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Speak Up!

LSTN Media LLC

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A perfect compliment for an individual and for small businesses is to be a better communicator. Craig O'Neill exemplifies influence and leadership in helping people find their fullest potential as communicators. “Speak Up!” is a podcast that clearly focuses on learning to communicate more effectively so that we can influence positive change in all our interactions.
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The Auto Repair Marketing Podcast with Kim and Brian Walker. Experts in their field who work with shop owners take it to the next level and create a unique approach to marketing. See the growth in your business you’ve been working so hard for by using time-proven marketing that works, fueled to go further by your shop's uniqueness.
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Hunt Demarest, CPA has consistently provided his financial business acumen to help move the industry toward greater heights of success and profitability. Hunt was recently referred to as a "terrific advocate of the aftermarket." He is the author of the book, Your Perfect Shop: How to Start, Run & Sell a Profitable Shop. In this book, he compiled some of the best practices for auto repair shop owners, whether they are just starting or have been in the business for years. Hunt's podcast will p ...
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Thanks to our partners, NAPA TRACS and Promotive Thanks to our partners, NAPA TRACS and Promotive Did you know that NAPA TRACS has onsite training plus six days a week support? It all starts when a local representative meets with you to learn about your business and how you run it. After all, it's your shop, so it's your choice. Let us prove to you…
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Standing out in the auto repair industry takes more than just great service—it’s about creating an experience that keeps clients coming back. In today’s episode, we’re exploring how to brand your shop as a Concierge Auto Repair Shop, offering high-end, personalized service that goes far beyond the typical repair visit. I’m your host, Brian Walker, …
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Thanks to our Partner, NAPA Autotech Matt Fanslow discusses his experience with a student from a local school who came to job shadow. This encounter highlights the challenges of training newcomers to the automotive repair profession, especially those lacking basic mechanical knowledge. Matt reflects on the student's unpreparedness and the broader i…
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Thank You To Our Partners, The Institute, AutoFlow, AutoLeap, Shop Dog Marketing and In-Bound In this episode - host Craig O’Neill goes further into the topic of public speaking anxiety. Familiar guest, Evan Wisner is back again with additional insights into Imposter Syndrome - which plagues the mind of experts in any field - particularly when they…
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Thanks to our partners, NAPA TRACS and Promotive End-of-year chaos is here, and Hunt’s been busy diving into webinars, questions, and updates on some big topics like the BOI report, interest rates, and the infamous Employee Retention Tax Credit (ERTC). In this episode, Hunt breaks down what’s happening, what you need to know, and what you should (o…
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Thanks to our Partner, NAPA Autotech Matt Fanslow draws leadership lessons from King Théoden of Rohan in "The Lord of the Rings: The Two Towers." Matt explores themes of trust, fear, and alliances, paralleling Théoden's journey with the challenges faced by shop owners and leaders in the automotive industry. He emphasizes the importance of trusting …
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When it comes to keeping your customers loyal and engaged, technology might be the missing piece in your shop’s success. In this episode, we’re joined by Jeremy Glassco, founder of AppFueled, an innovative tool designed to disrupt customer behavior and redefine loyalty in auto repair. You might think AppFueled is just another CRM, but it’s actually…
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Thank You To Our Partners, The Institute, AutoFlow, AutoLeap, Shop Dog Marketing and In-Bound In this episode - our host, Craig O’Neill and regular guest, fellow toastmaster, and friend of the show, Evan Wisner, dive into the root of the fear of public speaking. Also known as glossophobia - it is a fear that is shared with 76% of all people. Evan s…
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Thanks to our partners, NAPA TRACS and Promotive Join Hunt Demarest, CPA from Paar Melis and Associates, as he dives into one of the most crucial aspects of financial planning for your business—forecasting for the year ahead. Whether you're setting your business goals or analyzing key performance metrics, Hunt provides actionable insights to help y…
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Want to make your February marketing a win for your auto repair shop? Join Brian Walker and Caroline LeGrand as they share engaging, practical ideas for February’s marketing—from fun Valentine's Day campaigns that show love to your customers and vehicles, to creative ways to highlight your shop's culture. Get tips on using National Days to boost en…
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Thanks to our Partner, NAPA Autotech Matt Fanslow explores common frustrations and misunderstandings in the automotive service industry. Speaking from the perspectives of technicians, managers, owners, and service advisors, he emphasizes the importance of understanding underlying factors in workplace dynamics. Matt discusses the theme of perception…
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Thank You To Our Partners, The Institute, AutoFlow, AutoLeap, Shop Dog Marketing and In-Bound In this episode, Craig O’Neill tackles the all-too-familiar feeling of “I’m not ready for this.” It’s a common feeling that is shared among speakers or presenters. In Episode 18 with Kent Bullard - the topic of “Imposter Syndrome” also came up - and in man…
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Thanks to our partners, NAPA TRACS and Promotive In this episode of Business by the Numbers, Hunt Demarest, CPA, dives into the world of accrual accounting versus cash basis accounting. If you've ever wondered when to record sales, parts costs, or payroll, this episode breaks it all down with practical examples and actionable tips. Learn how aligni…
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Thanks to our Partner, NAPA Autotech Show Notes Back Probing Overview (00:01:14) Challenges with Back Probing (00:02:29) Risks of Back Probing (00:03:48) Wire Gauge and Back Probing Challenges (00:05:03) Teeing Into Circuits (00:06:19) Concerns with Unplugging Connectors (00:07:34) Terminal Fretting Issues (00:09:45) Piercing Wires Discussion (00:1…
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In this episode, Brian Walker is joined by guest Hallie Wasinger to provide a behind-the-scenes look at how they tackled a major business challenge head-on. After two months of thinking everything was running smoothly, the team uncovered that website projects were falling behind and client communication had slipped. This significant issue required …
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Thank You To Our Partners, The Institute, AutoFlow, AutoLeap, Shop Dog Marketing and In-Bound In this episode of Speak Up - our host Craig O’Neill welcomes his friend and Instructor Kent Bullard from the Institute to discuss the impact of stories and speaking. This will be one of many conversations with Kent because, as you will see, these two have…
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Thanks to our partners, NAPA TRACS and Promotive. End-of-year tax planning is in full swing, and retirement accounts are a key piece of the puzzle. In this episode of Business by the Numbers, Hunt Demarest breaks down IRAs, Simple IRAs, and 401(k)s to help you understand how to maximize savings and minimize taxes. Get actionable tips and insights t…
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Thanks to our Partner, NAPA Autotech Matt Fanslow explores the themes of branding and employee culture, inspired by the TV show "Yellowstone." Matt emphasizes the importance of a culture where team members support each other, continuous skill improvement through training and the significance of mentorship. Show Notes Discussion on "Yellowstone" (00…
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Looking to unlock the true potential of your business? Discover how taking time to think can reveal new opportunities, boost creativity, and tackle challenges head-on. Learn how clarity breaks can help you refine your vision, focus on what truly matters, and transform your marketing strategy for better results. Get practical tips on clearing distra…
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With slower days becoming common, many shops have turned to short-term fixes. Our host Craig O’Neill advocates for a long-term retention strategy that emphasizes relationships. In this episode, Craig breaks things down in three parts. First he explains how he came to embrace the term “Client Relating Capability,” and the influencers who’s lessons h…
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Thanks to our partners, NAPA TRACS, and Promotive A critical topic for business owners: how much you should pay yourself as an S-corporation owner. This episode clears up common misconceptions around payroll, distributions, and tax savings strategies. Whether you're a small business owner or a shop manager, understanding these financial nuances is …
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Thanks to our Partner, NAPA Autotech Matt Fanslow welcomes mobile diagnostic technician Rich Falco to explore the intriguing parallels between poker strategies and automotive diagnostics. Show Notes Watch Full Video Episode Discussion on Poker (00:01:02) Evolution of Poker Strategies (00:02:22) Game Theory and Diagnostics (00:04:35) Common Misunder…
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Ready to kick off the year with a marketing plan that keeps your bays full? Join Brian Walker and Caroline Legrand as they dive into easy, actionable strategies to help auto repair shops plan their marketing month-by-month. From practical ways to align your campaigns with community events to leveraging fun, nationally recognized days, you’ll learn …
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Our world is rushing head first into an A.I. future and we want to encourage our listeners to remain vigilant in these exciting times, as there is some legitimate cause for concern with the changes brought by A.I. Technology. Joining us as our guest is Dan Vance from Shop Dog Marketing. Craig has known Dan for a few years now and it was at ASTA in …
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Thanks to our partner, NAPA TRACS In this episode, Hunt Demarest, CPA of Paar Melis and Associates, explores legal advice that CPAs often encounter, even though it's traditionally outside of their scope. From his personal experience with a rental property in Baltimore, Hunt dives into the importance of structuring real estate and business assets fo…
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Matt Fanslow discusses how genuine curiosity can enhance diagnostic practices and improve interactions with clients and colleagues. Matt emphasizes the importance of approaching situations with curiosity rather than judgment, both in technical diagnostics and workplace relationships. He illustrates how curiosity can lead to more effective repairs a…
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Welcome to another episode of the Auto Repair Marketing Podcast! I'm your host, Brian Walker, and I’m excited to have my co-host, Kim, back with me after her recovery. Today, we’re diving into a topic that can change the game for your shop: Stop Playing Small. If you’re tired of feeling stuck or just getting by, this episode is for you. We'll be ta…
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In this episode - our host Craig O’Neill welcomes (now) familiar friend of the show, Evan Wisner to have some fun telling a Halloween story. Evan and his brother both enjoy the art of story telling and in this episode we get a chance to hear a story that was based on Evan’s own experiences in the woods of Northern Michigan. Story Telling is an old …
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Chris Cotton of Autofix Shop Coaching returns to share his journey from coaching to becoming a shop owner at Firestone of Durango. In this episode, Chris dives deep into the challenges of purchasing a shop, revamping it with new technology, and ensuring a seamless operation while being an absentee owner. Discover how he turned around a business and…
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Matt Fanslow and licensed marriage and family therapist Margaret Light explore the theme of expectations in interpersonal relationships. Matt Fanslow shares a personal story about trying to surprise his wife and her friend with a thoughtful gesture that didn’t turn out as he’d hoped. This experience opens up a conversation about how expectations ar…
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Curious about how BNI can transform your auto repair shop's success? Discover the secrets to building powerful referral networks, creating meaningful connections, and turning BNI meetings into your most valuable sales opportunity. In this episode, Brian and Kim Walker sit down with BNI expert Steve Hand to explore how BNI can help you fill your bay…
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Episode Summary: In this episode of Speak Up, host Craig O'Neill takes a deep dive into how auto repair shops can use digital communication to better navigate slow business periods. Craig challenges the widespread use of mass text blasts during these times, highlighting the potential risks to long-term customer relationships. Instead, he emphasizes…
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In this week's episode of Business by the Numbers, Hunt Demarest, CPA, discusses the critical decision of whether auto repair shop owners should buy their current building or move to a new location. With skyrocketing real estate costs and fluctuating interest rates, understanding the financial implications of this decision is more important than ev…
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Today’s episode tackles a critical issue that could cost your business thousands—your domain name. What happens if it expires? Spoiler alert: It’s not good. An expired domain can bring your website crashing down, devastate your SEO rankings, and even force you to pay big money to get it back. But don't worry, we’re here to guide you through it! We’…
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Oil analysis expert Lake Speed Jr., "The Motor Oil Geek," explains the critical role of oil analysis in diagnosing engine health and performance. Lake Speed Jr. is the son of race car driver Lake Speed Sr. Lake Speed Jr. https://www.speediagnostix.com www.youtube.com/@themotoroilgeek Show Notes Discussion on Friction and Lubrication (00:00:45) Oil …
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The title of this show, Speak Up, might spark some funny reactions—some may assume it’s all about raising your voice on big issues. That’s not entirely off, but there's a right and a wrong way to talk about important, controversial, or shall we say, passionate topics. In this episode, our host Craig O’Neill welcomes back a friend of the show and re…
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In this episode of Business by the Numbers, Hunt Demarest, CPA, from Paar Melis and Associates, breaks down essential steps every auto repair shop should take to prepare for unexpected disasters. After hearing about a client’s close call during a recent Florida storm, Hunt talks about practical advice, tax implications, and planning tips to safegua…
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Thanks to our Partner, NAPA Autotech NAPA Autotech’s team of ASE Master Certified Instructors are conducting over 1,200 classes covering 28 automotive topics. To see a selection, go to napaautotech.com for more details. Matt explores integrity and ethical behavior in the automotive repair industry. Using a reality TV challenge show as a metaphor, M…
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Welcome to another episode of the Auto Repair Marketing Podcast. Today we’re diving into an essential topic for shops in competitive markets—how to rank auto repair keywords in a large city. If you're in a big city like Houston or Atlanta, you know how tough it can be to stand out among hundreds of other shops. But with the right SEO strategies, yo…
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In this episode Craig welcomes his friend Josh Parnell. Josh and Craig have both had the pleasure of working with Christian Brothers Automotive (CBA), and it was at events organized through CBA that Craig initially had the opportunity to see Josh speak. Josh has some great stories and eagerly demonstrates his heart for cultivating leaders in shops …
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In this episode of Business by the Numbers, Hunt Demarest, CPA at Paar Melis Associates, explores how auto repair shop owners can simplify their financial statements using the 50/30/20 profit model. Key Topics: Simplifying KPIs to focus on the most impactful metrics How to effectively analyze your P&L statement IRS tax extensions for those affected…
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Matt Fanslow leads an in-depth discussion focusing on electric motor current and relative compression tests. Show Notes ACCESS PICO FILES: https://bit.ly/3NgSdvO Overview of Electric Motor Current (00:00:11) Pico Scope Software (00:01:23) Understanding Waveforms (00:02:25) Setting Up Current Probes (00:04:09) Disabling the Fuel System (00:06:14) Co…
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Today, we’re diving into an essential topic—how to make your brand stand out from the competition. While you may already provide exceptional service, standing out in a crowded market requires a focused strategy. It’s not just about doing good work; it's about showing what makes your shop truly unique. We’ll break down the key ways to differentiate …
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In this episode, we’re diving into the topic of filler words—those little sounds and phrases like "um," "uh," or "you know" that creep into phone calls, meetings, presentations, and everyday conversations. While nearly everyone uses filler words, they can become a problem when they’re habitual and detract from your message. We’ll explore why filler…
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In this episode, Hunt Demarest, an experienced CPA specializing in the auto repair industry, sits down with Chris Cotton, a renowned auto repair shop coach and owner of Autofix Auto Shop Coaching. Together, they dive into the challenges and strategies of optimizing shop productivity and profitability. They talk about: The importance of labor hours …
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Today, we’re diving into a crucial topic—your role in making your marketing partnership a true success. While hiring a marketing company takes a lot of work off your plate, it doesn’t mean you can be completely hands-off. In fact, your involvement is essential to ensure your marketing reaches its full potential. We’ll cover the key responsibilities…
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Thanks to our Partner, NAPA Autotech Matt Fanslow dives into the intricacies of customer interactions within the automotive repair industry, highlighting the critical role of communication, trust, and validation. He draws insightful comparisons between personal relationships and client engagements, noting how defensive behavior from employees can u…
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This Episode emphasizes the importance of pausing and leaving space for others to absorb information and engage with the things we’re speaking about. Whether you’re an advisor that talks themselves out of a sale - or an enthusiastic and passionate speaker that just has a hard time remembering to breathe, you’ll find yourself in good company listeni…
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In this episode of Business by the Numbers, Hunt Demarest, CPA, breaks down the latest tax proposals from Kamala Harris and Donald Trump, helping business owners understand what changes could impact their bottom line. Whether it’s Harris’s $50,000 small business deduction or Trump’s overtime tax elimination, Hunt offers critical insights into what’…
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Want to make your content stand out in 2024? In this episode, we’ll discuss why creating completely original content isn’t the key—and what really drives success in today’s competitive landscape. You’ll learn how to take existing topics and make them your own by adding your unique voice and perspective. We’ll show you how to keep your shop at the f…
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