Hosted by Illana Burk who has 20 years experience guiding hundreds of entrepreneurial clients in creating profitable, ethically-driven, sustainable businesses based on their life’s work. Good Business is here to teach you how to do great work, make great money, and make a positive impact without feeling like you need a shower afterwards.
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Jump Start Your Joy is a podcast by Paula Jenkins, a business coach and podcast producer living in the San Francisco Bay Area. Inspired by the quote “Joy does not simply happen to us. We have to choose joy and keep choosing it every day (Henri Nouwen),” this lively show looks at the inspiration, intention, and action that lead to joy in your life, the world, and other people's lives.
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Why your offerings should reflect what's best for you | GB69
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In this episode of Good Business, business and leadership expert Illana Burk challenges the traditional notion of niching and discusses why your offerings should reflect what's best for you before they reflect what's best for your clients. While finding a niche may seem daunting, crafting offers aligned with your strengths, weaknesses, and preferre…
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How Illana Burk Revolutionizes Ethical Business with Joy and Integrity
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In this episode, Paula is joined by the remarkable Illana Burk, a coach and consultant with a passion for helping small businesses, entrepreneurs, and solopreneurs thrive. Illana shares her journey from being a dancer to becoming a successful business mentor, diving into her philosophy on building values-based businesses. The conversation is filled…
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Liminal Space: Finding Comfort and Joy in the Space In Between
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Liminal space is defined as the transitional space that can be physical, metaphorical, spiritual, or emotional. Pulling from examples in Disneyland, Proper People, & Station Eleven I'm looking at how we navigate through liminal space when we encounter it. Read the full show notes: https://jumpstartyourjoy.com/2022/02/liminal-space/ In this episode,…
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Working backwards to work forwards | GB68
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Are you struggling with traditional productivity methods? In this episode of Good Business, we explore 'Backcasting,' a strategic planning approach that could revolutionize the way you set and achieve goals. Discover how this technique allows you to envision your ideal future and work backwards to create a clear path to success. Why does backcastin…
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Navigating Politics And Self-Care With Expert Tami Hackbarth
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Read the full show notes: https://jumpstartyourjoy.com/2024/07/navigating-politics-and-self-care-with-expert-tami-hackbarth/ In this episode, I'm joined by Tami Hackbarth, a seasoned author, activist, and advocate for 100% Guilt-Free Self-Care. Together, they explore the crucial intersection of self-care and activism, especially vital in today’s po…
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Transforming Life and Leadership Through Kindness with Lara Heacock
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Read the full show notes: https://jumpstartyourjoy.com/2024/07/transforming-life-and-leadership-through-kindness-with-lara-heacock In this episode of Jump Start Your Joy, host Paula Jenkins welcomes Lara Heacock, executive coach, and Editor-in-Chief of Kind Over Matter. We discuss the practices of kindness and joy, and how these have become essenti…
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Read the full show notes: https://jumpstartyourjoy.com/2022/08/return-to-nature-emma-loewe/ Emma Loewe is the co-author of The Spirit Almanac, and she is the senior sustainability editor for mindbodygreen, and she has released the amazing book, Return to Nature: The New Science of How Nature Landscapes Restore Us. In it, she shares the different ki…
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Rage, rage against the dying of the light | GB67
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Welcome back to the Good Business Podcast. Today, we're talking about visibility. It's a big theme for me at the moment, as this week marks the start of "Go for the Know," my very new, very exciting, totally free program for learning and taking action to gain visibility and finally do all the pitching and outreach that you've had on your list forev…
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Celebrating 37 Years of Joy: An Interview with Retiring Educator Molly Barnes
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Read the full show notes: https://jumpstartyourjoy.com/2024/07/celebrating-37-years-of-joy-an-interview-with-retiring-educator-molly-barnes/ In this heartfelt episode, Paula interviews Molly Barnes, the beloved principal and superintendent of Sunol Glenn Elementary. Molly shares her passionate journey in education, reflecting on the joy and challen…
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Activism and Resilience with Christy Tending: Writing Through Grief and Joy
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Read the full show notes: https://jumpstartyourjoy.com/2024/07/activism-and-resilience-with-christy-tending-writing-through-grief-and-joy/ I'm welcoming back my friend and author Christy Tending. Christy is joining me to discuss her new book, "The High Priestess of the Apocalypse," which is a lyrical exploration of disobedience, grief, healing, and…
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Finding Joy through Structure and Elegance with Jennifer L. Scott, Author of The Madame Chic books
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Read the full show notes: https://jumpstartyourjoy.com/2024/06/finding-joy-through-structure-and-elegance-with-jennifer-l-scott/ In this episode of Jump Start Your Joy, Paula interviews Jennifer L. Scott, the New York Times bestselling author of the Madame Chic Series and content creator behind The Daily Connoisseur, who shares how adding structure…
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Embracing the Gifts of Nellie Oleson: Alison Arngrim on her time on Little House on the Prairie
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Get the full show notes: Follow/subscribe to JSYJ (free) on your favorite app: https://plnk.to/JumpStartYourJoy Alison Arngrim, the actress best known for her role as Nellie Oleson on 'Little House on the Prairie' joins Paula in this look back episode. This episode, originally recorded a few years ago, is revisited as Paula and her son prepare to v…
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Bad Idea Number Four: Everyone can own a business | GB66
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This episode of the Good Business Podcast debunks the myth that everyone should own a business. It explains how entrepreneurship requires a high tolerance for risk and can deeply affect personal relationships. The host, Illana Burk, emphasizes that success in business isn't just about skills, but about being comfortable with constant uncertainty. T…
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Exploring Trauma and Joy with author Jen Soriano
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Get the full show notes: https://jumpstartyourjoy.com/2024/06/exploring-trauma-and-joy-with-author-jen-soriano Follow/subscribe to JSYJ (free) on your favorite app: https://plnk.to/JumpStartYourJoy In this episode of Jumpstart Your Joy, Paula interviews Jen Soriano, a Filipinx writer and movement builder, about her experiences with trauma and heali…
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Embracing What You Stand FOR in This New Era of JSYJ
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Get the full show notes: https://jumpstartyourjoy.com/2024/06/what-do-you-stand-for/ In the first episode of Season 8 of 'Jumpstart Your Joy,' I'm returning after an 18-month break to discuss the profound changes and reflections experienced during the hiatus. The episode dives into themes of intentional living, navigating grief, the importance of s…
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Why we need to put our best stuff out for free | GB65
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In this episode, Illana Burk explains why it is the right thing to do to give out your work, your very best work, generously, and everywhere you can, why special and generous content wins, the pitfalls of marketing funnels, and how generosity contributes to sustainable business success and collective growth. For more details, visit illanaburk.com. …
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I'm guessing you're here because you want to give feedback without being a jerk, right? Welcome back, listeners! In this episode, we address the delicate art of giving feedback. Building on our previous discussion on asking for and receiving feedback, we explore how to give feedback in a way that is empathetic, constructive, and respectful. We star…
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Navigating feedback can be daunting. In this episode, we dive into the skills of asking for and receiving feedback with intention and grace. Learn the art of crafting your asks to elicit constructive insights and how to gracefully accept the advice given, filter through biases, and grow from the experience. Whether it's refining your creative proce…
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Dive into the realities of managing business amidst personal upheavals in this episode. Drawing from the Good Business Incubator community's experiences, we face balancing entrepreneurial demands and life's unpredictable events. Discover strategies for handling both planned and unplanned breaks, from creating financial buffers to building supportiv…
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The problem with having excellent plans | GB61
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Ever plan an amazing business move but hit a roadblock? This episode tackles the "pothole" of poor planning for solopreneurs. Learn how to "right-size" your strategy based on your resources and set yourself up for sustainable success. Listen now! For more details, visit illanaburk.com. Good Business is hosted by Illana Burk, CEO of Illana Burk Cons…
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In this 60th episode, we're diving into a crucial topic for entrepreneurs: knowing when to quit. This episode goes beyond the "stay positive" rhetoric. Host Illana is a pro-quitter and believes quitting strategically is essential for success. Learn a valuable framework to help you decide when to walk away or double down on your endeavors. We'll exp…
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In this episode, we discuss the crucial first steps in hiring and why starting in the wrong place can lead to problems. We explore the difference between what you want and what you actually need, and how to avoid wasting time and energy in the hiring process. Tune in to learn how to make smarter hiring decisions for your business. For more details,…
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The most important 15 minutes of any client relationship | GB58
21:11
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In this episode of The Good Business Podcast, Illana Burk discusses the significance of the first 15 minutes of a client meeting or call in setting the tone, establishing boundaries, and building trust. Learn how to effectively utilize those initial minutes to set expectations and create a clear partnership with the client. For more details, visit …
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Want better clients? Make more mistakes. | GB57
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Today’s topic is all about mistakes. Why? Because we all make them and good business means managing the bad AND the good. People tell everyone they know when someone handles a mistake with elegance and class. But if you finish a project limping over a mistake, they ALSO tell everyone you know. Today's episode teaches you how to make mistakes well, …
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How to understand strengths and weaknesses | GB56
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In this episode, Illana talks about what you can change and what you can't, what things are within your power and what are not, and how to deal with that. So that's our topic and we’re starting by talking about what is a SWOT analysis. Then we'll talk a little bit about what you can do about it, what it means, and then we will wrap up with a little…
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How do you get through the toughest time in your business without quitting or going crazy? In this episode of The Good Business Podcast, host Illana Burk is back. She introduces the topic of the "Gauntlet," describing it as a stage in business where everything seems to go wrong... over and over again. This phase often occurs during periods of growt…
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5 Ways to Find More Comfort and Joy (Season 7 Wrap Up)
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This week's episode is the finale of season seven where I've been talking all about intentional comfort and how to bring more comfort and ease into your everyday life. If you have not yet listened to the episode where I did the countdown of the top 10 most downloaded episodes, you can tune in here. 1. Choose comfort, and build it into our lives. I …
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Become A Wonder Seeker by Adding More Wonder, Magic, and Joy to Your Life with Andrea Scher
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Andrea Scher has thrilled and inspired others for nearly twenty years through her award-winning blog Superhero Journal, her international workshops, her Creative Superheroes podcast, and her joyful e-courses. In this episode, we discuss Andrea’s new book, Wonder Seeker: 52 Ways to Wake up Your Creativity and Find Your Joy Today, and how and she des…
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Three Ways to Reconnect with Intentional Comfort as Inspired by the Art of Gathering
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Intentional Comfort is the theme of this season, and in this episode I'm taking inspiration from Priya Parker's Art of Gathering, and using her 3 rules of gathering to consider new ways to reconnect with what nourishes, fortifies, and supports you. While her Ted Talk is about how to interact in groups and gatherings in new ways, I find that her rul…
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Empaths and Highly Sensitive People with guest Signe Myers Hovem
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Signe Myers Hovem is a spiritual counselor, an energy worker, and the author of The Space in Between: An Empaths Field Guide. In this interview on Jump Start Your Joy podcast, we are talking about empaths and highly sensitive people (HSPs). If you are a highly sensitive person, or if you have a sense that you may be an empath, then I think you're g…
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Top 10 Most Beloved Episodes of Season Seven on Jump Start Your Joy (Finale Part One: A Countdown)
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Season 7 was all about "Intentional Comfort." This episode shares the top ten most downloaded and beloved episodes from season 7. They are: 10. Emma Loewe, author of Return to Nature Listen to the original episode Buy the book 9. 5 Tips to Bring More Mindfulness to You Everyday Listen to the episode 8. Fred LeBlanc of Cowboy Mouth on Finding a Mard…
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10 Things That Will Inspire More Passion and Joy in Your Work and Life (Best of Season 7)
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Are you looking for ways to define what brings you joy, and identify your passions? In this episode I'm sharing 2 exercises to help figure out what you're passionate about and 10 ways to bring more of that passion to your work and your life. Read the full show notes on my website Introspection - Using the tools above, or working with a coach, a men…
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Still on Fire: Joy, Intuition, and Your Soul's Path with author Renee Linnell
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I'm really excited to have author Renee Linnell back on JSYJ!. This is her second time on the podcast, and in this brand new conversation, we're talking about her book that came out on August 16, 2022, which is titled "Still on Fire: A Memoir." Renee first came on the show when her first book, "The Burn Zone," came out. This book was was all about …
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Asynchronous Income vs Passive Income | GB54
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Asynchronous income. What IS that?! In this episode, I talk about why passive income is a total misnomer, the difference between passive and asynchronous income, and what you can find in the middle between (the myth of) passive income and exchanging dollars for hours. Find out how we define asynchronous income and whether or not it's right for your…
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Emma Loewe is the co-author of The Spirit Almanac, and she is the senior sustainability editor for mindbodygreen, and she has released the amazing book, Return to Nature: The New Science of How Nature Landscapes Restore Us. In it, she shares the different kinds of landscapes, how they effect your mental health, studies about why they improve your m…
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Eight Great Ways to Jumpstart Your Creativity and Get Unstuck
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Creativity and joy are closely related. If you're feeling stuck, and need some inspiration on how to tap into creativity - Marion Abrams of Grounded Content and I have 8 ideas for you to jumpstart your creativity and joy. Here they are: 1. Just do the thing. Starting is the hardest part. 2. Double down on what you've been doing. Recommit to it. 3. …
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How to know what you should commodify and what you shouldn't. In this episode, I address the idea that we don't actually have to become commodities in order to be successful business owners. First, I discuss what I mean by commodity, and what's the difference between being a commodity and not being one. Then I talk a bit about what it means to make…
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Finding Joy and Learning to "Give From Your Overflow" During Stressful Times
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The weighty-ness of the past two years means we're all working through difficult things. Joy is as important now as ever before. Joy gives you room for "overflow" which allows you to be more present & available for the things that matter most. In this episode, I'm sharing: 1. a quote that made me rethink the role of joy in the world, and why we mus…
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Intentional Comfort and Joy in the Midst of Grief with Jenn Oglesbee
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Jenn Oglesbee is a certified life coach and licensed clinical social worker, and the discussions that she and I had last summer on Instagram Live are what me to choose the “Intentional Comfort” for season seven on Jump Start Your Joy. We had a series called “What the Hell?,” and in it we discussed the events of the past couple of years, and how the…
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Let's talk about ethical marketing | GB52
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What is ethical marketing? What does it mean? What doesn't it mean? And are you afraid of the wrong thing? Lately, there's been a new flavor to the ethical marketing and selling conversation happening amongst small business owners and marketers around what is ethical, what you're allowed to do and not allowed to do. Today I am talking about being a…
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Five Easy Mindfulness Tips to Help You Every Day
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Mindfulness is a great way to find more joy and center yourself. In this time of transition, when things feel difficult, it's great to have a few easy, go-to mindfulness tools. The five are: 1. Notice your emotions, and share them with someone else. 2. Breathe, as taught by Thich Nhat Hanh. I share his practice of inhaling, exhaling, and smiling. 3…
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Offer Design Part 5: Does your offer make the world better? | GB51
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Does your work make the world a better place? When you think about creating an offer, do you think about the impact of what you're doing? And how do you think about it? In this episode, I talk about how to consider impact when it's not always straightforward. Let's dive into how to think about sustainability even as a solopreneur or small business …
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This is our 50th episode! I'm marking the occasion and sharing more about my own professional journey. In this episode, I talk about how I got where I am today, the big why, the triple bottom line, the kind of clients I work with, teaching leadership, and more. Join me. And thanks for listening. I am truly grateful that you're here. For more detail…
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Offer Design Part 4: What does done look like? | GB49
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This episode is part four of the Offer Design series. And today's topic is: What does done look like? What does the end of a client relationship look and feel like? And how do you know when you get there? And are you even designing one with an ending? First, we will look at how you think about this right from the jump. How do you think about finish…
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Finding and Honoring Your Heart's Second Home
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In tying in with this season's theme of "Intentional Comfort," and the mini series on "Finding Home," I'm excited to share about how finding and honoring your heart's second home. The idea of having homes beyond the physical place you dwell is one that hit me in about 2004, when I attended a retreat at San Damiano in Danville, CA. It became clear t…
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Offer Design Part 3: Delivery on your terms | GB48
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In part 3 of the Offer Design Series, we talk about delivery. How you deliver is as important as what you deliver. Helping your clients or customers doesn't always mean doing it their way. Be the leader and make the choices that best serve. I use as an example how I have clients communicate with me between sessions. I used to let them choose the me…
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Offer Design Part 2: Good scheduling is good leading | GB47
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Today’s episode is the second in our series on offer design. And it’s all about leading through scheduling. Leading well in any offer design starts with designing the schedule of your offer and making sure it is aligned with your own schedule. Not surprisingly, this ties in with keeping your promises from Offer Design Part 1. For more details, visi…
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Shelter in Place and Finding Your Way Home with Laura Joyce Davis
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Laura Joyce Davis started her podcast, Shelter in Place, just as the pandemic shut California and the United States down on March 17, 2020. We talk about finding joy in hard times, defining the meaning of home, and sheltering in place as parents. Laura is a Minneapolis native who now calls Oakland home. She is an award-winning fiction writer, a Ful…
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Offer Design Part 1: Know your promise | GB46
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Today's episode is all about knowing the promises that you're making and knowing if you can keep them. It's the foundation point of any good offer, whether you are making jewelry or you are designing a new coaching program or you are creating a web design project. It doesn't really matter. Offer design begins with a promise. What is the promise tha…
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The Body is Not an Apology with Sonya Renee Taylor
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In this interview, I am so honored to be joined by author Sonya Renee Taylor. Sonya is the author of the the New York Times Bestselling book, “The Body is Not an Apology: The Power of Radical Self-Love.” She just recently released an updated version of that book, and the “Your Body is Not an Apology Workbook: Tools for Living Radical Self Love.” So…
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