Best Randy Wootton Podcasts (2024)

1
From Cash Basis to Accrual: Transforming Financial Reports for SaaS with Chris Morgan 42:12

2h ago42:12

42:12

This week on the Expert Voices podcast, Randy Wootton, CEO of Maxio, speaks with Chris Morgan, CEO of LBMC. Randy and Chris highlight the evolving intricacies in financial operations within B2B SaaS companies. They discuss the necessity for moving beyond simple cash accounting to sophisticated systems capable of managing accrual accounting and prov…

1
Culture is Connection: How to Empower Your Team with Purpose with Cory Sanford 46:59

7h ago46:59

46:59

This week on the Expert Voices podcast, Randy Wootton, CEO of Maxio, speaks with Cory Sanford, Vice President of Culture and Talent at Guidant Financial. Randy and Cory dig into what it takes to be a successful CEO, offering actionable advice for founders, leaders, and aspiring entrepreneurs. Cory's innovative framework for measuring and fostering …

1
Avoiding Early Stage Mistakes: SaaS Growth Strategies Unleashed with Alex Shartsis 49:59

7d ago49:59

49:59

This week on the Expert Voices podcast, Randy Wootton, CEO of Maxio, speaks with Alex Shartsis, a seasoned expert in go-to-market strategy and execution for early-stage companies. Alex shares his extensive experience working with startups, highlighting crucial aspects such as hiring the right talent, setting realistic goals, and managing investor e…

1
Scaling: How to Build a Strong Back Office Early with Bill Hollowsky 48:16

13d ago48:16

48:16

This week on the Expert Voices podcast, Randy Wootton, CEO of Maxio, speaks with Bill Hollowsky, VP of Accounting Services at Kruze Consulting. Bill shares his journey through various organizations like KPMG, Oracle, and SunGard. He offers insights into the changing landscape of accounting in the startup world, and the importance of implementing ef…

1
Evolving Skillsets: The Modern and Future CFO's Playbook with Michelle Valentine 32:26

20d ago32:26

32:26

This week on the Expert Voices podcast, Randy Wootton, CEO of Maxio, speaks with Michelle Valentine, CEO of Anrok. Michelle’s multifaceted career journey—from civil engineering at Stanford to coding at Airtable, and her foray into finance and venture capital—sets the stage for a deep dive into the evolving role of the CFO in today's dynamic market.…

1
How to Transform Your Pricing Strategy with the Power of Value Conversations with Dan Balcauski 46:38

1M ago46:38

46:38

This week on the Expert Voices podcast, Randy Wootton, CEO of Maxio, speaks with Dan Balcauski, Founder and Chief Pricing Officer of Product Tranquility. Randy and Dan explore the nuances of pricing from multiple angles and unravel the intricacies of how to structure effective pricing strategies that align with company objectives to drive both reve…

1
Revolutionizing FP&A: How AI is Shaping Financial Analysis with Nicolas Boucher 46:38

1M ago46:38

46:38

This week on the Expert Voices podcast, Randy Wootton, CEO of Maxio, speaks with Nicolas Boucher, an AI Applications in Finance expert. Nicolas shares his rich career trajectory from PwC auditor to corporate finance leader and his eventual transition into AI and finance training. He sheds light on the immense potential of AI in streamlining financi…

1
Using Behavioral Data in Subscriptions with Nancy Harhut of HBT Marketing 33:36

1M ago33:36

33:36

Budgets are tight and competition to get and keep subscribers has never been more fierce. But what if I told you that there was a way to nudge your prospects and subscribers to help them engage more deeply and rapidly? It's possible. Today's guest, Nancy Harhut, has a wealth of easy and inexpensive tactics that can motivate your members to do the r…

1
The Power of Intent: How Clear Communication Drives Success with Amber Wendover and Tom Perry 47:20

2M ago47:20

47:20

This week on the Expert Voices podcast, Randy Wootton, CEO of Maxio, speaks with two SaaS industry veterans, Amber Wendover, Principal at Thinking People Consulting, and Tom Perry, Chief Career Officer and Founder of Engaged Pursuit. Randy, Tom, and Amber discuss the intricacies of employee engagement and the indispensable role that personal growth…

1
From Numbers to Narrative: Crafting a Compelling Financial Forecast with Josh Aharonoff 47:08

2M ago47:08

47:08

This week on the Expert Voices podcast, Randy Wootton, CEO of Maxio, speaks with Josh Aharonoff, CEO of Mighty Digits and Your CFO Guy, and the Founder of Modelwiz. With a diverse background that includes a start at the Big Four accounting firm KPMG, experience as a startup founder, and strategic finance roles, Josh has carved out a niche as a frac…

1
How SaaS & Subscriptions are Transforming Farming with John Deere's Justin Rose 39:29

2M ago39:29

39:29

One of the hottest growth areas for subscriptions is farming. Surprising? Maybe. But with small margins and big numbers, efficiency matters. And farming has become an increasingly high tech, high stakes business. Justin Rose is the President of Lifecycle Solutions, Supply Management, and Customer Success at John Deere, a 187 year old company with r…

1
SaaS Growth Trends Report 2024 with Jon Cochrane 30:03

2M ago30:03

30:03

This week on the Expert Voices podcast, Randy Wootton, CEO of Maxio, speaks with Jon Cochrane, Director of the Maxio Institute, to discuss the latest insights from their SaaS Growth Trends report. Randy and Jon delve into the significant findings of the Q1 2024 report, discussing the differences in growth patterns between subscription-based and con…

1
Winning Long-Term: Creating Media-Led Growth and Driving Revenue with Nathan Latka 44:48

2M ago44:48

44:48

This week on the Expert Voices podcast, Randy Wootton, CEO of Maxio, speaks with Nathan Latka, CEO of Founderpath. Known for his entrepreneurial spirit, data-driven approach, and thought-provoking insights, Nathan shares his three-phase entrepreneurial journey, starting with his initial foray into the booming social media world and progressing into…

1
The Five Components of a Successful CEO: Focus, Communication, People, Values, and Results with Joelle Kaufman 46:58

3M ago46:58

46:58

This week on the Expert Voices podcast, Randy Wootton, CEO of Maxio, speaks with Joelle Kaufman, a seasoned B2B SaaS expert. Together, they delve into the intricacies of what makes CEOs successful, the importance of executive team dynamics, and strategies for driving company growth in challenging markets. Joelle Kaufman shares her five foundational…

1
Efficiency in Finance: Navigating the Essentials of Early-Stage Startups with Alex Diaz-Asper 44:36

3M ago44:36

44:36

This week on the Expert Voices podcast, Randy Wootton, CEO of Maxio, speaks with Alex Diaz-Asper, Principal & Founder of Tarsus, and an experienced figure in the financial dimension of SaaS businesses. With an extensive background in private equity and M&A, Alex shares key financial concepts and strategies within the SaaS landscape. Randy and Alex …

1
Influence vs. Impact: Redefining Success in the Accounting Profession with Rob Brown 53:37

3M ago53:37

53:37

This week on the Expert Voices podcast, Randy Wootton, CEO of Maxio, speaks with Rob Brown, Co-Founder of Accounting Influencers Roundtable (AIR), and author of the book “Build Your Reputation.” Rob and Randy delves explore the evolving responsibilities of accountants and accounting firms as they navigate an industry that demands a shift from tradi…

1
Scaling a Bootstrapped Membership with James Schramko 42:09

3M ago42:09

42:09

Many subscription entrepreneurs lament their lack of fancy software and dashboards to allow them to better manage their business. But if you know your ideal member and understand their pain points, and if you're always tinkering and adjusting your offering to better align with the needs of those members, you can build a powerful recurring revenue b…

1
Building Revenue Architecture for Startup Success with Jim Delaney and Kristian Marquez 55:11

4M ago55:11

55:11

This week on the Expert Voices podcast, Randy Wootton, CEO of Maxio, speaks with Jim Delaney, CEO of Traction AI, and Kristian Marquez, President, CEO, and CFO of FinStrat Management. Randy, Jim, and Kristian discuss the significance of pairing robust revenue operations with meticulous financial strategies to foster startup growth. Jim shares his e…

1
The Tech Stack and The Tech Pile: Creating Seamless Data Flow with Anthony Nitsos 48:39

4M ago48:39

48:39

This week on the Expert Voices podcast, Randy Wootton, CEO of Maxio, speaks with Anthony Nitsos, Founder and CEO of SaaS Gurus. With a background that intriguingly intertwines medical school education and extensive expertise in finance, Anthony has over 25 years of experience building SaaS financial models. Randy and Anthony discuss principles for …

1
The Rule of X: The Art of Setting Ambitious and Attainable Targets with Jeff Epstein 43:00

4M ago43:00

43:00

This week on the Expert Voices podcast, Randy Wootton, CEO of Maxio, speaks with Jeff Epstein, Operating Partner at Bessemer Venture Partners and a distinguished figure in the business and finance sectors. Randy and Jeff discuss the rationale behind budgeting, emphasizing its role in predicting financial futures, resource allocation, motivation, an…

1
Everything You Wanted to Know About Involuntary Churn with Butter Payments’ Vijay Menon 37:58

4M ago37:58

37:58

One of the great mysteries for me is why so many otherwise sophisticated companies don’t focus on involuntary churn. Also known as passive churn or accidental churn, involuntary churn happens when a payment issue raises a flag that causes a merchant to cancel a customer’s subscription. In 70% of these cases, there is no fraud, so the company is lit…

1
Leveraging Technology to Drive Better Decision Making with Dawoud Nasraty 25:32

4M ago25:32

25:32

This week on the Expert Voices podcast, Randy Wootton, CEO of Maxio, speaks with Dawoud Nasraty, Director of Consulting at Armanino. After serving as an accountant at a Big Six firm, Dawood's career trajectory includes roles for a European telecommunications company in Afghanistan and as a CFO. Dawoud and Randy talk about the intricate world of dat…

1
Impact and Income: Investing in Your Tribe and Borderless Talent with CEO David Nilssen 44:31

5M ago44:31

44:31

This week on the Expert Voices podcast, Randy Wootton, CEO of Maxio, speaks with David Nilssen, CEO of DOXA Talent, and a forerunner of revolutionizing how businesses think about and engage with borderless talent. Randy and David take a look at the intricacies of borderless talent acquisition and the attributes that contribute to the success of a C…

1
The Power of Product-Led Growth: Unlocking Innovation with Dave Boyce 48:03

5M ago48:03

48:03

This week on the Expert Voices podcast, Randy Wootton, CEO of Maxio, speaks with Dave Boyce, a GTM-focused SaaS Advisor, board member for Winning by Design and Forrester, and professor at BYU. Dave shares his unique approach to career decisions, focusing on his need for challenging work that ensures personal growth and impact. This approach has sha…

1
What Makes a Great CFO?: The Journey of Transformation with CFO CJ Gustafson 45:26

5M ago45:26

45:26

This week on the Expert Voices podcast, Randy Wootton, CEO of Maxio, speaks with CJ Gustafson, CFO, and writer behind Mostly Metrics, to discuss the CFO's transformation from a back-office statistician to a front-office strategist, the evolving landscape of SaaS, and the future of finance leadership. Randy and CJ discuss the qualities that distingu…

1
Solving the Churn Problem: Revolutionizing NRR with CEO Lihong Hicken 43:46

5M ago43:46

43:46

This week on the Expert Voices podcast, Randy Wootton, CEO of Maxio, speaks with Lihong Hicken, Co-founder and CEO of TheySaid, about her journey in the SaaS industry and her insights on customer retention. Lihong shares her experiences as a sales executive and CRO, and discusses the challenges of preventing churn and driving net retention. Lihong …

1
Loyalty 3.0 with Euromonitor International’s Nadejda Popova, PhD 36:31

5M ago36:31

36:31

Loyalty programs seem to be at a crossroads. Industries including hospitality, financial services, and retail are going beyond the points-based programs we're so familiar with and exploring more personalized, emotionally engaging programs. Some, like CVS, Inspirato, and of course Amazon with Amazon Prime have even incorporated paid loyalty subscrip…

1
The Future of Finance: Embracing Technology and Shifting Roles with Tom Hood 45:39

6M ago45:39

45:39

This week on the Expert Voices podcast, Randy Wootton, CEO of Maxio, speaks with Tom Hood. Tom shares the myriad of challenges he's faced, victories achieved, and lessons learned throughout his career, which currently has him at the helm of AICPA's digital engagement and growth initiatives. Randy and Tom discuss the CPA Vision Project from 1999, wh…

1
Strategic Finance: Applying the CAMELS Framework to Financial Leadership 48:07

6M ago48:07

48:07

This week on the Expert Voices podcast, Randy Wootton, CEO of Maxio, speaks with Mark Gandy CEO of G3 CFO and the founder of the Financial Operating System. With an extensive career that started at KPMG, Mark has a background rich in accounting and financial expertise. Randy and Mark discuss the importance of a financial operating system and how it…

1
The Future of Loyalty Programs for Retail & CPG with Amazon Web Services’ Justin Honaman 38:08

5M ago38:08

38:08

Loyalty programs have been around forever. Points, cashback, branded credit cards, and now increasingly, we're seeing paid subscription loyalty programs, like Amazon Prime or CVS Care Pass. The goal is the same, to smooth out the lumpy buying behavior common in consumer packaged goods, retail, and hospitality, and to drive habits and engagement. To…

1
Unbundling the Fintech Stack: Exploring Opportunities for Innovation with Brian Bell 43:15

6M ago43:15

43:15

This week on the Expert Voices podcast, Randy Wootton, CEO of Maxio, speaks with Brian Bell, Managing Partner of Team Ignite Ventures, about his journey from finance to product management to becoming an investor. Brian highlights how his eclectic background has shaped his investment philosophy. Randy and Brian discuss the importance of customer val…

1
The Rise of AI in Accounting: How Technology is Transforming the Finance Function with Matthew May 42:13

6M ago42:13

42:13

This week on the Expert Voices podcast, Randy Wootton, CEO of Maxio, welcomes Matthew May, President of Acuity and CEO at Verify IQ, for a deep dive into the evolving world of SaaS finance and the transformative roles of CFOs within technology companies. Randy and Matthew discuss the strategic evolution of the CFO's office and the vital adaptations…

1
Lessons in “Service-First Product Leadership” from Ford, PlayStation and Beyond with Ross McGregor 41:30

6M ago41:30

41:30

Building a new subscription model in a large, successful company is hard enough, but when your company's core competency is manufacturing and the subscription involves content and software, you have to do more than build the new business model. You have to change the way the organization thinks about product management. With experience, both at Pla…

1
The Maxio Institute Report: Insights for SaaS Experts 33:43

6M ago33:43

33:43

This week on the Expert Voices podcast, Randy Wootton, CEO of Maxio, speaks with Jon Cochrane, VP of Strategy at Maxio and Director of the Maxio Institute, to discuss the Maxio Institute Growth report and the future of the Maxio Institute. Randy and Jon delve into key insights from the report, including the resilience of B2B businesses and the impa…

1
The Rule of 35: A New Metric for SaaS Profitability with Thomas Lah 41:35

7M ago41:35

41:35

This week on the Expert Voices podcast, Randy Wootton, CEO of Maxio, speaks with Thomas Lah, co-founder of the Technology Services Industry Association (TSIA). Randy and Thomas take an in-depth exploration of the journey from traditional software models to SaaS, the dynamics of profitability within the industry, and the development of key success m…

1
How a Subscription can “Smooth the Lumps” in B2B Services with DDI’s Dr. Tacy Byham 40:35

6M ago40:35

40:35

You're in for a special treat today. My guest, Dr. Tacy Byham, is the CEO of Development Dimensions International, or DDI, a global leadership consulting firm that helps organizations hire, promote, and develop exceptional leaders. A few years ago, I worked with Tacy and her team as they incorporated subscriptions into their business model. The res…

1
The Evolution of the CFO: Navigating Disruption and Embracing Technology with Bebe Kim 37:23

7M ago37:23

37:23

This week on the Expert Voices podcast, Randy Wootton, CEO of Maxio, speaks to Bebe Kim, a seasoned entrepreneur and CEO of Basis, to shed light on the changing landscape of the office of the CFO and the evolving role of finance professionals. They take an in-depth exploration into the intersection of finance, technology, and leadership, offering v…

1
Subscription Pricing, Metrics and the Changing Role of the CFO with Maxio’s Randy Wootton 36:21

7M ago36:21

36:21

The world of B2B subscriptions has changed a lot since companies like Salesforce first paved the way for what would become known as Software-as-a-Service. And while there are hundreds of marketing and sales-oriented SaaS products, it's taken a lot longer for the subscription model to be fully embraced in the CFO's office. Randy Wootton has seen the…

1
Value-Based Pricing and Adapting to Change with Ron Baker 41:25

8M ago41:25

41:25

This week on the Expert Voices podcast, Randy Wootton, CEO of Maxio, speaks with Ron Baker, CEO of Verasage Institute, author, and long-time influencer in the finance and accounting space. Ron and Randy discuss the concept of value-based pricing and the need for businesses to move away from the traditional hourly billing model. Ron also highlights …

1
Best Practices in Subscription Funnel Management with Ken Houseman, VP, Product at The New York Times 28:48

7M ago28:48

28:48

If your subscription uses a freemium model, it can be tricky to decide what’s always free, what’s free for a while, and what’s always behind the paywall. Knowing how to manage people at each stage of the funnel can be really challenging. Today’s guest, Ken Houseman, is an expert on both the strategy and the technology required to monetize the funne…

1
The Keys to Subscription-Based Membership Models with Robbie Baxter 33:28

9M ago33:28

33:28

This week on the Expert Voices podcast, Randy Wootton, CEO of Maxio, speaks with Robbie Baxter, CEO of Peninsula Strategies and a leading expert on subscription business models and monetization. She has worked with companies like Netflix and has written two books on the topic: "The Membership Economy" and "The Forever Transaction." Robbie shares he…

1
Season Five Wrap-Up and Season Six Sneak Peek with Robbie Kellman Baxter 2:03

8M ago2:03

2:03

Season 6 is launching soon, but while you wait, catch up on our most recent season. Some of Season 5’s most popular episodes include Mighty Network’s Gina Bianchini returning to subscription stories for a second time to share her wisdom about building purpose-driven communities, as well as Dan Zavorotny of Nutrisense talking about blending hardware…

1
The Changing Role of the CFO in the Era of Disruption with Dan Owens 36:10

9M ago36:10

36:10

This week on the Expert Voices podcast, Randy Wootton, CEO of Maxio, speaks with Dan Owens, CFO of Maxio, about the disruption of the Office of the CFO and the changing role of the CFO. Dan shares his insights and experiences from working with various portfolio companies and PE firms, highlighting the importance of data organization, the challenges…

1
Redefining the CFO Role and Navigating the Changing Landscape with Kevin Sonsky 27:21

9M ago27:21

27:21

This week on the Expert Voices podcast, Randy Wootton, CEO of Maxio, speaks with Kevin Sonsky, a finance executive with extensive experience in the SaaS industry. They discuss the evolving role of the CFO in the face of technological disruption and the importance of understanding and leveraging SaaS metrics. Kevin shares his insights on the transit…

1
Embracing Technology and The Employee Experience with Chris Ortega 32:04

10M ago32:04

32:04

This week on the Expert Voices podcast, Randy Wootton, CEO of Maxio, speaks with Chris Ortega, CEO and founder of Fresh FP&A. With almost 20 years of experience in accounting and finance, Chris is a leading expert in the field. Randy and Chris discuss the top three changes in the accounting and finance profession over the last 15 years and the impa…

1
Unlocking Growth: Retention and Metrics in SaaS Fundraising with Todd Gardner 24:06

10M ago24:06

24:06

In the season premiere of the Saas Expert Voices podcast, Randy Wootton, CEO of Maxio, speaks with Todd Gardner, Managing Director at SaaS Advisors and founder of SaaS Capital. Randy and Todd discuss the current state of the capital markets for SaaS companies and the recent deceleration in the growth rate of SaaS companies. Todd emphasizes the valu…

1
Keeping Complex IOT Subscriptions Simple for Customers with Samsara CPO Jeff Hausman 40:16

11M ago40:16

40:16

Subscriptions are going beyond software, content, and community, and increasingly are providing access to the physical world. The internet of things lends itself well to providing subscribers’ ongoing benefits, blending data from sensors and cameras with sophisticated software. This type of subscription can be complex to build, but has to provide v…

1
Subscription Models and Innovation with Columbia’s Rita McGrath 33:40

12M ago33:40

33:40

To launch a successful subscription business, you need to think like an innovator. But what does that really mean? Rita McGrath is widely recognized as the premier expert on leading innovation and growth, particularly during uncertain times. A longtime professor at Columbia Business School, Rita is also the author of several bestselling books, inc…

1
Subscription Pricing for Value with Mark Stiving 40:31

12M ago40:31

40:31

Pricing is one of the trickiest elements of good subscription strategy and one that most practitioners feel unprepared to tackle. Coming up with a simple and clear pricing strategy is really complicated. That's why I invited Mark Stiving to the podcast. Mark is an educator at heart as well as a pricing expert, and in this episode, I ask him all kin…

1
Scaling Membership for the Long Game with Pavilion Founder Sam Jacobs 35:58

1y ago35:58

35:58

Do you believe in the adage "Kind Folks Finish First"? Entrepreneur Sam Jacobs certainly does, and it's the driving force behind his successful organization, Pavilion. Sam is the Founder & CEO of Pavilion. In 2016, he started Pavilion, originally named Revenue Collective, and bootstrapped it to an impressive $10M in ARR. In 2021, he secured a $25M …

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Randy Wootton Podcasts

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