In the Marketing Mentor podcast, Ilise Benun, founder of Marketing-Mentor.com, offers short but meaty conversational interviews with creative professionals who are doing what it takes to stop feast or famine, get better clients and command the fees they deserve – and sharing what they’ve learned.
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Get a "daily dose" of business advice based on Ilise Benun's book, The Designer's Guide to Marketing & Pricing. If you like what you hear, find more at marketing-mentor.com
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The HOW Design Live Podcast features Programming Partner, Ilise Benun of Marketing-Mentor.com, in lively conversation with successful creative professionals and design entrepreneurs about the business of creativity and creativity in business. Find out more about HOW Design Live (the big event) at www.howdesignlive.com.
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At Love At First Search, we’re singularly devoted to helping entrepreneurs & small businesses show up in search results, specifically targeting Google & YouTube. loveatfirstsearch.substack.com
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Can you trust the results you get from AI – especially when it comes to finding actual clients? That’s the question I answered in this episode. If you want my help finding your best potential clients, check out my new 1:1 AI Client-Finding Coaching Calls. And if you like what you hear, we’d love it if you write a review, subscribe here and sign up …
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506: The Future of Marketing with Angelia McFarland
23:04
23:04
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Today’s episode is an audio sneak peek at HOW Women Lead, part of HOW Design Live, this September 22-25 in Denver Colorado. Serial innovator, Angelia McFarland shares on the future of marketing and the role will AI play. And if you like what you hear, we’d love it if you write a review, subscribe here and sign up for Quick Tips from Marketing Mento…
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505: How to Be You in Your Content Marketing
21:22
21:22
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In this sneak peek into the monthly “Office Party” for the Simplest Marketing Plan, I shared a new definition of content marketing and a few ideas about how to be “you” in your content marketing PLUS how I got lost in Paris! And if you like what you hear, we’d love it if you write a review, subscribe here and sign up for Quick Tips from Marketing M…
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504: Tips for Better Meetings with Linda Secondari
32:39
32:39
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More meeting magic! Meeting Maven, Linda Secondari of Studiolo Secondari, shares the 3 types of meetings, a few alternatives to meetings that save time, your most precious resource and much more. And if you like what you hear, we’d love it if you write a review, subscribe here and sign up for Quick Tips from Marketing Mentor.…
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If the mere mention of another meeting makes you shiver, this one is for you. In today’s solo episode, I’m sharing simple ideas about how to handle clients, prospects, colleagues and collaborators when it comes to meetings. And if you like what you hear, we’d love it if you write a review, subscribe here and sign up for Quick Tips from Marketing Me…
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502: Looking Back Lightly with Gratitude with Loren Sherman (Part 2)
30:09
30:09
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In Part 2 of my conversation with inventor turned therapy dog handler, Loren Sherman, we looked back lightly on some of the mistakes he made in his 3 careers. And if you like what you hear, we’d love it if you write a review, subscribe here and sign up for Quick Tips from Marketing Mentor.
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501: The Throughline in 3 Creative Careers with Loren Sherman (Part 1)
24:09
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On the day he sold his 23 year old contract furniture business, I talked with my good friend, Loren Sherman, inventor turned therapy dog handler, about, among other things, what he’d learned in the laboratory that was his business. And if you like what you hear, we’d love it if you write a review, subscribe here and sign up for Quick Tips from Mark…
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500: One Creative Pro’s Take on AI with Deborah Brozina
35:27
35:27
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AI is changing our world and everyone has a different perspective on how. Today’s episode, featuring Deborah Brozina, an Emmy-nominated filmmaker who runs Making Change Productions, is the first in a new series of conversations with creative professionals who share their take on AI. If you are curious about how to use AI to find the best clients, j…
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If you’re hanging by a thread in your business, this episode is for you. In it, I share a message I received from a client who followed her instinct and sent a perfectly-timed 3 sentence email to a past client, which led to a steady flow of work. And if you like what you hear, we’d love it if you write a review, subscribe here and sign up for Quick…
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498: Case Studies for Creative Professionals with Casey Hibbard
30:35
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One of the most effective but underutilized marketing tools for creative professionals is the case study. Casey Hibbard, who calls herself a success story specialist, joined to share her expertise. So if you’ve been thinking of doing some case studies to promote your own creative services, this episode is for you. And if you like what you hear, we’…
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497: Six tips to handle scope creep (from my dog, Fanny)
15:47
15:47
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If you struggle with scope creep, this solo episode is for you. Today I bring you 6 of my tips to handle scope creep, plus a cameo from Pi, my current favorite AI. And if you like what you hear, we’d love it if you write a review, subscribe here and sign up for Quick Tips from Marketing Mentor.
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496: Best Business Models for Creative Professionals with Jessica Abel
36:38
36:38
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Does your business model allow you to make the living you need to live the life you want? In this super interesting conversation with fellow business coach for creatives, Jessica Abel, we discussed 3 different business models for creative professionals. Which one is yours? If you like what you hear, we’d love it if you write a review, subscribe her…
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495: AI & Linkedin Newsletters with Michael Katz
37:16
37:16
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How will AI affect your content marketing, especially your newsletter? That’s just one of the questions we answered in today’s episode with one of my favorite (and funniest) guests, Michael Katz, whose business is writing newsletters for professional service providers. And if you like what you hear, we’d love it if you write a review, subscribe her…
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494: Who to Trust When You’re Self Employed with Jenny Blake
50:24
50:24
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Who do you trust when you’re in business for yourself? How do you know whom to trust? Not to mention trusting the market – but how exactly? That was the main topic in my latest crossover episode with Jenny Blake, author of Free Time, host of the Free Time Podcast, and one of my favorite conversation partners. And if you like what you hear, we’d lov…
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493: Antidote to Impostor Syndrome with Ben Callahan
32:59
32:59
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If you’re looking for an antidote to impostor syndrome, this episode is for you. I talked with agency owner, Ben Callahan, about, among many topics, a new way to think about content marketing that removes the fear and pressure. And if you like what you hear, we’d love it if you write a review, subscribe here and sign up for Quick Tips from Marketin…
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492: The Price of Price Blurting with Ilise Benun
8:03
8:03
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If you’ve ever blurted out a price, agreed to a deadline you knew wasn’t realistic or, worse, volunteered to deliver a project faster than humanly possible, just to please your client – this new solo episode is for you. These 3 quick tips will save you from yourself! And if you like what you hear, we’d love it if you write a review, subscribe here …
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491: How to Build a Business You Can Depend On
19:00
19:00
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If you want to build a business you can depend on, this episode is for you. In it, I reveal my “3 secrets” to show you how to be consistent with your marketing, why you don't need willpower to be consistent, and how to stay top of mind to your ideal clients without pestering them. And if you like what you hear, we’d love it if you write a review, s…
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490: My Journey to Entrepreneurship with Ilise & Jake Benun
47:15
47:15
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My young nephew, Jake Benun, recently invited me to be a guest on his podcast, Humanizing Success. He’s trying to figure out what to do with his life so he’s using his podcast to interview people he knows about their definition of success and much more. And if you like what you hear, we’d love it if you write a review, subscribe here and sign up fo…
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489: AI + Emotional Intelligence with Nick Usborne (Part 2)
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37:51
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In Part 2 of my conversation with early adopter and renowned copywriter, Nick Usborne, we focused on how to combine AI and EI (emotional intelligence) to build strong relationships with prospects and clients. And if you like what you hear, we’d love it if you write a review, subscribe here and sign up for Quick Tips from Marketing Mentor.…
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488: AI + Emotional Intelligence with Nick Usborne (Part 1)
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If you’re wondering how to use AI in your marketing, this episode is for you. I talked with early adopter and renowned copywriter, Nick Usborne, about how he’s using AI to make his content marketing quicker, easier and less painful. And if you like what you hear, we’d love it if you write a review, subscribe here and sign up for Quick Tips from Mar…
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487: One year of marketing with Florian Schleicher
36:28
36:28
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How does a marketer use the Simplest Marketing Plan? In today’s episode, Florian Schleicher, a Marketing Advisor & Strategist, shares how he has used the 3 simplest tools – content marketing, strategic networking and targeted outreach – to achieve more growth than he imagined possible in less than a year. And if you like what you hear, we’d love it…
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486: SEO for Creative Professionals with Meg Casebolt
37:47
37:47
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In this chat with Meg Casebolt, SEO strategist, podcaster and author of the new book, Social Slowdown, we identified how SEO should fit into your marketing strategy and much more. And if you like what you hear, we’d love it if you write a review, subscribe here and sign up for Quick Tips from Marketing Mentor.…
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Win Better Clients and Bigger Projects with Ilise Benun
39:45
39:45
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As an entrepreneur, who DOESN'T want to get better clients with bigger budgets? Well in this week's podcast episode, Ilise Benun tells us exactly how she helps her clients do just that. We discuss: How to bring your creativity to the business side of your biz How being in a different stage of the buyer's journey means adjusting the wording on your …
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485: Stories about fears about money with Farnoosh Torabi (Bonus)
59:36
59:36
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Today’s “bonus” episode is from a live interview with financial expert and podcaster, Farnoosh Torabi, host of the So Money Podcast, whose brand new book is out. Listen, then go buy A Healthy State of Panic: Follow Your Fears to Build Wealth, Crush Your Career, and Win at Life. And if you like what you hear, we’d love it if you write a review, subs…
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484: How Exactly to Listen to the Market with Ilise Benun
10:15
10:15
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Here’s a rare solo episode in which Ilise Benun answers a question that comes up over and over, “how exactly do you listen to the market” and then shares 6 different things to listen for when you’re listening to the market. And if you like what you hear, we’d love it if you write a review, subscribe here and sign up for Quick Tips from Marketing Me…
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483: A Comedian’s Formula for Your Perfect Pitch with Jenn Lederer
31:36
31:36
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If your mind goes blank when someone asks what you do, in this episode you will learn not only how to enjoy talking about your work but how to do it in an entertaining and authentic way. So if you like what you hear, we’d love it if you write a review, subscribe here and sign up for Quick Tips from Marketing Mentor - https://bit.ly/mmpodqt…
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