Nicole Otchy The Styling Consultancy public
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The Six Figure Personal Stylist Podcast

Nicole Otchy - The Styling Consultancy

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The styling consultancy is the first "stylist only" business consulting firm dedicated to making personal stylists like you into 6-figurecreative CEOs. We’re dedicated to pioneering a new category of badass, wealthy industry shifting stylists who run businesses that are ridiculously fun, have dreamy AF clients, and are making so much predictable monthly income, saving items in your The Real Real cart instead of checking out right away becomes a thing of the past. Everything is about to chang ...
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show series
 
The 2020 pandemic revolutionized the personal styling industry in ways that many have yet to fully comprehend. As the world shifted dramatically, so did consumer behaviors and industry standards, which have now created a new landscape that personal stylists must navigate. I want to provide you with some essential insights into adapting business str…
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Many stylists enter new client relationships, hire consultants, or start new marketing strategies with high hopes, only to find that things don’t turn out as expected. The disappointment that follows can be overwhelming, leaving them stuck in a cycle of frustration and missed opportunities. You can transform these experiences by embracing true acco…
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Are you afraid of technology taking over and leaving your personal styling business in the gutter? There’s this misconception that AI and styling apps are detrimental to personal stylists. While this technology is part of the evolving landscape of our industry, you can not only still thrive, but are actually more important than ever for providing v…
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“What gets stylists to six figures the fastest?” Many people asking this question want to (and are usually struggling to) get to that next level. Even stylists who’ve reached beyond six figures in business can still struggle to get to their next level. And the issue is very specific to our industry. So to get to the other side, you need to foster a…
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Are you a glass-half-empty or half-full kind of person when it comes to your perspective on your styling business? Slow seasons are a thing in the business world. But just like the half-empty versus half-full concept, you have a choice in how you view them. You can see them as unavoidable pains in the you-know-what or as opportunities to push your …
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Many stylists like to turn to the idea of discounting their offers when things slow down (or even come to a halt) in their business. Offering a discount, though, can negatively affect you, your brand, and your bottom line. Rather than relying on them as a quick fix, you need to reconsider the way you think about discounting your styling services. I…
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Linking to clothes is easy. It’s our nature to want to share and recommend things we like and think are fun. But this is what influencers do. And while I work with a fair number of women who are influencers and stylists, it’s difficult to be successful at both. So if you’ve been straddling the line or excessively linking and doing little else, it’s…
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What are you willing to do to have the kind of clients you want and style them the way you want to? Are you willing to accept that some conceptions you have about business are mere myths? You’re leaving a lot at stake if you don’t understand the styling marketplace. Unfortunately, so much of the business training in this industry leaves much to be …
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Have you ever had the thought, “If I could just go viral and expose my business to a bigger audience, I’d have it made?” So many entrepreneurs do and can’t imagine being unsatisfied with their business in that scenario. Marie Zydek has 10+ years of experience and a long list of clients. She’s also a marketing superstar who has gone viral (more than…
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You hear about work-life balance all the time. Many people strive for it, yet many struggle to attain it. But what does achieving work-life balance look like in action? And are there times when it’s okay for your styling business to take precedence over your personal life (or vice versa)? In this episode of The Six Figure Personal Stylist Podcast, …
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Many personal stylists strive to hit the six-figure mark (or better) in their business. They work hard, work smart, and do all the right things... but not everyone who aspires to get to six figures in their personal styling business succeeds. So what’s the difference between those who do and those who don’t? Those who get there have a certain minds…
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Have you been asking your clients for testimonials? You, like many, might have this assumption that people will say no when you ask them for a quote that highlights your work. But for your business to fully show up in the world, you need social proof. It’s the key that lifts your styling business in the eyes of potential clients. And you don’t need…
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Sometimes what you see on the outside doesn’t tell the true story of what’s going on with you internally. You might have the looks of a successful business externally, for example, that don’t match up with how you feel about it inside. My client Mary Komick felt like she’d done everything. She’d had her personal styling business for three years and…
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So many have such negative thoughts and imagery in their head about selling--the “used car salesman” for example. It makes selling feel icky. But how you feel about sales is fully within your control. Even if you think you’ll never love the process of selling, you can not only change your styling business with a major shift in your thinking about s…
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You think you’re saying the right things. You think you’re saying them often enough. You’re seeing what other stylists with a lot of social media followers are doing and trying to model the same things. Yet, nobody’s hiring you. It’s painful when you’re not getting sales from your marketing. It takes a toll on not just your bottom line but your con…
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One month, you’re generating five-figures and money’s good. The next month, you’d have a hard time paying clients to hire you! This financial seesaw throughout the year, year after year--it’s the biggest issue many stylists struggle with on their way to six figures. It contributes to plateaus in your business that you can’t seem to shake off. If yo…
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You can’t just step into the world of transformational styling as a newbie and expect success. You need to build up business experience first, and your best route to doing so is starting as a transactional personal stylist. But if you want to transition into a transformational stylist, how do you put yourself in the best position for success? In th…
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“What type of personal stylist do you want to be?” That’s the question I posed on the show a few weeks ago when I defined the three types of personal styling. Now I’m going to further define two of the ones I outlined, transactional and transformational styling. So, let’s kick off this transactional vs transformational styling series and dive a lit…
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What can happen when you go all in on your personal styling business? You might think you have to wait years to be successful. Not always! By fully committing when you take the plunge, you can move up the timeline of your success! That’s just one of the reasons why I had to have my client Bari Sholom as the first guest on the show. She launched her…
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Have you ever wondered why it seems everybody else gets results from a business or marketing coach or program? It’s probably put you off from wanting to pay that kind of money again. But there is a way to guarantee you’ll always make your money back when you invest in yourself and your business. In this episode of The Six Figure Stylist, you’ll lea…
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You encounter some tricky situations at some point in your personal stylist career. As a former stylist who focuses on helping others reach the six-figure milestone, there are some questions that I get asked a lot. And today, I want to cover a few of the ones I received from a couple of round table calls. In this episode of The Six Figure Personal …
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Have you ever given yourself space to think about how you want to show up as a stylist? People (including stylists) often get different types of stylists mixed up. The way many in the industry tend to market themselves only contributes to that confusion. However, each kind of personal styling has its own hallmarks, limitations, and skill sets. I’ve…
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Why do I mention stylists hitting six figures so often? Many stylists (for several reasons) fear earning a high income. They don’t even like looking at the numbers in their business. Yet, getting there can provide you with some valuable insights that contribute to not just your business, but also your personal growth. In this episode of The Six Fig…
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Wouldn’t it be nice to have a roadmap to be a successful personal styling entrepreneur? The cookie-cutter approach to your personal styling business just doesn’t, well, cut it. Instead, you need strategies that’ll actually help you build a killer, six-figure brand with a cult following of loyal clients. In this premiere episode of The Six Figure Pe…
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