Wildly impactful conversations with creatives, freelancers and entrepreneurs in the outdoor industry. The outdoor industry has its own culture and value system that can be tough to navigate. And if that wasn't hard enough, freelancing is notoriously ambiguous and secretive. This podcast looks to change all that! Creatives In The Wild is all about providing you the tools, perspectives, and stories to help you feel connected and excited to grow your freelance business in the outdoors industry. ...
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Your Biggest Freelance Finance Questions Answered by Dez Magelssen, CPA
43:41
43:41
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Dez Magelssen is the founder of Alpine Ridge Accounting, where she helps women-led, service-based business owners get a grip on their finances so they can stress less and enjoy more of what they love. Dez has over a decade of accounting experience and is based in Bozeman, MT, though you can work with her remotely. Dez is also a collaborator on the …
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Using Brand Partnerships and Storytelling for Gender Advocacy in Action Sports with Alex Showerman
38:19
38:19
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Alex Showerman (she/her) is a professional mountain biker, advocate, producer, event organizer and brand consultant. In June of 2022, Alex was named one of the top 20 most influential people in the outdoor industry by Outside Business Journal. In spring 2024, Alex released her first film, "Coming Home," that touches on the struggle to find your pla…
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Charge for Your Value in Creative Work, Not Just Your Time, with Creative Director Cole Heilborn
58:20
58:20
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Cole Heilborn (he/him) is the Creative Director of film production studio Port Side Productions. His "company of one plus contractors" helps brands in the outdoor and active lifestyle world tell stories that cut through the clutter on the internet and help marketers achieve their goals. Cole is also the host of the Backcountry Marketing Podcast (on…
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How to Ensure Right-Fit Clients for your Freelance Business (and Avoid the Bad Ones)
18:33
18:33
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Not all clients are created equal. When I was a new freelancer, I didn't know any better when it came to selecting work that was a great partnership and would often settle for a paycheck or what "potential" I thought working with a client could give me. In one particularly difficult case, my client would call me every day to check in even though I …
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Turning One Professional Opportunity into Many More with Emmy Award Winning Director and Producer Amy Sabreen
46:52
46:52
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Amy Sabreen (she/her) is a director, producer, writer and 3-time Emmy Award winner. She’s directed and produced top-rated unscripted television shows as well as award-winning documentary and branded content on 14,000-foot peaks, in the remote Alaskan tundra, below the ocean's surface, and in 17 countries. Career highlights include producing NBC’s P…
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Leaning into Reciprocity to Build True Community in Creative Work with Tori Duhaime
35:24
35:24
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Tori Duhaime (she/they) is a photographer and movement artist based in Richmond, Virginia. She works in the outdoor industry space as a photographer, marketing professional, program coordinator, and social media specialist. Their workflow and creative approach is heavily informed by her former career in dance as well as the abundant community gaine…
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The 3 Money Mindset Mistakes Freelancers Make and How to Overcome Them
20:45
20:45
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In my first few years as a coach and in all 7 years of my freelance work, I avoided money talk. But as time went on, I realized how crucial it is to examine both our relationships with money and how we manage it in order to have a sustainable business and a purposeful life in a capitalist world. I got there in part thanks to Rachel Rodgers, a busin…
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Structuring Creative Strategy as a Comprehensive Service with Colleen Goldhorn
35:04
35:04
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35:04
Freelancers: Join us for a 2-hour Intensive on June 27th all about authentic selling to turn a prospective client into a paying client! We'll cover how to lead potential client conversations, skill sets and tools available to you in those discussions, and a play by play, ready-to-use template created for you so you have an outline for every client …
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How to Not Get in Your Own Way as a Creative Freelancer with Latasha Greene
41:50
41:50
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Latasha Greene (she/her) is the owner and head artist of Jitterbug Art Studio. She's originally from Baltimore and currently lives in Denver, CO as a full time outdoor artist. Latasha creates bright and engaging imagery that celebrates diversity in the outdoors, illustrates the healing powers of nature, and showcases the importance of conservation.…
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The Two Main Elements of a Thriving Freelance Business (Solo Episode)
20:52
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I've worked with freelancers for over 6 years and was a freelancer myself for most of my 20s. On new solo episodes of Creatives in the Wild, I'm sharing wisdom and research I've gained from those experiences, so you can learn tools and strategies to use in your business right away! Today, we're diving into the two main elements freelancers need in …
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How to Nurture Freelance Client Relationships by Understanding their Needs with Kaylee Litle
37:20
37:20
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Kaylee Litle (she/her) is the founder of Kindling Design, a graphic design studio specializing in branding, web, and brand experiences for outdoor-minded companies. Through thoughtful design and creative problem solving, Kaylee's Signature Bonfire Brand Process offers clients an in-depth, guided experience through creating a meaningful visual ident…
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Maintaining Soul in Storytelling and Creative Work in a Capitalist Society with Micheli Oliver
42:18
42:18
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How Color Designer and Strategist Dawn Rae Knoth Cultivates Long-Term Client Relationships through Meaningful Processes and Working with Constraints
37:43
37:43
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Dawn Rae Knoth (she/her) is a Color Designer + Trend Strategist who has been consulting with brands in the outdoor industry for over 21 years. She works with clients to implement meaningful, functional creative visions that elevate a brand's purpose, positioning, and consumer engagement. Dawn Rae loves how her work combines multiple things that exc…
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How Jessica Kennedy Uses Intuition in Website Design, SEO, Client Management, and Business Planning
39:52
39:52
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Jessica Kennedy (she/her) is a website designer and SEO specialist who builds, manages, and optimizes WordPress and Squarespace websites for small business owners. She loves working with outdoor-loving folks who are starting a business or looking to improve their online presence. When not working, Jessica is usually dog-walking, camping, or laughin…
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Vulnerability in Filmmaking: How Iz La Motte Brought her Dream Career to Life
40:35
40:35
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Iz La Motte (she/her) is an adventure photographer and filmmaker who splits her time between Utah’s Wasatch Range and her off-grid cabin in the woods of Vermont. Iz has developed her craft into one that focuses on the human story and its relation to the world. Her passion lies in working with individuals and brands to tell their own impactful stori…
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Changing an Industry from the Inside Out with Andrea Kelly
37:41
37:41
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Andrea Kelly (she/her) is the Founder/CEO/Advisor of Make Plus Equal, an advisory agency that helps outdoor apparel brands serve diverse body types. Voted by Outside Business Journal as one of 2022's Twenty Most Influential people in the Outdoor Industry, Andrea has been championing Size Inclusion for over 10 years. Her efforts and expertise not on…
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Embracing Your "And" Superpower as a Creative with Katie Cooney
43:03
43:03
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Katie Cooney (she/her) is an adventure photographer and outdoor illustrator based in Driggs, Idaho. You'll most likely have seen her work for brands like Jackson Hole Mountain Resort, Kari Traa, OnX Backcountry, Mammut and many more. In 2022, Katie opened a small shop in Driggs, Fireweed Shop & Studios, with a focus on handmade and small-batch good…
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A Multidisciplinary Approach to Freelancing with Katie Lozancich
35:06
35:06
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Katie Lozancich ("Katie Lo") (she/her) is a storyteller and fine artist through Katie Lo. Creative. Storytelling has been a passion of Katie's ever since she got her first National Geographic subscription as a kid (which she bought with her allowance money). Those glossy pages and rich photographs were the catalysts for her career as an award-winni…
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The Power of Play in Creative Entrepreneurship with Kika MacFarlane & Tala Schlossberg of Two Toes Creative
40:47
40:47
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Kika MacFarlane (she/her) and Tala Schlossberg (she/her) are Co-Founders & Creative Directors of the design studio Two Toes Creative. Two Toes works with brands & people who have ideas that feel too big to visualize, stories that they can’t keep in, and campaigns that need creativity to fuel them. They specialize in making complex information diges…
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Building Systems of Support as a Freelancer with Emily Holland
44:04
44:04
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Emily Holland (she/her) is a podcast strategist, consultant, and coach based in Boulder, Colorado. She has produced, edited, and hosted her own podcasts, The Stokecast and the Nature Untold Podcast, and now helps individual creators and brands create and grow their podcasts. When she’s not being a podcast nerd, she loves spending time outdoors, whe…
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Creativity is Messy with Dani Reyes-Acosta
36:56
36:56
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Dani Reyes-Acosta is an award-winning advocate, filmmaker, athlete, and strategist who inspires individual action and collective communion through stories of reciprocity. Dani is Mestiza (Mexican) and Filipina proudly reclaiming the complexities of her heritage as a storyteller, food cultivator, and legacy Coloradan. Her latest project, OUTLIER, ex…
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Bonus Episode with the Team Behind "Advice For Girls"
40:01
40:01
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BONUS: We're spotlighting a new film that's encouraging young girls to show up as their true selves and not let anything stand in their way. Advice for Girls is an all-woman ski production both in front of and behind the camera, from athletes to cinematography, photography, design, and post-production. Between cast and crew, more than 30 women were…
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To Be a Great Freelancer, Be of Service with Shandi Kano
39:04
39:04
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Shandi Kano is a commercial and freelance producer by trade and endurance runner, snowboarder and splitboarder by passion, living in Salt Lake City. Shandi started freelancing 10 years ago following an impactful career at ESPN and powerful life change and has since worked with some of the biggest brands in the outdoors industry and beyond. In this …
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Playing The Long Game In Freelancing with Margo Stoney
43:07
43:07
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How do you combine your talents with purpose-driven work? When do all the small steps lead to a business you’re proud of? Margo Stoney (she/her) is the Owner and Creative Director of High Mountain Creative. She lives in Montana and is dedicated to using graphic design to save the planet. She collaborates with nonprofits to develop visual storytelli…
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Reclaiming Your Authentic Self as a Freelancer with Emily Tidwell
43:13
43:13
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Emily Tidwell (she/her) is a freelance adventure photographer whose event and campaign photography can be seen in partnership with brands like Red Bull, Patagonia, and Palisades Tahoe. Emily got her start shooting in the park for ski publications and eventually built a name for herself in the biking and outdoors industry as well. In this episode, J…
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The Business of Selling Imagination with Lisa Slagle
41:11
41:11
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Lisa Slagle (she/her) is the Founder and Agency Owner at Wheelie, LLC and a creative director and writer by trade. As Lisa puts it, "making things with people adds deep meaning to my life." In 2009, she started by handing out soggy business cards on chairlifts. Now, she's creative directed for over 350 brands, produced millions of dollars of creati…
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What's coming on Creatives in the Wild | Trailer
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Wildly impactful conversations with creatives, freelancers and entrepreneurs in the outdoor industry. The outdoor industry has its own culture and value system that can be tough to navigate. And if that wasn't hard enough, freelancing is notoriously ambiguous and secretive. This podcast looks to change all that! Creatives In The Wild is all about p…
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