Wonder what it's like to control millions of dollars of marketing budget? Manage hundreds of people? Make the decisions on which ideas get to market? The CMO Confidential podcast shares how it feels to be in that chair of the shortest-tenured position on the C-suite. We detail the long, hard road most ideas take to get to market & how challenging it is to get the best ones through. Hosted by Mike Linton -- the former P&G Brand Manager who went on to be the Chief Marketing Officer of Best Buy ...
…
continue reading
MediaVillage, the industry's leading B2B knowledge and content platform for the media, marketing and advertising communities, is home to insightful podcasts and interview series Legends & Leadership with Jack Myers; WomenAdvancing with Kate Byrne; Multicultural TV Talk with Juan Ayala, MFM's Office Hours; The Pool; and more!
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Daniel McCarthy | CMO Confidential | The Rise & Fall of Peloton as Seen Through the Eyes of CLTV
35:48
35:48
Play later
Play later
Lists
Like
Liked
35:48
A CMO Confidential Interview with Dr. Dan McCarthy, Professor of Marketing at Maryland. Dan uses a customer lifetime value (CLTV) analysis to show how Peloton's pursuit of growth after a very successful launch negatively impacted its financials and cratered its stock price, leaving its future uncertain. Key decision points include: misreading Covid…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Karna Crawford | CMO Confidential | The Customer Loyalty Crisis & What to Do About It
32:37
32:37
Play later
Play later
Lists
Like
Liked
32:37
A CMO Confidential Interview with Karna Crawford, CMO of Marqeta, formerly SVP at JPMorgan Chase, and Head of US Marketing at Ford. Karna discusses how a number of factors have created more "promiscuous customers," the challenge of constantly delivering against rising value expectations, and why the marketplace has left many companies behind in the…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Kate Bullis | CMO Confidential | A Top Search Executive's View of Tech, Marketing & the Marketplace
34:27
34:27
Play later
Play later
Lists
Like
Liked
34:27
A CMO Confidential Interview with Kate Bullis, Global Marketing Practice Leader and Managing Director at ZRG Partners. Kate discusses the "growth renaissance" occuring in tech, B2B, and Private Equity where marketing is emerging as a growth driver, why companies in transition often look for new talent, and "what a difference maker" great marketers …
…
continue reading
![Artwork](/static/images/128pixel.png)
1
How to Collaborate With Non-Believers Panel |Association of National Advertisers | CMO Confidential
36:18
36:18
Play later
Play later
Lists
Like
Liked
36:18
In a new twist for CMO Confidential, host Mike Linton moderates a panel for The Association of National Advertisers on Industry Thought Leadership. Unlock the secrets to collaborating with non-believers in marketing with insights from top CMOs and executives! 🎥 In this engaging panel discussion, moderated by Mike Linton, host of the CMO Confidentia…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
What Your Team Wants to Tell You But Won't | Leesa Eichberger Amanda Reierson | CMO Confidential
31:19
31:19
Play later
Play later
Lists
Like
Liked
31:19
A CMO Confidential Interview with Leesa Eichberger, Former CMO of Jenny Craig & Ring Central and Amanda Reierson, former CMO of Avant and Head of Marketing at Thumbtack. We all worked together at Farmers Insurance. Amanda and Leesa discuss tips for evaluating "communication health," what to do in a company that doesn't like bad news, and how to man…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
The CMO As Connective Tissue - A Top Search Executive's Perspective on the Position | Peri Hansen
29:47
29:47
Play later
Play later
Lists
Like
Liked
29:47
This episode is brought to you by CMO Confidential Title Sponsor Props. Visit them at Props.co A CMO Confidential Interview with Peri Hansen, Leader CMO Practice and Sector Leader Consumer Products at Korn Ferry. Peri discusses why she thinks it's the most important and exciting time to be a CMO, how marketers need to "connect" sales, IT and other …
…
continue reading
![Artwork](/static/images/128pixel.png)
1
A Marketer Turned Tech Exec Talks About Big Data, Mainframes & AI | Phil Buckellew| CMO Confidential
39:48
39:48
Play later
Play later
Lists
Like
Liked
39:48
A CMO Confidential Interview with Phil Buckallew, a former brand manager who spent 23 years as a General Manager at IBM and is now the President of Infrastructure and Mainframes at Rocket. Phil discusses why it is so challenging to move mainframe data to the cloud, the cyber security race, why digital transformation is "still a thing," and his care…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
An Influencer Primer - How to Avoid Potholes on The Yellow Brick Road |Jon Davids | CMO Confidential
32:30
32:30
Play later
Play later
Lists
Like
Liked
32:30
A CMO Confidential interview with Jon Davids, founder and CEO of Influicity and author of Marketing Superpowers. Jon discusses how communities can help build brands, the difference between "audience and community", and best practices in selecting and evaluating influencers. Key topics include: why influencers make sense in a "splintering" marketpla…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Legends & Leadership - Screenvision Media's CEO John Partilla
17:33
17:33
Play later
Play later
Lists
Like
Liked
17:33
In a riveting conversation at the Cannes Lions International Festival of Creativity, Jack Myers and Screenvision Media CEO John Partilla discussed the transformative power of cinema advertising and how Screenvision is thriving in a tech-dominated world. Their discussion, part of Jack's "Legends and Leadership" series, highlighted the irreplaceable …
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Legends & Leadership - Mike Linton & Jeff Culliton
41:20
41:20
Play later
Play later
Lists
Like
Liked
41:20
In this week's episode of Jack Myers' "Legends & Leadership," I hosted an insightful and controversial conversation with Mike Linton, renowned Chief Marketing Officer, and former agency President Jeff Culliton, now host and Executive Producer of the CMO Confidential podcast. Jack Myers' conversation with Mike Linton, and Jeff Culliton provided a we…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Marketing Valuation | The Battle Between Believers and Non-Believers Part 3 | Greg Silverman
28:48
28:48
Play later
Play later
Lists
Like
Liked
28:48
A CMO Confidential Interview with Greg Silverman, the Interbrand Global Director, Brand Economics who also founded Concentric, a sales forecasting company. Greg discusses a recent Interbrand study with Wall Street analysts on how brands influence share price in which 75% of analysts look at brand power as a key variable though nearly all admit they…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Must Marketing Always Start From Scratch - The Quest to End the Snowflake Problem | Jonathan Knowles
30:35
30:35
Play later
Play later
Lists
Like
Liked
30:35
A CMO Confidential Interview with Jonathan Knowles, former CMO of Nupremis, Senior Strategist at Wolff Olins and Founder of Type 2 Consulting. Jonathan discusses ANA-sponsored research into why so many CMO's have to start from zero when defining their objectives and KPIs with the C-Suite. A categorization of over 500 marketing papers identified 6 a…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Legends & Leadership - CBS' Radha Subramanyam
41:20
41:20
Play later
Play later
Lists
Like
Liked
41:20
In a Legends & Leadership conversation hosted by Jack Myers, Radha Subramanyam, the Chief Research and Analytics Officer of CBS and President of CBS Vision, shared profound and even surprising insights into the robustness and enduring appeal of network television, specifically highlighting CBS's leadership in primetime programming.…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
WomenAdvancing - ScreenVision Media's Christine Martino
25:57
25:57
Play later
Play later
Lists
Like
Liked
25:57
In the digital age where advertisers are vying for consumer attention across various platforms, cinema advertising stands out as a uniquely compelling medium. Christine Martino, Chief Revenue Officer at Screenvision Media, emphasized this during her insightful discussion with WomenAdvancing.org host E.B. Moss. Screenvision leverages the traditional…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
What Your CFO Wants to Tell You But Won't | Scott Lindquist | CMO Confidential
31:34
31:34
Play later
Play later
Lists
Like
Liked
31:34
A CMO Confidential Interview with Scott Lindquist, CFO for CNA Financial Corp, former CFO of Farmers Insurance and PwC Partner. Scott discusses the wide variety of CFO's, why insurance became a marketing hothouse, the importance of marketing math, and how to manage the Marketing CFO position. Key topics include: how investing in brands is a leap of…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Legends & Leadership - dentu's Shirli Zelcer
26:30
26:30
Play later
Play later
Lists
Like
Liked
26:30
In a recent engaging session of Jack Myers' Legends & Leadership series, Shirli Zelcer, Chief Data and Technology Officer at dentsu, shared her extensive insights into the evolving role of data and technology in advertising. Link above and here to view the video conversation. With over two decades of experience in analytics, AI, and technology, Zel…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
An Update From the the B2B Marketing Front Lines | Carilu Dietrich
29:59
29:59
Play later
Play later
Lists
Like
Liked
29:59
CMO Confidential correspondent Carilu Deitrich, former CMO and hypergrowth advisor who helped take Atlassian public, joins us for the 4th time to talk about the ongoing challenge in the B2B space. Carilu discusses why business growth is slow for everything but AI and cybersecurity, and her belief that many players are fatigued after a long drive to…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Legends & Leadership - aspireTV's Angela Cannon
29:48
29:48
Play later
Play later
Lists
Like
Liked
29:48
In this week's episode of Legends & Leadership, Jack Myers is joined by Angela Cannon, the dynamic Senior Vice President of Multicultural Networks and General Manager of aspireTV. Their conversation covered a range of engaging topics, from the Harlem Globetrotters to the impressive growth and success of aspireTV. Angela shared her diverse responsib…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Legends & Leadership - Simulmedia's Dave Morgan
30:44
30:44
Play later
Play later
Lists
Like
Liked
30:44
In a riveting video conversation hosted by Jack Myers for his Legends & Leadership series, Dave Morgan, the founder and CEO of Simulmedia, explores the implications of the continuing transformation across the media and advertising ecosystem. The conversation not only reflects on Dave's career at the forefront of innovation but also explores the pre…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
A Consultant Turns Professor Discusses the B-School Curriculum | Lynne Segall |
36:11
36:11
Play later
Play later
Lists
Like
Liked
36:11
A CMO Confidential Interview with Lynne Segall, Associate Dean at the Goizueta Business School at Emory University, formerly the Director of Talent and Organization Offering Development at Accenture. Lynne discusses the importance of students learning technical and theoretical skills along with the "harder to teach" softer skills like "how to get s…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
What Marketers Talk About Behind Closed Doors | The Artificial Intelligence Edition | Babs Rangaiah
37:37
37:37
Play later
Play later
Lists
Like
Liked
37:37
In this episode, "What Marketers Talk About Behind Closed Doors | The Artificial Intelligence Edition," host Mike Linton, a five-time CMO, sits down with the illustrious Babs Rangaiah. Babs, the founder of CCBabs and a CMO Coach, delves deep into the pressing issues keeping today's marketers awake at night. Key topics include the impact of artifici…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Is Artificial Intelligence An Extinction Event For Marketing Agencies | Paul Roetzer |
35:04
35:04
Play later
Play later
Lists
Like
Liked
35:04
A CMO Confidential Interview with Paul Roetzer, Founder of the Marketing AI Institute and author of Marketing Artificial Intelligence. Paul discusses the rapid growth of the AI business, early impacts on agencies and marketing organizations, why you should be careful using AI with customer interactions, and how things will evolve to handle a "strin…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Are Business Schools Preparing Marketers for the Real World? | Mike Kitz | CMO Confidential |
28:05
28:05
Play later
Play later
Lists
Like
Liked
28:05
A CMO Confidential interview with Mike Kitz, Notre Dame Professor, former CMO of Office Max and P&G Brand Manager. Mike discusses the best ways to optimize your in school experience, why the abundance of marketing data may be crowding out long-term thinking, and the importance of learning "integration skills." Key topics include: the value of leade…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Tales From the Marketing Crypt - A Recovering CMO Tells All | Maryam Banikaraim | CMO Confidential |
37:43
37:43
Play later
Play later
Lists
Like
Liked
37:43
A CMO Confidential Interview with Maryam Banikarim, Managing Director of Most Powerful Women + Brainstorm Tech at Fortune, formerly the CMO of Hyatt Hotels, Nextdoor, Gannett, NBCU, and Univision. Maryam discusses what it's like to be a company's first chief marketing person, how to bring a boss who doesn't know marketing along, bridging the genera…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
The Case For Customer Lifetime Value - Why Is This So Hard? | Daniel McCarthy | CMO Confidential |
40:47
40:47
Play later
Play later
Lists
Like
Liked
40:47
A CMO Confidential Interview with Dr. Daniel McCarthy, Assistant Professor of Marketing at Emory's Goizueta Business School. Dan discusses how marketing has recently taken its knocks, why he created a CLTV class, how companies can start developing their own models, and how customer math can be used to increase marketing accountability. Key topics i…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Is Artificial Intelligence Like Taking the Red Pill or the Blue Pill? | CMO Confidential | DJ Patil
36:00
36:00
Play later
Play later
Lists
Like
Liked
36:00
A CMO Confidential Interview with D J Patil, a Great Point Ventures investor and former U.S. Chief Data Scientist in the Obama Administration. D J discusses why everyone should "Take the red pill," his belief that AI will accelerate at speed, and why you shouldn't delegate this responsibility to a single person or team. Key topics include: why "bor…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Peter Fader: Ignore Customer Data at Your Peril - It's the Secret Sauce for Growth
33:32
33:32
Play later
Play later
Lists
Like
Liked
33:32
A CMO Confidential Interview with Dr. Peter Fader, Professor of Marketing at the Wharton School of Business. Dr. Fader discusses why customer lifetime value (CLTV) is such an important predictor of future financial performance, why some leaders resist the CLTV approach , and his belief that companies often think they have more control and influence…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Marketing - The Battle Between Believers & Non-Believers - Part 2
21:30
21:30
Play later
Play later
Lists
Like
Liked
21:30
In Part 2 - A CMO Confidential Interview with McKinsey Marketing & Sales Partner Robert Tas and Nick Primola, EVP and Head of the CMO Practice at the ANA. We discuss their recent study and Wall Street Journal article showing that CEO's who have marketing at the center of their strategy have measurably better results. They discuss the 3 types of CEO…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Marketing - The Battle Between Believers and Non-Believers: Part 1
25:19
25:19
Play later
Play later
Lists
Like
Liked
25:19
A CMO Confidential Interview with McKinsey Marketing & Sales Partner Robert Tas and Nick Primola, EVP and Head of the CMO Practice at the ANA. We discuss their recent study and Wall Street Journal article showing that CEO's who have marketing at the center of their strategy have measurably better results. They discuss the 3 types of CEO's including…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Sean Peters: A Report From the Media Front Lines of Publicis Media
28:55
28:55
Play later
Play later
Lists
Like
Liked
28:55
A CMO Confidential Interview with Sean Peters, the Chief Strategy Officer of Publicis Media, CEO of Publicis Collective and former Chief Operating Officer of Zenith. Sean discusses the pressure on media agencies to drive outcomes, how to be a true "business partner," and the risks of measuring what can be measured versus what should be measured. Ke…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Richard Sanderson: It Was the Best of Times. It Was the Worst of Times. A Search Perspective on the State of Marketing
34:46
34:46
Play later
Play later
Lists
Like
Liked
34:46
A CMO Confidential Interview with Richard Sanderson, the Marketing, Sales, and Communications Practice Leader at Spencer Stuart. Richard discusses the bi-polar state of marketing, how complex the role has become, why "who" you are working for is the most important thing in career development, and his belief that it's "the golden age of marketing" e…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Seth Matlins: Is the CMO Position the Hardest Job in Business?
34:15
34:15
Play later
Play later
Lists
Like
Liked
34:15
A CMO Confidential Interview with Seth Matlins, Managing Director of the Forbes CMO Network, formerly Head of Cultural Strategy and Insights at Endeavor, Global CMO of Live Nation, President of Rock the Vote and Founder of CAA Marketing. Seth discusses his recent "New year, same old Fxxkery about the marketing narrative" post, why it's harder than …
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Paul Worthington: Why Is B2B Marketing So Bad And What To Do About It - Part 2
31:25
31:25
Play later
Play later
Lists
Like
Liked
31:25
A CMO Confidential Interview with Paul Worthington, Founder and President of Invencion and former Head of Strategy at Wolff Olins. Paul discusses the “Weaponization of the Wanamaker Paradox” and how the digital revolution reduced marketing to a “little numbers game” in which the “I just don’t know which 50% of my spending is wasted” resulted in an …
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Sally Henderson: What CMO's Talk About Behind Closed Doors - Part 2
37:15
37:15
Play later
Play later
Lists
Like
Liked
37:15
Title: "Leadership in Turbulent Times: Sally Henderson Talks Stability, Structure, and the Myth of Imposter Syndrome" Description:In this enlightening episode of CMO Confidential, host Mike Linton, a five-time CMO, sits down with Sally Henderson, the renowned High Stakes Leadership Mentor who has coached over 5000 executives. Broadcasting from acro…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Rishad Tobaccowala: A Top Futurist Talks About What's Next - Part 2 of 2
19:35
19:35
Play later
Play later
Lists
Like
Liked
19:35
PART 2 - A CMO Confidential Interview with Rishad Tobaccowala, former agency CEO, Publicis Strategy & Growth Officer, author and podcaster. Rishad joins us for a second time to discuss the AI effect on the 4 Horsemen of GDP, why the Google cookie change is a "sideshow," and how SEO may disappear. Key topics include why AI efficiency won't be a diff…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Rishad Tobaccowala: A Top Futurist Talks About What's Next - Part 1 of 2
20:30
20:30
Play later
Play later
Lists
Like
Liked
20:30
A CMO Confidential Interview with Rishad Tobaccowala, former agency CEO, Publicis Strategy & Growth Officer, author and podcaster. Rishad joins us for a second time to discuss the AI effect on the 4 Horsemen of GDP, why the Google cookie change is a "sideshow," and how SEO may disappear. Key topics include why AI efficiency won't be a differentiato…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Bob Liodice: The ANA CEO Talks About the Future of Marketing
31:24
31:24
Play later
Play later
Lists
Like
Liked
31:24
A CMO Confidential Interview with Bob Liodice, the long-time head of the Association of National Advertisers. Bob highlights the rapid evolution of marketing and the fact that technology is often outpacing the ability of organizations to apply, fully understand, and integrate an ever-expanding toolbox of capabilities. Key topics include how growth …
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Kim Whitler: The Budweiser Case - A Look at How Not to Manage Socio-Political Issues
32:53
32:53
Play later
Play later
Lists
Like
Liked
32:53
A CMO Confidential Interview with Kim Whittler, business professor at the University of Virginia and former GM and CMO. Kim joins us for the third time to discuss the recently published UVA case on Budweiser and the series of things that went wrong. Key topics include the chronologic unfolding of events and how a podcast recorded well before the Dy…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Jim Stengel: A Top Marketer Riffs on What It Takes to be a Successful CMO
34:14
34:14
Play later
Play later
Lists
Like
Liked
34:14
A CMO Confidential interview with Jim Stengel, the former CMO of P&G, author, podcast host, professor, and CEO of the Jim Stengel Company. Jim discusses how marketing has evolved from "awareness" to "entertainment and attention," the need for constant innovation and creativity, and why your purpose should be directed at making consumer's day-to-day…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Jack Myers: Chaos in the Marketplace - The Generational Shift in Media Agencies
31:15
31:15
Play later
Play later
Lists
Like
Liked
31:15
A CMO Confidential interview with Jack Myers, the founder of Media Village, author, and Media Ecologist. Jack discusses the metamorphosis of media agencies, the decline of relationships, and the math commoditization of the industry. Key topics include the generational shift in talent - nearly 2/3 of media folks have been in the business less than 8…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Alan Gellman: Behind Closed Doors - A Coach Dishes on What CMO's Talk About in Private
30:08
30:08
Play later
Play later
Lists
Like
Liked
30:08
A CMO Confidential Interview with Alan Gellman, the founder of Convivo Leadership and former CMO of Esurance and Credible who has coached over 150 executives. Alan discusses how to manage the imposter syndrome, the keys to building influence, and the need to balance choices regarding your leadership practices. Key topics include accepting responsib…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Dick Satterfield: Could I, Would I, Should I Leave? - A Career Management Discussion
29:50
29:50
Play later
Play later
Lists
Like
Liked
29:50
A CMO Confidential interview with Dick Satterfield, the founder of Satterfield Rezenbrink Search and former P&G sales leader. Dick discusses career management under the framework of "successful and happy" and outlines why you should constantly be thinking about and evaluating your career. Key topics include why career progression is defined as cont…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Jeff Severts: What's Wrong with Interviewing, Hiring & Compensation and What to Do About it
32:24
32:24
Play later
Play later
Lists
Like
Liked
32:24
A CMO Confidential interview with Jeff Severts, Deadly Memos author and former Chief Marketing Officer of Ulta, FTD, and Best Buy Europe. Jeff discusses why companies find it hard to do the right thing even with great intentions, why the focus on "objective measures" helps make performance reviews ineffective, and why you should think like a sports…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Tom Goodwin: A Contrarian Take on Everything, Everywhere, All at Once
34:10
34:10
Play later
Play later
Lists
Like
Liked
34:10
A CMO Confidential interview with Tom Goodwin, author, speaker and former head of innovation at Publicis, Zenith and Havas. Tom shares thoughts on why generative AI is "A lot like having a million, really cocky, 16-year old interns working for you", how "The Internet has made advertising really bad," and and how "Everyone who understood technology …
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Talking About Social Impact - The Marketplace, the Customer & the Marketer
32:02
32:02
Play later
Play later
Lists
Like
Liked
32:02
A CMO Confidential Interview with Rob Pace, the founder of HundredX, and former Goldman Sachs partner. Rob provides an investment banker's perspective on marketing and discusses his belief that how consumers "feel about" and "trust" brands is a predictor of stock price. Key topics include personal experience as the key metric, why you should be ear…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Carilu Dietrich: B2B Marketing - A Report From the Front Lines
35:22
35:22
Play later
Play later
Lists
Like
Liked
35:22
A CMO Confidential interview with Carilu Deitrich, the former CMO and Hypergrowth Advisor who helped take Atlassian public, joins us for the 3rd time. Carilu outlines the "tough times" facing B2B including the impact of lower valuations, the slowing of sales and conversion, the reductions in force and perks facing many companies, and how 75% of B2B…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Auren Hoffman: Big Data,The Martech Stack, & Vendor Management - Surviving the Revolution
30:51
30:51
Play later
Play later
Lists
Like
Liked
30:51
A CMO Confidential interview with Auren Hoffman, the CEO of Safegraph and former Co-Founder & CEO of LiveRamp. Auren provides a deep look at data as people, places, companies and products crossed with time and price, shares his thinking on why marketing data is still in its infancy and usually less good than other data, and details why machine lear…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Lindsey Hagens: A Look at Fractional Work - Is It Right For You And Your Company
26:08
26:08
Play later
Play later
Lists
Like
Liked
26:08
A CMO Confidential Interview with Lindsey Hagens, the Global Head of Talent Network at interim/fractional executive search firm, TrueBridge, and former Google recruiter. Lindsey provides a 360 degree view of the fractional marketplace, including: factors driving its rapid growth, how the pandemic increased both the supply of and demand for fraction…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Pato Spagnoletto: A Content Streamer's View of Media & The Marketplace
34:46
34:46
Play later
Play later
Lists
Like
Liked
34:46
A CMO Confidential with Patrizio "Pato" Spagnoletto, the Global Chief Marketing Officer of Streaming at Warner Brothers Discovery and former head of Marketing at Hulu. Pato discusses changes in content, distribution, and monetization, the need to balance new and traditional models, and the shift from "subscribers at any cost" to profitability. Key …
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Paul Madera - A Venture Capitalist Talks About Artificial Intelligence
29:50
29:50
Play later
Play later
Lists
Like
Liked
29:50
A CMO Confidential interview with Paul Madera, the founder of Meritech Capital, one of the first later stage VC firms. Paul discusses the revolutionary nature of AI, where venture capital is investing, and why he thinks the initial focus is cost reduction versus revenue driving. Key topics include why AI parallels the launch of the Internet when Ne…
…
continue reading