Best Felix And George Podcasts (2024)

1
How Mischief and CMO, George Felix are refreshing Chili's 50:35

17d ago50:35

50:35

George was the marketer behind Old Spice, KFC and Tinder. He's now at Chili's Grill & Bar working again with Mischief to reframe the 50 year old brand. We're joined by Mischief CSO, Jeff McCrory. Thanks to Tracksuit (the affordable brand tracking solution) for supporting our show. Learn more at gotracksuit.com.…

1
Flesh and Spirit: The Writing of John Donne 40:49

5h ago40:49

40:49

Send us a Text Message. Poet and priest John Donne's work seems to transcend its early 17th century moment and feels as fresh and alive to us as anything written today. In this episode, we look at the following texts: "The Bait" "Elegy 19: To His Mistress Going To Bed" "Batter my heart" "Death, be not proud" "The Flea" "A Valediction: Forbidding Mo…

1
Nike & the culture of W+K with CSO, Andy Lindblade 1:01:42

1h ago1:01:42

1:01:42

Originally recorded in May 2020, this is a wonderfully refreshing and inspiring conversation about strategy and Wieden's approach to it. We hear about the importance of breaking institutional practices as a way to unearth opportunity hidden by "scar tissue." About the history of what defines Nike over time and the brand truth in everything it under…

1
Navigators in Offroad - Kyle Craft, Trevor Ellingham, Jason Montes, Evan Weller, Emma Cornwell, Josh Felix 2:31:28

2h ago2:31:28

2:31:28

How do seasoned off-road racers and navigators build the unbreakable bond that can make or break a race? This episode of the Dirt Life Show takes you deep into the heart of off-road racing navigation with our special guest, Kyle Craft, who has navigated for legends like BJ Baldwin and Alan Ampudia. We explore the various navigator styles, from meth…

1
Classics Episode: The Economist's "white on red" campaign 36:48

7d ago36:48

36:48

The original strategist on The Economist, Laura Marks, CBE shares the unlocks that shaped its decades-long campaign. A Gold Award winner from 1993, it's part of our Classics series with APG London, and is timeless in its lessons for marketers. Thanks to Tracksuit (the affordable brand tracking solution) for sponsoring this series.…

1
Johnny Campbell - 11x Baja Champion - Bella's Corner 1:23:16

1h ago1:23:16

1:23:16

What makes a legendary racer tick? Baja legend Johnny Campbell joins us for an unforgettable milestone on Episode 9 of the Dirt Life Show. With 11 Baja 1000 wins and five Baja 500 victories under his belt, Johnny shares his journey from racing icon to mentor, reflecting on his storied career with Honda and his own team, JCR Honda. This episode is p…

1
Inside audible’s "There's more to imagine when you listen." 27:38

9d ago27:38

27:38

Fold7's CSO, Yelena Gaufman shares the journey they've taken with audible resulting in this first global campaign. See all the creative work on our website. And thanks to the Master of Advertising Effectiveness Program (MAE.academy) for supporting our show. We love those guys.By On Strategy Showcase

1
"Drink to me only with thine eyes": Ben Jonson's Lyrics 27:28

8d ago27:28

27:28

Send us a Text Message. Today, we'll wrap up our Jonsonian mini-series by looking at some his lyrics, including poems from the 1616 Works and songs from his plays. If you'd like to read along, just ask Uncle Google to serve up these titles: "On Something, that Walks Somewhere" "On My First Daughter" "On My First Son" "Song: To Celia" "Still to be N…

1
The Pre-Test Practitioners: Jon Evans, System1 & Pedr Howard, IPSOS 55:20

23d ago55:20

55:20

Today it's voices of the research industry on why they feel pre-testing is useful. Some strong, supportive points are made and some glaring gaps are identified. I hope the conversation is helpful for those considering what's right for their campaigns. My advice? Ask granular questions and experience the process first-hand. Thanks to Jon and Pedr fo…

1
English Comes to America 41:12

26d ago41:12

41:12

Send us a Text Message. It's Independence Day here in America, so today's show takes the opportunity to look at some of writing of early English colonists in New England and how their ideas contributed to the national ethos that would emerge in the coming centuries. Additional music from Internet Archive: "Stars and Stripes Forever." John Philip So…

1
CFO/CMO Series Ep#3, S&P Global 32:44

1M ago32:44

32:44

The last episode in this series focuses on B2B. We talk with S&P Global's CFO, Grace Lee and CMO, Alice Cherry. In B2B, there’s a harsher reality for marketers. The conversations are more practical. There’s a tendency toward the short term, and a perceived difficulty in tracking KPIs and attribution evidence, which makes it FEEL more difficult to m…

1
Voices of Irish marketing live from Dublin 54:42

19d ago54:42

54:42

We kick-off our 2024 "Live from..." tour in Dublin. We discuss how a country with such incredible achievements in the arts is finding its confidence in marketing. Check out Irish agency work on this episode's page on our site. Grainne Wafer of Diageo, Karen Martin of BBH, Rory Hamilton of Boys & Girls, Michelle Spillane of Paddy Powers and Patrick …

1
"A Pretty Kind of Game": Ben Jonson's Volpone and The Alchemist 34:06

1M ago34:06

34:06

Send us a Text Message. We'll finish our look at Ben Jonson's comedies today with perhaps his most well-regarded efforts: Volpone, or The Fox and The Alchemist. Additional music: "In Town Tonight" by Eric Coates, perf. Reginald Dixon. From the Internet Archive. Support the Show. Please like, subscribe, and rate the podcast on Apple, Spotify, Google…

1
Baja 500 Recap - Toby Price, Justin Davis, Cayden MacCachren, Polvoorde, & More 2:18:10

1M ago2:18:10

2:18:10

What happens when meticulous preparation meets fierce competition? Join us on the Dirt Life Show as we unravel the intense journey of the Baja 500 with co-host Ryan Edwards from Vision Wheel. This episode is packed with exclusive insights from victorious racers like Toby Price and Joe Whiting. Toby shares the strategic brilliance behind their flawl…

1
Meet the brand-side architects of effectiveness 37:00

1M ago37:00

37:00

In Ep#3 of our 2024 Effectiveness Series, we talk with Jorge Ruiz, Global Head of Marketing Sciences at TikTok and Sorin Patilinet, Sr. Dir. Global Marketing Effectiveness at MARS. Thanks to GALE (the business agency) for sponsoring this series. Learn more at GALE.agency.By On Strategy Showcase

1
How AXE deodorant rediscovered its sweet spot 40:31

2M ago40:31

40:31

In its latest campaign from LOLA MullenLowe, AXE may have once again found its sweet spot with young men. We talk about it with Caroline Gregory, Global Brand Director at Unilever and Federico Duberti, Global Business Leader at IPG. Thanks to Tracksuit (the affordable brand tracking solution for modern brands) and the Master of Advertising Effectiv…

1
Magnum Ice Cream on creating new use occasions 34:46

2M ago34:46

34:46

If your product has a level of seasonality or occasion, then this is an episode for you. In the winter months, ice cream sales drop by up to 50% in the UK. But there are markets with harsh winters where sales don’t drop at all. So it’s not simply an issue of climate, but of behavior. We hear about what influences that behavior and the role of menta…

1
Humorous Humors: Ben Jonson's Early Comedies 30:45

2M ago30:45

30:45

Send us a Text Message. Today, I look askance at two plays by Ben Jonson, whom many see (not me, though) as the greatest English playwright bar Shakespeare: Every Man In His Humour and Every Man Out of His Humour. These have become the paradigmatic examples of the 17th century "comedy of humours." Thank you to the Internet Archive for providing pub…

1
Les Binet and Sarah Carter on what's next in effectiveness 58:21

2M ago58:21

58:21

In Ep#2 of our 2024 Effectiveness Series, we talk with Les Binet and Sarah Carter about what's next in effectiveness and about the landscape of pre-testing. Thanks to GALE (the business agency) for sponsoring this series. Learn more at GALE.agency.By On Strategy Showcase

1
Hendrick's Gin: the launch that ignored the norms 37:25

3M ago37:25

37:25

Hendrick’s created the super premium category in gin. It has built many distinctive brand assets: among them its visual identity, which harkens back to the Victorian era, even though the product was first created in 2000. Muiris O Riada, Global Brand Director joins us from Dublin.By Hendrick's Gin

1
The Bible in English 54:04

2M ago54:04

54:04

Send us a Text Message. Today, we take a historical survey of the Bible in English, from early partial translations and paraphrases in the 7th century through the magnificence of King James I's Authorized Version of 1611. Support the Show. Please like, subscribe, and rate the podcast on Apple, Spotify, Google, or wherever you listen. Thank you! Ema…

1
Jeremy McGrath - In Depth - Bella's Corner 2:00:03

2M ago2:00:03

2:00:03

Rev up your engines and tune in for a high-octane episode where we swap stories with off-road racing titans and uncover the secrets to their adrenaline-fueled success. We kick things into gear with Chase Carr, discussing his seamless transition from motocross to four-wheel fury, offering a rare peek under the helmet of a versatile racer. Then, hang…

1
Ryanair’s controversial social strategy explained 44:08

3M ago44:08

44:08

For the Irish airline, it was not a deliberate attempt at being disrespectful to passengers. There was a strategic imperative behind it all and we hear about it today from Michael Corcoran, former Head of Social Strategy at the ultra low cost airline. Thanks to the Master of Advertising Effectiveness (MAE) program for sponsoring. Learn more at MAE.…

1
Brand Leadership Ep#2: MGM Resorts and Chili's 45:51

3M ago45:51

45:51

Sarah Moore, SVP Brand Marketing at MGM Resorts International and George Felix, CMO of Chili’s Grill & Bar, join me for a conversation about breathing new life into brands and about the opportunity of defining a consumer-facing role for your corporate brand. Thanks to Tracksuit (the affordable brand tracking solution for modern-day brands) for spon…

1
The story behind Hilton Hotels “It matters where you stay" 38:26

3M ago38:26

38:26

I'm joined by James Sowden, CSO at TBWA/Chiat/Day NY and Dan Reynolds, Global SVP at Hilton to chat about the latest campaign for their portfolio of properties. Thanks to the Master of Advertising Effectiveness (MAE) program for sponsoring this episode. Learn more at MAE.academy.By On Strategy Showcase

1
More than the Dark Lady: Aemilia Lanyer's "Eve's Apology in Defense of Women" 33:02

3M ago33:02

33:02

Send us a Text Message. Today we look at Aemelia Lanyer's pioneering and influential work, "Eve's Apology in Defense of Women" from 1611's Salve Deus Rex Judaeorum. Support the Show. Please like, subscribe, and rate the podcast on Apple, Spotify, Google, or wherever you listen. Thank you! Email: classicenglishliterature@gmail.com Follow me on Insta…

1
Adam Morgan on the cost of dull advertising 44:04

3M ago44:04

44:04

To kick off this year's effectiveness series, we talk with Adam Morgan of eatbigfish about his latest work with Peter Field on the cost to brands of producing dull advertising. We talk about what makes dull dull and how we can make it more effective, for less. Thanks to GALE (the business agency for companies that want to drive growth) for sponsori…

1
Pepsi's New Global Brand Platform with CMO, Mark Kirkham 33:10

3M ago33:10

33:10

Mark talks us through the formation of Thirsty for More, what it means and its strategic role in the global business. Thanks to the Master of Advertising Effectiveness program for sponsoring this episode. More at www.mae.academy.By On Strategy Showcase

1
CFO/CMO Series Ep#2 La-Z-Boy 42:11

3M ago42:11

42:11

We're joined by CFO Bob Lucian and CMO Christy Hoskins. This episode is a great example of what's possible when both speak each others language and genuinely believe in both the value of marketing and the necessity of responsible financial management. Thanks to Analytic Partners (The leader in commercial analytics) for sponsoring this series. More …

1
Brand Leadership Ep#1: Molson Coors, TikTok and Orangetheory Fitness 44:13

4M ago44:13

44:13

We hear from CMO, Sofia Colluci about the impact of Molson Coors’ recently completed review of its marketing effectiveness principles, from Sofia Hernandez, Global Head of Business Marketing about TikTok’s distinct creative needs as an entertainment platform, and from David Chriswick, SVP Brand at Orangetheory about the challenges of standing out i…

1
Uber Eats and the evolution of the brand 47:29

4M ago47:29

47:29

We're joined by Danielle Hawley, Head of Global Brand for Uber and Celia Garforth, Head of Strategy at the Special Group. We talk about the new work and the unlock that drove its original creation. Thanks to the Master of Advertising Effectiveness program (MAE) for sponsoring this episode. More at MAE.academy.…

1
Fair Youths and Dark Ladies: Shakespeare's Sonnets 47:19

4M ago47:19

47:19

Send us a Text Message. For our final episode focusing on Shakespeare, we look at his sonnets, arguably the most famous collection of lyric poems in the language. Support the Show. Please like, subscribe, and rate the podcast on Apple, Spotify, Google, or wherever you listen. Thank you! Email: classicenglishliterature@gmail.com Follow me on Instagr…

1
Shifting Gears to Conquer Challenges in the World of Racing - Bella's Corner - Episode 7 1:36:38

3M ago1:36:38

1:36:38

Celebrate a major milestone with us in the seventh installment of The Dirt Life Show, as we reflect on the journey that's brought us to this point of growth and gratitude. We're not just spinning wheels here; we're unpacking the real-life experiences and challenges that shape the world of off-road racing. Special guest Corbin Leverton of the Red Bu…

1
CFO/CMO Series Ep#1 Heineken 1:06:27

4M ago1:06:27

1:06:27

Jonnie Cahill, CMO and Timothy Bodart CFO, of Heineken USA join me to talk about why their relationship works, how they got there, and advice they have for others. This series is sponsored by Analytic Partners (the leader in commercial analytics.) Learn more at www.analyticpartners.com/onstrategyBy CFO/CMO Series

1
Ep#3 Start-Ups, Scale-Ups and Grown-Ups 50:31

4M ago50:31

50:31

In this last episode in the series, we focus on mature brands (grown-ups) and how they manage for growth and shifts in their competitive landscape. We're joined by Smirnoff Vodka's Global SVP, Stephanie Jacoby, Domino's Pizza's SVP, Chief Brand Officer, Kate Trumbull, and Land O'Lakes SVP and CMO, Heather Malenshek. Thanks to Tracksuit (the afforda…

1
"You taught me language": Shakespeare's The Tempest 40:08

4M ago40:08

40:08

Send us a Text Message. For our (probably) final episode on Shakespeare's plays, we sail through The Tempest, a late romance which has attracted historical and psychoanalytical interpretations, but stands out for many readers as perhaps a play in which a version of Shakespeare himself appears as the protagonist. Audio clip from The Tempest ; 2004 N…

1
The Felix Culpa: George Herbert's "Easter Wings" 10:58

4M ago10:58

10:58

Send us a Text Message. To mark the Easter holiday, we return to George Herbert, Jacobean poet and priest, and his most famous work, the pattern poem "Easter Wings." Here's a link to an image of the poem: https://clinicalpsychreading.blogspot.com/2016/03/easter-wings-george-herbert-15931633.html Support the Show. Please like, subscribe, and rate th…

1
"He Gets Us" is one of the most provocative campaigns in decades 40:20

4M ago40:20

40:20

"How did the world's greatest love story become known as a hate group?" That was the question the client posed. We've seen the Super Bowl spots. It's a strikingly honest $100m campaign designed to bring skeptics back to Jesus. It's had over 3 billion video views with 73% aided awareness in the U.S. I talk with the organization's CEO, Ken Calwell.…

1
YETI's "Gear Built for the Wild" with CMO, Paulie Dery 47:59

5M ago47:59

47:59

With $1.65 billion in revenue in 2023, YETI has built its business by allowing people to get out into the wild. But YETI’s wild is not the wild of extreme sports and caffeine-fueled energy. It’s a more quiet, reflective wild. An almost spiritual wild. And it's all done in-house. Thanks to the Master of Advertising Effectiveness (MAE) program for sp…

1
Dave's Killer Bread is a billion dollar business and expanding beyond the bread aisle 26:23

5M ago26:23

26:23

With a brand platform of "Breaking the Rules for Good," Dave's could have gone purpose-first with its founder's backstory of incarceration. But now that Dave is no longer part of the business, a shift is occurring. Thanks to Tracksuit (affordable brand tracking for modern-day brands) for sponsoring this episode.…

1
From knowledge to understanding with Prof. Gina Fong of Northwestern 32:31

5M ago32:31

32:31

Gina teaches ethnography to MBA students at Northwestern's Kellogg School of Management. We talk about the importance of adding understanding to knowledge in business and life. Thanks to the Master of Advertising Effectiveness (MAE) program for supporting our show.By Fergus O’Carroll

1
Shakespeare: The Narrative Poems 45:32

5M ago45:32

45:32

Send us a Text Message. While most people know Shakespeare as a playwright, he saw himself as a poet in the quite traditional sense. Today, we'll look at his two major narrative poems: Venus and Adonis and The Rape of Lucrece. clip from "Mrs. Robinson" by Paul Simon; perf. by Simon and Garfunkel. 1968. Taken from We Got Good at It: A Wrecking Crew …

1
Ep#2 Start-Ups, Scale-Ups and Grown-Ups 46:23

5M ago46:23

46:23

Scale-Ups Liquid Death and Canva join us. One has been brand-first from the beginning, the other later using brand to expand into new audiences. While they come from different categories, they’ve a shared belief: an emphasis on earned and shared versus paid. And both create their campaigns internally. Thanks to Tracksuit (affordable brand tracking …

1
The Streaming Landscape in 2024 and beyond 42:55

6M ago42:55

42:55

A fantastic conversation this week. So much is changing in terms of streaming consolidation, content, branding and pricing. I'm joined by Michael Beach, CEO of Cross Screen Media in Washington DC. to discuss what exists today and what lies ahead. Thank to the Master of Advertising Effectiveness (MAE) program for sponsoring this episode.…

1
Ep#1 Start-Ups, Scale-Ups and Grown-Ups 41:02

6M ago41:02

41:02

Start-Ups are the focus of this first episode. We discuss the degree to which marketing and brand are factors in creating growth at this early stage. And about the importance of partnerships and product/market fit. Guests are Kathryn Winokur of Hally Hair, Imme Ermgassen of Botivo drinks and Jessica Klimczak, formerly of Entain. Thanks to Tracksuit…

1
Shakespeare's The Tragedy of King Lear and the Absurdity of Suffering 43:18

6M ago43:18

43:18

Send us a Text Message. The Tragedy of King Lear, while considered by many as Shakespeare's greatest play, is also his most devastating. In this episode, we consider what Lear has to say about the meaning of human suffering. Support the Show. Please like, subscribe, and rate the podcast on Apple, Spotify, Google, or wherever you listen. Thank you! …

1
KOH Recap - Chaney, Polvoorde, Gray, McFayden 1:34:10

6M ago1:34:10

1:34:10

Ever wondered what it's like to conquer one of the world's toughest off-road races? Join George Hammel and me, Bella Birchard, as we pull back the curtain on the King of Hammers event, revealing the strategies, challenges, and triumphal moments experienced by legends like Kyle Chaney. Our guests, including Saydie Gray and Michael McFayden, aren't j…

1
How MINI's strength created a challenge 39:28

6M ago39:28

39:28

Being synonymous with small resulted in newer, larger models being overlooked. We talk with Jonny Ewles of Media.Monks, London about the UK's APG award winning campaign for the MINI Clubman.By Fergus O’Carroll

1
Shakespeare's Problematic Plays 47:14

6M ago47:14

47:14

Send us a Text Message. In this episode, we look at how our current concerns with identity politics intersects with those of Shakespeare's plays which portray sexist, racist, or anti-Semitic material. Fair warning: this episode will deal with language and tropes that some may find uncomfortable Support the Show. Please like, subscribe, and rate the…

1
The Consequences of Change with Ed Cotton and Steve Walls 43:29

6M ago43:29

43:29

Steve and Ed are each unique and prolific voices in our industry. We talk about how our new realities are a stage not just for change, but for opportunity. Thanks to the Master of Advertising Effectiveness Program for sponsoring.By Fergus O’Carroll

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Felix And George Podcasts

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