Marketing consultant Jenn Hanson-dePaula sits down with her partner, Marcus to chat about marketing strategies and processes that can help authors connect with their readers and sell more books. Save time with marketing and spend more time writing!
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Intimate conversations and true stories of personal daring with emerging and accomplished writers. Writers read their essay, memoir chapter or story, then talk about it with writer/host Michelle Redo. An audio literary magazine, conceived, curated and hosted by Michelle Redo, an award winning 30-year public radio veteran, and new voice in podcasting. Original submissions accepted twice yearly.
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A podcast of interviews with thought leaders within and without the writing community. All about writing, the craft, submission, publishing, and career building for writers of all kinds and ability levels.
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Episode 42: Jenn Hanson-dePaula, Book Marketing Consultant
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Going viral on TikTok can’t be your entire book marketing strategy. So how do new authors go about finding their ideal readers? Jenn Hanson-dePaula guides you through the steps of elevating your book promo! Tune in to hear her take on what marketing is and isn’t, tips for building your social media platform (including valuable advice on what to pos…
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A lot of online advice about book marketing includes hiring a Public Relations specialist. But what do PR agencies and publicists do, and at what stage of an author's career is it a good idea to hire one? LINKS Mary O'Donohue, Strategic Media Coach and Author The Author CircleBy Jenn Hanson-dePaula
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A Vulnerability Talk with Nadine Kenney Johnstone
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Links from the episode: Subscribe to Michelle Redo's free Substack-- Ineffable Listen to Nadine Kenney Johnstone's podcast Heart of the Story Listen to This Jungian Life podcast Sign up for my newsletter at my website michelleredo.comBy Michelle Redo
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Should I Hire Someone to Do My Social Media and Marketing for Me?
12:56
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If you're toying with the idea of hiring someone to do your social media for you, there are some important things for you to first consider. Many times we think that just handing off our social media for someone else to manage will give us the results that we want. But that isn't always the case. Here are some things that you should do FIRST before…
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What Can Authors Expect After Releasing Their Book?
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Another frequent question I get from new authors leading up to their new book release is: “What should my expectations be?” Having a long-term marketing plan, paired with reasonable expectations, can keep us from getting discouraged and keep our sales rolling in well beyond the launch. Not sure where to start with creating your long-term marketing …
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One Thing That Will Break Your Book Marketing
10:02
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I can teach you all of the book marketing strategies and show you everything that you need to do to sell your books, but if you are struggling with this particular mindset, you won't see the success that you're looking for. LINKS The Author CircleBy Jenn Hanson-dePaula
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Once authors have addressed the visibility problem we covered in part one of this discussion on why our book isn't selling, the next big factor is how to convert that engagement into a sale. Links Stand Out Social Media for AuthorsBy Jenn Hanson-dePaula
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Whether you are a new or established author, once the book is done and released, getting people to buy your book is often a challenge. Effective book marketing starts with visibility. Links Stand Out Social Media for AuthorsBy Jenn Hanson-dePaula
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Michelle's New Substack page Nancy Schnog's Writer's Digest article on what to do with your old journals Nadine Kenney Johnstone and Melanie Brooks' workshop Writing Hard Stories Listen to audiobook samples, sign up for Michelle's Daring to Tell newsletter, The Re-do, and listen to other Daring to Tell episodes at michelleredo.com…
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Can Authors Get a Book Deal Without Social Media?
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Must authors have tons of social media followers to be considered by book publishers? What are publishers specifically looking for? I've been bombarded with these questions for the past few weeks, so I figured we should talk about it! In this episode we will discuss what you need on the marketing and social media side of things to get the attention…
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How Authors Can Use Reviews in Book Marketing
8:26
8:26
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Amazon isn't the only place where reviews can have an impact on book sales. So where can authors get more authentic reader reviews and how can we put them to work in our marketing efforts?By Jenn Hanson-dePaula
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Melanie Brooks A Hard Silence AUDIOBOOK- now available!
58:03
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Download the audiobook of A Hard Silence, by Melanie Brooks before July 2nd to receive a special sale price at any audiobook retailer! A Hard Silence at Audible A Hard Silence at Libro.FM Check out AudioFile Magazine for more audiobook recommendations and reviews Sign up for Michelle Redo's newsletter at michelleredo.com where you can also hear a s…
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Turning Social Media Followers Into Newsletter Subscribers
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We’ve already heard how having an email marketing strategy is essential part of converting social media followers into book buyers. But how do we actually get our ideal readers to subscribe? Links “How Authors Can Promote a Book Through Newsletters” “How to Grow an Author Newsletter” “Three Things Authors Need to Start Their Newsletter” “Newsletter…
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Can Authors Revive Sales for Previously Released Books?
10:59
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A question Jenn receives a lot in her DMs is if it's possible to revive your book sales years after the launch. Absolutely! In this episode we will outline a strategy to help you breathe new life back into your previously released books.By Jenn Hanson-dePaula
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Yes, she's the creator of the Accidental Icon and in this conversation we talk about social justice and aging and burnout and the many layers and iterations of who she was before that "happy accident" that led her to the top of the fashion world, and who she is becoming next. Check out Lyn Slater's Substack to follow her post-Accidental Icon writin…
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You're probably seeing a lot of disturbing information about AI (ChatGPT, Bard, etc.) in the news and on social media. But is there a way for authors to put it to work for us in an ethical way that can help with weekly book marketing tasks? Links The Author CircleBy Jenn Hanson-dePaula
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Episode 41: Jarrett J. Krosoczka, NYT Bestselling Author/Illustrator
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48:51
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Mary is joined by NYT bestselling author/illustrator Jarrett J. Krosoczka to chat about his experience in children's publishing. He shares the challenges and gratifications of reaching across different age categories and the importance of illustrations in storytelling. Listen to hear his tips on writing within established franchises (like Star Wars…
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The Social Media Posting Sequence That Sells Books
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If you’re sick of chasing social media trends, not seeing the growth or engagement that you want online, this episode is for you! We are going to walk you through a proven strategy that helps authors accomplish their goals on social media. Links Stand Out Social Media for AuthorsBy Mixtus Media
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Maine, A Love Story with Blue Butterfield
1:08:31
1:08:31
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Maine, A Love Story by Blue Butterfield See it. Read it. A finalist in the 2023 Memoir category from the Maine Writers and Publisher's Alliance. Sign up for the FREE Daring to Tell podcast newsletter, The Re-do, at michelleredo.com Listen to more of Phil Redo's music.By Michelle Redo
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Abigail Thomas reads new work Deathbed Regrets
1:03:49
1:03:49
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Abigail Thomas author of the memoirs Still Life at Eighty, A Three Dog Life, What Comes Next and How to Like it, and Safekeeping talks with Michelle Redo about writing and life, and reads from some new writing she's been doing, a piece called Deathbed Regrets. Sign up for Michelle Redo's newsletter, The Re-do at michelleredo.com Listen to The Band'…
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Episode 40: Danielle Marietta, Creator of Books & Things Publishing
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Danielle Marietta joins the podcast to discuss her publishing company, Books & Things Publishing, the children’s book sphere, and the importance of promoting diverse authors. Tune in to learn more about Danielle’s writing journey, and her tips on self-publishing, social media marketing, and connecting with your target audience. Danielle Marietta We…
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Book Marketing Talk with Jenn Hanson-dePaula
1:16:54
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Equally daring to writing your memoir is then, the work of marketing it. Jenn Hanson-dePaula shares valuable info and insight about marketing your book. And by the way... even if you're only working on your manuscript, it's not too early to start thinking about who you want to connect with about your story. Learn more about Jenn Hanson-dePaula, Boo…
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And Always One More Time with Margaret Mandell
1:14:21
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Thanks for listening! Visit Margaret Mandell's website Pre-order And Always One More Time at Barnes & Noble or Amazon. Read Margaret's essays at Oldster and Brevity Blog. Sign up for Michelle Redo's newsletter, The Re-do at michelleredo.com Listen to more of Phil Redo's music at BandcampBy Michelle Redo
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Episode 39: Allison Speka, Romance Author
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Romance author Allison Speka joins the pod to discuss her journey into writing and self-publishing. She talks about her love for the romance genre, and shares her experience with self-publishing, including tips on cover design, book marketing, and the value of learning from other indie authors. Allison Speka: Website: https://www.allisonspeka.com/ …
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Mentioned in this episode... Heart of the Story Podcast with Nadine Kenney Johnstone A Hard Silence by Melanie Brooks Sushi Tuesdays Audiobook by Charlotte Maya Open Heart Project of Susan Piver Sign up for Michelle's newsletter The Re-do Listen to more of Phil Redo's music Add a Tip to help support this podcast…
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Awakenings with Diane Gottlieb and Nina Lichtenstein
1:08:40
1:08:40
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Michelle Redo talks with Diane Gottlieb, Editor of the new essay anthology called Awakenings: Stories of Body & Consciousness. Diane also is the Prose/CNF editor of Emerge Literary Journal, and has a blog called WomenPause- conversations with women over 50 and the people who love them. Nina Lichtenstein is the founder of Maine Writers Studio, and t…
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Author Melanie Brooks is back with the release of her memoir A Hard Silence: One daughter remaps family, grief, and faith when HIV/AIDS changes it all. More about her first book, Writing Hard Stories: Celebrated Memoirists Who Shaped Art from Trauma. Sign up for Michelle's monthly newsletter The Re-do Listen to more of Phil Redo's music…
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Episode 38: Katie Wolf, Editor and Writing Coach
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Editor and writing coach Katie Wolf joins the pod for an inspiring conversation about getting started in publishing, work-life balance, and writing to market. She also discusses the importance of prioritizing mental health and why self-awareness is key in developing your writing craft. Katie Wolf: Website: https://www.thekatiewolf.com/ Podcast-- Bl…
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An Important Discussion for Authors New to Book Publishing
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10:36
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If you've ever found yourself saying, "I wish I would have known this before I published my book," you're not alone! In this episode we discuss some important things you should consider as you start your publishing journey. Links Hilary Rushford’s 3 podcast episode book publishing story The Author Circle…
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I Believed You with Margaret Mandell
1:07:56
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Learn more about Margaret Mandell at her website, MargaretSMandell.com Sign up for Michelle Redo's newsletter, newly re-dubbed The Redo at michelleredo.com Listen to more of Phil Redo's musicBy Michelle Redo
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I hope you'll check out this special And So, She Left podcast episode featuring guest, Michelle Redo--which is a finalist for a Signal Award! If you are inclined please click to vote for this podcast before October 6th. And So, She Left is hosted by Katherin Vasilopoulos, produced by Ethan Lee and put out by Cansulta. Thanks for daring to listen!…
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Making of Sushi Tuesdays AUDIOBOOK with Charlotte Maya
1:21:36
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Debut memoirist Charlotte Maya now has a self-narrated audiobook of Sushi Tuesdays: A Memoir of Love, Loss and Family Resilience, produced by Michelle Redo. In this episode they talk about writing the book about the suicide death of Charlotte's husband, Sam Maya, as well as sharing what it was like to read and produce the audiobook. Listen to Miche…
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One of the biggest questions I get about marketing a book is where do I even start? I can be difficult to figure out what to do, how to do it, and what to focus your limited time on. In this episode we will talk about: the first two steps to start marketing your book knowing your unique strategy get your marketing foundation set Links Book Marketin…
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Episode 37: Heather Dixon, Debut Fiction Author
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Thriller vs. Suspense... what's the difference? Heather Dixon, whose debut novel Burlington hits shelves this week, chats with Mary Kole about getting published and the appeal of suspenseful women's fiction. She also discusses plotting high stakes, developing character arcs, and writing "quiet stories." Heather Dixon: Website: https://www.heatherdi…
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BONUS-Spoiler Conversation on The Butcher, The Embezzler and The Fall Guy
1:05:36
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Spoiler Alert! In this bonus episode Michelle Redo talks with author Gretchen Cherington about all the revelations she discovered through writing The Butcher, The Embezzler and The Fall Guy: A Family Memoir of Scandal and Greed in the Meat Industry.By Michelle Redo
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What Social Media Outlets Should Authors Be On?
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A question I'm often asked is, "What's the best social media outlet for authors to be on?" Social media continues to change and grow, so it can be a difficult landscape to navigate. On this episode we will discuss where authors should be online, what they should focus on, and what changes they should be aware of. Links Book Marketing Blueprint…
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Jody J. Sperling with The 9 Lives of Marva DeLonghi
1:13:19
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A discussion about fiction and nonfiction with Jody J. Sperling about his new Speculative Fiction Detective Novel- The 9 Lives of Marva DeLonghi. Listen to more of Phil Redo's music. Sign up for my newsletter at michelleredo.comBy Michelle Redo
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Why Social Media Isn't Helping You Sell More Books
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If you feel like you're constantly posting on social media but you aren't seeing any sales, you aren't alone in the struggle! There are some key changes you can make to begin to see a difference. The outlet is not always the answer. (Simply being on TikTok isn't going to help you sell more books.) Your content - what it is that you're posting - is …
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Episode 36: Rob Kent, the Middle Grade Ninja
1:02:20
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Rob Kent, author and host of the Middle Grade Ninja podcast, joins Mary Kole to talk about his illustrious publishing career and provides valuable insights and inspiration for aspiring writers. He discusses the importance of managing expectations and success in your writing career, as well as writing for your own personal happiness. Rob Kent: Websi…
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Brave No More: An Essay by Michelle Redo
1:18:59
1:18:59
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Michelle Redo invites Katherin Vasilopoulos to guest host when Michelle reads her own essay--Brave No More. Check out Katherin's podcast And So, She Left. Curious about the Bugzooka? Pauline Oliveros died in 2016 but her Deep Listening Institute continues to resound. Listen to more of Phil Redo's music. Sign up for Michelle's monthly podcast newsle…
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What Authors Need to Know About Book Marketing
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6:53
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A majority of the conversations I have with authors about book marketing start off with, "I hate marketing!" I get it - it's not what you got into writing for. But, what if I were to tell you that marketing just might not be what you think it is? In this episode I share four very important details that authors need to know about marketing.…
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Gretchen Cherington with The Butcher, The Embezzler, and The Fall Guy
1:23:07
1:23:07
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Check out Gretchen Cherington's NEW memoir, The Butcher, The Embezzler, and The Fall Guy: A Family Memoir of Scandal and Greed in the Meat Industry. Sign up for Michelle Redo's newsletter. Listen to more of Phil Redo's music.By Michelle Redo
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Episode 35: Gretchen McNeil, Young Adult Horror & Suspense Novelist
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56:01
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You want to write a book? Listen to this and you'll be all set. Dark YA novelist Gretchen McNeil joins Mary Kole in an episode all about recognizing and executing a good story idea. They discuss the shifting young adult book market and embracing diversity, mastering storytelling structure and the importance of shaping the reader's experience, and t…
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Brad Listi with Be Brief and Tell Them Everything
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If you like this podcast, you might also like my monthly newsletter... Hit Pause. Sign up for it at my website michelleredo.com Get your copy of Be Brief And Tell Them Everything, and listen to Brad Listi's podcast Otherppl. Listen to Jody Sperling's podcast TRBM; check out his new book The 9 Lives of Marva DeLonghi Phil Redo has lots more music. C…
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Hashtags have changed a lot over the years - from how we use them to how many we actually use in our posts. So what is the best way to use hashtags? How many do we use? In this episode, I'll share with you a hashtag formula that you can put to work today.By Mixtus Media
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Episode 34: Emily Enger, Book Marketing Coach
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58:23
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How does a new author start gaining traction? Can you stay authentic while "selling yourself" as a writer? Book Marketer and PR Coach Emily Enger joins Mary to talk about some of the aspects of the writing process that might leave a yucky taste in our mouths. Tune in for actionable tips and insights into a publicist and marketer's side of the publi…
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Writer Charlotte Maya reads from her debut memoir Sushi Tuesdays: A Memoir of Love, Loss, and Family Resilience. discussing the importance of talking clearly about depression and suicide. Follow her on Instagram @charlottemayawriter To sign up for Michelle Redo's monthly podcast newsletter called Hit Pause visit michelleredo.com…
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How Authors Can Promote a Book Through Newsletters
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Newsletters are one of the most important marketing tools for authors. But how do you actually promote and sell a book through newsletters? In this episode we will walk you through three key ways to successfully market your book through your newsletter. LINKS Newsletter Starter Kit for AuthorsBy Mixtus Media
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Neurosurgeon Dr. James Doty with Into the Magic Shop
1:03:32
1:03:32
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Thanks for listening! Sign up for Hit Pause, the newsletter of the Daring to Tell podcast at michelleredo.com Learn more about Dr. James Doty's Center for Compassion and Altruism Research and Education, and check out his award-winning New York Times Best Selling book Into the Magic Shop. And you can hear Caroline Fitzgerald and I discuss healing te…
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Come Home to Your Heart with Nadine Kenney Johnstone
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The rest of the episode and conversation with Writer, Podcaster and Writing Teacher Nadine Kenney Johnstone. Listen to her podcast Heart of the Story (produced by your humble host, Michelle Redo) and be sure to pre-order her book and guided journal Come Home to Your Heart today! Sign up for the Daring to Tell newsletter, Hit Pause, at my website, m…
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