if not you then who - and if not now then when
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2020 WEBBY AWARD WINNER Rookie doesn't know much about his family business--but then again neither does the American Public. Nevertheless, he is tasked with suddenly leading the secret government agency in charge of covering up all political scandals, and his first assignment is the biggest scandal since watergate! With a clever idea, Rookie must come into his own and fight off the evil Agent X in order to save the bureau and protect the country from ruin! With a score teeming with energetic ...
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Produced by Whisper and Mutter, The Yzzi Research Podcast is the resource for people who research people. This podcast is no longer active, but the backlog of episodes is available and free to the public to listen to.
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Thanks for supporting The Yzzi Research Podcast! Season four was the final season of the podcast and I hope that you enjoyed listening. This podcast was produced by my production company, Whisper and Mutter. I am also producing and releasing another podcast unrelated to UX research, but you may like it if you’re interested in reading, thinking, the…
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Working on Remote and Cross-Cultural Teams (ft. Janice Chan)
40:27
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Janice Chan is the Director of Shift and Scaffold. In the past, she’s been a User Experience Consultant and project manager. Her mission in life is “to increase agency and reduce frustration through clarity, connection, access, and usability.” In this episode, Janice discusses her experience working with coworkers in different locations and in diff…
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A Guide to Being a UX Research Manager (ft. Janelle Ward)
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Janelle Ward led UX/user research at digital product companies, both as a founding lead and as a manager upskilling and growing existing research teams. She discusses being a UX research manager.By Whisper and Mutter
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Research Participant Panels (ft. Marcos Moldes)
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Marcos Moldes is a qualitative UX Researcher who is a former academic now working at Pinterest. In this episode, Marcos discusses research panels.By Whisper and Mutter
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Crafting The Best UX Research Portfolio (ft. Lindsey Brinkworth)
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Lindsey Brinkworth is a user experience researcher with a design background. Currently, she is a Senior Researcher at Magic+Might. She also enjoys helping other researchers with their research portfolios In this episode, Lindsey discusses perfecting the research portfolio.By Whisper and Mutter
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A Ph.D.’s Path Into UX Research (ft. Andrea Stella)
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Andréa Stella is a UX researcher and former academic. In the past, she’s been a professor and worked as a UX researcher at Sony Music Entertainment. In this episode she talks about her career path.By Whisper and Mutter
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Building Confidence and Career Pathing As An Early Researcher (ft. Michele Ronsen)
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Michele Ronsen founded Curiosity Tank where she provides research and career support. She is a user researcher, designer, coach, and educator with over 5,000 hours of adult design and user research teaching expertise in academic institutions and 20+ years of corporate training, workshops, design, and research for Fortune 500s and start-ups. In this…
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Doing UX Research Contracts (ft. Nia Jarrett)
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Nia Jarrett is a UX Research contractor who is a former teacher and communications professional. In this episode, Nia discusses her path to UX research.By Whisper and Mutter
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Recruiting High Quality Participants (ft. Chloe Markley)
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Chloe Markley is a UX Research Director at EchoUser, a UX Research & Design firm. In the past, she’s been a research leader at Ipsos, Gfk, athenahealth, and Oracle. In this episode, Chloe discusses recruiting high quality people for research.By Whisper and Mutter
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How to Tag Qualitative Data (ft. Karen Eisenhauer)
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Karen Eisenhauer is a qualitative UX Researcher with a background in linguistics and teaching now working for herself. In this episode, Karen discusses tagging qualitative data.By Whisper and Mutter
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Evaluating The Impact of User Research (ft. Stephanie Marsh)
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Stephanie Marsh is a UX Research Operations Lead who has worked at companies including HSBC and the United Kingdom government. In this episode, Stephanie discusses evaluating UX research impact.By Whisper and Mutter
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Season Four of The Yzzi Research Podcast is premiering on February 26, 2024. This season, you’ll hear about: Being a UX research manager Evaluating the impact of UX research Tagging qualitative data and much more! This will be the very last season of the podcast, so tune in!By Whisper and Mutter
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Season Three Finale and Season Four Announcement
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Thanks for supporting The Yzzi Research Podcast. The final episode of season three was my conversation with Nicole Wallace about NDA-protected research. The Yzzi Research Podcast will be back for season four either at the end of 2023 or at the beginning of 2024.By Whisper and Mutter
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Presenting NDA-Protected Work On Your Resume and Portfolio (ft. Nicole Wallace)
1:09:54
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Nicole Wallace is a research leader who works at SMART Technologies and has worked with the Albertan government. In this episode, Nicole discusses getting hired as a UX researcher. Visit https://www.yzziresearch.com/podcast for show notes.By Whisper and Mutter
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Supporting Ambidextrous Research and Voice of the Customer (ft. Mandi Hall)
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Mandi Hall is a UX researcher who works at Microsoft. In this episode, Mandi discusses doing ambidextrous research (not research about using both hands equally well). Visit https://www.yzziresearch.com/podcast for show notes.By Whisper and Mutter
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Doing Artificial Intelligence Research (ft. Morgan Ramsey)
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Morgan Ramsey is a Research Strategist and Systems Designer who has worked at companies including Compass and Google. In this episode, Morgan discusses doing UX research in the artificial intelligence space. Visit https://www.yzziresearch.com/podcast for show notes.By Whisper and Mutter
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Prioritizing Research Topics and Projects (ft. Carol Rossi)
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36:51
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Carol Rossi is a UX researcher who has worked at companies including Nerd Wallet, Kelley Blue Book, and Edmunds.com. In this episode, Carol discusses how to prioritize research topics and projects and how to measure research impact. Visit https://www.yzziresearch.com/podcast for show notes.By Whisper and Mutter
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Researching Neurodiverse People (ft. Michelle Wantuch)
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Michelle Wantuch is a UX researcher who works at Microsoft. In this episode, Michelle discusses best practices for researching neurodiverse people especially in education. Visit https://www.yzziresearch.com/podcast for show notes.By Whisper and Mutter
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Understanding the Quant UX Researcher's Perspective (ft. Alex Siegel)
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Alex Siegel is a quantitative UX researcher who works at Adobe. In this episode, Alex discusses quant UX research and how to make sense of it when you're not a numbers person. Visit https://www.yzziresearch.com/podcast for show notes.By Whisper and Mutter
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Doing UX Research In One Week (ft. Annemarie Fulcer)
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Annemarie Fulcer is a UX researcher who has worked at companies including Microsoft and the New Jersey Institute of Technology. In this episode, Annemarie discusses doing UX research quickly in pulse cycles. Visit https://www.yzziresearch.com/podcast for show notes.By Whisper and Mutter
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A Deep Dive Into Jobs to be Done (ft. Sara Duke)
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Sara Duke is a UX researcher and strategist who has worked at companies including Microsoft and Facebook. In this episode, Sara discusses the jobs to be done framework. Visit https://www.yzziresearch.com/podcast for show notes.By Whisper and Mutter
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Understanding the UX Designer's Perspective (ft. Frankie Kastenbaum)
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Frankie Kastenbaum is an experience designer who has worked at companies including Adobe, HP, and United Airlines. In this episode, Frankie discusses what UX design is and how UX research fits into design. Visit https://www.yzziresearch.com/podcast for show notes.By Whisper and Mutter
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Using Instagram for Diary Studies (ft. Gabi Duncombe)
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Gabi Duncombe is a user experience designer and has worked at companies including Adobe, Microsoft, and Instagram. In this episode, Gabi discusses how and why she used Instagram to do a diary study. Visit https://www.yzziresearch.com/podcast for show notes.By Whisper and Mutter
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A new season of the Yzzi Research Podcast is coming on February 13, 2023. I’ll be having conversations with researchers talking about sharing NDA-protected research during job interviews, using Instagram for research, jobs to be done, and much more! The third season will be live on Spotify, Apple Podcasts, and Google Podcasts on February 13, 2023. …
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The word “brand” has become ubiquitous. Everyone seems to be building a brand, staying on brand, or protecting their brand. A brand is nebulous, but is the marriage of words, images, feelings, and associations people make with you. Did you know that UX researchers and aspiring UX researchers also have a professional brand and this branding can be t…
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A Recruiter Tells You How To Get A UX Researcher Job (ft. Melissa Albright)
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Melissa Albright is a hiring professional. She’s a Talent Acquisition Specialist recruiting technology professionals including UX researchers. If you’ve ever applied to a UX research job and wanted to chat with the recruiter to get some inside knowledge, here’s your chance. Melissa gives an insider perspective on how to get hired.…
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Establishing a Voice of the Customer (VoC) Program (ft. Shipra Kayan)
34:19
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Shipra is a designer dedicated to transforming the way we work together as a global community. She spoke with Imani about voice of the customer (VoC). She talked about her experience establishing, maintaining, and socializing a VoC program at UpWork.By Whisper and Mutter LLC
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Growing a UX Research Team and Hiring UX Researchers (ft. Angelique Rickhoff)
30:27
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Angelique Rickhoff is is a research director at a management consultancy. In this episode, she talks about growing and scaling a UX research team from zero and she gives advice about hiring UX researchers and managing a team of UX researchers.By Whisper and Mutter LLC
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Remote Research, Storytelling, Insights, and Stakeholders (ft. Katrina Noelle)
37:58
37:58
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Katrina Noelle is a market research entrepreneur who owns KNow Research. In this episode, she discusses conducting remote research, how to storytell qualitative findings, insights, and managing stakeholders.By Whisper and Mutter
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As an independent researcher, Imani gets to work with a variety of clients. Though her research company, Yzzi Research, is relatively new, she's already had the chance to work with some interesting clients on a variety of projects. One of those clients is an organization called New America. Along with several other independent researchers, Imani in…
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Being a UX Researcher in New York City Government (ft. Elyse Voegeli)
40:20
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Elyse Voegeli is a UX professional. At the time of our conversation, she was working as a UX researcher and designer for the City of New York. She talks about being a UX researcher in government.By Whisper and Mutter LLC
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My UX Research Fellowship in Digital Government Experience (ft. Jessica Watson)
25:27
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Imani talks about her UX research fellowship experience with the NYC[x] Innovation Fellowship co-produced by US Digital Response and New York City Mayor’s Office of the Chief Technology Officer. Jessica Watson, Co-Founder and Chief Experience Officer at U.S. Digital Response, provides some more context about volunteering in digital government.…
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The Tarot Cards of Tech (ft. Jeff Turkelson)
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Jeff works at a company called Artefact. Artefact produced a digital product you may or may not have heard of called The Tarot Cards of Tech. Jeff talks about what the tarot cards are and how technology professionals can use them in their work.By Whisper and Mutter LLC
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Navigating the UX Research Job Market Strategically and Ethnographic Sociology 101 (ft. Babz Jewell)
58:54
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In this episode, Imani speaks with Babz Jewell. Babz talks about ethnographic sociology in the context of conducting UX research. She also gives practical and creative advice for navigating the UX researcher job market.By Whisper and Mutter LLC
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What Does It Take To Become An Associate UX Researcher?
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11:18
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Imani conducted a crude analysis of 12 associate UX researcher job descriptions and she shares what she found.By Whisper and Mutter LLC
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Messing Up A Diary Study and Researcher Resilience
11:26
11:26
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Diary studies are the perfect balance between research and storytelling. Diary studies are arguably one of the most human research methods. A while ago, Imani had the chance to conduct her first diary study and she was so excited! Imagine how vexed and frustrated she was when she jacked the whole thing up! She botched her first diary study, but wan…
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Discovery, Evaluative, Primary, and Secondary Research
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If you want to be a UX researcher, you have to understand the difference between discovery, evaluative, primary, and secondary research. When Imani first became interested in UX research, she would hear evaluative and discovery research mentioned quite a bit and though she googled them to learn more about them, she didn’t fully understand what they…
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Multicultural Sampling and Acculturation (ft. Mario Carrasco)
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31:48
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Mario Carrasco is a market researcher and he owns a market research firm called ThinkNow. Mario talks about multicultural research and the challenges of building a panel, especially a multicultural panel. If you are a UX researcher, you should still listen to this episode because Mario gives practical advice about recruitment and building a panel. …
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UX Research and Design at LinkedIn (ft. Jia Liu)
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In this episode, Imani speaks with Jia Liu who talks about his time working as a product designer at LinkedIn. In the first part of the conversation, Jia discusses: the importance of doing secondary research as a UX professional, how he tackles working on a huge product like LinkedIn, how LinkedIn supports the entire hiring journey with its recruit…
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Imani talks about UX research in general. She talks about what UX research is, who a UX researcher is, what a UX researcher does, how UX researchers do it, evaluative research, generative research, moderated research, and why UX research is important. This is a good episode to listen to if you're learning about UX research.…
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Imani revisits guest interviews from season one and reflects on building domain vs. method expertise as a UX researcher, why research is both an art and a science, and UX research in the United States and Hungary.By Whisper and Mutter LLC
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Hosted by UX researcher, Imani Nichols, The Yzzi Research Podcast is the resource for people who research people. The first episode of the second season will be live on October 18, 2021. Visit yzziresearch.com and sign up for the mailing list to be updated about the podcast. Follow Yzzi Research on Twitter and follow Imani on LinkedIn.…
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On UX Researcher Career Coaching and Mentorship
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Becoming a UX researcher can be tricky. There’s no clear path into the career and as a result, it can leave you confused and vulnerable. Considering such, coaching and mentorship are critically important. Keep listening to hear my thoughts on UX researcher career coaching and mentorship.By Yzzi Research LLC
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Iris Yim is a market researcher and principal at Sparkle Insights. She focuses on multicultural market research. Listen to her thoughts on doing good market research, creating engaging reports, creating a sound sample, and why she thinks MBAs are worthwhile for market researchers to pursue.By Yzzi Research LLC
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There are several personality traits that enable people to be good researchers … and there are a few bad ones that undermine the capacity to become a good researcher. Listen to Imani outline the personality of a good researcher.By Yzzi Research LLC
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FAQ #1: UX Researcher Salaries, Bootcamps, and Job Searching
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10:22
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How much money does a UX researcher make? What are the differences in the role of a user experience researcher and user experience designer? How should I feel about my team not applying my research? Stay tuned to hear Imani’s answers to these and other listener-submitted questions.By Whisper and Mutter LLC
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The Secret to Becoming a UX Researcher at CNN, Google, Airbnb, and Bloomberg ft. Asha Toulmin
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Imani met Asha Toulmin when she was interviewing for a UX researcher role. At the time of this recording, Asha was working as a Research Manager at CNN, but had been a UX researcher at Google, Airbnb, and Bloomberg previously. She’s conducted research and hired UX researchers. Asha is incredibly well rounded and has a lot to share about graduate ed…
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What Does It Take To Become A UX Research Intern?
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There’s a shortage of UX research internships which makes it hard for aspiring researchers to test the field to see if it is what they want to do. It also makes it harder for people to become UX researchers considering that many UX researcher roles require direct UX research experience. If you do secure a coveted UX research internship, what should…
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UX Research vs. Market Research vs. Academic Research
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Imani used academic research as a strong foundation to build a successful career in industry research as a UX researcher. Listen to this episode to hear what she learned during her time as both and how she was able to transition.By Yzzi Research LLC
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Market Research is Art and Science ft. Michele McDonald
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Michele McDonald is an experienced market research expert. Michele has been a mentor of Imani's for a few years. When Imani decided to produce this podcast, it was natural for Imani to invite her as Imani wanted to share Michele's expertise and wisdom with other people.By Yzzi Research LLC
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