Transforming Your Business Isn't About Doing A Million Different Things. It's About Finding ONE BIG THING And Then Leveraging That. Frank Kern has been advising entrepreneurs like you all day, every day, to do just that since 1999. This is his podcast. More at FrankKernPodcast.com.
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Why Marketing Quit Working (And What To Do Instead)
14:31
14:31
Play later
Play later
Lists
Like
Liked
14:31
We're going to talk about the fact that marketing as we know it has gotten way less effective and what we can do about it, and how to remedy this problem. In other words, how to make marketing stuff work better. This is a big deal, I think, because of a lot of reasons...By Frank Kern
…
continue reading
![Artwork](/static/images/128pixel.png)
1
We've applied your advice in the past to our brick and mortar, and now we'd like to get your advice on the best way to sell this thing in this day and age.
10:54
10:54
Play later
Play later
Lists
Like
Liked
10:54
What I'm trying to get done now is all of the pieces for this puzzle, and through the years we gathered lots and lots of things. So I'd just like to get your what twos and why fours on the best way to sell this thing now, in this day and age? So, it's been a long time since I've worked with any ass-kickers (that is what I call self defense people).…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
How do I go about differentiating myself from the competition?
2:09
2:09
Play later
Play later
Lists
Like
Liked
2:09
I want to be seen as different, partially because I'm more expensive than other videographers they may have experienced in the past. So how would you go about that, would you want to educate them about that in maybe that first free video?By Frank Kern
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Can you recommend the best online sites for creatives to use to create videos and assets?
4:01
4:01
Play later
Play later
Lists
Like
Liked
4:01
What is the best place you would recommend to create online assets? So they don't have to develop them over? Like making stuff? Yeah, so you want to make videos? All right, let's see here.By Frank Kern
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Any tips to get people really engaged from the get-go? Should there be a warm-up period?
1:45
1:45
Play later
Play later
Lists
Like
Liked
1:45
Is there any tips that you can get people really engaged from the get-go? Like I was thinking about starting to bring people in a week or two weeks prior to my challenge to kind of just warm them up. Cause this last time Facebook ads got hung up and basically that day, I did it the day before people got in. Facebook ads got approved. I had 400 peop…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
You’ve lost everything and you’re starting from scratch. Your goal is to make $100K as quickly as possible. You’ve got $10K to your name. How would you do it?
2:51
2:51
Play later
Play later
Lists
Like
Liked
2:51
Here's the question I get all the time... You've lost everything and you're starting from scratch. Your goal is to make $100K as quickly as possible. You've got $10K to your name. How would you do it? Alright. I would, and I advise everyone to do this...By Frank Kern
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Is there an email sequence or best practice to get more people to say yes to a live offer by a deadline?
3:50
3:50
Play later
Play later
Lists
Like
Liked
3:50
I have that program where it's basically a three month program 5k to a cold audience. I take them through a five day workshop and the people that don't buy within that 24 hour period, I do the expiring bonuses and all that stuff. Is there a mapped out email sequence that you recommend or is there any other way to get more people to say yes, either …
…
continue reading
![Artwork](/static/images/128pixel.png)
1
When creating Facebook video and image ads, should I create regular posts or build them in the ads manager?
2:08
2:08
Play later
Play later
Lists
Like
Liked
2:08
Should you always create video and image ads as regular posts on your page and then when you create your ad, just select them as an existing post or are there certain times when you don't need to do that? You can just create, upload an image and write the ad copy, right from the ads manager? And is there like a good rule of thumb to know, you know,…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Do you recommend collecting lead forms directly from Facebook? How do you utilize important but questionable photos within Facebook ads?
6:38
6:38
Play later
Play later
Lists
Like
Liked
6:38
I've got a client who is doing this diabetes treatment that is unlike any other. It's been around for 20 years, but it hasn't been promoted very well. And, when you're promoting stuff on Facebook, especially in the medical world, the ad got rejected. A number of times I kept kicking back and it finally got approved and this client, they don't reall…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Do NOT try to out-work me. (Out-smart me instead.)
14:18
14:18
Play later
Play later
Lists
Like
Liked
14:18
Do not try to out-work me, out-smart me instead. Over the holiday, I got a message from someone very important to me, and they're going through a good rebirth of business. This individual is experiencing some focus issues and said that one of their ambitions was to out-work me. My immediate response, because I care very much about this person, was …
…
continue reading
![Artwork](/static/images/128pixel.png)
1
If you were doing a State of the Union today, how would you structure it towards more of an agency application funnel rather than an info product or lower-end product?
3:09
3:09
Play later
Play later
Lists
Like
Liked
3:09
If you were doing a State of the Union today with a topic like podcasting, or really any, any topic cuz I know so many of the people in this group, how would you structure it if you were looking for, you know, pointing them to more of an agency application type of funnel, rather than like a info product or a lower end product? Or would you strictly…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Do you have any tips on how I can engage a beta group that is testing my product to extract the most valid information?
5:37
5:37
Play later
Play later
Lists
Like
Liked
5:37
I'm trying to find out if you have any tips on how I can engage this beta group and extract as much information as possible so I can really hone in on that viable, what that minimum viable product is. I don't know if I would...how big is the beta group? So there's 30 families now, so 60 individuals...…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
What would you say to the individual that has all the content in the world but is having trouble implementing it?
4:13
4:13
Play later
Play later
Lists
Like
Liked
4:13
The hard part is the implementation aspect or the over analysis of like, oh God, I know I should do this. Should I change the color of the button purple and all this other stuff or, to some of these points, I hear a general sentiment of I kinda know what I need to do, I've heard it before, I'm just having trouble pulling the trigger. How would you …
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Do you have tips/recommendations to optimize engagement and click-through rate?
4:15
4:15
Play later
Play later
Lists
Like
Liked
4:15
I'd really like to see what I can do to optimize engagement and click through rate on our current email newsletter. I'm seeing that our lead magnet, it has a great open rate. It's an 80% open rate, 60% click through, and then subsequent emails out the gate, you know, it's about a 20/25% open and 6% click through rate. What recommendations do you ha…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Any advice on how to learn to put a good course together?
1:54
1:54
Play later
Play later
Lists
Like
Liked
1:54
Any advice on how to learn to put a good course together? I finally feel like this is possible for me. I'm a legal recruiter and realize I have a ton of advice that will be helpful to young, new attorneys. Dude, here's what I would do. If I was you...By Frank Kern
…
continue reading
![Artwork](/static/images/128pixel.png)
1
What do you recommend for Book funnels in terms of advertising? Any minor adjustments you'd recommend to your IBB for this model?
6:18
6:18
Play later
Play later
Lists
Like
Liked
6:18
What do you recommend for Book funnels in terms of advertising? Alright. Specifically referencing my Intent Based Branding methodology. And so I will give that answer regardless of methodology. So if the objective of the campaign is to sell a book, you first have to look at what is the objective of selling the book. Do you want to make an immediate…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
How do you accurately categorize and elevate the appropriate price for tools such as 1-on-1 coaching, group coaching, memberships, and live events?
4:01
4:01
Play later
Play later
Lists
Like
Liked
4:01
As I pivot more from the services side or the agency side to the coaching stuff, just curious your thoughts on how to accurately categorize the appropriate price of that in my head and how to continue to elevate that. So there's a couple things. 1. It's gotta be consulting, not coaching...By Frank Kern
…
continue reading