Best Mark Kilens Podcasts (2024)

1
The Power of People-First Go-to-Market Strategies with Mark Kilens and Nick Bennett, TACK 29:24

4d ago29:24

29:24

"But that's a beautiful thing around a people-first approach. You build things with other people in a very public way, and that helps you do your marketing and sales in a more efficient way," says Mark Kilens from TACK. In this episode of The Content Cocktail Hour, we are joined by special guests Nick Bennett and Mark Kilens from TACK. Nick and Mar…

1
The Unity Between AI, Marketing, and Customer Success with Elizabeth Irvine, MarketMuse 26:31

7h ago26:31

26:31

"Content marketing and strategy are essential foundations for any business. They are not just additional tasks but critical efforts that demonstrate to your audience why your business deserves a seat at the table," says Elizabeth Irvine In this episode of The Content Cocktail Hour, we're joined by Elizabeth Irvine, the VP of Marketing and Customer …

1
Ep 135 - Lila Meyer - From Vanity Metrics to ROI: How Gainsight is Connecting Education to Business Impact 1:02:48

2d ago1:02:48

1:02:48

Customer Education is evolving rapidly. We've come a long way from the days of "smile sheets" and attendance metrics being our guide to success. Gainsight, is one such innovative business that's showing how education data and usage data connect so we can measure its impact on business outcomes. Lila Meyer shares her journey at Gainsight, from early…

1
Event Marketing, Buyer-First Practices, and Growth Hacking (with 6sense’s Bethany Murphy) 28:04

4d ago28:04

28:04

What makes an event not suck? What are buyer-first practices that Navattic uncovered in 2023? Is growth hacking still a thing? Those are the 3 big topics we’re covering today, on GTM News Desk. And we’re joined by Bethany Murphy, Senior Director of Events at 6sense, to share her expertise on how to curate unforgettable event experiences, the import…

1
Content is Go-To-Market with Ali Schwanke, Founder of Simple Strat 22:11

11d ago22:11

22:11

"It isn't about using video, podcasts, or any other medium. It's about understanding what your audience is doing. Are they engaging with specific channels? If they're not, that could be an opportunity for you to stand out," says Ali Schwanke, Founder of Simple Strat. In this episode of The Content Cocktail Hour, we’re joined by the Founder of Simpl…

1
Ep 134 - Geoffrey Moore - Crossing the Chasm with Customer Education 32:13

17d ago32:13

32:13

As technology evolves at lightning speed, how can we keep up with educating our customers? We pose this question to the legendary Geoffrey A. Moore, author of the iconic book "Crossing the Chasm". Geoff argues that while technology outpaces traditional education methods, the core customer problems remain the same. In this episode we'll discuss Geof…

1
Understanding the Nuances of a Launch in GTM: A Conversation with Andrea Sears 45:51

17d ago45:51

45:51

Dive into the latest episode of the B2B Go to Market Leaders podcast, where Andrea Saez's insights provide valuable guidance for product marketers and business leaders. By embracing curiosity, viewing product-market fit as a continuous journey, and crafting a thorough framework for positioning and messaging, companies can attain strategic alignment…

1
Embrace Weirdness in Branding with David Kavanagh 29:07

18d ago29:07

29:07

"One of the most interesting and fun aspects we're focusing on is the word 'fun' itself. The idea that B2B brands can and should be more playful and exhibit their personality in their branding to catch consumers’ attention in a more meaningful way,” says David Kavanagh, Chief Marketing Officer at Jebbit. In this episode of The Content Cocktail Hour…

1
Introducing GTM News Desk 1:41

22d ago1:41

1:41

Welcome to GTM News Desk, the podcast where Nick Bennett and Mark Kilens bring you real talk backed by real action. Twice a month, we cut through the noise to deliver the essential resources, news, and expert takes you need to create impactful, People-first GTM motions. From trending topics to clickbait headlines, we sift through the clutter to hig…

1
Strategies for Genuine Content Marketing with Luke Frazier 28:37

26d ago28:37

28:37

"We often talk about marketing as if we're addressing robots, using playbooks to tenfold our growth, stuck in the early 2000s mindset of click funnels. Too many people are still in that space,” says Luke Frazier, Chief Growth Officer at GOOD Agency. In this episode, we are joined by GOOD Agency’s Luke Frazier to discuss the authenticity of marketin…

1
Episode 133 - Zoe Ludwig on Driving Brand Advocacy and Product Led Growth through Education 1:01:18

1M ago1:01:18

1:01:18

How do you get from 6th grade science to a role leading Customer Education at Notion? It's a great story that's behind the evolution of customer education at Notion, where our guest - Zoe Ludwig - focused on bridging the gap between product adoption and user success. From emphasizing the importance of understanding the audience's needs - to codifyi…

1
Expert GTM Insights from Tom Slocum: Building Effective Sales Teams, Collaborative Messaging, and Optimizing Outbound Efforts 57:32

1M ago57:32

57:32

Dive into the latest episode of the B2B Go to Market Leaders podcast, where sales expert Tom Slocum shares his comprehensive approach to go-to-market (GTM) strategies. As the founder of The SD Lab, Tom brings valuable insights into marketing plans, sales motions, and customer success. Learn about his journey from a sales representative to an entrep…

1
Strategies for Attribution and Storytelling in Content Marketing with David Ebner 27:55

1M ago27:55

27:55

"So I believe the true purpose of content is twofold: it serves as both an act of philanthropy and a marketing strategy for brands,” says David Ebner, President of Content Workshop. In this episode, we’re joined by the one and only David Ebner, President of Content Workshop, to dive into the art and science of content marketing, covering everything…

1
Why your ABM advertising doesn't work and how to fix it with Yulia Olennikova 32:28

1M ago32:28

32:28

In this episode of The ABM WAY Omprakash karuppanan and Yulia Olennikova from Nrich discuss on: Why your ABM advertising doesn't work and how to fix it! Are display ads worth the cost? Do Display ads still work? How can I personalize ads in scale? Do we need expensive ABM ad platforms? These and many more questions, In this episode, we discussed: P…

1
Why crafting a Human-First ABM Copy always wins, making your audience feel understood and valued!| Naomi Soman 38:25

1M ago38:25

38:25

Why crafting a Human-First ABM Copy always wins, making your audience feel understood and valued! In this episode of the The ABM Blitz series, Naomi Soman from Storylogick Consulting and Omprakash Karuppanan discuss: A well-ideated narrative and UVP backed by research help you: ✔️Connect Emotionally ✔️Stay Engaging and Memorable ✔️Show Differentiat…

1
Exploring the Dynamics of Content Distribution in B2B Marketing with Pranav Piyush 25:05

1M ago25:05

25:05

“People are realizing now, with the higher level of scrutiny that they're facing, that they really have to be able to show the impact of what they're working on. And it's not just for the sake of reporting and saying it, but also because they all want to have an impact,” says Pranav Piyush, Co-Founder and CEO of Paramark. In this episode, Jonathan …

1
Episode 132 - Intellum - Forrester Report - Driving Business Success Through Customer Education 1:14:55

1M ago1:14:55

1:14:55

In this episode we're joined by Special Guest - Shannon Howard - as we dive into the Intellum-sponsored study from Forrester: “Driving Business Success Through Customer Education”. This is a refresh of the 2019 report, which is crucial for those in our field to review and absorb. What's changed? Are there new trends? Highlights? Here are just a few…

1
How Mindset, Not Skill, Determines Your Sales Outcomes with Bill Caskey 28:12

2M ago28:12

28:12

"Salespeople know a lot, and yet that knowledge gets impacted. It just sits dormant inside us. But if you're in sales today, you have stories, you have assets that are underused. Start using your damn assets." In this episode, we’re joined by Bill Caskey, President of Caskey Achievement Strategies, to stir the pot by challenging conventional sales …

1
Episode 131 - Mark Kilens - Education is a Fundamental Pillar of your Go-to-Market 42:31

2M ago42:31

42:31

"If you just focus on educating your customers, you're missing a HUGE opportunity!" says Mark Kilens, Co-Founder of HubSpot Academy and Drift, and now CEO and Co-founder of TACK ⛵️ & ClubPF. In previous episodes, we've shared how leaders in the industry see education as the core of our programming. Here, Mark shares a human-first perspective on how…

1
Marketing Unlocked: How Sales And Marketing Must Collab With Mandira Mehra 27:26

2M ago27:26

27:26

In this episode of Marketing Unlocked, Jessica is joined by Mandira Mehra, CMO at MRI Software. They took a deep dive into Mandira’s experience with MEDDPICC implementation from a marketing perspective, as well as a walkthrough of what brought Mandira to her current role as CMO, and what she’s learned. When marketers embrace MEDDPICC, it smoothes c…

1
Storytelling and GTM Insights through Revenue Ops: Saima Rashid, SVP of Marketing and Revenue Analytics at 6sense 44:26

2M ago44:26

44:26

In this episode, Saima Rashid, an accomplished marketing leader and SVP of Marketing & Revenue Analytics at 6sense, shares her experiences, expertise, and guiding principles in navigating the dynamic world of marketing. From balancing the demands of parenthood with a thriving career to harnessing the power of data-driven strategies, Saima offers va…

1
A Playbook for the New Era of ABM with Kelly Hopping 24:37

2M ago24:37

24:37

"Content without consumption is just a massive waste. And I feel like often we build these big, robust content strategies and a big list of all these pieces of content we need to create, and we don’t optimize it to get consumed." In this episode, we’re joined by Demandbase’s CMO, Kelly Hopping to discuss the new era of ABM and the key ingredients t…

1
Growth ABM vs Enterprise ABM-The Future of Account-Based Marketing and Growth Strategies with Davis Potter. 38:49

2M ago38:49

38:49

Join Omprash Karuppanan, the Founder of Fuego Systems, in THE ABM Way Episode. Topic: Growth ABM vs Enterprise ABM-The Future of Account-Based Marketing and Growth Strategies with Davis Potter. In this episode, we dive deep into the evolving world of Account-Based Marketing with Davis Potter from Forgex. Davis shares extensive experience and insigh…

1
The Power of Embracing Out-of-Home Advertising with Greg Wise 26:08

2M ago26:08

26:08

"Over the past decade, marketing has become more of a finance position and less of a creative position. A lot of marketers, today, forget how to be creative,” says Greg Wise, Co-Founder and Chief Customer Officer at OneScreen.AI. In this episode, we’re raising our glasses with OneScreen.AI’s Greg Wise on The Content Cocktail Hour for a discussion o…

1
Personal Values, Mentorship, and Career Growth: Div Manickam’s Journey in Product Marketing 46:33

2M ago46:33

46:33

In this episode, Div Manickam, product marketing leader, product marketing coach, and author defines GTM as a three-letter acronym focused on achieving alignment across stakeholders and teams within a company, particularly when launching new products or entering new markets. Let’s step into the world of product marketing and discover the keys to th…

1
Episode 57: Revitalizing Brands and Embracing Digital Transformation | Don Polite 27:06

3M ago27:06

27:06

In the latest episode of the Interesting B2B Marketers Podcast, Steve sits down with Don Polite, a brand transformation executive with vast experience across various industries. Don shares insights from key projects, including rejuvenating a global food company's coffee brand by leveraging consumer insights to appeal to new generations and leading …

1
Practical Steps to Improve Content Operations featuring Angus Edwardson 26:03

3M ago26:03

26:03

"Content isn't just king. It's the whole kingdom when you're talking about digital transformation.” These are the words from content expert Angus Edwardson, Co-founder at GatherContent by Bynder. In this episode of The Content Cocktail Hour, Host Jonathan Gandolf and Angus discuss the evolution of content operations, particularly focusing on the im…

1
Episode 130 - Katie Felton on Education Pricing and Packaging 50:00

3M ago50:00

50:00

In this episode we welcome Katie Felton - Director of Academies, Global Education Services at Anthology Inc. to continue our exploration into Pricing and Packaging for Customer Education. This episode dives deep into the world of customer education programs for software companies, featuring an EdTech expert. Here are some key highlights: Launching …

1
Welcome to The Content Cocktail Hour 1:31

3M ago1:31

1:31

What people want is a big outcome. And the only way you get a big outcome is to take a big swing and be bold. Welcome to The Content Cocktail Hour, the show hosted by The Juice’s Jonathan Gandolf and Clayton Stobbs that squeezes out the deepest secrets of modern B2B marketing professionals on pushing your brand to the forefront of the industry.…

1
Being Customer Obsessed: Insights from Jessica Gilmartin, Calendly’s CRO 50:41

3M ago50:41

50:41

Experiment and learn from failures, rather than seeing everything as either a total win or a total loss. In this episode, Jessica Gilmartin, CRO of Calendly, shares her perspective on defining go-to-market and the importance of coordinating customer-facing teams like marketing, sales, and customer support. Join us to explore the challenges of servi…

1
Marketing Unlocked: Blame It on Marketing with Emma Davies and Ruta Sudmantaite 33:17

3M ago33:17

33:17

In this episode of Marketing Unlocked, Jessica is really among her people as she is joined by Emma Davies and Ruta Sudmantaite, hosts of the podcast, Blame It on Marketing. Emma and Ruta share their podcast origin story, and their individual routes to marketing. They give their tips on getting back to a baseline with marketing strategy, and how bes…

1
Episode 56: Transforming B2B Marketing with Deep Customer Insights and AI Innovation | Akash Pathak 28:49

3M ago28:49

28:49

In this episode of the Interesting B2B Marketers Podcast, Steve sits down with Akash Pathak, a trailblazer in growth and digital transformation with over two decades of experience. Akash shares riveting narratives from his career, particularly focusing on two transformative case studies. The first one dives into a healthcare firm's innovative appro…

1
Episode 129 - Mindy Barenblat - So Much Joy in Pricing 1:21:33

3M ago1:21:33

1:21:33

How do we price our Customer Education programs? It's a hugely challenging task, even for the experienced - and one that CELab listeners have asked for! We welcome Mindy Barenblat to the show - an Austin-based an education & enablement strategist and consultant, formerly GM/VP of Education Service at Blackbaud and Eloqua. Tune as we discuss: Subscr…

1
People-Centric GTM: Mark Kilen's Framework for B2B Growth 41:42

4M ago41:42

41:42

What's the secret behind crafting successful go-to-market strategies that stand the test of time and market shifts? In this episode, Mark Kilens, people-first GTM champion, shares how to align customer problems with product offerings amidst the rapid commoditization of software development, and what role continuous learning plays in this ever-evolv…

1
Episode 128 - Emily Brogan - Customer First Thinking 49:04

4M ago49:04

49:04

In this conversation we are joined by Emily Brogan, the Customer Education Manager at Dovetail. Emily's experience (and ours!) expresses and dives into the importance of putting the customer first, and the role of Dovetail in providing customer insights. Emily shares her experience in building the Dovetail Academy and the challenges of scaling cust…

1
Marketing: Unlocked! 🔓 - Episode - Strategic Marketing with Peter Sumpton 41:01

4M ago41:01

41:01

In this episode of Marketing Unlocked, Jessica reunites with her former mentor, Peter Sumpton, founder of buildDifferent marketing agency. Marketing ties into everything the business does, so it’s essential to have a clear marketing strategy with clear goals to be the most effective. Peter shares a few examples of how that can be done, as well as s…

1
Tailoring GTM Strategies: 2x Founder Rabi Gupta on B2C, B2B2C and Selling to Enterprises 43:10

4M ago43:10

43:10

By delving deep into the nuances of your product, market intricacies, and understanding the needs of your customers, you pave the path to unparalleled success. In this episode, Rabi Gupta, cofounder and CEO of EvaBot (Eva AI) delves into the intricacies of go-to-market (GTM) strategies. With a wealth of experience spanning consumer products, B2B sa…

1
How SumoQuote Hit a Consistent 33% Conversion Rate with Brandon Healey, VP of Sales & Marketing 31:16

4M ago31:16

31:16

In this episode, Brandon Healey, VP of Sales & Marketing at SumoQuote, tells the story of SumoQuote's agile journey from a functional solution within a roofing company to a standalone SaaS success acquired by Job Nimbus. Brandon dives deep into how SumoQuote, leveraging industry insights and strategic sales approaches, achieved an impressive 33% co…

1
ABM Horror Stories and How to Avoid them|ABM Blitz Series|Omprakash Karuppanan 30:06

4M ago30:06

30:06

Join Omprash Karuppanan, the Founder of Fuego Systems, in the ABM Blitz Episode. Topic: ABM Horror Stories and How to Avoid Them. Here, Omprakash discusses on 1. How ABM is a powerful strategy but requires meticulous execution. 2. Rushing into ABM can cause a lot of wasted budgets, resources, and time. 3. There are some common pitfalls to expect in…

1
Ep 127 - Brian Oblinger - Community and Customer Education are Better Together 50:30

4M ago50:30

50:30

Listen in as we explore the ever-evolving intersection of community management and customer education with Brian Oblinger. Brian is a seasoned veteran in community management, and shares invaluable insights drawn from his extensive career, underscoring the power of learning from past endeavors. Our discussion ventures beyond the surface, examining …

1
From Idea to Scaling: Lessons in Startup Growth, Finding your ICP, Focused Product Development and Growth Levers Decision Making. 51:32

5M ago51:32

51:32

Growing your startup is not as easy as it sounds. In this episode, Canberk Beker, former corporate lawyer, founder, and now, Head of Growth at HockeyStack, shares the pivotal moments and strategies that shaped his success. Learn how to switch from a broad approach to a specialized product focus, the importance of understanding your Addressable Mark…

1
B2B Attribution Strategies to Drive Growth and Increase ROI with Andy Caron (RP), Drew Smith (Attributa), and Steffen Hedebrandt (Dreamdata) 40:12

5M ago40:12

40:12

Understanding B2B attribution can feel overwhelming with the array of tools, platforms, and models. While attribution isn't a cure-all for marketing issues, it's a crucial optimization tool. Approaching it with realistic goals can effectively steer marketing investments. Industry experts Andy Caron, President of Revenue Pulse, Drew Smith, Co-founde…

1
Episode 126 - Jesse Evans - Collaborating with Product Teams and Getting Buy-In 1:08:31

5M ago1:08:31

1:08:31

Two of the key activities in the life of a Customer Education professional are crucial skills to have: Collaboration with Product Teams and getting their buy-in. In this episode we welcome Jesse Evans, Director of Customer Education at Honeybook - and Box and Meta alum. This is an action packed episode where we'll dive into all things Product and l…

1
From Positioning to Engagement: A CRO’s Take on Crafting Winning Marketing Strategies and Driving Business Growth 48:13

5M ago48:13

48:13

Want to navigate the ever-evolving landscape of go-to-market strategy, where every decision presents a new puzzle to solve? In this episode, Kevin Tate, Chief Revenue Officer at Kivo and go-to-market executive with 25 years of sales and marketing experience, reflects on the importance of patience in the marketing world, emphasizing the need for lon…

1
#MakeMoreTime for Crazy Campaigns with Jeff Rohrs of ActiveCampaign 32:18

5M ago32:18

32:18

CEO Jonathan Gandolf sits down with Jeff Rohrs, VP of Brand Marketing at Active Campaign, one of the best marketers in the world, and a recovering attorney and former radio DJ. The two discuss the evolution of B2B marketing and executing on crazy ideas. Jeff’s latest ambitious venture is a 29-hour digital event. Learn to be a more efficient markete…

1
Drive Adoption and Scale Net Recurring Revenue without PQLs with Mallory Lee, VP of Revenue Operations at Nylas 43:34

5M ago43:34

43:34

Nylas has sidelined Product Qualified Leads (PQLs) in their strategies. But what does this mean? In this episode, Mallory Lee, VP of Revenue Operations at Nylas, shares her insights on how Nylas challenges the traditional concept of Product Qualified Leads (PQLs). Instead, it focuses on user engagement and identifying high-return users to drive ent…

1
Why B2B Companies Should Consider and Measure OOH Advertising 21:44

5M ago21:44

21:44

Greg Wise is the Co-Founder and Chief Customer Officer at OneScreen.AI. OneScreen helps marketers select, purchase, and measure out-of-home advertising. Today with Jonathan, Greg shares everything he knows about measuring out-of-home advertising and his predictions for B2B marketing in 2024. They also discuss OneScreen’s recent article, "9 Prioriti…

1
Build a Customer-Centric Tech Stack for DTC and B2B Revenue Growth with Daan Goossens, VP of Growth at Mysa 37:31

5M ago37:31

37:31

Step into the dynamic world of smart home devices and discover Daan's expert insights on striking the perfect balance between strategic marketing, consumer experience, and technical adoption. In this episode, Daan Goossens, VP of Growth at Mysa, shows us how his calculated approach to SMS strategy and discounting has significantly contributed to My…

1
CELab - Ep 125 - Julie Dirksen - Designing Learning for Behavior Change 53:46

5M ago53:46

53:46

Ever wonder how the minds behind world-class customer education programs construct the experiences that not only stick but also spur action? That's exactly what we’re talking about in this episode with instructional design virtuoso Julie Dirksen. Julie, David, and Adam navigate the transformative power of digital customer training - with Julie's in…

1
Episode 55: Harnessing Thought Leadership and Navigating Post-Pandemic B2B Marketing | Anthony Kennada 30:29

5M ago30:29

30:29

On the latest episode of the Interesting B2B Marketers podcast, Steve sits down with Anthony, Co-Founder & CEO of his recent entrepreneurial venture, Audience Plus, which aims to empower businesses using editorial media and thought leadership to spur growth. They dive into the transformative power of thought leadership and content in shaping market…

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Mark Kilens Podcasts

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