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Ecosystem Aces is dedicated to helping partnership leaders unleash the full potential of their partner network. Whether you’re just getting started with ecosystem partners, or you’re looking for advanced strategies and tactics, this podcast is for you.Each episode features topics like: ecosystem partnering, co-selling strategies, co-selling with hyperscalers, building joint solutions with partners, attracting new partners and growing partner programs, go-to-market strategies, optimizing cros ...
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Road To Blue Ox

Pert Near Sandstone

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Pert Near Sandstone‘s Nate Sipe and Justin Bruhn host this series in anticipation of the Blue Ox Music Festival. They interview several of the artists, spin music from the upcoming lineup, and discuss features of the 3-day outdoor event. Listen in to get an idea of what to expect and get excited for this coming June 27-29, 2024 in Eau Claire, Wisconsin!
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In this episode of Ecosystem Aces, Shannon Tuttle, head of GTM Growth and Transformation at Google, shares her journey through the world of partnerships and scaling initiatives. With a career spanning Google, LinkedIn, and Accenture, Shannon discusses the challenges and strategies behind creating impactful, scalable partner activations. Shannon div…
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In this episode of Ecosystem Aces, Matthew Gray, Global VP of Partnerships and Alliances at Tealium, joins Chip Rogers to discuss the evolving role of data integration, strategic partnerships, and the transformative potential of generative AI. Matt Gray reflects on his career journey, from early programming days to building scalable partnerships at…
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In this episode of Ecosystem Aces, Manish Nair, Head of Alliances and Channels for SAS in the India ASEAN region, shares valuable insights into SAS's thriving partnerships, AI innovation, and the critical role of trust in building successful partner ecosystems. Manish delves into how SAS, a 50-year leader in data and AI, collaborates with global sy…
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In this episode of Ecosystem Aces, we’re joined by Ankur Sinha, Head of Partner Solutions & GTM at Domino Data Labs, to explore the intricacies of building a robust partner ecosystem tailored for AI and data science. Ankur shares his expertise in forging strategic partnerships and leveraging them to drive innovation and growth in regulated industri…
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In this episode of Ecosystem Aces, we welcome Travis Clinger, Chief Connectivity and Ecosystem Officer at LiveRamp. Travis shares invaluable insights on how LiveRamp is shaping the future of data connectivity and AI integration, enabling personalized customer experiences across global markets, and how he co-innovates with 170+ partners. Join us as …
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All good things must come to an end, including the Strategic Growth Podcast. Episode 200 ends a series of conversations we began back in 2017 to help entrepreneurs, business owners and decision-makers better understand how to be successful in the real world. We end with a customer service training lesson based on a very recent experience of mine, w…
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In this episode of Ecosystem Aces, titled “How Partnerships Deliver Value in the Modern Marketing Tech Stack”, we welcome Justin Davis, Global Strategic Alliances at Tealium. Justin shares his insights on the evolving landscape of strategic alliances and digital transformation and highlights Tealium’s innovative approaches and partnerships. As tech…
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Before the Strategic Growth Podcast and before the NeoMarketing Podcast, we recorded three pilot episodes called "Conversations With The Golding Group." These 3 episodes became the prototype for our current podcast and video interview series. As the podcast/video series comes to an end, we look back at these first three shows to see how the advice …
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In this episode of Ecosystem Aces, titled "Driving AI and Partnership Excellence at MongoDB," we celebrate our 200th episode by welcoming Alan Chhabra, EVP of Worldwide Partners at MongoDB. Alan shares invaluable insights into the evolving landscape of AI applications and strategic partnerships. He explains how MongoDB empowers developers, navigate…
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Special guest Cara Evans is the Director of AXIS business incubator powered by Francis Tuttle Technology Center, immediate past chair of the Oklahoma Venture Forum and long-time entrepreneur whose economic development journey has come full circle. Evans was previously at Autry Technology Center, where she specialized in innovation, economic develop…
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In this episode of Ecosystem Aces titled "Building Success with AI at Google Cloud”, Chip Rodgers, Chief Partner Officer at WorkSpan, sits down with Lee Moore, VP at Google Cloud. They discuss the transformative power of AI and Google Cloud’s pivotal role in its adoption across industries, highlighting the strategies and innovations driving success…
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Special guest George Glover is an executive coach for Vistage Oklahoma City. He manages multiple private peer advisory groups of over 50 high-integrity Oklahoma CEOs, key executives and managers who desire to improve their personal and business growth. Glover has 24+ years in global mining, steel manufacturing and construction. He has extensive cor…
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In this episode titled "Strategic Partnerships for Growth in Data Analytics and GenAI" we delve into the expansive growth and innovative partnerships that define Starburst Data's approach to enterprise data applications and open-source projects. Tony Li from Starburst Data offers a comprehensive look into the company's strategies and successes, par…
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Special guest Sean Akadiri, MBA is the Founder, President & CEO at AgBoost, a data analytics company in Oklahoma City. He is an Ag-Tech entrepreneur passionate about using data analytics to improve the performance and productivity of livestock. Akadiri came to the U.S. from Nigeria when he was 19 years old on a student visa to attend college. He re…
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This is the last episode of the season just days before the 10th anniversary of The Blue Ox Festival! Welcoming her back to Blue Ox for her 3rd-ish time, Nate & Justin were thrilled to have a conversation with Molly Tuttle about the development of her music and the formation of Golden Highway. It was a great chat preceded by some event updates. Tha…
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In this insightful episode of Ecosystem Aces titled " Building Industry-Specific Solutions at Scale, GSI Partner Leader at Google”, we sit down with Akseli Lappanen, Google's GSI Partner Leader, to delve into the intricacies of building industry-specific solutions, the art of forming sustainable partnerships, and the innovative approach Google take…
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Justin Wilson, MBA, is the President and Managing Director at Plains Ventures, an OKC and Tulsa-based Venture Capital fund management firm with over $120m in assets under management. With a background in private equity, healthcare, politics and non-profit leadership, Wilson brings a broad base of perspectives to his approach to leadership and asset…
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In this episode of Ecosystem Aces titled “Mastering Partner Unit Economics for Strategic Partnerships”, we delve into the critical role of partner unit economics in driving success within the partnership community. Chris Badger, Senior Director of Strategic Technology Partners at Anaplan, shares invaluable insights into why understanding partner un…
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In this episode titled "Expanding Horizons: How Google Scales New Partner Ecosystems," we sit down with Don Tirsell, the Global Head of Partnerships and Business Development at Google. Don brings a wealth of experience and a unique perspective on building and nurturing partner programs that drive substantial growth. This conversation sheds light on…
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Anyone familiar with Wisconsin bluegrass knows of our guest, Art Stevenson. He has been keeping traditional bluegrass going in the region for 30 years with his band, High Water. Nate and Justin had a great chat with him about his musical development, his show on WORT community radio, and his own involvement with festival organizing. We are excited …
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We have two return guests, Suzette Change and Corey Walker, on the podcast today to talk about a BBQ fundraiser for Thick Descriptions, a non-profit org. that disrupts traditional education methods to help humans thrive where they are, building a better community with anthropology. They add anthropology to STEM education (making it STEAM). Thick De…
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In this episode of Ecosystem Aces titled "Neil Blecherman: Driving ROI Through Tech Partnerships," we dive deep with Neil Blecherman,Tech Partner Program Director, Nutanix into the intricacies of forming and nurturing technology partnerships. With a rich background that spans across industry giants like Nutanix and Intel, Neil shares his seasoned i…
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In this episode of Ecosystem Aces titled "The Art of Enablement: AWS’s Approach to Partner Growth," we're joined by Udita Bhattacharya, AWS Global Partner Enablement Lead, who leads AWS's global partner enablement teams. Udita shares insights into AWS's dynamic enablement mechanisms, including personalized events designed to boost partners' busines…
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Lindsay Lou joins us from her home in Nashville, TN for an in-depth conversation about her new album, Queen of Time. She will be performing at Blue ox on Thursday 6/27. We listen to a song from the band contest winner, Emmy Woods and the Red Pine Ramblers. Nate and Justin also discuss a couple new festival features. Thanks for listening. Featured M…
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The best businesses have three main components: Solve a problem, offer a manageable solution and provide value above what is expected. Local startup Storm Check was launched with this in mind. After initial success, the founders recently went through a brand elevation to become Shelter Ready! full-service cleaning and prep. for storm shelters. Lear…
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In "Innovation Through Collaboration: Qualtrics, GSIs, and the Power of AI," we delve into Qualtrics's pivotal role in transforming the tech and GSI landscape. Our guest, Alina Everett, Vice President of GSI Alliances - EY + Deloitte at Qualtrics, shares her journey at Qualtrics, focusing on the success of joint co-sell initiatives, experience mana…
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A guide to being strategic, systematic and comprehensive in your decision-making. Today's episode provides a structural overview that anyone can use; just apply your situational details. You need to know four things before you begin the strategy process. • Know yourself• Know your audience • Know your value • Know your position This episode will pr…
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Since 1998, i2E has been a trusted and accomplished partner in Oklahoma’s community and economy, working closely with business owners and leaders to develop and strengthen their ideas, scale their companies responsibly, launch successfully and ensure relevance. Our guest today is Rex Smitherman, President of i2E. He is responsible for providing lea…
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We're making a BOLD but true statement today to grab your attention but also offer you an opportunity to improve your business in specific ways that create sustainable success and profitability. The Golding Group can help you do just that. All you have to do is just ask, via this link: https://calendly.com/grow-with-us/fix-my-business There are two…
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During the COVID-19 pandemic, the world underwent a drastic transformation. One of the areas that had to adapt the most was the physical working environment, which, for most organizations, had to shift entirely to remote work. This transition presented numerous challenges in ensuring that the working environment could effectively fit within the edg…
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We are kicking off this season properly by interviewing Mr Festival himself, Vince Herman of Leftover Salmon and the High Hawks. He shows us the true resilience required to be a touring musician that remains as occupied as he is. Nate and Justin get the dish on how for 35 years he has helped maintain progressive bluegrass with his influential bands…
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In our tech-driven era, relying on the outdated paradigm of "we can do it ourselves" is no longer sustainable for any company. To truly flourish in today's dynamic landscape, businesses need to embrace ecosystem thinking, mirroring the collaboration found in the natural world where diverse ecosystems cooperate towards common goals. In this episode,…
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Here's a cool idea: for one day, co-work with VCs in your ecosystem. Our guest today is Darrel Frater, Senior Associate at Serac Ventures talking about VC Day - OKC on Thursday, February 8th. This is an open event for VCs, LPs, and Founders interested in networking within a casual setting. The goal is to create a low-pressure environment for all pa…
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Establishing and maintaining enduring partnerships is a task that undeniably transcends the capabilities of one individual. Yet, within their responsibility lies the capacity to be an effective leader—guiding the team in unison and ensuring a shared direction. This involves skillfully overseeing the team through consistent delegation, strategic pri…
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Last year, we had so many amazing guests, insightful conversations and interesting topics discussed on the Strategic Growth Podcast. We kick off 2024 with part two (part one posted on 1/3/24) of the best clips from July to December). Guest appear in this order: • Jeanean Yanish Jones, Executive Director of Health Alliance for the Uninsured • Jonath…
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Establishing partnerships is pivotal for business growth. However, the significance of not only cultivating these alliances but also ensuring their appeal to both prospective and existing partners is equally crucial as building the partnerships. In today’s episode, we are joined by Jeff Mattan, VP, Global Partner Programs and Operations at BeyondTr…
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We had so many amazing guests, insightful conversations and interesting topics discussed on the Strategic Growth Podcast in 2023. We kick off 2024 with a review of the best clips from January to June (Part 2 will cover July to December). Guest appear in this order: • Kitt Letcher CEO of the BBB-OKC • Alex Ruhter, founder of JackBe Drive Thru Grocer…
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