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Doing good is hard. Doing good professionally is even harder. The next-layer conversation is when you actually get the help you need. Turnkey's hosts bring you into deeper and deeper understanding, layer after peeled layer. Bringing the biggest and brightest names in social good to your ear, Katrina VanHuss and Otis Fulton PhD and the occasional guest will ask harder and harder questions to get you better and better help. Status quo beware. We're coming for you. Katrina VanHuss is the Founde ...
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Rethinking Revenue for the Content Creator Boom
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38:34
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The boundaries between livestream fundraising and traditional peer-to-peer fundraising are disappearing. Our donors and fundraisers are iterating faster than we are, erasing the difference between these two departments as influencers become content creators who are team captains. This "horseshoe dynamic" requires a restructuring of the revenue depa…
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What to Do About Facebook’s Fundraising Changes
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48:40
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Facebook ceased processing donations in Ireland in 2023. Adrian O’Flynn, Founder of GYSS in Ireland, had to contend with this situation that we in the US now fear. How his firm and its social good clients managed this turn, and when, will surprise and delight you. Turnkey For Good Founder, Katrina VanHuss, and O’Flynn take an in-depth look at Faceb…
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Most of us are afraid that the very noisy political environment could hurt our fundraising results. Dr. Otis Fulton, VP Psychological Strategy, and Katrina VanHuss, Founder of Turnkey For Good, join Shanna Birky, VP Customer Experience at Classy, to discuss the intersection of political noise and social good fundraising and how it might impact your…
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Guess where the money is, community or events?
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28:19
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Raising money with events has been getting harder. Acquisition got harder. Retention got lower. Event leaders are losing their jobs. Why? Turns out we were systematizing the wrong thing. We should have been systematizing the building of communities. Communities sometimes hold events. Events rarely hold communities. We had it backwards and our resul…
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Your Livestream Fundraiser Just Became a Creator
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43:28
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Michael Wasserman, Founder and CEO of Tiltify, explains why addressing the tools of social influencers in the specific and incorrect terms of “livestream/gaming” is limiting to results. He recommends and demonstrates repositioning those tools to enable people who manage social influencers to succeed and support ALL areas of fundraising. Katrina sug…
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Social Fundraising Psychology, An Interview by Wayne Zell
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32:08
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Attorney and popular podcaster Wayne Zell, CEO & Managing Member of Zell Law Firm, interviews Dr. Otis Fulton, Social Psychologist and Turnkey For Good VP of Psychological Strategy, about social fundraising and the underlying psychology on the Blueprint for Wealth Podcast. Need somewhere to get immediate help from experienced peers, without judgmen…
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AI is all over the news lately, causing CEOs and organizations to assume they know everything they need to know about AI. Assumption is dangerous. We don’t want to be left behind. We are eager for our organizations to use AI quickly, often with little accountability from stakeholders to question or press pause. We may be putting our missions at ris…
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Social Good Entrepreneur, An Interview by Wayne Zell
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In a rare experience as the interrogatee and not the interrogator, Katrina VanHuss is interviewed by old friend and legal expert Wayne Zell, Managing Member and CEO of Zell Law, on his Blueprint for Wealth Podcast. In a wide-ranging interview, Wayne and Katrina discuss topics as varied as: Brand – nonprofit versus for-profit, what’s the same and wh…
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Event Design and Constituent Relationships
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The design of a nonprofit event has a profound impact on participants. It influences how much they donate or raise, and, most importantly, if they return the following year. In this episode, Blue Sea Foundation CEO, Brian Carney, describes how his organization designed Canada’s largest fundraising event, Coldest Night of the Year. Lessons learned b…
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A veteran of board management and strategy, Anne Marie Forbes helps to identify, name, and address the most prevalent foibles of dysfunctional boards. We help you see the ways to reach a better place, and even show you some tools that can assist. Whether you are a board member, an Executive Director or CEO, or a staff person responsible for prepari…
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Events were once called “walk-a-thons,” then “peer-to-peer,” and now are considered to be “social fundraising.” What’s unique about this way of getting small-dollar donors engaged? Join us as we talk to industry veteran Randi Corey (Cystic Fibrosis Foundation, JDRF, and others) about the relationship of social fundraising revenue to a nonprofit’s t…
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The Pan Mass Challenge - How to Lead a Successful Event
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43:47
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In this episode Katrina interviews the CEO of the Pan Mass Challenge, Jarrett Collins, who became CEO 17 days before the interview. It’s hard to call him a newbie however, as he served as both president and chief operating officer prior to taking the role. The Pan Mass Challenge is one of a small set of organizations that funnel monies directly to …
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Gestalt 2 — A Guide to Supportive Conversations
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Giving and taking advice is hard. Gestalt Language Protocol is a way to communicate that both conveys information and builds strong positive relationships. In this episode, we dig into the psychology behind why Gestalt is such a powerful tool. What is it people really want when they ask for advice? The answer may surprise you...…
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Crisis Communications - What Happened with GLSEN & Target?
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The deputy director of development for GLSEN was desperate to protect me, him, and everyone else. From who? Far right extremists.By Katrina VanHuss
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You’ve been in those conversations with someone at work who just rubs you the wrong way. No matter what they say, it’s hard for you to agree with them. Or you’ve been the one that someone just won’t listen to. You tell them the answer, but it feels like they don’t want to hear it. Join Katrina VanHuss, Founder Turnkey For Good, and Kate Barnette, V…
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Katrina VanHuss' "Jerry McGuire-like" Manifesto
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In this episode, Katrina has a Jerry McGuire moment. She covers how a person’s identity is strengthened by community embedment through the self-validation feedback loop, how social good organizations currently invest heavily in nonproductive activities, and how you—yes, you—will save the world from societal fracture.…
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Successfully navigating a difficult conversation is as important a skill as keyboarding. It is your route to moving your ideas and your mission forward. So, why do important conversations so often go off the rails? During important conversations, your bodily responses get involved. Facts fade away and the goal changes from moving the mission forwar…
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The Path to Revenue Runs Through Community
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The Pediatric Brain Tumor Foundation (PBTF) uncovered a crazy truth recently: if we don’t focus on revenue, the revenue shows up. If we focus on providing constituents with connection and service INSIDE our revenue products, revenue shows up. If we focus on the top of the funnel, the bottom of the funnel takes care of itself. Hear how PBTF transfor…
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Our pipeline is emptying. The small donor is in decline. Katrina moderates the conversation between Nathan Chappell (author of The Generosity Crisis), Jill Davis (now at PanCan and loaded for bear from other experience), Maria Clark (Chief Evangelist at GoodUnited and "has-seen-under-a-lot-of-blankets" at large nonprofits), and Otis Fulton, PhD (so…
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