sponsored by www.Grassfire.us & www.10CentTexting.com.
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Political Trade Secrets: John Rogers - The Wizard of the NRCC on Data, Polling, & What Sets Candidates Apart (Part 1)
1:15:02
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In Part 1 of our interview with renowned pollster and political strategist John Rogers, we discuss how he got started in politics, the evolution of his career at the National Republican Congressional Committee, and the importance of data, polling, and culture in winning campaigns.
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1
Political Trade Secrets: Paige Marriott Talks National Fundraising & Helping Donors Make a Difference
1:14:55
1:14:55
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Today on Political Trade Secrets, Sean and Dustin talk fundraising w/ Paige Marriott and the role of money in winning campaigns. For Canvassing, Petitioning, Phones, and Texting, visit our sponsors www.Grassfire.us & www.10CentTexting.com.
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1
Political Trade Secrets: Drew Ryun on Grassroots & Canvassing Technology
55:51
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Join us for a conversation with Drew Ryun of Campaign Sidekick LLC about the keys to successful grassroots campaigning, the importance of canvassing technology, and how his background as a political operative has helped shape the landscape of Republican grassroots campaigns. Today’s episode of Political Trade Secrets is sponsored by www.Grassfire.u…
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I want your help and feedback as we stomp the field in Forza 7.
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Make your own podcast: https://anchor.fm/dustin-edmond
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1
Bill Greener P1, Effective Messaging & the Evolution of Political Communication
35:47
35:47
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In Part 1 of our conversation with Bill Greener, veteran political communicator and senior partner of media consulting firm, Greener and Hook, we discuss Bill’s extensive experience dates back to serving as a GOP volunteer in the 1964 presidential campaign. Bill then shares stories and advice from experience ranging from working in the Ford White H…
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Creating the Money Shot P2: Doug Lane on Staging Presidential Events
37:08
37:08
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In this episode, we continue our conversation with Doug Lane, founder of Fastlane Productions. Doug has spent more than 30 years planning and administering presidential caliber events for political campaigns and the private sector. In Part 2, Doug shares more of his fascinating perspectives gained by working on behalf of presidents, presidential ca…
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Creating the Money Shot P1: Doug Lane on Staging Presidential Events
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In this episode, we speak with Doug Lane, founder of Fastlane Productions. Doug shares his story of taking his business from DJing parties to staging official White House events and presidential campaign rallies. In Part 1, Doug tells us how he developed an uncommon skill set to create what he calls "The Money Shot," along the way we learn what the…
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Wayne Laugesen P2: How to Ace a Newspaper Endorsement Interview
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In this episode, we speak with Wayne Laugesen, Editor of the Editorial Pages at the Colorado Springs Gazette. In this series, Wayne pulls back the curtain and reveals the inner workings of Newspapers and Editorial pages. In Part 2, Wayne gives candidates and causes unprecedented insight into how Editorial Board Interview process. He lays out just h…
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Josh Kraushaar: A National Political Reporter on How Politicians Could Better Work w/ the Media
54:05
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In this episode, we speak with Josh Kraushaar, Political Editor at National Journal and co-author of the Almanac of American Politics. Josh provides us with a national political reporter's perspective on how campaigns and politicians could better handle the media and get their message out. We learn from Josh what it takes to be a successful journal…
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Wayne Laugesen P1: Inside Look at Newspaper Editorial Pages
53:06
53:06
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In this episode, we speak with Wayne Laugesen, Editor of the Editorial Pages at the Colorado Springs Gazette. In this series, Wayne pulls back the curtain and reveals the inner workings of Newspapers and Editorial pages. In Part 1, Wayne explains how editorial pages work and their day to day operations. We discuss how newspapers have stayed relevan…
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1
MVP: How Jack Kemp, Pro-Football Quarterback , Changed America
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In this episode, we speak with Mort Kondracke, the co-author of Jack Kemp: The Bleeding-Heart Conservative Who Changed America. This is the only definitive biography of Jack Kemp, the legendary Buffalo Bills quarterback, dynamic Congressional leader, and champion of supply-side economics -- the idea that lowering taxes spurs economic growth. Mort K…
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Answering Listener Questions w/ Sean Bartley
47:17
47:17
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This week Sean Bartley, Partner and Director of Advertising Services at Olson Strategies & Advertising and Contributor at Political Trade Secrets, helps tackle listener-submitted campaign questions from fundraising to grassroots and everything in between. Sean Bartley has spent the last decade running campaigns of all stripes. From taking on and de…
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TJ Walker on Media Training & the 1st 2016 GOP Presidential Debate
59:44
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This week, we take a look at the first 2016 GOP Presidential Primary Debate through the lens of effective Media Training with bestselling author and Democrat media trainer TJ Walker. We use the debate, which had the largest audience in history for a primary debate, as a real world tool to explain key lessons for successful media training and debate…
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David Flaherty P2: How to Conduct & Effectively Use Polls
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39:10
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This week we continue our conversation with Republican pollster, David Flaherty, in Part 2 of our Polling 101 series. In Part 2, we go further in depth on polling and survey research and how it can help you win your election. We discuss what a good polling plan looks like and the important work that is required of the campaign in order to get the b…
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David Flaherty P1: Pollster Lays Out How Polling Works
47:00
47:00
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This week, we present Part 1 of our Polling 101 series with Republican Pollster, David Flaherty, President of Magellan Strategies. In Part 1, David Flaherty lays out everything you could possibly want to know about how polls are conducted, how to effectively use them, and what can be done to meet the challenges facing pollsters over the next decade…
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Joe Fuld Answers "Are you ready to run?" & Explains How to Become a Political Consultant
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46:11
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This week, we have a fascinating conversation with Joe Fuld, Democrat General Consultant and President of The Campaign Workshop, where we help candidates answer the question “Are You Ready to Run?” and give young political operatives great advice on how they can make political consulting their career. Joe Fuld is a seasoned candidate trainer and we…
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1
Barney Keller: A Day in the Life of a Communications Director
44:00
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This week, we have a fascinating conversation about communications and the press with Barney Keller, Executive Vice President of Jamestown Associates and former Communications Director for the Club for Growth. Barney is known for working well with the press and helping his clients effectively present their narrative through earned and paid media. T…
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Lee Vasche P2: How to Successfully Petition on the Ballot
45:07
45:07
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Welcome to Political Trade Secrets, where we take an inside look at campaigns and politics. In Part 2 of our conversation with Lee Vasche, the founder of the Signature Gathering Company of Oregon reveals how to successfully petition on the ballot. Lee details the common pitfalls candidates and initiatives fall into and then outlines the components …
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