The podcast about all things hotel marketing. Get insights from industry-leading experts, tips to improve your hotel's website and hear about real examples from real hotels. Become a part of The Hotel Marketing Show community and get inspired and equipped with the knowledge you need to achieve your hotel marketing goals.
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20 - The Secret to Building a Strong Brand in the Hotel Industry with Maurice Ajanaku from citizenM Hotels
49:06
49:06
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49:06
Building a strong hotel brand is so much more than just having nice colours, logos and fonts. It goes beyond the website and into the guest experience on-site but what does that mean, and how do you know if your brand needs work? In this episode of The Hotel Marketing Show, we talked with branding expert Maurice Ajanaku, the Global Brand Marketing …
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19 - Demystifying Revenue Managers with Rebekka Berger from Hotel Okura Amsterdam
37:19
37:19
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37:19
As resources are stretched and hotels are recovering post-pandemic, alignment between internal teams has never been more important. Understanding the roles of your peers and how teams can strategically pool resources, work towards the same goals and collaborate is crucial for this. In this episode of The Hotel Marketing Show, we talk with Rebekka B…
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18 - The Power of Email Marketing for Hotels in 2023 with Dylan Cole from Revinate
32:16
32:16
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32:16
Email isn't dead! In fact, it's far from it. And in 2023, it should be a pillar part of your marketing strategy. With so many different ways to use email, from nurture through to post-stay, growing your email list and communicating with your guests (and potential guests), there's a lot to learn for how to make the most of this channel. In this epis…
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17 - Bonus Episode: The Hotel Marketing Trends That Hoteliers Need To Know About For 2023
48:46
48:46
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48:46
2023 is predicted to be another big year for the travel industry. Flight travel is expected to reach over 85% of 2019 levels throughout 2023. There is a big opportunity for hotel marketers to help capitalise on this demand and reach new and emerging audiences. However, 70% of marketers are describing their workload as high already—working on averag…
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16 - How Hotels Can Make an Impact with Sustainability with Ursula Fabre-Pilat from Columbus Hotel Monte-Carlo
40:23
40:23
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40:23
Sustainability is a crucial topic that is becoming more and more important with travellers but how can hotels adopt meaningful sustainability efforts and avoid falling into the trap of greenwashing? In this episode of The Hotel Marketing Show, we talk with Ursula Fabre-Pilat, Digital Demand Manager at Columbus Hotel Monte-Carlo about the impactful …
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15 - Gen-Z: How Hotels can Reach the Next Generation of Travellers with Sam Weston from 80 DAYS
42:12
42:12
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42:12
The next generation of travellers have started planning, booking and travelling. And they’re not travelling like the generations that came before them. In fact, Gen-Z are already demonstrating some surprising planning and booking behaviours. In this episode of The Hotel Marketing Show, we talk with Sam Weston, Marketing Manager at 80 DAYS about thi…
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14 - A Mid-way Through 2022 Travel Industry Trends Update for Hoteliers
40:58
40:58
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40:58
We're over halfway through 2022 now—scary thought, we know! But what are the current trends in the travel industry, what is it that travellers are looking for, and most importantly, what can hoteliers do to capture this demand? In this episode of The Hotel Marketing Show, Victoria and Nadine dive into 5 key trends in the travel industry right now a…
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13 - Creating products that hotel guests and hoteliers will love with Robert Schulz from myhotelshop
34:10
34:10
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34:10
When building any type of product, there are some key principles that can help set you up for success. When it comes to creating a hotel offering for your guests, think outside the box and discover how experts from other industries learn, measure and repeat this product development process to create a new product that their customers will love. In …
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12 - What hotels can learn from eCommerce brands with Thea Prpic from MetricsDriven (Part 2)
24:26
24:26
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24:26
Sharing cross-industry learnings can help to bring new light to situations. By looking at what industry-leading eCommerce brands are doing, and taking learnings to adjust your hotel's strategy, you can create an offering that your guests can't resist. In this episode of The Hotel Marketing Show, we talk with Thea Prpic, Co-founder of MetricsDriven,…
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11 - What hotels can learn from eCommerce brands with Thea Prpic from MetricsDriven (Part 1)
28:59
28:59
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28:59
Sharing cross-industry learnings can help to bring new light to situations. By looking at what industry-leading eCommerce brands are doing, and taking learnings to adjust your hotel's strategy, you can create an offering that your guests can't resist. In this episode of The Hotel Marketing Show, we talk with Thea Prpic, Co-founder of MetricsDriven,…
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10 - Upselling for hotels in 2022 and beyond with Karl Schmidtner and Ricardo da Silva from UpsellGuru
35:48
35:48
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35:48
A room upgrade or restaurant credit, a cocktail kit or sex toys, rose petals on the bed or free minibar—personalising a stay can seem like a hotel-themed game of "would you rather?" but what's the secret behind these successful upselling strategies? In this episode of The Hotel Marketing Show, we talk with Karl Schmidtner, Co-founder and Managing D…
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9 - How To Rebrand A Hotel with Tobias Koehler from Big MAMA Hotels and Sonja Kröll from Studio Formfrage
41:44
41:44
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41:44
Where do you even start with the huge task of rebranding a hotel and how can you balance the ever-important expectations of your staff, owners, C-suite and guests? In this episode of The Hotel Marketing Show, we talk with Tobias Koehler, Chief Commercial Officer at Big MAMA Hotels and Sonja Kröll, Brand Strategist and Co-founder of Studio Formfrag…
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8 - The Past, Present and Future of Guest Communication and Guest Experience with Olga Heuser from DialogShift
36:34
36:34
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36:34
Before, during and after their stay—how can hotels provide the best experience for their guests by harnessing the power of guest communication. In this episode of The Hotel Marketing Show, we talk with Olga Heuser, Co-founder and CEO of DialogShift about where guest communication has come from, where it's going and the common mistakes hotels make. …
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7 - Creating Memorable Marketing Campaigns That Drive Demand For Your City and Hotel with André Jacques from The Langham, Melbourne
20:16
20:16
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20:16
Coming out of the pandemic and numerous lockdowns, how can hotel marketers generate demand for not only their hotel but also their city and even country? In this episode of The Hotel Marketing Show, we talked with André Jacques, Director of Sales and Marketing at The Langham, Melbourne about their post-pandemic marketing strategy and how they partn…
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6 - The Meaning of True Independence, Choosing the Right Partners and the Future of Hotel Marketing with Philipp Ingenillem from Online Birds
38:19
38:19
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38:19
What does "true independence" mean for hoteliers and is this something that can actually be achieved? In this episode of The Hotel Marketing Show, we talk with Philipp Ingenillem, Co-founder and CSO of Online Birds about how hotels can set themselves up for independence, how to choose the right partners to achieve your goals and also the important …
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5 - An Inside Look At Hotel eCommerce and The Future for eCommerce Managers with Christoph Peppers from H-Hotels
38:25
38:25
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38:25
What does eCommerce mean for the hotel industry, where is it going and why don't all hotels have an eCommerce department? In this episode of The Hotel Marketing Show, we talk with Christoph Peppers, Director eCommerce at H-Hotels about how eCommerce fits into the hotel landscape and get an inside look into some of the highs, lows and challenges of …
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4 - The Next Generation of Travellers and Hoteliers with Philip Ibrahim from The Student Hotel Berlin
43:58
43:58
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43:58
What does the future of corporate responsibility look like for the hotel industry? The next generation of travellers and hoteliers are more connected than ever and they also expect brands to take a stand on important issues. In this episode of The Hotel Marketing Show, we talk with Philip Ibrahim, General Manager of The Student Hotel Berlin about s…
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3 - The Future of Guest Experience & Making a Brand Memorable with Dan Salmanovich from The Arcade Hotel
36:46
36:46
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36:46
What do minibars, sex toys and dogs have in common? 👀 Travellers' expectations of a hotel experience have changed and hotels need to adjust to meet the wants and needs for the new future of guest experience. In this episode of The Hotel Marketing Show, we talk with Dan Salmanovich, Founder and Director of The Arcade Hotel about how to make a brand …
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2 - Creating Special and Seasonal Offers That Really Convert with Cansin Tuna, Hotel Conversion Specialist
30:51
30:51
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30:51
Special offers are the perfect way to stand out and create a special experience for guests but why don't some campaigns achieve their goals and why are some a standout success? In this episode, we talk with hotel conversion specialist, Cansin Tuna, about creating seasonal offers and campaigns that really convert. Learn the pitfalls and must-dos for…
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1 - Hotel Marketing Trends That Hoteliers Need To Know About For 2022
35:40
35:40
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35:40
Planning for 2022 is well underway, and your marketing strategy should be a big part of this planning. Getting your hotel in front of the right audience can help you to achieve your 2022 goals. With the emergence of new technologies and platforms, it’s crucial to keep up with these changes and be where your guests are. In this episode of The Hotel …
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