Success stories told by the digital leaders. At best you’ll get inspired to do great digital work. At worst you’ll learn about new interesting people from airline, travel, digital and experimentation world. Narrated by Iztok Franko, founder of Diggintravel.com and a digital enthusiast.
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Welcome to Numbers on the Boards presented by Fanboys, a podcast for basketball fans who want to have some fun listening to Mavs TV analyst Jeff “Skin” Wade and Mavs.com's Bobby Karalla talk hoops, stats, and life in the NBA with a new guest each week.
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The Strategic Advantage of Modern Airline Digital Commerce Tech Stack [flyadeal Case Study]
46:34
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Another exciting Diggintravel Podcast episode, featuring an in-depth discussion with Surya Kuchibotla, Head of eCommerce and Distribution at flyadeal. Discover how flyadeal is building a modern digital commerce tech stack and leveraging technology to carve out a competitive edge. Key podcast highlights: Flyadeal's unique organizational model How fl…
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Lufthansa Group’s Shift to Airline Product Analytics
43:09
43:09
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For all you digital professionals who want to learn how the best airlines are mastering analytics and doing so at scale, this Diggintravel Podcast episode is a must-listen. Today, we bring you another insightful case study: the Lufthansa Group and their Digital Hangar’s journey from web and CRO analytics to airline product analytics. Laura J. Hornb…
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Airline Digital Career: Your 2024 Guide to Advancement with Expert HR and Recruiting Insights
39:28
39:28
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39:28
To kick off the new year, we're doing something different at Diggintravel Podcast. And it's all about helping you advance your airline digital career! This episode is all about how to find and land your ideal airline digital job. As we step into 2024, the digital landscape keeps evolving, and AI is reshaping our world daily. Understanding the skill…
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Changes in Airline Marketing [Part II]: Navigating the Shift in Digital Analytics and Measuring Marketing Effectiveness
34:01
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Marketing and marketing technology are changing fast! With constant changes and mounting pressure on airlines to stay on top, we've decided to help you navigate these shifts with a special two-part podcast series. Today, in Part II, join us and founder and editor of Martech Weekly Juan Mendoza as we explore the state of digital analytics and how an…
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Changes in Airline Marketing [Part I]: Overcoming Skill and Tech Challenges in Martech
30:12
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Marketing and marketing technology are changing fast! With constant changes and mounting pressure on airlines to stay on top, we've decided to help you navigate these shifts with a special two-part podcast series. Today, in Part I, join us and founder and editor of Martech Weekly Juan Mendoza as we explore the state of marketing technology, discuss…
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The Latest Airline AI News: How New Developments in AI Will Transform Your Airline Marketing
41:33
41:33
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41:33
Artificial intelligence is developing so fast that we just had to share this! A few months ago, ChatGPT was an interesting new gadget; now, AI is revolutionizing how we approach airline digital marketing. AI tools can now analyze your websites and campaign landing pages. Even more impressively, they can evaluate images like your airline ads and cre…
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Key Pillars of Modern Airline Digital Marketing [Learning from Former Chief Growth Officer at AirAsia]
41:15
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Today, I'm reconnecting with a familiar voice, Ravi Shankar Mallavarapu. I first met Ravi when he held the position of Chief Growth Officer at AirAsia. He was one of the first guests on our podcast back in 2020, sharing insights about his efforts to transform AirAsia's digital marketing team into a modern growth marketing unit. Ravi's journey has b…
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Airline Booking Funnel Optimization [Finnair Case Study]
40:56
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We went back to our roots with this podcast! Diggintravel was crafted with a single mission in mind – to serve up practical insights tailor-made for you, the airline digital professional. In this episode - talk with Joonas Leppävuori, Digital Product Manager at Finnair - we discussed in detail how Jonas and his team are doing booking funnel optimiz…
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ChatGPT for Airlines: A Deep Dive with an Artificial Intelligence Expert
54:32
54:32
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Yes, we had to do it! A special episode dedicated to ChatGPT and potential airline applications. There's tons of articles and podcast about ChatGPT, we felt there is a need to do a top-down, structured overview of ChatGPT and why it matters for airline and travel digital professionals. Our guest, Bostjan Kozuh has finished several data science trai…
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Airline Dynamic Pricing [Learning from Frontier, Amadeus, Amazon and Lyft]
46:34
46:34
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This is another episode where we talked about how airlines can leverage data sicence and artificial intelligence. And if we were to pinpoint the most significant area for airlines where data science can have a substantial impact, it would undoubtedly be in airline dynamic pricing and dynamic offers. And yes, of course we talk about ChatGPT and poss…
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Airline Data Science Talk [LATAM Airlines case – Part II]
23:13
23:13
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This is a second part of our talk with Andres Bucchi, Chief Data Officer at LATAM Airlines. In Part I. we talked about experimentation, this second part is about data science and how airlines can integrate data science in large organization. Andres shared his experience from LATAM airlines and his past learning from BigTech companies and work at Ub…
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Episode 112: An excellent recap of a disappointing season
43:50
43:50
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Well, the season didn't go how we wanted, but boy is this an incredible breakdown or what! Let's go to the phones!
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Insights from 5 Years of Airline Digital Research
31:16
31:16
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Today, we have a special episode because we have reversed the roles. Typically it's Iztok who interviews airline and other digital experts, but today Iztok was the one being interviewed. Iztok was interviewed by Dario Martinho from Branchspace. As you probably know Branchspace is supporting this podcast and Diggintravel digital research. Dario inte…
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Episode 111: Some things that are happening are not my favorite
43:50
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Let's face it: The Mavs are goin' through it. Skin and Bobby dish on the struggles, their playoff chances, their ping pong chances, and much more.
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Episode 110: Well, uh, the Mavs won the game
43:50
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It might not have been pretty, but the Mavs won the game. This season might not have been pretty, but they'll need to keep winning for this story to have a chance at a happy ending. Skin and Bobby discuss.
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Slovenia's own self-described "guy with a Twitter account" and D Magazine scribe Iztok Franko joins Bobby to discuss Mavs/Pacers, transition defense and fouling woes, the growing Luka/Kyrie dynamic, Maxi Kleber's return, and much more.
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2023 Airline Digital Optimization Yearbook [UPDATE]
5:12
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This is a quick update about the latest Diggintravel research project - the 2023 Airline Digital Optimization Yearbook. 2023 Airline Digital Optimization Yearbook is the result of the most comprehensive annual airline digital research and benchmarks in existence. It's more than 100 pages of content and benchmarks from 55 surveyed airlines. You can …
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Scientific Decision-Making [LATAM Airlines case – Part I]
31:43
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Today we have a special episode for you! We talked to Andres Bucchi, Chief Data Officer at LATAM Airlines. We often talk about data and experimentation at Diggintravel, but mostly in digital ecosystem. Andres shared insights how LATAM Airlines is planning to do experiments for better decision making in the physical world: in revenue management, cal…
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Episode 108: Kyrie is a Mav, and trade deadline reactions
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It's a whole new ballgame out West.
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Episode 107: Defense, take fouls, and a beast of a skeddy
22:00
22:00
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Boy is this a tough time or what?
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Episode 106: Health is (sorta) back, defense soon too plz
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Dorian Finney-Smith and Josh Green are back and Maxi Kleber is surprisingly on the way too, but the Mavs need to improve on defense ASAP.
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Step-by-step Evolution of Airline Digital Optimization Team [Air Europa Case Study]
45:16
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Today you can listen to insights from airline digital expert, Ismael Monzon. Ismael is a CRO and Analytics Team Lead at Air Europa. Ismael and Air Europa digital team are a playbook case of how to build your digital optimization and CRO program from ground up, step-by-step. This is why, we're really glad that Ismael was willing to share his team's …
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Episode 105: 7-game streak ends vs. Boston
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43:50
Nothing lasts forever, and unfortunately the Mavs' 7-game streak game to an end against the league's best team. Skin and Bobby dive deep into the game, the Mavs' streak beforehand, and what's gone right (and wrong) lately that could also determine the future.
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Airline Digital Talks: Eveline Lee, Scoot
35:38
35:38
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This is a third chat in series of talks with female airline digital leaders. We talked to Eveline Lee, Senior Manager Digital Channel Products, Product Innovation, Payments at Scoot. Eveline started her airline career 10 years ago when she joined Asian low-cost airline Scoot as one of the first team members in their digital team. Since then, Scoot’…
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Radio play-by-play voice Chuck Cooperstein joins Bobby Karalla to talk about the Mavs season so far, Christian Wood at the 5, Kemba Walker's resurgence, and some of his favorite radio memories from over the years.
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How to Build a Modern Airline Digital Experience
55:44
55:44
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Our today's guest has amazing airline background and experience. Ursula Silling, CEO at Branchspace, was prior Chief Commercial Officer at Kenya Airways, Commercial Director at Air Malta and EVP Commercial at Brussels Airlines, and worked with many other airlines. We talked to Ursula about challenges airlines face with digital transformation and ab…
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Episode 103: What's good and what's, well...
44:03
44:03
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Skin and Bobby reconvene after a thrilling win against the Warriors to figure out what's good, what's less good, and what needs to improve for the Mavs to turn our frowns upside down and string together some wins.
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We got a great show for you today. I talked to Mariana Fonseca Medina, who is currently VP of Digital at Virgin Voyages. Before joining Virgin, Mariana was Managing Director of Digital Customer Experience at American Airlines and has worked on airline Ancillary Merchandising and Digital Analytics Strategy in the past. We talked about her experience…
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Episode 102: The season opener was good until it wasn't 😬
53:54
53:54
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Skin and Bobby are back for the 2022-23 season! They discuss the good, bad, ugly, and beautiful from the season opener in Phoenix and then look ahead to opportunities and problems the Mavs will face the rest of the year.
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Quick update about our new airline digital research project
3:56
3:56
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Just a quick update from Iztok about the Diggintravel new airline digital research project. A new podcast chat with a special guest coming soon!By Iztok Franko
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After two years of this podcast we go back to the beginning, looking at the big picture and what lies ahead for travel and airline industry. Today's podcast guest, Tino Klaehne, Director of Strategic Innovation and Intelligence at Lufthansa Innovation Hub, explained what he and his team are doing (spoiler alert: a lot of cool, agile and unconventio…
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Airline Digital Optimization Maturity: How to Take the Next Step
45:51
45:51
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I talked to an experienced digital professional, Matt Ravlich. Matt is currently a Managing Director for Alberta Consulting Group (ACG), where he specializes in optimizing their clients’ digital experiences using the current tools they have and helping them prepare for the future. Prior to that, Matt was Manager of Digital Analytics and Optimizatio…
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Airline Ancillary Revenue Leaders Talks [Frontier Airlines Case]
43:09
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Iztok and his co-host Henry Harteveldt talked to Jake Maloney, Senior Manager, Ecommerce at Frontier Airlines. We were thrilled to speak with Jake because Frontier Airlines is a digital commerce powerhouse. In its June 2022 quarter, Frontier reported a record $74.96 in ancillary revenue per passenger. Jake shared how Froniter ecommerce team is orga…
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Airline Digital Innovation and Transformation [Wizz Air Case]
47:45
47:45
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Iztok and his co-host Henry Harteveldt talked to Michaela Hermans, Head of Digital Transformation and Innovation at Wizz Air. Michaela shared a lot of great insights and learning from their digital transformation journey, including: why digital and innovation are enablers for Wizz Air's rapid growth why they are building cross-functional product te…
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Episode 101: Can the Mavs win a must-win Game 6?
44:21
44:21
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Skin and Bobby recap a disastrous Game 5 in Phoenix and look ahead to a big Game 6 in Dallas. You could even call it a must-win game.
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Episode 100: 100 EPISODES. SKIN'S BACK. CLICK PLAY NOW!
48:27
48:27
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Skin is back. It's time to party.
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How to Build Innovative Airline Digital Products [Southwest Airlines Case]
52:40
52:40
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Iztok and his co-host Henry Harteveldt talked to Mark Hursh, Senior Director of Digital Customer Experience at Southwest Airlines, to learn how they build innovative digital products. Mark shared a lot of great insights and learning from their journey to build one of the best airline digital teams. ideation - how to get ideas for innovative digital…
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Airline Digital Cabin Talks: The Importance of Innovation, the ’Negative Space’, and Collaboration
50:39
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In the third episode of our Airline Digital Cabin and Retailing series Iztok were Henry joined by Viktorija Kucerova, Senior Consultant for Marketing, Strategy and Sustainability at SITA. The trio talked about all kinds of airline digital, ecommerce, and onboard retailing concepts: The importance of product development, testing and innovation The i…
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Insights for Ancillary Revenue and Airline Onboard Retailing
51:29
51:29
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In the second episode of our Airline Digital Retailing series, Iztok and Henry talked to airline ecommerce and ancillary expert Lee Barrett. Lee’s impressive airline career includes roles in Cabin Crew Development and Performance and Development Management at Air New Zealand at its head office in Auckland, Head of Customer Service at JetStar in Tok…
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Airline Digital Cabin Talks: The Key to Successful Onboard Retailing
46:51
46:51
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This is the first episode in our new Airline Digital Cabin Talks. It's a new series in which we'll talk about airline digital, ancillary revenue and onboard retail. In the first episode we talked to Emilio Chacon Monsant. Emilio’s background is in ancillary products, digital commerce, and the digital experience at four airlines, including two netwo…
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Airline Data Talks: Airline Digital Analytics Evolution at Air New Zealand
37:06
37:06
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Joe Sinclair, Senior Digital Analyst at Air New Zealand, joined the show to talk about how digital analytics team evolved at Air New Zealand. Joe shared many valuable lessons learned by Air New Zealand's airline digital analytics team. He explained how they started from scratch with their digital analytics team, and talked about how the team grew a…
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Airline Digital Experience Analytics: Understand Your Customers‘ Behavior
41:37
41:37
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Greg Dowling, Global Director of Business Insights at Glassbox joined our chat to explain how airline digital pros can really figure out what's going on in their booking funnel. If you want to increase conversion rate, if you want to improve your digital experience - there is one thing you really need to do. You need to understand your customers, t…
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Episode 99: The Mavs are winning games and Luka's sharing the load
38:48
38:48
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Skin and Bobby break down the Mavs' 7-3 start, including areas they can still improve in.
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Episode 98: The Highs and Lows of October Basketball
30:23
30:23
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The Mavs have played two games, and boy was there a lot squished into those two games to talk about. Skin and Bobby break it all down!
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Airline Experimentation Talks: How to Make Better and Faster Decisions
41:16
41:16
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Today, we bring you another great digital expert – Ben Labay, Managing Director at Speero. Speero is a digital optimization agency built by the people who founded the CXL blog, one of the best resources available for conversion optimization and experimentation. Ben is an industry leader, a speaker on all things digital research and experimentation,…
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Skin and Bobby are back for season 5 of Numbers on the Boards to discuss the Mavs' new coaching staff, the new vibes, the new style of play, and a whooole lot more.
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Airline Data Talks: How to Implement Advanced Digital Analytics
42:59
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In this podcast episode, we'll be very hands-on and practical. I get asked a lot about how to implement website analytics by airline people, and if you want to learn about that too - this episode is for you. Liliana García Magaña, who works on Business Intelligence and Analytics at a Mexican low-cost airline VivaAerobus, explained in detail how the…
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Airline Innovation Talks: Alberto Terol Conthe, Iberia
39:23
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Today's talk it's all about marketing and innovation. Alberto Terol Conthe, a Head of Customer Experience Design & Development at Iberia, shared his insights on how marketing and innovation are connected. Even more, Alberto shared his framework that connects Design Thinking, Strategic Foresight, and Growth Marketing among other things. Listen to my…
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Airline Data Talks: Ivan Karlovic, Norwegian
36:42
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Listen to this episode of the Airline Talks series and learn from Ivan Karlovic, Director, Data Analytics at Norwegian. Ivan shared tons of interesting insights and his experience from building a new data team at Norwegian. Here are some highlights from our talk Why and how Norwegian is building an internal data team What kind of data roles are the…
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Airline Digital Talks Series: Remus Moraru, Wizz Air
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This is the first episode in our Airline Digital Talks series, where airline digital talks will talk about their work. Listen to this episode and learn from Remus Moraru, a digital expert from Wizz Air. Remus talked about data, analytics, experimentation, mobile apps, and how Wizz Air and its digital team are adapting to COVID challenges. You can f…
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