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Marketing Mates

Michael Edelberg

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Marketing Mates with Michael Edelberg, the podcast dedicated to helping small and medium size businesses achieve new heights and bring in more revenue. I'm Michael Edelberg, founder of Marketing Mates AI, and I'm here to share insider secrets of the marketing industry that will empower service-based businesses to thrive. Each episode, I'll be diving deep into topics aimed at helping you grow your business and achieve the success you've always dreamed of. From proven marketing strategies to i ...
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It's important to understand how products in the HVAC industry are researched and developed. On this episode we tackle UV dye and speak to John Godden and Matthew Cowley from Spectronics Corporation about Spectroline UV dye. We talk about what it's made from and why, at a high level, it won't damage a system. https://spectroline.com/hvac-fluorescen…
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Want to dramatically improve your lead conversion rates? In this video, we reveal how implementing business automations transformed our conversion rate from 10% to 40%. Discover the strategies and tools that made this possible and learn how you can apply them to your own business. Don’t miss this chance to enhance your efficiency and booking succes…
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Have you ever needed additional thermostat wire and couldn't run a new one? We speak to Ken Wiklund and Ashton Shura from FAST-STAT on the many solutions they offer for additional thermostat wire when it's not realistic to run a new one.https://fast-stat.com/https://www.master.ca/professional/www.cintas.com/HVACKnowItAllSave 8% on your purchase htt…
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We speak to Sam Pillar, CEO of Jobber, about generation Z and the skilled trades. The talking points from this conversation is taken from Jobber's Annual Blue-Collar Report, link below. https://getjobber.com/reports/blue-collar-report-2024/?utm_source=PS_Ambassador&utm_medium=organic-bp&utm_campaign=bcr-2024#bcr-download-reporthttps://www.master.ca…
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Struggling to convert phone calls into booked jobs? In this video, we’re sharing the exact call answering script that helped our client book 1,000 jobs! Learn how this proven script can streamline your phone conversations and maximise your bookings. Don’t miss out on this opportunity to enhance your service-based business’s efficiency and success -…
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Looking for cost-effective ways to boost your HVAC installation leads? In this video, we’re revealing how we generated over 50 high-quality leads at just $15 each within 30 days. Learn the exact strategies and tactics that made this possible and how you can apply them to your own business. Don’t miss this chance to supercharge your lead generation …
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We speak to Aaron Longacre from Testo, Nick Stojkovski from Inficon and Gerry Wagner from Tosot. Our conversation sticks to the present and future of HVAC diagnostics. We have transitioned into the digital age of HVAC troubleshooting, this trend is here to stay and will only gain momentum as time moves on. https://www.master.ca/professional/ www.ci…
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We speak to Tony Furst, hydronics Guru, about how to properly pressure test a hydronic system to test for leaks before start up. We analyze pressure testing with air vs. fluid and why one is safer than the other. https://www.master.ca/professional/ www.cintas.com/HVACKnowItAll Save 8% on your purchase https://www.trutechtools.com/ with promo code k…
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Are you losing leads when they call your business? In this video, we're sharing insights gathered from thousands of businesses to help you avoid common pitfalls and lose hundreds of thousands in revenue. Learn the biggest blunders that could be costing you customers and discover how to enhance your phone answering skills. Marketing Mates AI…
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We speak to Jeff Kukert from Copeland. Our discussion revolves around mitigating compressor failure using best install practices.Jeff also talks to us about common scroll compressor field failures due to lack of maintenance or poor install practices.Full YouTube videohttps://youtu.be/SVkDRaJptao https://www.master.ca/professional/www.cintas.com/HVA…
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Ever wondered why some businesses excel at converting cold leads while others struggle? In this video, we're diving into a revealing case study that compares two clients' strategies. Learn the key differences and actionable insights that drive successful cold lead conversion. Don't miss out on this opportunity to enhance your sales strategy and boo…
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Ready to leverage customer reviews to drive business revenue? In this video, we're revealing proven steps to turn reviews into a powerful tool for growth. From encouraging positive feedback to responding strategically, learn how to maximise the impact of customer reviews on your bottom line. Don't miss out on this opportunity to boost sales and bui…
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Ready to harness the power of Google's latest advertising innovation? In this video, we're walking you through a step-by-step guide to setting up Local Service Ads. From creating your profile to optimising for local search, learn how to maximise your visibility and attract more customers. Don't miss this chance to elevate your business with targete…
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We speak to Steve Nixon, who is a refrigeration instructor and program leader at Camosun College in British Columbia.We speak candidly about HVAC discussing everything from education to field methods and tools. https://www.master.ca/professional/www.cintas.com/HVACKnowItAllSave 8% on your purchase https://www.trutechtools.com/ with promo code knowi…
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Is your website struggling to attract visitors and convert them into customers? In this video, we're uncovering the critical link between website traffic and success. Just like handing out business cards, your website needs effective distribution to thrive. Learn essential strategies to drive traffic and boost your online presence. Don't let your w…
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We speak to Craig Migliaccio from AC Service Tech about refrigerant leak checking. There are many ways to check for refrigerant leaks. Nitrogen and soap, electronic leak detectors and even ultra sonic leak detection. https://www.master.ca/professional/www.cintas.com/HVACKnowItAllSave 8% on your purchase https://www.trutechtools.com/ with promo code…
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Ready to decode the secrets of success from industry leaders? In this video, we're delving into insights gathered from thousands of plumbing and HVAC business owners on unique selling points. Discover what drives success in the industry and how you can leverage your USP to outshine the competition. ************************** WANT US TO HELP YOU GRO…
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We speak to Lenny Diaddario from Copeland and Chris Harris from the National Coalition Of Certification Centers. Copeland and NC3 have teamed up to provide skilled training to help reduce the skills gap in HVAC and refrigeration. https://www.master.ca/professional/www.cintas.com/HVACKnowItAllSave 8% on your purchase https://www.trutechtools.com/ wi…
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Looking to boost your plumbing business on a budget? Look no further! In this video, we're sharing 5 budget-friendly marketing hacks that every plumber needs to know. From leveraging social media to maximising customer referrals, these game-changing tips will help you attract more clients without draining your bank account. Watch now and unlock the…
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We speak to Ilija Martinovich, Rachel Plein, Jason Norman and Matt Waxer on this live episode at CMPX. We discuss: things they didn't tell you about HVAC and many other HVAC related topics. https://www.master.ca/professional/www.cintas.com/HVACKnowItAllSave 8% on your purchase https://www.trutechtools.com/ with promo code knowitall Check out the HV…
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Discover our business hack that generated £15k in revenue in just 2 weeks, without spending anything on ads? In this video, we're sharing the underrated strategy that propelled one plumbing business to unprecedented success. Say goodbye to wasted ad spend and hello to profitable growth! Watch now to learn how you can implement this game-changing ha…
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Struggling to turn cold leads into booked jobs? It's time to crack the code and unlock your business's full potential! In this video, we're unveiling a simple yet powerful system to convert more cold leads into booked jobs. Say goodbye to missed opportunities and hello to increased revenue! Watch now to discover the secrets of successful lead conve…
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We speak to Jamie Kichen from Danfoss about installing HVAC/R equipment to avoid problems later on down the road. https://www.master.ca/professional/www.cintas.com/HVACKnowItAllSave 8% on your purchase https://www.trutechtools.com/ with promo code knowitall Check out the HVAC Know It All app app.hvacknowitall.com https://www.hvacknowithttps://www.i…
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Are you tired of slow growth in your plumbing business? Ready to skyrocket your success without breaking the bank? Look no further! In this video, we're revealing 7 powerful hacks that will fast-track your plumbing business for free! These game-changing tips will revolutionise your approach and supercharge your results. Don't let your competitors g…
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We discuss the importance of checking voltage on a service call. Some HVAC or refrigeration equipment will fail if the voltage is not correct. This is why voltage monitoring will help. www.cintas.com/HVACKnowItAllSave 8% on your purchase https://www.trutechtools.com/ with promo code knowitall Check out the HVAC Know It All app app.hvacknowitall.com…
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I speak with some heavy HVAC hitters about heat pump install best practices. Ben Thomson, Michael Flynn and Erik Rasmussen joins us live at CMPX 2024. www.cintas.com/HVACKnowItAllSave 8% on your purchase https://www.trutechtools.com/ with promo code knowitall Check out the HVAC Know It All app app.hvacknowitall.com https://www.hvacknowithttps://www…
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Discover the game-changing strategy to skyrocket your revenue WITHOUT raising prices or resorting to sleazy sales tactics! Here we discuss how Lifetime Value is often overlooked with many of our plumbing, heating, and air conditioning businesses and we discuss how we have seen businesses implement strategies to increase their lifetime value for eac…
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Find out how we optimise our clients Google My Business Profile and gain access to our checklist to get your cost per lead to go way down and start bringing in more work today! Our checklist has been made specifically for Plumbing, Heating and Air Conditioning businesses however can be used by any service-based business. ************************** …
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We speak to Matthew Cowley from Spectroline to discuss UV dye for refrigerant leak detection. We speak upon application, installation of dye and how Spectroline is OEM approved by Copeland. https://spectroline.com/hvac-fluorescent-leak-detection-dyes/www.cintas.com/HVACKnowItAllSave 8% on your purchase https://www.trutechtools.com/ with promo code …
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I speak to Terence Chan of Impetus Media to discuss the skilled trades "influencer." We attempt to define what an influencer is. We give our thoughts on what makes a good influencer and why we began this journey. Oh yes, we also discuss the haters as well. www.cintas.com/HVACKnowItAllSave 8% on your purchase https://www.trutechtools.com/ with promo…
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We speak with Bo DeAngelo from Anesi about their ammonia absorption, gas fired heat pump. www.cintas.com/HVACKnowItAllSave 8% on your purchase https://www.trutechtools.com/ with promo code knowitall Check out the HVAC Know It All app app.hvacknowitall.com https://www.hvacknowithttps://www.instagram.com/hvacknowitall1/all.com/pages/about Visit HVAC …
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I speak with Abhi Kantamneni, Research Manager at Efficiency Canada. We speak about HVAC as a service and potential ways we can better the industry. Check out Ahbi's LinkedIn profile LinkedIn: https://www.linkedin.com/in/akantamn/www.cintas.com/HVACKnowItAllSave 8% on your purchase https://www.trutechtools.com/ with promo code knowitall Check out t…
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We speak to Sean Holloway from RectorSeal on how oil neutralization products work. We also discuss when and where to incorporate a flush product after a burnout or refrigerant retrofit. More info here...https://rectorseal.com/A2L Best Practices https://www.copeland.com/en-us/products/refrigeration/low-gwp-refrigeration/a2l-refrigerants-acwww.cintas…
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We speak to Tony Furst from Armstrong Fluid Technology about proper VFD grounding and a phenomenon known as "Fluting".www.cintas.com/HVACKnowItAllSave 8% on your purchase https://www.trutechtools.com/ with promo code knowitall Check out the HVAC Know It All app app.hvacknowitall.com https://www.hvacknowitall.com/pages/about Visit HVAC Know It All o…
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We speak to Patrick Clardy from Danfoss about the basics of CO2 refrigerant. Check out more on CO2 here.https://bit.ly/3vaEscFwww.cintas.com/HVACKnowItAllSave 8% on your purchase https://www.trutechtools.com/ with promo code knowitall Check out the HVAC Know It All app app.hvacknowitall.com https://www.hvacknowitall.com/pages/about Visit HVAC Know …
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I speak to Chris Battersby, Matthew Reid and Mukhtar Malawiya regarding heat pump install and start up. https://www.heatpumpsymposium.ca/www.cintas.com/HVACKnowItAllSave 8% on your purchase https://www.trutechtools.com/ with promo code knowitall Check out the HVAC Know It All app app.hvacknowitall.com https://www.hvacknowitall.com/pages/about Visit…
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We speak to Kat McCarrey about her rise to the top within her HVAC career. We also speak about HVAC training culture and Helios' family like atmosphere. https://heliosservicepartners.com/www.cintas.com/HVACKnowItAllSave 8% on your purchase https://www.trutechtools.com/ with promo code knowitall Check out the HVAC Know It All app app.hvacknowitall.c…
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We speak to Craig Childress, the HVAC and Plumbing Champion of the Elite Trades competition. www.cintas.com/HVACKnowItAllSave 8% on your purchase https://www.trutechtools.com/ with promo code knowitall Check out the HVAC Know It All app app.hvacknowitall.com https://www.hvacknowitall.com/pages/about Visit HVAC Know It All on social media Facebook h…
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We speak to Jesse Stewart from Navac about evacuation and refrigerant recovery best practices. www.cintas.com/HVACKnowItAllSave 8% on your purchase https://www.trutechtools.com/ with promo code knowitall Check out the HVAC Know It All app app.hvacknowitall.com https://www.hvacknowitall.com/pages/about Visit HVAC Know It All on social media Facebook…
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We speak to Chris Howells and Brandon Glancy from AprilAire. We discuss indoor air quality monitoring and why it's an important first step to IAQ solutions. We also discuss the use of UV lights. Listen to the most recent episode of my podcast: Not Your Average HVAC Customer w/Kevin Reid Morris https://anchor.fm/hvacknowitall/episodes/Not-Your-Avera…
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If everyone in the HVAC/R industry started to install properly right now, it would take some time to show a decline in warranty claims. But nevertheless the less, if warranty claims declined, so would the price in equipment...eventually. www.cintas.com/HVACKnowItAllSave 8% on your purchase https://www.trutechtools.com/ with promo code knowitall Che…
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In the fall, I installed a Moovair heat pump for Kevin. He is not your average HVAC customer. We discuss his century home and how his renovations have tightened up the home. How he decided on his Rheem heat pump water heater and Moovair heat pump. www.cintas.com/HVACKnowItAllSave 8% on your purchase https://www.trutechtools.com/ with promo code kno…
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