If you're a sports executive or digital marketer working to fill seats, drive ticket sales, and grow your fan base, the Sports Marketing Machine Show is for you! Award-winning sports marketing veteran host, Jeremy Neisser brings with him over 21 years of experience in sports marketing and shares We'll cover all aspects of marketing including digital advertising, social media strategy, branding, customer relationship management, and how to best use analytics to measure success. With interview ...
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80 - First-Party Data vs Third-Party Data - What's The Difference
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Send us a Text Message. In this episode, Jeremy Neisser discusses the differences between first-party and third-party data and how they can benefit sports teams. First-party data is data collected directly from the audience or customers and is owned and controlled by the team. It includes ticket sales data, purchase history, website interactions, e…
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79 - Open Role: Assoc. AD for Marketing & Fan Experience - DePaul University with Kassidy Ellenby
27:46
27:46
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Send us a Text Message. In this episode, Jeremy Neisser interviews Kassidy Ellenby, the Executive Associate Athletic Director for Marketing and Communications at DePaul University, about an open role for the Associate Athletics Director for Marketing and Fan Experience. They discuss the duties and expectations of the role, including overseeing mark…
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78 - What If Nothing is Working? How to Adjust Your Marketing Strategy
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7:25
Send us a Text Message. In this episode, Jeremy Neisser discusses a team that was struggling to sell tickets despite their marketing efforts. He identifies three key issues: prioritizing single game ticket sales over season tickets and group sales, allocating the majority of the marketing budget for awareness activities instead of collecting email …
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77 - How to Turn Single Game Buyers Into Multi-Game Buyers
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Send us a Text Message. Marketing directors in sports often struggle to convert past customers into returning customers. On average, only 33% of past ticket buyers return for a game the following year. To improve customer conversion, marketing directors can send a post-game email to single-game buyers, thanking them for attending and offering a dis…
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76: Where To Look To Fix Your In-Park Attendance Issues
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Send us a Text Message. The main theme of this conversation is the importance of customer service for current ticket buyers. Jeremy Neisser emphasizes that while marketing directors and ticket sales teams are focused on finding new customers, there needs to be an intentional focus on providing excellent customer service to retain and satisfy curren…
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75 - 7 Ways To Sell An Additional $100K in Group Tickets This Year with Emmanuel from Spinzo
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Send us a Text Message. In this episode, Jeremy Neisser and Emmanuel Elmajian discuss different strategies for selling group tickets. They explore the shift from traditional group sales to individual members of a group buying their own tickets at a discounted rate. They also discuss the benefits of this new approach, such as increased control for b…
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74 - Maximizing Merchandise Sales - 10 Things You Can Do To Sell More This Year with Heather from Destroyer.Rocks
52:00
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Send us a Text Message. In this episode, Jeremy Neisser interviews Heather Doane from Destroyer Promotional Products about improving merchandise sales. They discuss 10 tips for teams to implement, including inventory management, understanding retail space, visual merchandising, competitive pricing, and more. Heather emphasizes the importance of kno…
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73 - 3 Ways to Level Up Your Social Content with Joe Rixon from FanIQ
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Send us a Text Message. In this podcast episode, Joe Rixon from FanIQ shares insights on three key strategies for sports teams to improve their social media and content engagement. The strategies include leveraging influencers, user-generated content (UGC), and showcasing fan experience. Joe emphasizes the importance of matching content to the plat…
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72 – How to Create A Marketing Plan That Drives Ticket Sales with Steve DeLay
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Send us a Text Message. In this conversation, Jeremy Neisser sits down with industry expert, Steve DeLay of the Ultimate Toolkit to discuss the importance of creating a marketing plan that drives revenue for sports teams, the alignment between ticket sales and marketing, the concept of the sellout matrix, and the strategies for collecting email add…
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Episode 71 - 3 Awarity Optimization Tips That Help Drive More Revenue
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Send us a Text Message. In this episode, Jeremy Neisser shares three optimization tips using Awarity for sports marketing. He discusses the importance of monitoring top domains, maintaining consistent ad design, and managing ad frequency to maximize conversions and budget efficiency. Takeaways Monitor top domains for clicks and conversions to optim…
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70 - How Box Out Sports Makes It Faster to Create Social Media Graphics
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Send us a Text Message. In this episode, Jeremy Neisser sat down with Robbie Lightfoot from Box Out Sports. Box Out Sports is a social media graphic solution that allows sports information directors and athletic communications individuals to quickly and easily create content to promote games, student-athletes, ticket sales, and more. The platform p…
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69 - Hustle, Mentors, & Marketing with Travis Apple
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Send us a Text Message. Travis Apple, Chief Revenue Officer at Logitix and host of the 52 Weeks of Hustle podcast, joins Jeremy Neisser on the Sports Marketing Machine podcast. They discuss the importance of giving back and the value of mentorship in the sports industry. Travis shares insights from his podcast guests, emphasizing the need for hustl…
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Send us a Text Message. In this episode, Jeremy Neisser dives into the topic of Flexible Ticket Plans. Flex plans are a growing trend in sports ticket sales, allowing fans to purchase a set number of tickets that can be used for any game. The pros of flex plans include convenience for fans, affordability, and upfront revenue for teams. However, the…
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67 - Why Your Return On Ad Spend (ROAS) is WRONG - Case Study
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Send us a Text Message. Summary In this episode, Jeremy Neisser discusses the concept of return on ad spend (ROAS) and shares a story about a team that realized their ROAS was wrong. The team hired an ad agency to manage their ad budget, and the agency reported a four-to-one return on ad spend despite a drop in attendance. However, upon closer exam…
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66 - Leads & Sales - How Marketing Directors SHOULD Be Helping Ticket Sales Teams
7:33
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Send us a Text Message. In this episode, Jeremy Neisser discusses how marketing directors can help ticket sales teams by providing leads and sales. He introduces the concept of the hub and spoke model, where the marketing director acts as the hub connecting different departments. He suggests three reports that marketing directors should provide to …
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65 - Open Role: Samford Univ. - Director of Marketing & Fan Engagement Interview
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Send us a Text Message. In this episode, Jeremy Neisser chats with BJ Millican, the Associate AD for Marketing, Communication, and Broadcast from Samford University, about the open role of Director of Marketing and Fan Engagement. The role involves creating an engaging in-venue atmosphere, promoting games, and connecting with the community. The Dir…
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64 - What's Working in College Athletics with Scott Peace Assoc. AD of Kent State
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Send us a Text Message. Summary In episode 64 of the Sports Marketing Machine Podcast, Jeremy Neisser sits down with Scott Peace, Associate AD for Marketing at Kent State, and discusses his background in sports marketing and the strategies he implemented to increase attendance at college athletic events. Scott shares that he emphasizes the importan…
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63 - How to Set Up & Run Profitable Ads on TikTok with Alyssa Ege from Sail Away Media
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Send us a Text Message. In this episode, Jeremy Neisser interviews Alyssa Ege, the founder of Sail Away Media, about running ads on TikTok. They discuss the benefits of advertising on TikTok, the differences between TikTok and other platforms like Facebook, and the various targeting options available on TikTok. They also touch on setting up a TikTo…
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62 - Acquiring More Leads with Michael Brinkman from Full House Solutions
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33:22
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Send us a Text Message. In this episode, Jeremy Neisser interviews Michael Brinkman, the Director of Partner Success at Full House Solutions, about lead generation and the use of purchased lists in sports marketing. Michael shares his background in sports sales and marketing, as well as his experience working with Full House Solutions. He explains …
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61 - 2 Ways to Use AI To Help You Sell More Tickets
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Send us a Text Message. In this episode, Jeremy Neisser discusses how sports teams can use AI to improve their marketing efforts. He focuses on two specific ways: using AI to write better copy and using AI to extract data. By leveraging AI tools like ChatGPT and Google Bard, teams can generate targeted social media posts and emails, as well as gain…
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60 - What's Working Now on TikTok with Luke Sawhook of the Hudson Valley Renegades
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Send us a Text Message. Luke Sawhook from the Hudson Valley Renegades shares insights on leveraging TikTok for sports marketing. He emphasizes the importance of consistency and authenticity in content creation, highlighting the value of organic growth on TikTok. Luke discusses the role of TikTok in building brand loyalty and reaching a younger demo…
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59 - How Data-Driven Messaging Drives More Ticket Sales
40:56
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Send us a Text Message. In this episode, Jeremy Neisser and Ali Alden discuss how data-driven messaging drives ticket sales. They emphasize the importance of clear copy and messaging in marketing, as well as the power of language in influencing buying decisions. They explore how teams can use data to create targeted copy that resonates with their a…
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58 - Mini-Plan Marketing (Part 2) - In-Season Marketing
13:18
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Send us a Text Message. In this episode, Jeremy Neisser discusses marketing mini plans during the season. He covers topics such as turning single game buyers into multi-game buyers, post-game emails for single game buyers, renewing current mini plan holders, providing value through communication and relationships, creating reminders for mini plan h…
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57 - Mini-Plan Marketing (Part 1) - Off-Season Marketing
13:43
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Send us a Text Message. Part 1 of the 2 Part Series: This episode of the Sports Marketing Machine Podcast focuses on marketing for mini-plans in the sports industry. Mini-plans are a way for fans to attend a set number of games during the year, and teams often choose the most popular games or games they want to sell out for these plans. The goal of…
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56 - What's Working Now with META Ads with Ralph Burns
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Send us a Text Message. In this episode, Jeremy Neisser chats with Ralph Burns, co-host of the popular digital marketing podcast Perpetual Traffic and founder of Tier11 ad agency. Ralph and his team manage over $150 million in ad spend on various networks including TikTok, Meta, and Google. They discuss the shift in advertising strategies, emphasiz…
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55 - K.I.S.S. Your Way to Improving Your Marketing
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Send us a Text Message. In this episode, Jeremy Neisser introduces the KISS framework, a project management framework that helps organize activities and ideas related to a specific action. He explains the acronym KISS, which stands for Keep, Improve, Start, Stop, and provides examples of how to categorize activities using this framework. Jeremy emp…
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54 - FanSaves Co-Founder Kris McCarthy on How Teams Can Stop Doing Paper Coupons for Sponsors
27:57
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Send us a Text Message. In this episode, I sit down with Kris McCarthy, co-founder of FanSaves a digital coupon platform for teams. Most teams have paper coupons that they distribute for sponsors before, during, or after games. Oftentimes these coupons are thrown in the trash, left in cars, and ultimately never used. Summary: Fansaves is a digital …
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53 - How to Create A 30 Days to Opening Day Marketing Calendar
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Send us a Text Message. In this episode, Jeremy Neisser introduces the 30 Days to Opening Day Countdown plan, which helps sports marketers organize their marketing activities leading up to the start of the season. The plan involves filling in a calendar with all the marketing activities, such as paid media, trade media, community appearances, socia…
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52 - Promotional Giveaway Hot Items & Trends (Interview with Destroyer Promotional Products)
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Send us a Text Message. In this episode, I sit down with Heather & Carie from Destroy Promotional Products (Destroyer.Rocks) to talk all things promotional giveaways at games. They discuss hot products and giveaways for sports teams, trends in promotional items, season ticket holder gifts, alternate identities, and more. They emphasize the importan…
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51- How to Use Testimonials to Sell More Tickets
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Send us a Text Message. In this episode, Jeremy Neisser discusses the power of testimonials in selling more tickets for sports events. He explains how testimonials can demonstrate empathy and authority, and shares tips for choosing the right candidates to provide testimonials. Jeremy also provides three key questions to ask when collecting testimon…
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50 - What Troy Murphy (Golden State Warriors) Teaches us About Using Our Data
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Send us a Text Message. In this episode, Jeremy Neisser shares the story of Troy Murphy and how the Golden State Warriors used data to make decisions. Troy Murphy, a power forward, was signed to a lucrative contract based on his rebounding statistics. I dive into the story of Troy Murphy of the Golden State Warriors. Troy Murphy was a 6 foot-11 pow…
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49 - The Differences Between Boosted Posts & Meta Ads
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Send us a Text Message. In this podcast episode, I dive into the differences between the two, why you should choose one over the other and best practices. Link to the YouTube walk-through video What is a Boosted Post on Facebook: A boosted post is designed to increase the reach and engagement of a regular post on your Facebook page. It's a quick an…
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48 - Brand Launching 101 with Ryan Foose from Fooser Sports
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Send us a Text Message. In this podcast interview, Jeremy Neisser sits down with Ryan Foose from Fooser Sports to discuss all things branding in the sports industry. Ryan shares his background in design and his experience working with sports teams to launch and rebrand their brands. They discuss the misconception of what a brand is, the importance …
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47 - Texting Your Fans with Austin Noonan from Vozzi
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Send us a Text Message. In this episode, Jeremy Neisser interviews Austin Noonan, the Senior Vice President of Partnerships at Vozzi, a sports-specific text messaging platform. They discuss the benefits of using texting to communicate with fans and sell more tickets. They also explore best practices, integrations with ticketing software, and exampl…
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46 - The Pros/Cons To Adding Texting To Your Marketing
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Send us a Text Message. In this episode, the host discusses the pros and cons of using texting as a marketing tool in sports. He highlights the trackability of texting, its ability to build engagement with fans, and the better metrics it provides. He also mentions the ability to segment audiences and the convenience of two-way communication. On the…
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45 - What is Remarketing & How Can You Use It To Sell More Tickets
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11:56
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Send us a Text Message. In this episode, Jeremy Neisser discusses the concept of remarketing in sports marketing. Remarketing is a digital marketing strategy that involves targeting and engaging with fans or potential ticket buyers who have previously interacted with a team's social media channels, website, or specific content. The host explains th…
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44 - 3 Ways To Collect More Email Addresses From Your Website
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Send us a Text Message. In this episode, Jeremy Neisser discusses how to collect more email addresses from your website, emphasizing the importance of email marketing and its high ROI. He explores three different methods: pop-ups, landing pages/splash pages/squeeze pages, and email cookie verification. Neisser provides examples and tips for each me…
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43 - Black Friday/Cyber Monday Marketing Planning
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10:29
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Send us a Text Message. In this episode, Jeremy Neisser discusses Black Friday and Cyber Monday marketing planning for sports teams. He emphasizes the importance of creating two deals for each event to give fans options. He also suggests including merchandise and tickets as part of the package to attract different audiences. Neisser then explains t…
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42 - Stockton Cargo President Lee Neves Shares Insight to First-Year Success
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Send us a Text Message. I sit down with Lee Neves, founder and President of the Stockton Cargo USL-W team. Lee shares insight into what made his first year so successful including: 1. How he leveraged free TV coverage 2. How he used videos on social media to increase ticket sales 3. Selling out games at a community college Takeaways Schedule games …
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41 - Inviting Your Fans Into A Story with Dr. J.J. Peterson
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Send us a Text Message. Today's special guest is Dr. J.J. Peterson of StoryBrand and the Marketing Made Simple Podcast & book. Dr. JJ Peterson discusses the Story Brand Framework and how sports teams can use it to position themselves as guides in their customers' stories. The framework helps create clear messaging by understanding how story works a…
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40 - Savannah Bananas President Jared Orton Talks Social Media & Improving the Fan Experience
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Send us a Text Message. In this episode of the Sports Marketing Machine podcast, host Jeremy Neisser interviews Jared Orton, the president of the Savannah Bananas. They discuss the team's unique approach to social media, constantly improving the fan experience, and the launch of their new identity as the firefighters. The Bananas focus on making ba…
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Send us a Text Message. The Summer Ball Summit highlighted the importance of constantly improving the fan experience in sports marketing. Teams are shifting their focus from solely making money to creating an unforgettable experience for fans. This shift involves enhancing in-game entertainment, social media engagement, and overall brand growth. Th…
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38 - Case Study: 15% Attendance Increase - How The Stockton Ports Did It
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Send us a Text Message. Case Study: In full disclosure, the Stockton Ports are a client of mine. I started working with Chris Zavaglia in May of 2023. The WINS from the season: 15% increase in total attendance 3 sell-outs most since 2019 $12K increase in online ticket sales Chris and I dig into the following topics: 1. Immediate takeaways from what…
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37 - Cold Audiences & Warm Audiences - The Differences For Your Marketing
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Send us a Text Message. In this episode, Jeremy Neisser discusses the importance of warm audiences and cold audiences in sports marketing. He explains that marketing campaigns should be designed for different types of audiences, including cold audiences, warm audiences, and ticket buyers. Cold audiences are individuals who have little to no prior i…
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36 - 3 Metrics for Proof of Performances That Increase The Value of the Partnership
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Send us a Text Message. In this episode, host Jeremy Neisser discusses the importance of proof of performance (POP) for marketing directors in sports. He highlights three metrics that should be included in POPs to increase the value of sponsorships: views and impressions, social media impressions, and fan data. By including these metrics, marketing…
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35 - Small Budget But Lofty Ticket Sales Goals? Do These 3 Things
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Send us a Text Message. In this episode, Jeremy Neisser shares three cost-effective and actionable marketing strategies to sell more tickets. He emphasizes the importance of targeted marketing rather than spraying and praying. The strategies discussed include retargeting website visitors, using Awarity for digital marketing, capturing more emails o…
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34 - Leveraging Your Brand's Identity with Katie Woods of Wichita Sports Commission
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Send us a Text Message. Katie Woods from the Wichita Sports Commission joins Jeremy Neisser to discuss the marketing strategies for the NBC World Series. They talk about the history of the tournament, the importance of understanding the audience, and the use of influencers and local partnerships to promote the event. They also discuss the challenge…
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33 - A 5 Minute Hack That Gives Your Group Sales Team 100s of Leads
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Send us a Text Message. In this episode, Jeremy Neisser shares a simple hack that can provide a group sales team with hundreds of leads in just five minutes. The hack involves creating a list of single game buyers, organizing the list by email addresses, and providing the leads to the group sales team. By targeting individuals who have already atte…
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32 - How to Use AOV to Plan Your Marketing
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Send us a Text Message. In this episode, Jeremy Neisser discusses how to use Average Order Value (AOV) to plan marketing strategies for sports teams. AOV helps determine the value of each ticket buyer and optimize marketing efforts. Neisser explains how to set revenue goals and track ticket sales by sources. He also emphasizes the importance of ana…
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31 - Know Exactly How Much A Ticket Buyer Is Worth Using One Tool
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Send us a Text Message. In this episode, Jeremy Neisser discusses the concept of Average Order Value (AOV) and how it can be used to determine the worth of a ticket buyer. He introduces an AOV calculator on his website and explains how to use it. Jeremy then explores the impact of AOV on budget planning, marketing effectiveness, promotions, and per…
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