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Welcome to eCom Insights: E-Commerce & Marketplace Trends, the podcast where Matt Anderson and Rael Cline, industry experts from Optimizon, deep dive into the dynamic world of e-commerce. Join these seasoned professionals as they share invaluable insights, trends, and strategies to help e-commerce managers and sales leaders thrive in the competitive online marketplace. In each episode Matt and Rael engage in candid conversations with best-selling brands and leading industry partners to cover ...
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Welcome to eCom Insights with the LTV King and Marketplace Mastermind
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In this episode, Matt Anderson and Rael Cline discuss their backgrounds in e-commerce and introduce their companies, Optimizon and Nozzle. They explore the value of customer lifetime value (LTV) and how it can inform strategy for events like Prime Day and Black Friday. They also discuss the struggles that clients face in e-commerce, such as margin …
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