Summit Host Hangout: Krista Miller of Summit In A Box dives deep into what it takes to launch an online summit. Everything from discovering your summit idea to the strategies that go into hosting a profitable, value-packed virtual summit. The best part? You don't have to be an influencer to make it happen. Let's dive in!
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Welcome to Conversations With #AskAsh. This podcast dives into everyday conversations on creating processes for efficiency, developing team culture, project execution, leading in business, and why systems matters in life and business. On this podcast, you'll hear interviews from incredible individuals across diverse industries and professions. Connect with Ashley on Instagram @ashleyshuler_ or TextAsh.com.
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277: Customer Service without the Headaches for Virtual Summits with Margaux Fraise
34:51
34:51
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Customer service is a part of summit hosting that most look at as a "necessary evil". It can be hard to read a piece of feedback, detach yourself from what's being said, and keep emotions even while crafting a response. In this episode, Margaux Fraise is here to share how her extensive experience in retail prepared her to handle summit customer ser…
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276: 8 Takeaways from Hosting the Membership Momentum Virtual Summit
20:23
20:23
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Love a good behind the scenes? In this episode I'm sharing 8 key takeaways from our Membership Momentum event. And it's not all rainbows and butterflies! You'll hear some good, but also some ugly. For show notes, head to https://summithosthangout.com/276By Krista Miller - Summit In A Box
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275: Stay Top-of-Mind Using a Visibility Tour During Your Summit Off-Season with Kelly Sinclair
34:09
34:09
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The energy of hosting a virtual summit is great...but what in the world can we do to keep that momentum up between events? In this episode, we'll hear from Kelly Sinclair about using a Visibility Tour to increase connections, become the go-to expert, open the door to new opportunities, and generate leads in just 10 minutes per day. For show notes, …
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274: My Favorite Time-Saving Summit Strategies
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Something I hear literally every day is frustration from people who want to host a summit, but honestly don’t have the time for it. I’m not here to brush that off or say that they're making excuses. I know it’s a real struggle. It’s something I've dealt with myself. You’re all trying to grow and sustain what you’ve built, stay consistent with strat…
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273: How I Stay on the "Cutting Edge" of Virtual Summits (but keep it out of our core strategy)
11:58
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I recently had someone ask me how I stay on the ""cutting edge"" of virtual summits to make sure I'm not teaching outdated summit strategies. As overrated as I feel like the ""cutting edge"" is, I'm peeling back the curtain in this episode and sharing how I do it, what I do with the new information, and why it's not immediately incorporated into ou…
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272: 8 Reasons You Need to Host a Summit if You Have a Membership
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If you have a proven membership that you're ready to scale and bring to the forefront of your business, it's time to host a virtual summit. We've consistently seen our clients add anywhere from 150-500 new members with their summits and in this episode I'll share 7 other reasons that summits and memberships are the perfect pair. For show notes, hea…
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271: Thought Process, Experiments, and Strategy Behind Our Upcoming Virtual Summit
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Get a behind-the-scenes look at our upcoming virtual summit! While I always want my events to go well, I also use them as a chance to experiment with new strategies to see what's working NOW in the virtual summit space. In this episode I'm sharing the strategy behind my upcoming event, results I'm expecting, how I'm tying in our offers, the purpose…
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It's easy for me to show up on the podcast each week and share the big wins and strategies that I know work, but it’s not often that I get to peel back the curtain and share the real side of things that didn’t go so well. This week on the podcast I'm sharing my top 6 virtual summit fails. It includes topics related to pitching big-name speakers, sp…
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Creating Meaningful Experiences with Bree Carroll
1:07:15
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In today’s episode, I had the pleasure of diving deep with Bree Carroll, an event strategist and founder of B Carroll Events. Bree shares her journey from being a military wife and mom to becoming a leading figure in the event planning industry. In our conversation, Bree opens up about her initial career in civil engineering and how her skills as a…
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The Resilience Factor with Jessica Rasdall
1:01:52
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The person behind the business. There’s nothing like unpacking the finer details of someone’s story. I see the threads of details that aren’t common to the naked eye. With Jess’ story, she shares her personal journey of facing a fatal car accident at a young age and the impact it had on her life. Instead of letting the tragedy consume her, Jess fou…
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269: Overcome Resistance and Imposter Syndrome in Your Virtual Summit Planning with Alecia St. Germain
33:11
33:11
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I've coached hundreds of summit hosts and rarely see someone who makes it through the entire process without running into resistance. Sometimes, it's resistance with getting started and I'll hear, "I definitely want to join your program and host a summit, but will come back when I feel ready." Other times, it's resistance right before reaching majo…
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The Power of Authenticity: A Story of Healing and Entrepreneurship with Gabrielle Hayes
59:49
59:49
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Honesty and intentionality are two key components that lead to empowerment, as demonstrated by Gabrielle Haye’s story. In this episode, Gabrielle shares her journey of transitioning from a product management consultant to launching a career empowerment firm. Gabrielle's insights on finding one's authentic voice, leveraging feedback, and staying tru…
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In this episode, you will learn from my favorite Business Process Consultant Marquis Murray as we discuss navigating business growth from his early days owning a recording studio to building systems with Think Ditto. Listen in as Marquis reflects on his fascinating path from a childhood passion for Lego and model planes to his present-day expertise…
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268: Behind the Scenes of Launching a New Program
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I always love a good behind-the-scenes look at what other business owners are doing so today I'm sharing some fun details about our recent launch of Challenges That Make Bank! In this episode I'll share what made me go with a beta offer for the first time, why I launched with a webinar, the biggest "oops" moments we had in the launch, final results…
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Krista Miller's Journey to Summit in a Box
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58:50
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How does Software Engineer build a business centered on virtual summits? Krista Miller takes us on a journey from her early days as a website developer to building successful and impactful virtual summits. Explore how Krista's faith has impacted her entrepreneurial journey, as she reflects on how God has shaped her trajectory of her business. Disco…
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267: Behind the Scenes with the Summit in a Box Team
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I've talked a lot about how great my team is over the years and today you get to meet some of them for yourselves! I brought all of my employees on to share what they do at Team SIAB, what they do outside of it, their favorite parts of working here, how we work so well together, and more. I know you'll love hearing from Elli, Kate, and Mel! For sho…
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We Are Family - Digital Operations Edition
35:04
35:04
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In this digital-first world, we are seeing a shift in the way we are approaching everyday work. From AI to Automation, the focus is on adopting a mindset for agility and the increasing reliance on technological advancements to streamline project execution. The motivating catalyst behind these technological advancements is efficiency This is the cen…
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Are you ready to risk it all? This is the question that I love to ask everyone! Every project is risky. That’s the nature of the game. You will always be uncertain about the outcomes, tasks, budget, and how it’s all going to get done. But the real question is, how do you plan for project risk? In today’s episode, we will follow Casey Nicole Jackson…
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266: How My Team Has Evolved Over the Years: From Solopreneur to Powerhouse Employees
25:51
25:51
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In this episode, I'm taking you behind the scenes of how my team has evolved over the last 8 years. You'll hear about nearly every hire I've made (the good and the bad), the reasoning behind the hires, and the biggest lessons I've learned while building my dream team. For show notes, head to https://summithosthangout.com/266…
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We gotta talk about the MONEY! A budget can make or break your project. We do not have enough conversations on creating and developing a budget strategy for projects and programs. In this episode, we discuss the critical role of budgeting in project management, insights from the Slack report on productivity and the potential of AI and automation, a…
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If you don’t have the right foundation, nothing that you build will last. For most project leaders, we’ve experienced the pain, confusion, and outright frustration of being dropped into a middle of a project with no documentation, wondering what is going on. Perhaps, you’ve been handed a project with barely any direction or scope. This is why the s…
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265: 7 Stages of How My Business Has Evolved Over The Years
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This episode kicks off a series that will give a fun behind the scenes into the way my business has evolved over the years. My hope is that it will be both interesting and inspirational from a listener standpoint! In this episode I'm sharing the 7 stages my business has gone through over the years and what's coming next. For show notes, head to htt…
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Welcome to the explainer episode of Season 7 - Built From Scratch. If you are like me, you have a favorite home-cooked meal, perhaps it’s apple pie or homemade biscuits. I know when I take a first bite of that apple pie, it makes me wanna scream! And I always say this, “What did you put in this pie?” The response is always, “A little this and a lit…
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264: When Business and Summit Strategies Make Someone Question Your Ethics
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"Limited-time access feels like a trick." "You send too many emails." "All you do is sell!" Feedback like that hurts, especially when you pay careful attention to always come from a place of serving your audience and running an ethical, values-based business. The thing is, no matter how careful you are, you're going to get negative feedback at some…
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263: Staying True to Your Summit’s Vision Through the Highs and Lows with Sarah Rosensweet
22:47
22:47
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In this episode I've brought in a special guest and Launch with a Summit Accelerator client, Sarah Rosensweet, to share a behind the scenes look at her virtual summit. She pulled back the curtain and shared a side of summit hosting that we don't get to see often - what it looks like to keep pushing forward even when things pop up that make you doub…
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262: Two Must-Have Pieces of Your Summit to See Record-Breaking Revenue
5:28
5:28
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As much as I like to focus on the impact of a virtual summit over the money it makes, we're all running businesses and need to make money, right? The thing is, it's not the all-access pass package, pricing, or sales strategy that matters when it comes to record-breaking amounts of revenue. In this episode I'll break down two higher-level pieces tha…
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261: Getting as Many Registrations as Possible Isn't What Matters
6:31
6:31
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I see so many people stressing out about the number of leads they'll get signed up for their summit...buuut the leads don't matter if it's a terrible experience for them. In this episode, I'll highlight what you probably think about when you're reflecting on the success of your event and then uncover what is truly important so you can change the wa…
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260: Introducing Challenges That Make Bank
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14:26
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Woohoo! Our new program, Challenges That Make Bank, is HERE! Tune in to hear a little about what it is plus get a behind-the-scenes look at what my process for creating the program looked like, why I got tripped up and sat on the idea for months, and what my launch strategies and goals are. For show notes, head to https://summithosthangout.com/260…
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259: Why I Don't Rely on One Marketing Strategy
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I've had people give me a hard time over the years for using other strategies when my "thing" is teaching virtual summits. I'll get comments like, "If summits are so great, why do you have to run Facebook ads?" I know most of you have a very strong understanding of why I'd stack multiple strategies together, but it made for a fun podcast episode! T…
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258: Virtual Summits vs. Challenges: Why I won't stop doing either anytime soon
22:58
22:58
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Ever wonder whether a challenge or a summit is a better strategy? As I like to do, I tested it for you! Tune in to this episode to hear a detailed breakdown of the difference between summits versus challenges and how my results compared when I ran them 3 months apart. For show notes, head to https://summithosthangout.com/258…
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257: 9 Strategies and Investments that Grow & Sustain My Business
28:50
28:50
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When I get in a room with a group of business owners, the one question I always want to ask is, "What's working for you right now?" I know what works for me, but I'm always interested to see where others are finding success. I'm pulling back the curtain this week and sharing the top 4 things that sustain me as a business owner along with the top 5 …
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256: 2023 Highlights, Lessons Learned, and What's Next
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29:05
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Time for our 2023 recap episode! You'll get a behind-the-scenes look at my biggest highlights of 2023, lessons learned, strategy shifts we've made, and what's coming next. I'm excited to hear how some of these lessons shift the way you think about your business, too! For show notes, head to https://summithosthangout.com/256…
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255: Luxurious and Burnout-Free Launches with Chelsea Wallace
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Have you ever realized that launches that leave you tired and on the brink of burnout seem totally normal in the online business space? I'll be honest, it's not rare for me to end up sick in the middle of any launch I do...and I know there's a reason for that! The truth is, launches can be luxurious and totally free from burnout if you know how to …
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254: How a Virtual Summit Raised $25k for a Meaningful Cause with Hunter Donia
21:15
21:15
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There are so many of you out there who want to use a summit not only to grow your business, but to make an impact. A summit on it's own, when done well, will naturally impact those involved. But sometimes you want to take that impact even further. I have a beautiful example of that on the podcast this week. Hunter Donia is sharing how he was able t…
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253: So You Think You Should Host a Summit On Your Own?
16:49
16:49
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Something I hear a lot when talking to up and coming summit hosts is, "I know your processes and templates would be SO helpful, but I think I'll try it on my own first and, if I like it, I'll join your program afterward." If that's you, I've got a heartfelt episode for you around why I want you to reconsider. Not for the sake of putting money in my…
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252: How to Make Your Podcast Work for Your Business with Caroline Hull
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23:47
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Last week I shared how I use this podcast to grow my virtual summits and we're taking it a step further this week. Podcast strategist and manager, Caroline Hull, is joining me to share how you can tweak your podcast strategy so that it becomes a powerful business tool that consistently leads people to your offers. We'll also break down how to decid…
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251: How I Use This Podcast for My Virtual Summits
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Want to know a GREAT place to look for summit speakers? ...Your podcast! I noticed that I was giving that tip to a lot of summit hosts, which made me reflect on all the ways I use this podcast for our summits. It's a lot more than I'd ever realized! In this episode I'll share some background on this podcast, 6 ways I use this podcast for my virtual…
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250: Cold Pitching Summit Speakers without the Ick with Laura Lopuch
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If you're freaked out by the idea of pitching summit speakers, you're not alone. It can be intimidating to reach out to people you're friends with and sending totally cold pitches brings it to a whole new level. Since cold pitching is usually involved with creating your dream speaker lineup, I bought in Laura Lopuch to share about her Relevancy Met…
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249: How to Grow Your Membership with a Trial + Convert Trials to Paying Members with Mike Morrison
41:11
41:11
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Lately, we've been working closely with clients lately to launch memberships through their virtual summits. We've seen 50, 200, 300, and even 500 members added and it's an incredibly powerful strategy. One strategy I talk with clients about often is incorporating a membership trial into various areas of your summit and today on the podcast, I've br…
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248: See the Value in Your Selling Experience (when selling through your summit feels gross) with Kaitlyn Kessler
29:59
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Do you hesitate at the thought of selling an offer through your summit? Maybe you worry that you'll look like a bro-marketer or wonder if you're even "allowed" to do it. If that's you, this episode with Kaitlyn Kessler is right up your alley. Join us as we chat through what creates a negative selling mindset, why you might feel uncomfortable sellin…
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