Professional Speakers, Trainers & Coaches with The Floyd Wickman Team. Sharing our favorite tips, tricks, strategies, techniques, and moments from R Squared Coaching the best-trained real estate agents in North America each week! Businesses Development and Training for Real Estate Agents.
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Episode 354: How and When Should I Get Price Reductions?
12:55
12:55
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Parade of Techniques:1. This market is terrible. Nothing is selling. No one wants to buy. It’s deja vu all over again.2. What if you knew what people were Googling these days? Could it help inform your social media and video posts? Here’s how to find out about those keyword searches.Ask The Experts:1. My #1 goal is to go on a 2-week vacation withou…
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Episode 353: How to Actually Do My Top Things to Do
16:17
16:17
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16:17
Parade of Techniques:1. Here’s what happens when you edit the listing remarks down to one essential selling feature2. Here’s the real secret to sowing seeds that you actually reapAsk the Experts:1. My #1 goal is to actually do my Top Things To Do, not just write them down2. I’m in a major rut and I’ve already cleaned my office. Now what?…
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Episode 352: Retirement Planning On My 2025 Business Plan
10:19
10:19
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10:19
Parade of Techniques:1. Here’s how to create and send an email newsletter quickly and affordably2. Here’s a creative way to protect your home when there is a title dispute over who owns the land you built your home onAsk The Experts:1. My #1 goal is to keep my cool at the kitchen table when the sellers start marital bickering. I want the listing, b…
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Episode 351: How to Keep Your Sellers Happy and Focused with Your Efforts
10:18
10:18
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10:18
Parade of Techniques:1. How do you thank your referral sources? Here’s a system that’s affordable and effective.2. Here’s a simple challenge to ignite your mojo after a difficult weekAsk The Experts:1. My #1 goal is to win a listing but the seller speaks very little English and wants me to co-list with a Chinese speaking agent. How do I find one?2.…
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Episode 350 - How Do I Get Back on Track and Prospect?
15:09
15:09
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Parade of Techniques:1. DOJ (and other entities) is sending clandestine “testers” into the marketplace, posing as buyers visiting your open house, and asking, “Can you show me other properties?” Make sure you have the right answers.2. I have stopped calling and mailing to For Sale By Owners, because all I want is face-to-face contact - one sure way…
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Episode 349: From Frustration To Focus: Changing The Sales Narrative
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Parade of Techniques:1. Do you verify pre-approval or proof of funds before allowing your sellers to accept an offer?You will after hearing this.2. Do you have a challenge protecting your prospecting time from interruptions?You won’t after hearing this.Ask The Experts:1. My #1 goal is to prevent running out of patience with inexperienced and incomp…
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Episodde 348: Social Media Marketing Assistant Versus Social Media Company
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Parade of Techniques:1. Agents aren’t the only people confused by the new rules and regulations. Double-check your closing statements from the Title Company to make sure the commission is charged correctly.2. If you fired a buyer a year ago, and now they want to work with you again, should you?Ask the Experts:1. My #1 goal is to protect my buyers f…
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Episode 347: Is There Anything New Under the Sun to Get Listings?
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9:55
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Parade of Techniques:1. Gratitude is one of the most powerful motivators. Here’s how to harness the power.2. How to leverage random acts of kindness without being tacky.Ask The Experts:1. My closings are coming in a cluster and then I have nothing pending. Is there anything new under the sun to get listings?2. My listing has been on the market for …
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Episode 346: How to Prepare My Sellers for the Worst
11:23
11:23
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11:23
Parade of Techniques:1. What happens when you decide to avoid all conversations about politics, religion, and social economics? Listen in and find out.2. What happens when you just get it on the market in spite of Sellers not making all the repairs to bring it up to market-ready price? Listen in and find out.Ask the Experts:1. My #1 goal is to prep…
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Episode 344: How To Refresh A Stagnant Listing
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12:53
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Parade of Techniques: 1. Get out among people and network, because they will ask, “When is the market going to crash?? Here’s how to prepare an answer.2. Get a FSBO to consider listing with you with a new twist on the Net Sheet.Ask The Experts:1. I have a stagnant listing, on the market for 90 days. How do I refresh it?2. What is the best way to ta…
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Episode 343: How Do I Emphasize My Experience Without Bragging?
10:08
10:08
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10:08
Parade of Techniques:1. When offering a “Free CMA” use clearer wording to avoid being accused of a bait & switch tactic2. The CRM Lofty (formerly Chime) now offers 45 templates for landing pagesAsk the Experts: 1. My #1 goal is to promote my experience, ethics, and caring on social media without self-promotional puffing. How do I emphasize my exper…
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Episode 342: What to Look for When Considering Making a Company Change
8:26
8:26
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8:26
Parade of Techniques:1. Book recommendation: The 5 AM Club2. Video captioning recommendation: Instagram, caput, insultAsk The Experts:1. My #1 Goal is to calm my Sellers and manage their expectations while Days-On-Market are lengthening.2. My #1 Goal is to be happy staying with my current company, but I am getting overtures and offers from competit…
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Episode 341: What to Do When You are Struggling with Motivation
12:56
12:56
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Parade of Techniques:1. Demographic stats (especially about Baby Boomers) that underscore the importance of having a follow-up system2. Creating a MOVING Checklist for your buyers and sellersAsk The Experts:1. I’m getting blindsided by my seller's girlfriend who is out of the country and not even on the title but calling me constantly. How do I kno…
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Episode 340: How Do I Prove My Value to a Luxury Seller?
10:21
10:21
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Parade of Techniques:1. Create a dedicated line with a VM message for all your listings explaining compensation to the buyer’s broker2. The 80-10-10 rule for managing buyer expectationsAsk The Experts:1. What are the most currently effective marketing expenses that you get a return on?2. How do I prove my value to a luxury seller who asks for y cre…
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Parade of Techniques:1. I visited a new dentist and learned the value of a WOW factor2. The word “lawsuit” has become part of the conversation. How about we just stop using it?Ask The Experts:1. My #1 Goal is to get my buyers, who are family friends, to stop making lowball offers, but because they are family friends I feel like I’m letting them dow…
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Episode 338: If You Do the Work, You Will Have the Production
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GOALSHave you set your goal for the second half of 2024 yet?Remember that goals give us the energy we need - and for them to work their magic, they should be specific, measurable, attainable,, something you want for you, visualized and with a time limit.Begin with a review of your January 1 thinking, and does everything you thought back then still …
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Episode 337: How To Find The Time And Energy To Prospect
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12:40
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12:40
Parade of Techniques:1. For those who have a CRM and ChatGPT, here’s a system for fresh messaging all of your Platinums with one push of a button.2. Ever have deals on the brink of falling apart, and your clients are super anxious? Here’s a communication technique that’s sure to keep the heebie-jeebies at bay, and create grateful and peaceful clien…
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Episode 336: Time Kills All Deals — Control the Timing!
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Parade of Techniques:1. zoodealio.com - You put in your address and the information about the property and it creates a chart of options for cash offers. A consolidated cash offer platform!2. A question to add to your arsenal when you are going on a relo listing appointment that might get you more listings.Ask the Experts:1. My number one goal is t…
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Episode 335: How to Re-motivate Your Seller
12:19
12:19
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12:19
Parade of Techniques:1. Free marketing technique by changing your WIFI network name(Your Favorite Realtor) (Your Neighbor Is A Realtor)2. The new best time to call expireds(7:45 AM - 8:15 AM)Ask the Experts: 1. My Seller is turning down showings after 45 days on the market. How do I remotivate them?2. Three expired listing appointments ended with a…
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Episode 334: How To Get 100 Listings Between Now And The End Of The Year
11:38
11:38
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11:38
In this episode of M W/ M&M (by the way, Happy Anniversary Mike & Mary)Parade of Techniques:1. How to get a FSBO’s attention with the sharp angle question… If you knew you would net more money in your pocket hiring me than by doing it yourself, would you consider letting me handle things for you? And then follow up with a system of mailings2. How t…
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Episode 333: How to Generate Interest in Your Listings
14:31
14:31
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Parade of Techniques:1. The word of the day is perspective. A POT from Mike about a free app called Mortgage News Daily, which gives you rates and mortgage news.2. We have a guy who has gotten 8/8 of his last listing appointments. On interesting approach: when he gets a new listing lead, he attempts to meet with them the same day.Ask the Experts:1.…
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Episode 332: How to Help Buyers Be Competitive Against Cash Offers
11:25
11:25
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11:25
Parade of Techniques:1. A summer concert series POT from one of our students who is in a band. 2, When you’re doing your Highest Price Analysis, take all your comps, plug them into AI, and ask AI to create graphs/trends.Ask the Experts:1. My number one goal is to figure out what to do with this rental. There is this lady who signed the lease on May…
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Episode 331: How to Continue the Momentum and Not Let the Market Slowdown Affect You
9:28
9:28
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9:28
Parade of Techniques:1. An important technique about the impact of Open Houses2. In a market where the average sales price is half a million, this agent has booked $4.2 million in the first quarter.Ask the Experts:1. My number one goal is to continue my success in a changing market. I have been licensed since 2013. I’m prospecting, and my prospecti…
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Episode 330: The Wickman Way of Telling the Truth
12:54
12:54
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12:54
Parade of Techniques:1. We have a guy who has nine offers on his listing! One of the nine called him and said, “I’ve got an offer, and I’d really like permission to present it myself, please.”2. A prospecting question that we don’t always remember to ask is, "Who’s your Realtor?" Listen in and learn why this is important.Ask the Experts:1. We have …
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Episode 329: What to Look for When Deciding on a Brokerage
7:18
7:18
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Parade of Techniques:1. How do you get an REO listing? 2. What are the benefits of sly-dialing?Ask the Experts:1. I didn’t give all that much thought to the company I was affiliated with when I first got licensed. I’m still there, and I’m not very comfortable with their business model. I’m going to go interview with some other brokers because I wan…
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